Why You Should Invest in Video Ad Marketing
Investing in video ads can help drive brand awareness, more engagement, foster a greater audience connection and ultimately boost sales. If you’ve yet to commit to a solid video marketing strategy, here are 3 reasons to consider.
Better Engagement
Movement and sound are two elements of an ad that easily catch user attention. They also help convey efficient, effective messaging, both which lead to higher engagement. This format is additionally effective in delivering your narrative to the target audience with a tailored message that’s easy to consume. Video ads that capture the interest of users and follow through with a CTA are more likely to succeed with keeping audiences interested.
Additionally, research has found that the average user remembers 95% of a message when watched, compared to 10% when read. Meaning potential customers are more likely to recollect your brand’s message through video content, rather than a static image or text ad.
More Shareable
Video content is quick, concise and makes it very easy to tell stories that are easy to consume by users. Video ads offer brands the perfect opportunity to express themselves and tell consumers why they can be trusted and why their products or services are worth purchasing. All of these elements also make videos much more sherable. As seen on Twitter, where 700 videos are shared by users every minute. Posting more shareable content helps increase your brand reach, generate more awareness and put yourself in front of more customer prospects.
Higher Click-Through Rate
Along with being more engaging, videos also get a much higher-click through rate. According to a Smaato study, the average CTR of video ads via mobile is 7.5 times higher than standard display ads. One particular brand even found that video ads generated 47% higher CTR on Facebook than text ads.
Final Thoughts
Though video ads can be more time consuming and costly to create, their ability to effectively narrate your story allows you to engage more prospects, gain higher reach and generate more ad clicks.
At Onimod Global, we’re experts in all things digital marketing, including SEO, SEM, social media, web dev, graphic design, branding and more. If you’re looking to get started on building a video marketing strategy, we can help. Contact us today.
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