Tag Archive for: web development

Google Quality Standards

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Google released their search quality evaluator guidelines back in 2015, which has since then become available for every marketer out there. Today, these guidelines show how google looks at the web pages and how they rank content by high to low quality. Here’s what you need to know about EAT, YMYL, and beneficial purpose in 2022. 

Since its release, the guidelines have been updated 3 times, recently in October of 2021. It’s important to remember that search quality evaluator guidelines can only guide us to where we need and want to go. Think of it as more of a roadmap opposed to an answer key.

Beneficial Purpose

What is the concept of beneficial purpose and what does it mean for us marketers who handle SEO? Beneficial purpose essentially is the purpose of the internet – more importantly, the purpose of websites and web pages. Websites and their respected pages are created to help their users. 

By understanding the purpose of the page you’ll be able to better understand what criteria goes into evaluating that page for quality. The overall goal of this is to ensure that the page is created to help users. Here’s a couple examples of what a high quality “user-centered” web page should look like: 

  • Sharing information about a specific topic
  • Sharing personal/social information
  • Sharing photos, videos and other media
  • Expressing opinions or point of views
  • Entertaining users
  • Selling products or services

Overall, beneficial purpose plays an important role for your users. Your site and content should have some sort of ussr-focused purpose that benefits them at the end of the day.

YMYL: Your Money or Your Life Content

Your Money or Your Life content is the type of information that can directly impact the reader’s happiness, health, safety, or financial stability. When you create a YMYL page with bad advice or misinformation it can affect your users’ lives. Google takes content seriously when it comes to spreading bad advice. Here are a couple of examples of YMYL topics:

  • News and current events – advice and information on  business, politics, science, technology. It’s important to use your judgment and knowledge of your locale.
  • Civics, government, and law – advice and information over voting, government agencies, social services and legal issues.
  • Finance – financial advice and information over taxes, retirement planning, loans, banking, insurance.
  • Shopping – information about goods and services, essentially allowing people to make purchases online.
  • Health and Safety – advice and information about medical issues, drugs, and hospitals.
  • Groups of people – advice and information on groups of people such as race, ethnic origin, religion, disability, age, sexual orientation.

While there are many YMYL topics, the quality evaluators that google uses have to use their judgment to determine whether a page qualifies as YMYL content.

E-A-T: Expertise, Authoritativeness, Trustworthiness

Once a page has determined its beneficial purpose, its level of E-A-T is considered in terms of whether the content is YMYL. Non-YMYL content doesn’t require the same severity as YMYL content.

The E in E-A-T stands for: Expertise 一 It refers to the creator of the main content on a web page. The expert must have credentials to back up the content on the website. People with relevant life experience in the topics that are being covered on the web page can be considered experts—no formal training or education required. However, this only holds true for non-YMYL content.

The A in E-A-T stands for: Authoritativeness 一 This refers to the content that appears on the website. Authoritativeness stands for people knowing your background and seeing you as a leader. 

The T in E-A-T stands for Trustworthiness 一 This refers to the creator, content and website. Being trustworthy means people can trust the information you provide. You’re credible as a good source for providing information.

Here are a couple of topics that require high E-A-T:

  • Medical advice
  • Journalism/news stories
  • Science topics
  • Financial, legal, and tax advice
  • Hobbies: such as photography, playing piano 

Final Thoughts

In order to create high quality ranking content, you should incorporate Beneficial Purpose, E-A-T and YMYL to your marketing strategy. Like anything else, Google is constantly changing their strategies. To stay on top of the curve, you should be adjusting your strategy along with their changes in order to stay relevant in your industry.

As Google Partners, Onimod Global has over a decade of experience and expertise when it comes to all things SEO, social media advertising, content marketing and paid search. Got questions about Google strategies or want to learn more about us? Contact us here today.

Why Page Speed Matters and How You Can Improve It

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Page speed on your site is defined as the amount of time it takes for your browser to receive a web server’s first byte. One common misconception we see is page speed and site speed being used as interchangeable terms. Site speed is actually the average of sample several pages on a website.

 

Why Should You Care

The people expect nothing less than your best, and that means going that extra mile to make sure consumers get the helpful and friction-less experience that they want. At the end of the day, faster pages are much more efficient. If your pages are taking more than 3 seconds to load, over 25% of users will click out of your site. According to Google, for every one second delay in page load time, conversions can fall up to 20 percent. This means you are missing out on a large percentage of potential leads, sales, or any other conversion metric.

 

What’s Slowing You Down

Every page is different and there can always be a variety of areas that need improvement, however there are a few common culprits:

  1. Heavy Page Image: Optimizing images will allow the pages on your website to receive bytes faster, and this makes your page more efficient with a faster load time.
  2. Large Files: We highly recommend a JavaScript compression or a minimization tool to help decrease your download size.
  3. Plug-Ins: Enabling caching with a plug-in allows pages on your site significantly faster. This saves you copies of pages with the same request, which allows your server load in a much more efficient manner.

 

How We Can Help

Are you on the hunt for someone to build you a brand new site completely optimized for the best SEO and page speed? We have you covered at Onimod Global! We would love to help you and your company succeed, request a quote or contact us here. We can’t wait to here from you!

 

 

Why Website Design Is Important

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The digital world is fast-paced and constantly changing which can be extremely intimidating. When it comes to your business, the last place you want to slack is in your marketing. It’s imperative that you stay up to date with the latest trends, and the perfect place to start is with your website. Now you may be thinking ‘How necessary is it to invest in an updated website design?’ We have all of the answers for you, and here a few key components of website development the experts at Onimod Global recommend to focus on.

Navigation

This can make or break a site, and is possibly the most important component of a site. Think of the times you have been a consumer attempting to visit a site on your mobile device, and it is so glitchy you have to exit in a matter of seconds. It’s how all consumers work, everyone wants easy to find and easy to comprehend. A good tip given by Bop Design is your firm’s navigation should be so intuitive even your grandmother can understand it. Remember that your site is not for you, it’s for the user. Don’t let your personal opinions get in the way of creating a more simple user interface.

Content

This is clearly important because this is how you will convey your brand message and promise to your consumers. Short and to-the-point messages help the reader understand your message much easier. Additionally, more isn’t always better when it comes to content. It’s okay to have empty space on your site, it gives the reader’s eye a break from reading. Another content tip would be to create a blog or a news page on your site. This will help immensely with ranking organically on any search engine. News sections also portray to your consumer that you regularly update news on the industry you work in, and this builds trust with your consumer before you even have conversations with them.

Flexibility

After building and launching a site, the work doesn’t stop there. If your business wants to be growth-driven, that means constant change and updating. Allowing yourself and your site to be able to switch directions easily will help your business always stay relevant. Constantly pushing a site design that isn’t working is comparable to pushing a product that no one is interested in: extremely hard to gain momentum and grow. This is an approach that is common in website development, and it is important to remember that change is a good thing in most cases when it comes to the digital world.

Still Need Convincing?

Here are a few facts from to SMA Marketing to help with your decision:

  • You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company.
  • 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
  • 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as indication of the business simply not caring.

More From Onimod Global

If this has sparked an initiative to update your company’s website, the digital marketing experts at Onimod Global would love to assist you in your website development. The conversation is easy to start by clicking here, and we are very much looking forward to hearing from you.

To access our full compilation of news articles, please click here. Thank you, and we look forward to providing you with more digital marketing insights soon!

5 Tips for Creating Effective Landing Pages

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When seeking conversions of any sort, a landing page can “make or break” a user’s decision to convert. Building a compelling landing page tailored for conversions is much easier said than done. There are numerous factors that go into the creation of a landing page, but what separates good landing pages apart from bad ones? This post will explore five effective landing page practices from our previous experiences thus far at Onimod Global.

1. Use a Landing Page Template:
In today’s digital world, setting up a landing page from scratch may already put you at a disadvantage. There are many online resources out there that provide user friendly templates to get you started on the right path. Some that come to mind are Instapage, Leadpages, Unbounce, and certain WordPress plugins. Most landing pages that you’ll come across today are most likely created from a template.

2. Emphasis on Call to Action:
Having a clear call to action is one of the most important features for any landing page. The call to action is essentially what you want website visitors to do. Some highly used call to action phrases include: buy now, register, more info, sign up, contact us, etc. It’s also important to not distract site visitors with lots of other requests on the page. There should typically be only one, clear cut call to action. Ultimately, the call to action is by far the most important aspect of any landing page.

3. A/B Testing:
A/B testing is one of the most efficient strategies when it comes to finalizing a landing page. A/B testing consists of tweaking certain characteristics to test one landing page layout against another. Characteristics that can be tested include text font, color, size of buttons, navigation features, subheadings, use of bullet points, and any other web page feature you desire. The overall purpose of A/B testing is to ensure that your landing page is user friendly with main points and the call to action being “eye catching.”

4. Precise Information:
The last thing you want to do with any landing page is ramble on with information and drive potential conversions away. Over time research has indicated that the more choices you offer people, the less chance you have of getting desired conversions. A couple of questions to ask yourself when constructing a landing page are “do I really need to gather every piece of information possible?” or “is it relevant to include every piece of company information?” Keeping forms short and simple will most likely increase your response rates and moving all company info to the “about” page is probably your best bet.

5. Show Off Credibility:
It’s no surprise that consumers tend to place a higher value on products/services that other people have already approved. Showing off statistics, testimonials, or mentions from the media is an effective way to display an organization’s credibility. Great testimonials in particular should always be showcased somewhere on the landing page. Word of mouth is a powerful thing, whether it comes in the form of testimonials or even likes and shares.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Client Spotlight: Prime Portables in Chicago

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Prime Portables Inc. is Chicagoland’s #1 Portable Restroom Rental Company. Prime Portables is a full service portable restroom rental company that provides services to the entire Chicago Metropolitan Area 24 hours a day, 7 days a week, 365 days a year. The industry is more competitive than one may think, and with Onimod Global’s digital expertise Prime Portables continues to stay ahead of the competition.

Initial Challenge:
Prime Portables, a new business only a few years old wanted to be the premier portable restroom company around Chicago. To achieve this, they needed to be different, and people need to know who they are and what they offer.

Prime Portables wanted a bold new website to tell their story, gain their reliable reputation and truly represent their presence as a trusted and quality portable restroom company in the Chicago area.

The main challenge: Long established competition. Other companies sprang up with their own models for portable restroom rentals a long time ago. The nature of the portable restroom business—hyper-competitive in the extreme—meant that Prime Portables’ online marketing strategy had to hit consistent home runs.

Strategy:
SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, Advanced Conversion Tracking, and Custom Reporting. All of these combined is what our Digital Synergy Service has to offer.

Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.

Immediate Results:
Q1 2015 vs Q1 2016:

  • Organic Leads +5,700% (116 vs 2)
  • Google Adwords Conversions +553% (85 vs 13) 
  • Organic Traffic +44%
  • Local Map Traffic +426%

An explosion of conversions from Google AdWords and organic traffic via Google, Yahoo and Bing.  Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Essentially, with assistance from our expertise at Onimod, Prime Portables continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us:
If you’re a local business like Prime Portables seeking an upgrade in brand awareness, website development, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Time to Spring Clean Your Digital Marketing?

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Yesterday brought the official first day of spring – Now is the time to dust off the old and get your digital marketing sparkling like new! Read more

Google Releases New Video on How to Hire an SEO Consultant

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This 11-plus-minute video by Google’s Maile Ohye explains what questions to ask and what to look for during that hiring process of an SEO consulting firm, including useful insights, red flags and more. Read more

Bing Ads Rolls Out Scheduling for Ad Extensions

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The option to show extensions during store hours or time-sensitive promotions is available in all markets. Read more

How to Create Digital Marketing Plan for Start-Ups

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Having a strong online presence has become a necessity for businesses of all sizes.

You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry, you are competing with the millions of other marketing messages that consumers are bombarded with every day. What’s an entrepreneur to do?

Statistics show that more than half of consumers turn to the internet for information before making purchases:

  • Data reveals 67 percent of consumers are influenced by online reviews (Moz)
  • 54 percent of online buyers read online reviews before purchase. (Marketing Tech Blog)
  • More than half (54 percent) of online purchasers said they had read online reviews prior to hitting the buy button, while 39 percent of consumers who made purchases in-store did so, according to a study from customer ratings and review firm Bazaarvoice Inc. (Internet Retailer)

Fortunately, there are a few digital marketing tips for startups we wanted to share:

  1. Use your starting position as a baseline to measure your overall progress against.
  2. Determine your startup’s goals; ensure these goals are specific, measurable and realistic.
  3. Identify your customers.
  4. Study your competitors.

To start, it is important to set up a website for your startup if you haven’t already. Whether you hire someone to design and create your website or choose to build your own is up to you. However, it is often more cost-effective for a startup owner, especially one with a low budget, to build a website. From smaller websites for start-up to multi-language sites across the globe, Onimod Global has a perfect website for every budget.

Once you have your website set up, you’re ready to take the next steps to develop your digital marketing strategy:

    1. Implement perfect SEO (Search Engine Optimization) by researching keywords and building links.
    2. Create relevant content and use content marketing to attract potential clients as well as satisfy Google for ranking purposes.
    3. Consider email marketing to share the content you have created on your website.
    4. Use social media marketing to boost your startup’s online presence and increase traffic to your website
    5. Analyze your results to determine where you are seeing success — and make changes in the areas where you are not.

Onimod Global are here for you every step of the way as you build your company. We are Digital Marketing gurus with expertise in multipl-digital channels.

Contact us today and find out why we’re the best choice for launching your new business to where it needs to b this 2017.