technical SEO Archives - Onimod Global

Search Engine Optimization (SEO) is crucial for boosting visibility and driving traffic to your website. However, successful SEO requires more than keywords and backlinks—it starts with setting clear, actionable goals. Without these objectives, tracking progress or aligning your strategies with meaningful business outcomes is challenging.

In this blog, we’ll explore why setting SEO goals is essential, how to align them with your business’s needs, and the steps to create a strategic roadmap for impactful results. Here’s what you need to know.

Why Setting SEO Goals Is Important

SEO goals ensure you stay focused and results-oriented. When your SEO efforts are tied to specific targets, it’s easier to track what’s working and pivot when necessary. According to a recent study, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Here are some key reasons to set SEO goals for your business:

Clear direction: Goals guide your strategy and help align with broader marketing objectives.
Performance measurement: They allow you to evaluate your SEO campaigns and make data-driven decisions.
Better ROI: With specific goals, resources are used efficiently, maximizing the return on investment.

It is important to avoid setting unrealistic goals. For example, you shouldn’t expect to rank #1 for highly competitive keywords within a month. Focus on aligning your SEO efforts with user intent to attract the right audience. Don’t overlook long-tail keywords; they offer less competition and drive more targeted traffic. Lastly, regularly track progress to stay on course and make data-driven adjustments as needed. Let’s take a look at key SEO goals to consider.

1. Increase Organic Traffic

Driving more organic traffic is a fundamental goal. According to a study, organic search drives over 53% of all website traffic, making it the most critical channel for inbound marketing. Track performance using:

Google Analytics to monitor traffic growth.
Google Search Console to evaluate ranking improvements and clicks.

2. Boost Keyword Rankings

Identify core keywords relevant to your business and focus on improving their rankings. Use tools like Ahrefs or SEMrush to help track keyword movement and adjust your strategy as needed. Studies show that pages that rank in the top three positions on Google get 54.4% of all clicks, emphasizing the importance of high keyword rankings.

3. Improve On-Page SEO

On-page SEO focuses on optimizing individual pages for better rankings. A one-second delay in page load time can reduce conversions by 7% and negatively impact rankings. Key metrics to monitor include:

Page speed (via Google PageSpeed Insights).
Title tags, meta descriptions, and header structures.
Mobile-friendliness and user experience (UX).

4. Enhance Backlink Profile

Building high-quality backlinks is essential for improving your site’s authority and search engine rankings. A strong backlink profile signals to search engines like Google that your content is valuable, trustworthy, and relevant, increasing your chances of ranking higher in search results. Websites with a strong backlink profile rank higher than those without 91% of pages that get no organic traffic because they lack backlinks.

Use tools like Moz or Ahrefs to track:

Domain Authority (DA) and backlinks acquired.
Referring to domains over time.

5. Increase Conversions from Organic Traffic

SEO isn’t just about driving traffic—it’s about turning visitors into paying customers or leads. Attracting the right audience is crucial, but the ultimate goal is encouraging them to take meaningful actions, such as purchasing, filling out a form, or signing up for a newsletter. Key metrics include:

Conversion rate (CVR) from organic sources.
Goal completions in Google Analytics (form submissions, purchases).

Steps to Achieve SEO Goals

1. Audit Your Current SEO Performance

Before setting new SEO goals, conducting a thorough audit of your current performance is essential. An SEO audit helps identify strengths, weaknesses, and areas for improvement, ensuring your strategy is data-driven and aligned with best practices. Perform an SEO audit to understand where you stand. Use tools like:

Google Analytics for traffic data.
Google Search Console for keyword insights.
Screaming Frog or Ahrefs for site health analysis.

2. Conduct Keyword Research and Content Planning

Thorough keyword research is the backbone of any effective SEO strategy. Focus on a blend of high-volume keywords for broad visibility and high-intent keywords that capture your audience’s needs. After identifying your keywords, integrate them into blog posts, product pages, and landing pages that address your audience’s pain points and interests. Here are some tips to maximize your keyword research and content planning:

Use tools like SEMrush or Ahrefs to discover keywords that align with your target audience’s search habits.
Group your keywords into themes or clusters to improve SEO and user experience by interlinking related topics across your site.
Consistently updating your content can improve rankings and build long-term trust with your audience.

3. Optimize On-Page and Technical SEO

On-page and technical SEO are vital for enhancing your site’s visibility and providing a seamless user experience. Prioritizing mobile-friendliness is essential. Recent studies show that 58.67% of global website traffic now comes from mobile devices. Ensuring your site performs well on all screen sizes can significantly impact engagement and rankings. Here are some key areas to focus on:

Enhance page speed and mobile usability for faster, smoother navigation.
Ensure each page has optimized meta titles, descriptions, and structured data.
Use internal linking to distribute page authority and effectively guide users through your content.

4. Track and Analyze Progress Regularly

Regular tracking and analysis are essential to help ensure your SEO efforts are on the right path. Monitoring performance lets you identify what’s working, spot issues early, and make data-driven adjustments to improve results. Here are some tools that can help you track your progress:

Google Analytics to monitor traffic trends.
Google Data Studio will be used to create SEO performance dashboards.
Ahrefs or SEMrush for competitor analysis.

How Onimod Global Can Help You Achieve Your SEO Goals

SEO is an ongoing process that requires regular review and adaptation based on performance insights. Every few months, assess your strategy to pinpoint what’s working and where improvements can be made. If a tactic isn’t yielding results, try experimenting with new approaches, such as refreshing older content or revamping link-building efforts.

Achieving significant SEO results can be challenging without expert guidance, and that’s where Onimod Global steps in. We provide comprehensive SEO services tailored to businesses of all sizes, helping them grow their online presence and achieve specific goals. Here’s how we can support your success:

Comprehensive SEO Audits: Our team conducts in-depth audits to identify gaps in your SEO efforts. We analyze your site’s health, keyword performance, and competitors to provide actionable insights.
Tailored SEO Strategy Development: Our digital experts develop customized SEO strategies to help align with your business goals
Advanced Keyword Research and Content Optimization: We optimize all your pages to help improve search engine rankings.
Ongoing Optimization and Support: We continuously refine strategies based on the latest trends and algorithm changes to help your site maintain top search performance.

Achieve SEO Success with Onimod Global

Setting SEO goals is essential for tracking progress and driving meaningful results. Your SEO strategy will stay focused and effective by focusing on key areas like organic traffic, keyword rankings, and conversions. At Onimod Global, we specialize in helping businesses define, implement, and achieve their SEO objectives through customized strategies and expert support.

Regardless of how great your content may be, the ranking of your website and its traffic will suffer if there are issues with your technical SEO. This is why it’s crucial to perform routine SEO health checks so you can stay up to date on the performance of your website and constantly optimize for the best performance.

Website crawlers – to know them is to love them

A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing.

It’s one of the most powerful assets you have when working on your website and trying to optimize it. Your website links are an essential tool to use in determining what pages are the most important content to your target audience, and not all of your links are created equal.

What that means is essentially there are ways to heavily optimize and influence what Google sees as the most important pages of your site. It also will help Google and other search engines to direct traffic to certain areas of your website.

Ensure search engines are rendering the page correctly

Crawlers are essential to ensuring your pages are rendering correctly. If your website’s content isn’t optimized for these bots, it won’t show up in your bots and may not render correctly. There are ways to avoid this, and that includes marketers presenting their content in a format that both searchers and crawlers can view.

“Things that require user clicks and user involvement will be difficult, if not impossible, for bots to reach,” Ashley Berman Hale from SMX Next said. “Go to the most popular pages and enclose important content in Google quotes to see if they’re included.”

Another thing you can do to improve the technical SEO is to see the rendering of your pages is to use Google’s mobile-enabled tools to take a screenshot of what everything looks like.

Review indexing for your site’s pages

If you find that Google and other search engines are crawling and that they’re correctly rendering your sites, check all of the indexed pages. A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google index. This gives you the clearest indication of the state of your site, highlighting selected pages, excluded pages, and why search engines made those decisions.

“You can check everything that Google sees, which is insightful,” said Hale, “ While half of our battle is getting the good stuff into the index, the other half can be getting the bad stuff out.”

More from Onimod Global

These simple and effective ways to check on the health of your technical SEO can make the biggest difference in the performance of your website. We will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success. Our mission is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Google display ads or want to learn more about us? Contact us here today.

Tag Archive for: technical SEO

How to Set SEO Goals (And Achieve Them)