Tag Archive for: Social Media

The Importance of Content Marketing in Building Brand Authority

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In every industry, competition is fierce, attention spans are shrinking, and establishing brand authority has become essential for businesses. One of the most effective strategies to achieve this is through content marketing. 

Consistent creation of valuable and relevant content builds brand authority, fosters trust, and drives business success. In this blog, we will explore the importance of content marketing in building brand authority and how it can benefit businesses in the long run. Here’s what you need to know.

What is Content Marketing?

Content marketing allows businesses to showcase their knowledge in the industry. Companies can position themselves as leaders and go-to sources of valuable information by creating informative and educational content, such as blog posts, social media posts, and newsletters. Content marketing is not explicitly promoting a brand but aims to stimulate interest in its products or services. This helps build credibility and trust among the target audience.

Brand Authority and Why It Matters

Brand authority refers to the level of trust, credibility, and experience that a brand has established in the eyes of its target audience and industry. It represents the brand’s position as a recognized leader, knowledgeable source, and reliable provider of products or services within its niche.

Brand authority matters for several reasons:

  • Trust and Credibility: Brand authority builds trust among consumers. When a brand is perceived as an authority in its field, customers feel confident in its offerings and are likelier to choose its products or services over competitors. Trust and credibility are crucial for building long-term customer relationships and fostering loyalty.
  • Competitive Advantage: Brand authority sets a business apart in a crowded marketplace. When a brand is seen as an industry leader, it gains a competitive edge. Customers are more likely to choose a brand with established authority over others needing a solid reputation.
  • Increased Customer Loyalty: Brand authority helps in cultivating customer loyalty. When customers trust a brand’s knowledge and rely on its products or services, they are likelier to become loyal advocates who make repeat purchases and recommend the brand to others. Loyal customers can become brand ambassadors and contribute to long-term business growth.
  • Pricing Power: Brands with strong authority can command premium pricing. When customers perceive a brand as the go-to source in its niche, they are often willing to pay a premium for its products or services. Brand authority reduces price sensitivity and allows businesses to maintain healthy profit margins.

The Synergy Between Content Marketing and Brand Authority

Content marketing helps build brand authority by establishing its experience, fostering trust, engaging the audience, and amplifying its reach. Simultaneously, brand authority enhances the effectiveness of content marketing by attracting a larger audience, strengthening relationships, and reinforcing brand identity. They create a powerful combination that elevates a brand’s reputation, fosters customer loyalty, and drives long-term business growth.

The Cornerstones of Content Marketing

The cornerstones of content marketing form the foundation for a successful content strategy. These fundamental elements are essential for creating and executing effective content marketing campaigns. Let’s explore the four cornerstones of content marketing.

  1. Strategy and Planning

The first cornerstone of content marketing is well-defined strategy and planning. It involves setting clear goals and objectives for the content marketing efforts. Digital marketers can contribute to creating a solid plan that helps guide content creation, distribution, and promotion, ensuring that it aligns with the brand’s overall marketing objectives and resonates with the target audience.

  1. Audience Relevance and Value

Creating relevant and valuable content for the target audience is crucial. The second cornerstone of content marketing focuses on understanding the audience’s needs, pain points, and interests. Content should address these needs by providing solutions or entertainment. By offering valuable information and fulfilling their desires, brands can establish themselves as trusted resources and build strong connections with their audience.

  1. Quality and Consistency

The third cornerstone emphasizes consistently producing high-quality content. Quality content is well-researched, visually appealing, and aligned with the brand’s voice and style. It should provide value and be informative and easily digestible. Consistency is also vital to maintain audience engagement and building trust. Regularly publishing content, whether blog posts or social media updates, helps establish a reliable and predictable presence.

  1. Distribution and Promotion

Creating great content is only half the battle. The fourth cornerstone revolves around the distribution and promotion of the content. It involves identifying the most effective channels and platforms to reach the target audience—like the brand’s website, social media, or email marketing. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Effective distribution strategies ensure the content comes to the right people at the right time, maximizing its visibility and engagement potential.

Additionally, promoting the content through SEO optimization, paid advertising, social media sharing, and email campaigns helps increase its reach and impact. Distribution and promotion play a vital role in amplifying the brand’s message, attracting new audiences, and driving traffic to the brand’s owned platforms.

How Onimod Global Can Help

Onimod Global can play a crucial role in helping businesses with their content marketing efforts. By leveraging the services of our digital marketing agency, you can benefit from a comprehensive and strategic approach to content marketing success. Onimod Global can save time, input our experts’ knowledge, and achieve better brand visibility, audience engagement, and overall marketing objectives.

Final Thoughts

Content marketing is pivotal in building brand authority in today’s competitive landscape. By consistently creating valuable and relevant content, businesses can position themselves as leaders, establish trust, and ultimately drive success.

Contact Onimod Global today for more information on building brand authority with content marketing.

How to Create TikTok-Worthy Video Ads Without a Video Production Team

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TikTok has revolutionized the way brands advertise, providing a platform for creative and engaging video content. However, you might think that creating TikTok-worthy video ads requires a professional video production team and a hefty budget. That’s not necessarily the case.

In this article, we will explore how you can create captivating video ads for TikTok without a video production team, allowing your digital marketing efforts to not go unnoticed.

What are TikTok Reels?

Among the various features on TikTok, “Reels” has gained immense popularity and has proven to be a highly effective tool for successful marketing campaigns. TikTok Reels are a popular feature within the TikTok platform that allows users to create short-form videos ranging from 15 to 60 seconds in length. Let’s get started on how to reach your digital marketing goals using Reels! 

  • Capitalize on the Growing TikTok Community

TikTok boasts a massive and rapidly growing user base, making it an ideal platform to reach and engage with a wide range of audiences. By leveraging TikTok Reels, brands can tap into this active community and connect with potential customers who are actively seeking entertaining and engaging content. The platform’s algorithm-driven content discovery helps brands gain exposure, even if they are new to TikTok.

  • Showcase Creativity and Authenticity

TikTok Reels encourage users and brands to embrace creativity and authenticity. This presents an opportunity for brands to showcase their unique personality, values, and creativity through engaging and entertaining short videos. By creating authentic content that resonates with the target audience, brands can build a genuine connection and foster trust with their viewers.

  • ​​Leverage Bite-Sized Content for Quick Impact

TikTok Reels’ short-form video format (up to 60 seconds) allows brands to deliver concise and impactful messages. This bite-sized content is perfect for capturing the attention of viewers with shorter attention spans. Brands can use this format to deliver quick product demonstrations, share important announcements, highlight key features, or even entertain and engage the audience with creative storytelling.

  • Tap into Trending Challenges and Hashtags

TikTok is all about trends and challenges. Stay up to date with the latest viral challenges and trending hashtags relevant to your brand or industry. Incorporate these trends creatively into your video ads to capitalize on their popularity and catch the attention of TikTok users. By joining the conversation, your brand can become part of the cultural zeitgeist and increase its visibility.

  • Leverage TikTok’s Editing Features and Effects

TikTok provides a range of editing features and effects that can enhance the visual appeal of your video ads. Experiment with filters, text overlays, stickers, and sound effects to make your videos more engaging and dynamic. Play with transitions, jump cuts, and speed variations to add flair and keep viewers hooked. Use these features wisely to create visually stunning ads that captivate your audience.

  • Utilize Call-to-Actions and Links

TikTok Reels allows brands to add call-to-action buttons and links to their videos, directing viewers to take specific actions. Brands can leverage these features to drive traffic to their websites, landing pages, or online stores. By strategically placing call-to-actions and links in their TikTok Reels, brands can create a seamless customer journey from viewing a video to taking the desired action, such as making a purchase.

  • Using Existing Content

Despite agencies pushing for expensive professional video production (where a team flies to your destination at your expense), you can save thousands of marketing dollars using existing content. How? Our full-scope digital marketing agency can utilize your existing static images and video clips to create TikTok ads and social media videos – all without a camera team in your face! Let us know if you’d like to see some client examples of our video production work for social platforms like TikTok, Facebook and Instagram!

How Onimod Global Can Help

Digital marketing agencies play a pivotal role in fortifying your brand’s position and amplifying its reach in the digital realm. At Onimod Global, our focus is on supporting businesses to achieve success through modern marketing strategies. 

Our team of experts can assist you in creating valuable content, like TikTok Reels, to engage with potential customers. We are dedicated to using our experience and expertise to help you achieve your goals.

Final Thoughts

Crafting video ads that possess the allure of TikTok does not necessitate an elaborate video production crew or an exorbitant budget. By harnessing the expanding userbase of TikTok, embracing authenticity, fashioning concise and influential messages, tracking trends and hashtags, utilizing TikTok’s editing functionalities, and implementing persuasive calls-to-action, you can forge captivating and consequential video content that strikes a chord with TikTok users. 

Don’t hesitate to reach out to us to learn more about how we can assist with your social media strategy.

The Value of Social Media Advertising

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Social media advertising has become a vital tool for businesses in today’s digital age. With billions of users on social media platforms, companies must understand its benefits and how it can generate revenue. 

Understanding the power of social media can make a difference in driving success. In this blog, we will explore the importance of social media and how companies can leverage it to achieve their goals. Let’s dive in and explore the value of social media for your business. Here’s what you need to know.

Why is Social Media Important?

Social media has become an increasingly essential tool for businesses in today’s digital age. According to Statista, social media advertising spending in the U.S. will reach over $94.4 billion in 2023. Social media advertising spending will hit $122.2 billion by 2026. This trend shows no signs of slowing down. With the increasing number of social media users, it’s clear why brands need to prioritize their social media presence.

In today’s competitive marketplace, a solid social media strategy is now optional but essential for businesses looking to succeed. By 2027, nearly 6 billion people will be using social media worldwide. As such, social media provides businesses an outstanding opportunity to connect with a large audience. 

By leveraging social media platforms, companies can engage with their customers personally, build brand authority, and generate leads and revenue. It’s a cost-effective way to reach a targeted audience and foster customer relationships. Let’s take a look at who uses social media.

Who’s On Social Media?

 

Businesses must understand the demographics of their target audience when crafting their social media advertising strategies. According to HubSpot, marketers primarily target younger generations, with 84% targeting Millennials, 52% targeting Gen X, and only 22% targeting Gen Z. Meanwhile, Baby Boomers only make up 14% of the target audience for social media advertising.

The Digital 2023: Global Overview Report reveals that women tend to spend more time on social media platforms than men. The report also showed a decline in social media usage across all genders as they age. Consequently, businesses should consider these demographics when creating their social media campaigns to ensure their content resonates with their target audience.

By understanding different demographics’ social media habits and preferences, businesses can create targeted campaigns that engage and convert their desired audience. With social media advertising spending projected to continue increasing, ensuring your brand’s message reaches the right people at the right time is essential.

Engage On Social Media

Social media offers businesses an unprecedented opportunity to engage with their customers personally. By leveraging social commerce, you can attain the following:

  • Interact with their clientele.
  • Create a sense of connection.
  • Drive engagement through feedback or comments.

However, businesses must create compelling content that resonates with their audience to make the most of social media engagement. Relevant posts, videos, and images will generate positive reactions, encouraging engagement and sharing. 

By thoughtfully planning and executing your social media strategy, you can build a loyal following, increase customer retention, and more. If you haven’t already, it’s time to start engaging with your customers on social media!

Building Brand Awareness Across Multi-Platforms

Establishing brand awareness is paramount to maintaining a solid online presence. According to research, 76% of consumers claim that content significantly influences purchasing decisions. People trust others; customer reviews and testimonials can help build trust and influence purchasing decisions.

Social media gives businesses an authentic way to showcase their brand and build trust with their audience. By sharing content featuring real people who love their products, companies can demonstrate their value and establish a loyal customer base. Building brand awareness through social media is crucial in today’s digital age. Businesses can build trust, establish brand authority, and drive sales by leveraging social media to showcase their products and engage with their audience.

Let’s take a look at some social media platforms that can help build brand awareness.

Social Media Platforms

Choosing the best channels for your business can be confusing at the beginning. There are a lot of platforms out there to choose from. Depending on the type of business you are in, you may be making a mistake by not being present on all of the platforms. Here’s a quick breakdown of some of the most popular platforms businesses use today.

Instagram: This is a great visual platform. It’s a great platform to showcase products and connect with influencers to grow your customer base. 41.5% of Meta’s revenue will come from Instagram in 2023, and its ad revenues are growing faster than Facebook. With over 1.3 billion users worldwide, it’s a platform to have a presence on.

Facebook: Is one of the biggest social media platforms and the oldest around. Facebook offers a targeted way to engage with prospects and customers.

LinkedIn: LinkedIn is the place to be for B2B businesses and provides opportunities for B2C too. Businesses can connect in the B2B space organically and through paid advertising. Content that works well on this platform is blogs, white papers, eBooks, and industry-related content.

Twitter: Twitter is a real-time platform, meaning your content should be timely and relevant. It can be an excellent customer service channel for brands as it allows quick replies, and its hashtags help discover new and trending content.

Creating a Strategy That Works

It’s not enough to simply have a presence on social media; businesses must create a strategy that works. This involves identifying the right social media platforms to target your audience, crafting engaging content that resonates with followers, and consistently adapting your approach based on data and feedback. By taking a thoughtful and intentional approach to social media, businesses can build a loyal following, increase brand awareness, and drive sales.

At Onimod Global, we’re passionate about our experience in brand strategy and social media advertising in order to help businesses succeed with modern marketing strategies. Contact us today to learn more about how we can help elevate your business to the next level.

B2B Marketing Trends To Look Out For

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As the second quarter of 2023 is underway, it’s a great time to reflect on the B2B marketing trends that have emerged and evolved over the past few months. The digital landscape is constantly changing, and marketers need to stay on top of the latest trends to remain competitive and drive growth.

Here are some B2B marketing trends to try in Q2 and beyond.

Personalization at Scale

Personalization has been a buzzword in marketing for years, and for good reason. It’s a critical component of any successful B2B marketing strategy. AI boosts personalization by using data from various sources like geolocation, recent purchases, and browser history. Marketers can leverage AI analytics to improve practices and achieve better results. In fact, 71% of B2B customers like the idea of AI for personalization, and 63% would use it for trend and pattern identification. 

Advancements in AI and ML have made it possible for B2B marketers to scale personalization to a level that was previously impossible. By leveraging data from customer interactions and online behavior, B2B marketers can create highly personalized experiences that drive engagement and conversions.

Video Marketing

Video Marketing has been on the rise for years, and it’s not slowing down anytime soon. In fact, video is projected to account for 82.5% of all internet traffic by 2023. There are so many options when it comes to creating video content. Here are some of the benefits of incorporating video into your B2B marketing strategy:

  1. Increased brand awareness: Videos are shareable, which means they can help increase your brand’s visibility across social media and other digital channels. By creating valuable and interesting videos, you can attract more potential customers to your business.
  2. Better retention: By creating videos that provide valuable information, you can improve your audience’s retention of your brand’s message. Viewers retain 95% of messages when they watch them in video format.
  3. Improved SEO: Video content can help improve your search engine rankings. By optimizing your video content for SEO, you can increase your chances of appearing at the top of search engine results on pages.

Voice search optimization

Voice search is becoming increasingly popular, thanks to the widespread adoption of smart speakers and virtual assistants. B2B marketers need to optimize their content for voice search to ensure they’re not missing out on potential customers. Here are some tips for optimizing your content for voice search:

  1. Long-tail keywords: Voice search is more conversational, use long-tail keywords that match the way people actually speak.
  2. Local search: Voice search is often used for local searches, such as finding nearby businesses or services. Optimize your content for local search queries by including location-specific keywords and information.
  3. Clear Answers: Voice searches tend to generate more direct questions than text searches. Provide clear and concise answers to common questions related to your business or industry.

Social media advertising

Social media platforms are constantly evolving, and this presents new advertising options for B2B marketers. LinkedIn, in particular, has emerged as a go-to platform for B2B advertising due to its highly targeted features. LinkedIn allows marketers to target specific companies and industries, making it an ideal platform for B2B marketers to connect with their target audience.

Other social media platforms like Twitter and Facebook also offer advertising options that can help marketers reach their target audience. On Twitter, B2B marketers can use promoted tweets and promoted accounts to reach their target audience. Facebook offers similar advertising options, including targeted ads and sponsored posts.

By leveraging social media advertising options, B2B marketers can connect with their target audience, generate leads, and drive growth for their business.

Final Thoughts

B2B marketing trends are constantly evolving, and it’s important for marketers to stay on top of trends to remain competitive. By incorporating some of these trends into your strategies, B2B marketers can drive growth in Q2 and beyond.

With over 20 years of experience, Onimod Global is an expert in B2B digital marketing. From content creation to SEO and more, we understand the need to keep up with technology trends in the digital marketing space.

If you’re interested in learning more about the future of digital marketing, contact us here.

Social Media Marketing for Small Businesses

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Looking to grow your small business? Discover how social media marketing can help your business thrive in 2023 and beyond. 

Social media has transformed from being just a personal communication tool to a powerful marketing tool for businesses. For small businesses, social media marketing is an effective way to promote their products and services. In this article, we will discuss the importance of social media marketing for small businesses and the benefits it can provide. Here’s what you need to know.

Why Is Social Media Marketing Important?

If you’re a small business owner, it’s natural to focus on the little details. Whether its growing your following or working on your customer outreach, it’s important to have a plan. Fortunately, social media marketing offers a low-cost and organic way to achieve your goals. That’s why it’s essential for small business owners to learn how to leverage social media. Let’s take a look at some of the perks of social media marketing.

Cost-effective Advertising

As mentioned above, social media marketing is a cost-effective method for small businesses to reach their target audience. In comparison to the traditional advertising mediums like TV or print media, social media platforms offer a range of advertising options that can accommodate any budget.

By starting with a small investment in social media marketing, small businesses can gradually increase their advertising as they see results. This enables them to be flexible with their advertising budget and make the most out of their marketing efforts.

Increased Brand Awareness

Social media platforms have billions of users, making it an ideal platform to increase brand awareness. By regularly posting content on social media, small businesses can reach a wider audience and establish their brand identity. This can be particularly important for businesses that are just starting out and need to build their brand from scratch.

Improved Customer Engagement

Social media platforms offer a unique opportunity for small businesses to engage with their customers on a personal level. By responding to comments, messages, and reviews, small businesses can build a relationship with their customers and show that they care about their needs. This can help to build customer loyalty and encourage repeat business.

Targeted Advertising

Social media platforms offer advanced targeting options that allow businesses to reach specific audiences based on demographics, interests, and behaviors. This means that small businesses can ensure that their advertising is reaching the people who are most likely to be interested in their products or services. Targeted advertising can be a game-changer for small businesses that are looking to get the most out of their advertising budget.

Valuable Insights

Social media platforms provide businesses with valuable insights into their audience’s behavior and preferences. By analyzing metrics such as engagement rates, reach, and impressions, small businesses can gain a better understanding of what content is resonating with their audience and adjust their strategy accordingly. This can help to improve the effectiveness of their advertising and drive better results.

How Onimod Global Can Help

If want to see increased performance on your social media pages, hiring a digital marketing agency is the way to go. An experienced digital marekting agency will be able to identify what needs to be done to your overall online presence. More importantly, you will see results quickly, as there are likely things that you are not doing right now that could be hindering your progress.

With the help of Onimod Global, we can help you simplify this process and produce desired results.

Final Thoughts

Social media marketing is a powerful tool for small businesses. By taking advantage of the cost-effective advertising options and targeting capabilities offered by social media platforms, small businesses can level the playing field and compete with larger companies in the digital age.

At Onimod Global, our focus is on supporting businesses achieve success through modern marketing strategies. Our team of experts can assist you in identifying and targeting your ideal audience, as well as creating valuable content to engage with potential clients, among other services. We are dedicated to using our experience and expertise to help you achieve your goals.

Don’t hesitate to reach out to us to learn more about how we can assist with your social media strategy.

Instagram Marketing for Small Businesses

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Instagram is a social media platform that allows you to share photos and videos with your friends, family, and the world.

The platform has grown exponentially over the years and continues to grow in popularity. It all started as a simple photo sharing app, but now it provides live streams and video reels. It seems like there’s nothing this app can’t do!

If you’re looking for ways to harness Instagram’s power for your business, here are some tips you can follow to revamp your small business marketing strategy.

Having a Goal

Instagram is a powerful tool for small businesses. To get the most out of your Instagram marketing, there needs to be a clear goal in place for what you want to achieve on the platform. You might choose one or more of these goals:

  1. Increase sales.
  2. Drive website traffic.
  3. Generate brand awareness.
  4. Boost customer engagement.

Once you have a goal in place, you can use that to guide the type of content you post, the people you want to reach, and the general messaging to use on your page.

Optimizing your Bio

When you’re busy running a business, it’s easy to forget how valuable your social media presence is. But it’s not just about trying to sell something. Your Instagram bio is one of the first things people see when they visit your profile — think of it like the homepage of your website.

When you only have a few seconds to capture a visitor’s attention, what are the main elements or pieces of information you want them to take away? Your bio is a perfect place to let new followers know who you are and what you do. Start by writing a little bit about your company and the type of content people can expect to see.

Offer Exclusive Promotions

You want to get more followers on Instagram. We get it. It’s a numbers game, and the more followers you have, the better your chances of making sales. But how do you get more followers without flooding your feed with posts that make you want to turn off notifications?

The solution: exclusive promotions for followers.

Share a discount code that followers can mention if they visit your business in person or use at checkout when shopping online. To make the promotion even more exclusive, use Stories to share discount codes. Because Stories disappear after 24 hours, followers may feel a sense of FOMO if they don’t act on it quickly.

Promotions give your followers a reason to stay engaged and look forward to what and when you’ll post next, which helps build brand loyalty for your small business.

Make your Posts Shop Worthy

Instagram is a powerful platform for all types of businesses, but one of the most underutilized features is Instagram Shopping.

If you operate an e-commerce business and want to reach even a fraction of these engaged shoppers, take advantage of Instagram’s commerce tools. Instagram Shopping makes it easy for your followers to browse and purchase products directly through the app. After setting up your shop on your profile, you can add product tags to your posts.

Final Thoughts

If you’re a small business owner, you know how important it is to have a strong Instagram presence.

Instagram is the go-to place for young people, and they’re spending more time there than ever before. Whether you do or don’t have an Instagram presence, there’s so much you can do to grow your brand—and we’re here to help.

At Onimod Global, we specialize in social media strategies for big and small businesses so your business can reach new customers, increase sales, and build loyal customer relationships through the app for years to come. Contact us today to get started!

Twitter Analytic Tips for 2023

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Twitter is a social media app that helps people stay up to date with current events happening across the world in real-time. This app is unique because of the way it encourages conversation and engagement. For many brands, Twitter can be a great marketing tool when used the right way.

If you’re looking to drive engagement with organic and paid posts, its essential to have an understanding of Twitter analytics.

Here are some tips to help you boost engagement and brand awareness.

Know Your Followers

Knowing your audience is the key to creating content that resonates with them.

Knowing their social media demographics (gender, age, language, income and location) is just the beginning. You also want to know what they like – what kind of content they engage with, what kind of language they use when they talk about it, etc.

You can find out all this information on your Twitter dashboard. You can also target your audience based on their preferred device, behavior and interests. You can even find followers of similar accounts who may be interested in following you!

What Tweets Are Working?

When you’re running a business, it’s important to have an understanding of what your audience likes. Engagements on Twitter include follows, retweets, favorites, replies, URL clicks, media views, hashtag clicks, and mention clicks. You’ll find impressions, engagements, and engagement rates on the Tweets tab. If you keep an eye on which tweets are achieving the most engagements over time (and which are not), you’ll be able to target your content accordingly and develop a closer connection with your followers.

Knowing When to Tweet

When it comes to Twitter, the best time to post varies from person to person. We’ve found that different days and times get more engagement than others, so it’s important to try a variety of posting days and times to see what drives engagement for you.

We’ve put together some general guidelines for the best times to post on Twitter, but keep in mind that geographic data can also inform the optimal time to tweet specific content. Twitter can analyze your data and suggest the optimal time to tweet for maximum engagement.

However, don’t let this information dictate your frequency! It’s still a good idea to post at least once a day and keep the volume of tweets more or less steady so your audience can become accustomed to the frequency of your posts.

Measure Your Performance

As you can see, Twitter advertising is a great way to get your message out to a large audience.

But what if you want to compare your Twitter ads against your regular posts?

You can do that by going to the top right of the Tweets tab and clicking on ‘promoted’. This will show you how your paid posts did from an impression and engagement point of view. Note that this data is not kept forever so be sure to download your data if you want to keep a longer-term performance record.

Final Thoughts

No matter how great your Twitter feed, there’s always room for improvement. By using our Twitter analytics tips regularly, you’ll soon see what strategies work best and which ones can be dropped.

At Onimod Global, we have extensive experience in all things social media. Our team knows how to write engaging copy that will get people talking—and we know how to create visuals that will get them clicking.

If you’re looking to revamp your social media efforts for 2023, give us a call or contact us today.

The Ultimate Guide To Avoiding The Biggest Social Media Mistakes

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There are many times when we ignore new features on social media platforms. However, if your content is not reaching or engaging users like you want or expect, there’s probably a specific reason for it. 

Social media is constantly evolving, as such we need to keep up with it. Keep reading to see our list of mistakes to avoid on social media.

Sharing low-quality content

While Instagram may be more than a photo-sharing app, visuals are still king. If you want to succeed on the platform, you need to produce high-quality content.

Just look at Twitter: Although you can upload images and videos, it is a text-based app. From threads to retweets, the main feed is designed to prioritize written content.

The same is true for Instagram. Visuals are everywhere on the platform and if yours is not up to par, you will struggle to retain your audience’s attention.

Ignoring new features

Instagram is constantly evolving. Just this year, it’s rolled out new features like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds—and that’s just to name a few.

As Instagram continues to roll out new features, it prioritizes accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them—earning them more reach and impressions—than those who posted videos on the feed.

With this in mind, it’s important that businesses stay updated on the latest features coming out and how they will impact the platform’s algorithm. While a smaller change like a new button on the Shop tab may not affect your day-to-day business strategy, a new bigger change may warrant a strategy review.

Lacking Cohesive Graphic Design

When it comes to social media, your brand’s visual communication is just as important as the content you share. Design choices can vary depending on what kind of business you have. For example, if you are a finance firm, you might want to stray away from a bright color pallet and opt for something neutral.

When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens.

The same rule applies for images. If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform.

Content Lacking Engagement

Social media marketing can be a great way to reach new customers, but not all social media marketing campaigns are created equal. If you want to convert your followers into paying customers, you need to make sure that they’re engaged by the content you share.

Try posting engaging content and include a compelling call-to-action. Oftentimes, call to actions are a key point that many people miss. If you want your followers to share a post, then ask them to do so. If you want them to click on a link, then tell them to “click here.”

Social Media Marketing with Onimod Global 

Let’s face it: creating content for your brand can be hard if you don’t have the right tools in hand. It takes time and effort, and the results aren’t always what you’re hoping for.

But when you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design.

We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today!

What is Inbound Marketing?

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Inbound marketing is a strategy that focuses on attracting customers to your business. Instead of going out and finding potential customers, you attract them to your site by creating helpful, interesting content that solves their problems and interests them in your company.

Today, many businesses use both inbound and outbound marketing strategies. However, inbound marketing has become the preferred method for many companies because it is more cost-effective and effective at generating leads.

In this blog, we look at what inbound marketing is, how to create an inbound marketing strategy, and examples to give you an idea of what works.

Inbound Marketing

Inbound marketing focuses on creating valuable content and experiences tailored to the needs of a specific audience in order to build everlasting long-term relationships. The focus point of this strategy is that it provides solutions based on the needs of your customers.

Inbound Marketing vs. Outbound Marketing

Both strategies are used to engage and convert leads. Here’s a look at the the differences between the two:

Inbound marketing

  • Digital content is targeted and specific to audience
  • Content includes blogs, ebooks, SEO, social media posts, webinars
  • The main goal is to entertain or educate your audience
  • Messaging in tailored and personalized
  • Cost-effective approach

Outbound marketing

  • Non-digital content is used to grab customer attention
  • Content includes billboards, TV advertisements, direct mailers, media ads
  • The main goal is to sell
  • Messaging is catered to appeal to a broad audience
  • Tends to be an expensive approach

Creating an Inbound Marketing Strategy

An inbound marketing methodology can be applied in three ways. Attracting, engaging and entertaining all have different content that will engage and convert your leads. Two of the most effective methods for your strategy will come from social media and email campaigns.

  • Promote your content – It can take time for organic content to get views. Promoting your content on social media allows you to create targeted campaigns to a niche audience who are more likely to convert.
  • Build a community – Channels such as Twitter and TikTok offer a great way to build a community on social media through real-time posts and eye-catching videos.
  • Track performance and optimize – By using paid campaigns and analytics you can learn what ads are working and tweak those that are not performing. This could be image changes, content format or messaging used.

Develop or tweak your social media strategy to drive brand awareness and ROI if you don’t already have one in place.

Examples of Inbound Marketing

Here’s a look at some examples from other brands that you can gain inspiration from.

Patagonia

Patagonia has been using their brand to advocate for societal change and equality. They’re an outdoor clothing brand but have spent many years publicly showing their support for climate change and sustainability. They are able to promote this by sharing short stories, videos and other types of media.

Patagonia Brand Activism

Cisco 

Cisco develops, manufactures, and sells networking hardware, software and other high-technology products and services. They have created a healthcare blog that covers a wide range of topics written by experts in the field. The purpose is to create relevant content that informs people about the healthcare industry while also informing them about Cisco and their hand in the healthcare field.

Final Thoughts

Inbound marketing is an essential marketing strategy that many people use today. It’s a great way to engage with your audience and build trust and offer value at the same time.

At Onimod Global, our data-driven content strategies align your content marketing efforts to real business results. Our content strategy services make it easy to understand your audience’s needs, where your competition is winning, and areas where you have an opportunity to lead your industry.

As a Chicago-based, in-house marketing team, we are your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills.

Have questions about creating your online presence and need help strategizing? Contact us here today.

Getting Started With Social Media Design

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Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. How can you make sure your design attracts the right audience? Let’s take a look…

The digital world is constantly changing. With all the new social media platforms, those that have been around for years are evolving, and new ones are popping up every day.

Whether your business is B2B or B2C, it’s important to have an effective visual strategy on social media. Graphics—such as photos, images and infographics—take up a lot more space than quotes and texts on any social media newsfeed. So how can you leverage graphics to make sure your business stands out online?

Here’s how to improve your social media visual strategy.

Optimize Your Images For Different Platforms

In order to maintain a social media presence, it’s important to post regularly across a variety of platforms. Posts with images get more engagement than links and text, so keeping your visuals looking their best is critical to an effective social media strategy.

For the most part, each platform requires images of different dimensions. To make this easy, apps like Canva and Adobe Stock have a selection of social media templates formatted to the optimum size for each network. And for your own unique designs, it’s easy to create an original template using custom dimensions.

Make Your Branding Cohesive

Consistency is the key ingredient to brand recognition and success. Think Coca Cola’s vibrant red, and Nike’s “Just Do It.” These brands have all mastered consistent branding by using the same font, color or image in all of their designs.

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand.

Create Valuable Content

The key to successful social media marketing is value and variety. You want to post content that is both valuable to your audience, as well as easy for them to share with their friends. There are many different types of content that can be shared, so don’t restrict yourself to one or two templates and make sure everything you post adds value to your site and for users. You want more valuable content to gain wider reach across social media platforms, resulting in more potential traffic to your website!

Consider posting the following:

  • Industry tips
  • Event Posts
  • Infographics

Create Consistency

Using a consistent template for graphics is important, especially if you’re a brand that’s trying to create an image across all of your social media platforms. Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by:

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element

More from Onimod Global 

It’s important to stay on top of your digital marketing strategy so you can stay ahead of the curve.

At Onimod Global, we offer high-end design and branding for your business. We know how to take your brand from good to great! We can help you create an amazing visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started.