2017 has been an interesting year so far in the world of social media, with some surprising stats and trends. Facebook remains a giant, Instagram is making strides, and Snapchat is utilizing augmented reality to its advantage. Some of the social media stats listed below are from Lauren Johnson’s Article in Adweek that caught our attention.

1. Snapchat and Augmented Reality
Snapchat has recently launched its augmented reality lenses to the public, which now allows users and brands to create their own animated figures and filters. This has given Snapchat an advantage when it comes to the amount of daily content created. According to the Adweek Article, “Snapchat expects 1 trillion photos to be taken with the app this year, which equates to 31,720 snaps every second.” Over 30,000 snaps per second in the year of 2017 is a mind boggling statistic and it will be interesting to see where Snapchat goes in 2018.

2. Facebook Usage Remains Massive
Although other messaging applications such as Twitter, Kik, and Snapchat are experiencing plenty of usage, Facebook still continues to dominate the “messaging empire.” According to the article, “Facebook announced that 17 billion video chats have been sent via messenger in 2017, which doubles the number in 2016. People have also sent 1.7 billion emojis on a daily basis thus far in 2017.” Moreover, Facebook is dominating the social media industry in many aspects and this trend will most likely continue through the next year.

3. Retailers Choosing Instagram Over Snapchat
Instagram adopting the “stories” feature has greatly helped the social media channel in terms of attracting retailers. According to a study from L2 Gartner, “1,400 social posts were analyzed from retailers like TJ Maxx and Marshalls, and it was discovered that Instagram stories made up 95% of the brands social posts.” This is huge for Instagram as their story feature usage in 2016 only accounted for “39% of social posts.”

4. GIF Histeria
The use of GIFs (graphic interchange format) so far in 2017 has been astounding. The article reports that “300 million people have used 2 billion GIFs every day in 2017 thus far.” The use of GIFs is mainly seen within the social media platforms of Twitter, Instagram, Tumblr, Pintrest, and Facebook. The use of GIFS doesn’t appear to be going away anytime soon and even looks to increase in the future.

5. Instagram Reaching Millennials
It’s no surprise that Instagram’s popularity is growing, especially with millennials. According to a survey conducted by the Bustle Digital Group, “81 percent out of the 1,000 millennials interviewed claimed social media is the most effective way to reach them. From that group, 40 percent said Instagram is the best way to reach them.” Ultimately, Instagram has been making major strides in 2017 and expect the social media giant to even increase their market share in 2018.

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