Tag Archive for: social media optimization

Twitter Launches New 280 Character Limit: Good or Bad Move?

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Twitter has recently announced that a character limit change is official – tweets can now contain up to 280 characters, but not for every user yet. It’s an interesting and risky move, as the 140 character limit is what Twitter has always been known for and is a major way they differentiate themselves from their social media competitors. According to an article from Market Land, this would mark the “biggest change to Twitter since its founding in 2006 and the biggest risk yet by the company to increase its user base.” This post will explore the potential benefits and disadvantages that could come along with an increased character limit.

Potential Benefits:
Introducing a doubled character limit (280 compared to 140) has the potential be a beneficial move for Twitter moving forward. One possible benefit of a larger character limit is that it would allow users to “better express themselves,” according to the Marketing Land article. This is a legitimate reason as a restricted character limit has forced users to limit what they’re trying to say. A 280 limit would also decrease the “loopholes” of tweeting such as screenshots of longer text and the annoying threads that appear on timelines. Another important point to mention is the increased opportunity this presents for Twitter’s advertising platform. An expanded character limit gives advertisers an opportunity to create more appealing ads, and as a result this could lead to more ad revenue for Twitter in the long run.

The Marketing Land article also quotes Aliza Rosen (Twitter’s Product Manager) stating that “Twitter is hoping fewer tweets run into the character limit, which should make it easier for everyone to tweet.” Ultimately, Twitter’s overall goal of increasing the character limit appears to be focused on making it easier for everyone to tweet and reducing the frustrations that come along with character limits.

Potential Drawbacks:
Based on all of the potential benefits above, the expanded 280 character limit seems like a brilliant idea. However, there could be some possible drawbacks of having larger character limits. A clear negative of moving away from the 140 characters is that Twitter would now be steering away from their core idea that has differentiated themselves from other social media competition. The article states that Twitter’s original thought behind the 140 character limit was “replicating the length of a text message would make the social network more inviting to people to post thoughts on the fly from their phones.”

Another disadvantage that could come along with expanding the character limit is an increase in spam. There would be nothing worse then scrolling through a timeline of spam accounts or reading 280 character tweets from irrelevant sources. In the end, it will be very interesting to see what happens with Twitter’s new 280 character limit moving forward. Based on outside research and analysis, it appears to us that the potential benefits of an increased character limit would outweigh the possible disadvantages.

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For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

5 Ways to Increase your Organization’s Impact on Twitter

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Consistently posting on a business Twitter account may start to feel like a meaningless and repetitive task, yet it’s important to build a brand and keep audiences engaged. According to Marketing Land, there are “currently over 300 million monthly active users on Twitter, with 50% of these users being more likely to be consumers of the brands they follow.” Therefore, your company’s Twitter activity must be a priority and listed below are a few ways to maximize your impact on the social media giant.

1. Interact with your Audience:
It’s very easy to ignore or forget about replies and direct messages from followers. Keeping track and replying in a timely manner will make your audience feel important and connected to your brand. It’s also a facet that will set you apart from other company Twitter accounts. Look at Jimmy John’s for instance, they take pride in interacting with their customers and have gained a large following on Twitter as a result (476K followers). Ultimately, if you go the “extra mile” when it comes to interacting with followers you will get noticed.

2. Follow Trends and Hashtags:
This concept may seem like a simple task, yet many business accounts either ignore or forget to utilize hashtags and trends that Twitter has to offer. The major benefit of paying attention to trends is more visibility. We’re not suggesting to overuse hashtags, but implementing at least 2-3 per tweet will have a positive effect on your impressions, interactions, and overall visibility. #MondayMotivation or #FridayFeeling for example are two frequently trending hashtags that can easily be inserted in tweets to catch more eyeballs.

3. “Follow and Retweet for a Chance to Win”:
This is one of the most common Twitter strategies in the game, but don’t underestimate it’s effectiveness. If you’re a frequent Twitter user you probably encounter these tweets all the time. It’s simple, fun, and an effective way to build relationships with current and future consumers while growing followers at the same time. Although many users may unfollow your account if they don’t win anything, your tweet will still produce a ton of impressions and enhance brand awareness.

4. Allocate Time into Profile:
As simple as this idea sounds, many companies don’t put in enough time and effort to their Twitter profiles. Depending on the industry, tweeting at least 3-5 times per week will show consistency. Inactivity for long periods of time can be a turnoff for potential consumers. Even paying attention to simple aspects like your profile images, bio, and likes can have a major impact on your brand’s image. Setting up a schedule each week for when, what, and how much to tweet is one easy way to maintain a consistent Twitter presence.

5. Don’t Solely Focus on Products/Services:
It’s obvious that Twitter and social media in general is a large marketplace for product/service promotion, but followers don’t like being bombarded with product information. This could potentially make your account look like a scammer and you will lose followers as a result. One idea for producing content is to pay close attention to how competitors use their Twitter and make note of which types of posts draw the most engagement. Another idea is to interact about what’s happening within your community. Essentially, the overall concept with tweeting content is to be as relevant as possible to your audience’s interests.

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Snapchat’s New “Snap Map” Update: How this Impacts Marketers

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A couple of weeks ago Snapchat introduced a new feature called the “Snap Map.” This feature is almost a replication of the “Find My Friends” app, which means users can now share their location with one another. This may be an invasion of privacy to some degree, yet it’ll be interesting to see how marketers will be able to take advantage of this feature. This post will explore some details about the “Snap Map” and more importantly the marketing implications it may have.

Snap Map Info:
Snapchat’s overall purpose of implementing this new feature is because they want users to have “a new way to explore the world.” What really stands out is that users not only have the capability of finding their friends, but they can now access public snaps from around the globe. As mentioned previously, the privacy of Snapchat users seems to be invaded but there is a “ghost mode” option for those who don’t want to appear on the map. Ultimately, this new “Snap Map” feature is a massive update and it’s still very early to predict where Snapchat plans to go with this moving forward. It’s definitely something to keep an eye on as there seems to be unlimited potential for this going forward.

Potential Marketing Benefits:
From a business and marketing standpoint, the “Snap Map” has a lot of potential for advertising opportunities and location marketing tools. Although Snapchat announced they don’t plan to run ads in the Snap Map stories, it doesn’t mean this isn’t a possibility in the future. Live updates across the Snap Map is one way for marketers to get involved. This allows brands to take advantage of live events as they are able to on other social media platforms like Facebook, Twitter, Instagram, etc.

Another big marketing opportunity for businesses is the emphasis on location marketing. Since the majority of Snapchat’s audience is mobile based, users become much easier to reach due to their locations being accessible. Any store or restaurant for instance would have the capability of placing paid advertisements to potential consumers near their location. It’s hard to say how this would fully operate because as a user I wouldn’t want my Snap Map to be filled with ads everywhere on a daily basis. In the end however, there seem to be endless possibilities in terms of marketing opportunities within the new Snap Map feature. In an ever-changing and competitive social media world, the Snap Map feature appears to have Snapchat heading in the right direction.

Contact Us:
With our cross channel expertise in social media management and advertising, our team at Onimod Global can help solve all of your digital marketing needs. Feel free to reach out to us on our Contact Us page to get a free evaluation today. We look forward to hearing from you!

Client Spotlight: USA Voice & Data

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Based out of Chicago, USA Voice & Data is a leading national broker of innovative and reliable business quality voice and data services. They wanted to interact with new and existing customers and share their numerous services to clients and partners; getting their messages across without the “hard sell.” With our digital expertise at Onimod Global, we have enhanced USA Voice & Data’s social media presence and their overall brand awareness.

Initial Challenge:
The variety of service offerings provided by USA Voice & Data made it difficult to concentrate on their expanding client portfolio. Internal staff was forced to do time consuming tasks like social media management instead of concentrating on more strategic work. Our client felt that they needed an additional team that could handle and oversee unique social media projects in a seamless way and in alignment to each service, product, and brand they handle.

Onimod Global Strategy:
We offered a flexible, personalized solution for USA Voice & Data’s social media solutions. We familiarized ourselves with the client and their strategies across the different social media platforms such as Twitter, Facebook, Google+ and LinkedIn; and quickly went to work managing their campaigns. In addition to the pure management of social media campaigns, we were also tasked to research, collect, and suggest content that our client used for their outbound communications.

As a business to business provider, LinkedIn was the clients main area of focus for social communication.  With that as a spearhead we went all in on the social overhaul.

The Results:
LinkedIn Q1 2014 vs Q1 2016:

  • Followers +194%
  • Referral Traffic +346%
  • Organic Post Impressions +78%

Facebook Q1 2014 vs Q1 2016:

  • Total Organic Reach +195%
  • Engagement  +628%

An explosion of organic social interactions across Facebook and LinkedIn. Our social media specialists gained insight into USA Voice & Data’s business operations and industry, working to engage clients and social media followers with an insightful mix of interesting topics and blogs.

Contact Us:
If you’re an organization like USA Voice & Data seeking an upgrade in brand awareness, social media management, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Theory in Chicago

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Theory is an upscale sports lounge located in the River North area of downtown Chicago that prides itself on being better than your typical sports bar when it comes to food, service, and comfort. It’s well known that the market for this industry is highly competitive, especially in an area like downtown Chicago. Theory decided it was time to take the next step in gaining a competitive advantage in their industry – building a strong digital presence. With our expertise and digital services at Onimod Global, we have helped Theory stay on top of the game and continue to create strong brand awareness in Chicago.

Initial Challenge:
Localization of a brand and geo-specific location via myriad digital mediums. Website development. Creating visibility for a local bar and restaurant in as saturated market as there is for this industry, downtown Chicago. Theory wanted to immediately capture new business via a new website, digital marketing and increase brand awareness while optimizing allocated ad budget.

Strategy:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.  Theory being a local business needs relevant day to day advertisements, promotions and ad content creation.

SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, and Reporting were some of the digital strategies implemented. This is also referred to as our Digital Synergy Service.

Immediate Results:
In the First 6 Months of Onimod Global’s ‘Digital Synergy’ campaign, Theory saw:

  • Social Interactions +538%
  • Organic Traffic +87%
  • Local Map Traffic +226%

An explosion of social interaction across Facebook, Twitter, Instagram and LinkedIn. Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Ultimately, with assistance from our expertise at Onimod, Theory continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us: If you’re a local business like Theory seeking an upgrade in brand awareness or digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!