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Social media is a unique public environment that has its own culture and expectations. And at some point in social media managing, you’ll have to deal with negative comments on your brand's page or posts. While some

The list of companies planning to suspend their Facebook ads for the month of July continues to grow. This boycott stemmed from Facebook’s inaction to address hate speech on its platform.  A civil rights coalition, which includes

Promoting your brand through social media has become vital for overall business success. But just being on social channels isn’t enough anymore. The key to real success is through user engagement. This can help increase your brand

YouTube just recently launched their new premium advertising program, YouTube Select. “Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.”

TikTok is the fastest growing social media network in the world right now, with the app having been downloaded over 1.5 billion times in the App Store and Google Play. If you’re not already there, you’re probably

The benefits of advertising your business on Facebook are endless. With over a billion active users, cutting edge features, and detailed targeting ability, why wouldn’t you market yourself there? Despite all its advantages, many businesses still struggle

Social media platforms were quick to ban people from creating advertisements in reference to COVID-19. Several industries eager to educate the public about and promote their efforts to fight the coronavirus and the COVID-19 disease it causes

Many marketers swear by the use of monthly content calendars. While there are real benefits of using content calendars, they still have their pitfalls. They require a lot of time and effort, and sometimes those things can’t

LinkedIn rolled out new updates to its Sales Navigator platform that attempt to cut down on the day-to-day administrative tasks to build stronger relationships with customers and prospects, and close more deals.  The update includes an easier

Most businesses understand the importance of marketing on Facebook, LinkedIn, Twitter, Instagram, ect. Pinterest is a social platform that’s often overlooked due to the assumption it’s just a place moms go to find recipes and DIY inspiration.