Digital marketing is set to remain the fastest-growing media channel, projected to reach $513 billion and account for 62.7% of global ad spend. This rapid expansion highlights the increasing dominance of digital marketing channels and the fierce
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Social media continues to evolve at an unprecedented pace, with 5.22 billion people—63.8% of the global population—actively engaging on these platforms. Changing user preferences, rapid technological advancements, and geopolitical events, such as platform bans, are transforming the
In a recent move sparking powerful conversation, Meta has reduced their fact-checking efforts across major social media platforms like Facebook and Instagram. This decision marks a pivotal shift in managing online content, raising important questions about the
In 2025, sustainability has evolved from being a mere corporate buzzword to a core pillar of successful marketing strategies. Consumers are increasingly holding brands accountable for their environmental impact. In fact, 55% of consumers would sever ties with brands
If you're trying to boost visibility through digital marketing, understanding the dynamics of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is crucial. While these strategies differ in approach, they share the ultimate goal of driving
Gone are the days of one-size-fits-all campaigns—AI now empowers businesses to harness data-driven insights, enabling real-time, personalized messaging that truly resonates. But to truly achieve maximum results, businesses must blend AI’s capabilities with human creativity to craft
Did you know that 72% of marketers say content creation is their most effective SEO tactic? In today's crowded digital landscape, engaging content is essential. It helps your brand stand out, builds authority, and fosters genuine connections
As we celebrate Women's Equality Day on August 26th, Onimod Global examines the progress, ongoing challenges, and the fresh perspective female digital marketers bring to online advertising. Women are increasingly stepping into the spotlight, challenging norms, and
In today’s fast-paced digital landscape, consumers make decisions and form preferences in micro-moments—those fleeting instances when they turn to their devices to learn something, do something, discover something, watch something, or buy something. Understanding the importance of
In today’s digital age, a robust social media strategy isn’t just optional for businesses—it’s essential for thriving in a competitive landscape. Social media platforms offer unparalleled opportunities to connect with your audience, build brand awareness, and drive
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