Facebook changes it’s News Feed settings to reduce spammy, ad-heavy websites using AI
When faced with a challenge, what’s a tech company to do? Turn to technology, Facebook suggests. Read more
Tag Archive for: SEM
Similar items: Rich products feature on Google Image Search
Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.
Julia E, product manager on Google Image Search, announced on the Google search blog that you need to use schema.org product metadata on your pages and schema.org/Product markup to make sure your products are eligible for inclusion on these image results. Specifically:
- Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items.
- Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
- See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.
Right now, Similar items is available on mobile browsers and the Android Google Search App globally, and they plan to expand to more platforms in 2017.
If you have questions, find them in the dedicated Structured data section of their forum, on Twitter, or on Google+ or speak to a Digital Marketing expert here at Onimod global today.
Did you know Bing has a Chatbot answering local search questions?
That’s right! Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Read more
Google Says it Has Now Tracked 4 Billion Store Visits From Ads
Onimod Global shares how the company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. Read more
Time to Spring Clean Your Digital Marketing?
Yesterday brought the official first day of spring – Now is the time to dust off the old and get your digital marketing sparkling like new! Read more
Google rolls out AdWords account-level call extensions, among other call updates
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. Read more
Will My Organic Rankings Suffer If I Don’t Have a Blog?
A blog can be a major investment, but the SEO benefits can make it worth the effort. Read more
Google Releases New Video on How to Hire an SEO Consultant
This 11-plus-minute video by Google’s Maile Ohye explains what questions to ask and what to look for during that hiring process of an SEO consulting firm, including useful insights, red flags and more. Read more
Bing Ads Rolls Out Scheduling for Ad Extensions
The option to show extensions during store hours or time-sensitive promotions is available in all markets. Read more
How to Create Digital Marketing Plan for Start-Ups
Having a strong online presence has become a necessity for businesses of all sizes.
You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry, you are competing with the millions of other marketing messages that consumers are bombarded with every day. What’s an entrepreneur to do?
Statistics show that more than half of consumers turn to the internet for information before making purchases:
- Data reveals 67 percent of consumers are influenced by online reviews (Moz)
- 54 percent of online buyers read online reviews before purchase. (Marketing Tech Blog)
- More than half (54 percent) of online purchasers said they had read online reviews prior to hitting the buy button, while 39 percent of consumers who made purchases in-store did so, according to a study from customer ratings and review firm Bazaarvoice Inc. (Internet Retailer)
Fortunately, there are a few digital marketing tips for startups we wanted to share:
- Use your starting position as a baseline to measure your overall progress against.
- Determine your startup’s goals; ensure these goals are specific, measurable and realistic.
- Identify your customers.
- Study your competitors.
To start, it is important to set up a website for your startup if you haven’t already. Whether you hire someone to design and create your website or choose to build your own is up to you. However, it is often more cost-effective for a startup owner, especially one with a low budget, to build a website. From smaller websites for start-up to multi-language sites across the globe, Onimod Global has a perfect website for every budget.
Once you have your website set up, you’re ready to take the next steps to develop your digital marketing strategy:
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- Implement perfect SEO (Search Engine Optimization) by researching keywords and building links.
- Create relevant content and use content marketing to attract potential clients as well as satisfy Google for ranking purposes.
- Consider email marketing to share the content you have created on your website.
- Use social media marketing to boost your startup’s online presence and increase traffic to your website
- Analyze your results to determine where you are seeing success — and make changes in the areas where you are not.
Onimod Global are here for you every step of the way as you build your company. We are Digital Marketing gurus with expertise in multipl-digital channels.
Contact us today and find out why we’re the best choice for launching your new business to where it needs to b this 2017.
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