Whether your business is product or service based, B2B or B2C, great reviews will help smash your conversion goals. It’s time to leverage customer reviews to boost online traffic, sales and revenue. Read more
In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search advertisements through Google Maps.
Google already provides location based advertisement options in addition to the Google My Business platform, so what exactly is so special about these new local search ads? Well, these new ads will be available in several new formats including:
All of these options are meant to drive foot traffic to a physical location. Now, you may be wondering why businesses would be interested in brick-and-mortar stores when e-commerce is on the rise.
Google revealed during their summit that 75% of people who conduct a location based search on their mobile device will then visit that location within 24 hours with 28% of these visits resulting in a purchase.
Clearly, mobile is not be the only concern. What advertisers should focus on is utilizing mobile in order to drive physical visits and purchases. To do this, the business must first be visible in every form possible across the Internet.
These new local search ads will facilitate this need of visibility by providing another dynamic platform on which consumers can find your business. While this new form of local search ads will not make all of your advertising dreams come true, it is certainly a useful tool to have in your arsenal of digital marketing services.
These new ads are only available in a beta form, and are not available to all advertisers. As such, there is little information currently available about these new ads, but one thing that we do know is how Google chooses which local search ads do and do not show through Google Maps.
Google has provided the following factors in regard to what will affect new ad rankings:
For more information on the industry of digital marketing, please visit the Onimod Global News Page. Our content creation specialists are constantly producing new and engaging articles that keep you informed of the latest and greatest trends within the digital marketing world. Enjoy!
When dreaming up ways to improve search engine results, few SEO specialists consider customer loyalty. However, customer loyalty plays a very crucial role in marketing for a company.
Amazon never set out to become a brand driven by customer satisfaction. Their primary concern has always been to fulfill orders as efficiently as possible, but along the way they were able to gain valuable insights of customers. All reviews on Amazon are 100% due to the efforts of verified customers. By allowing consumers to share their own experiences, Amazon was quickly able to build an incredibly trustworthy service.
High customer satisfaction translates directly to customer loyalty. Any time a customer is dissatisfied with an Amazon product, they receive a full refund, and typically also gain a complimentary service from the company to incentivize the customer to come back. Customers love to have a voice, and Amazon is more than happy to provide them with a way to be heard by other target customers. Companies with a customer focus certainly have a thing or two to learn from Amazon regarding their customer loyalty methods.
It is no simple task to replicate the efforts of Amazon. For this reason, the search engine optimization specialists from Onimod Global are here to offer several simple ways in which you can develop better customer loyalty within your own organization. The following 6 tips are based off of Wesley Young’s article that was recently published through Search Engine Land:
2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn’t fall behind in 2018. The importance of online visibility in today’s digital world should never be overlooked, and it’s an aspect that many businesses lack. Listed below are four marketing statistics from various sources that will help shape your marketing strategy for the year ahead.
1. Repeat E-commerce spenders spend twice as much as new customers
Customer loyalty is huge, and it’s no surprise that repeat customers are far more likely to purchase more from your business. According to an article from Neil Patel, the “average E-commerce spending of repeat customers is $52.50 compared to $24.50 for new customers.” Moreover, effective E-commerce strategies will be crucial in 2018 and being able to generate solid customer relationships will most likely result in revenue increases.
2. The number of advertisers using Facebook is now over 3 Million
Facebook is an extremely effective digital marketing channel, and if utilized correctly it can greatly increase the ROI for your business. Investing plenty of time and money to the social media giant should definitely be a component of your organization’s marketing strategy, as it will pay off in the long run. According to a report from Statista, “the number of active users on Facebook worldwide has now reached 2.13 billion.” Another interesting Facebook fact found by WordStream is that “the average cpc on Facebook across all industries is $1.72.” Ultimately, there’s a reason that Facebook now has over 3 million advertisers, as the platform can be very rewarding for you business if used correctly.
3. Over 90% of shoppers’ purchase decisions are influenced by social media
It’s no surprise that social media is important when it comes to potential consumers and what influences their purchase decisions. A study from Iron Paper found that “approximately 93% of purchase decisions are influenced by social media, and that 90% of users trust peer recommendations.” Businesses that have caught on to this trend have seen increases in sales and overall ROI. It should also be noted that image focused platforms like Instagram and Pinterest offer a huge opportunity for businesses to showcase products/services to help influence purchase decisions.
4. 87% of internet users own a smartphone
The overwhelming usage of smart phones has revolutionized the entire advertising industry. Mobile marketing is not the future, it’s happening right now. The Global Web Index found that “87% of all internet users own a smartphone” and that “there are 9 new mobile users added every second.” Therefore, there must be a major focus on mobile responsiveness in any marketing strategy. It’s essential regarding your organization’s website in terms of user friendliness and ranking higher in search engine results.
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If you’re business is in need of digital marketing expertise this year in 2018, Contact Us at Onimod Global. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!
Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and numerous organizations don’t want to fall behind the curve. According to the U.S. Digital Marketing Spending Report from Gartner, “many companies outsource up to 50% of all online marketing activities.” Moreover, it’s critical to hire an experienced digital marketing agency sooner than later, and listed below are signs that it’s the right time to outsource.
Lack of relevant skills
It’s easy to imagine how much business owners already have to deal with when it comes to overseeing their own company. Therefore, trying to incorporate marketing efforts into individuals with busy schedules is probably not the best bet. Staying current with SEO strategies, SEM, social media, email marketing, etc is very time consuming and requires plenty of effort. Once your company has realized it’s time to work with an agency, be sure to find one that is experienced and is a good fit. Review case studies and other work from multiple agencies to help with your outsourcing process.
Inadequate Reporting
Are your marketing results being measured? What are the key performance indicators (KPIs) that matter the most? Are you focused on brand awareness, leads, or conversions? These are questions that should always be addressed when it comes to an organization’s digital marketing efforts. Hiring the right digital marketing agency would give your company the ability to measure results with accuracy and evaluate if returns on investments are positive.
Website is getting poor traffic
A lack of website traffic is a common issue that many businesses encounter. They begin to realize that the traffic being driven to their site is often irrelevant and lower than expected. Is your company paying close attention to Google Analytics data? How well does the site continually rank for relevant search queries? Questions like these can be better answered by a digital marketing agency with a proven track record. Ultimately, hiring an experienced agency is most likely the best solution to increasing relevant website traffic
Content quality is lacking
Many companies need to face the reality that their internal employees are most likely not experts regarding content generation and knowing how to increase online presence. A good digital marketing agency will consist of content marketing experts that better understand effective SEO strategies, high quality content, and how to increase organic traffic. Therefore, if content marketing results are poor, it’s time to hire a digital marketing agency that will help your business grow.
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At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of our clients. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!
There are many steps in the consumer journey. One of the most difficult aspects of marketing is understanding this journey in its entirety. It may not simply be one single ad that inspired a purchase. There may be several interactions that are going unnoticed.
As consumers continually change, we marketers are faced with the task of keeping up. The digital world is incredibly fast paced. Those who are unable or unwilling to move along with trends eventually fall behind. That is why we here at Onimod Global are always doing our best to keep you up to date on the latest trends and topics.
Big data has been a big topic of discussion for years now. The unlimited potential that exists in the tiny, seemingly insignificant, data that any individual generates on a daily basis is mind boggling. Many marketers are wondering how they can harness this power to better the brands that they serve.
One of the biggest collectors of data is Google. There is truly a wealth of knowledge to be had in the data mines that this search engine giant holds. Most recently, Google has been exploring the concept of “micro-moments”. According to Google, “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.”
This concept may not seem like much, but Google believes that micro-moments will play an increasingly large role in the life of consumers everywhere. In fact, Google has developed personas to represent the different types of consumers it believes that are represented through these micro-moments.
This type of consumer always does their homework. Whenever they make a decision in their life, big or small, they typically will consult a device first. This could range from anything as simple as a search for a nearby donut shop to a deep dive into the best types of portable bluetooth speakers for under $300.
Many marketing strategies focus around the idea of personalization. This tactic is touted as a sure fire way to promote better interactions with potential customers. While there is some evidence behind this statement, the method has become so widely used that it is now an expectation of consumers.
Users today do not typically feel the need to enter anything more than “sports bar” when looking for somewhere nearby to enjoy tonight’s game. Instead, they believe that their device and the apps it uses will automatically make an assumption about their location for them. Any sort of site or app that does not comply with this is quickly perceived as irrelevant by the consumer, and repeat usage is unlikely.
The final persona that Google developed through exploration of micro-moments is the right now consumer. This type of consumer finds satisfaction in things that are most immediate and convenient for them. This trend has become very apparent recently.
Google reports that today, “smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago.” This means that less time is being spent within the customer journey as users today are more apt to complete a transaction immediately from their device rather than later through non-mobile means.
What this means for marketers is that they need to pay more attention to these micro-moments in order to better understand their target consumers, and which category each of those consumers fall into. This kind of attention to detail will greatly aid in any marketer’s efforts to better understand the customer journey, which will ultimately lead to better generation of sales.
Digital Marketing is a very broad term that consists of many important areas for professionals to master, and is also a fast growing industry for employment. SEO, SEM, social media advertising, email marketing, and data analysis are all critical aspects that every digital marketing expert should have experience with. Besides knowledge of these key areas, what are some other important digital marketing skills professionals should have?
1. Copywriting and Content Development
Being able to effectively communicate and deliver persuasive messages is one digital marketing skill that can never be overlooked. Content is one of the most important components of every advertising campaign, and is a major factor when it comes to SEO and ranking for certain search queries. It is crucial that every blog post, Google ad, commercial, and company website contains relevant and powerful content. Driving home the “big idea” to every potential consumer is how you get your name out there, and why others should do business with you. Ultimately, content development is a skill that more and more marketers are being asked to master.
2. Website Development Knowledge
Some people confuse digital marketing and website development as two completely separate fields. In some ways this could be the case, yet having website development knowledge will greatly benefit an individual’s digital marketing expertise. Being able to understand the basics of HTML, CSS, JavaScript, and how to operate within a content management system (CMS) are all important. Another thing to keep in mind regarding website development knowledge is that it goes hand in hand with SEO, and understanding how to achieve good organic rankings on search engines. Moreover, the more website development knowledge a digital marketing professional has, the better.
3. Research and Strategic Planning
Staying current with the latest digital marketing trends and updates will only set yourself apart from the other digital marketers in the industry. Taking 30 minutes out of your day to read up on articles from Search Engine Land, Forbes, AdWeek, and Search Engine Journal can be extremely beneficial. Effective research can sometimes require more than simply “Googling things” like understanding the industries of clientele and who their target audiences are. In addition to research, strategic planning is also very important. This refers to analyzing past data and knowing how to deliver better results in the long run.
4. Account Management
Having proper account management skills and understanding how to effectively interact with clients is huge. Demonstrating strong account management means you have a firm grasp of execution, planning, strategy, budgeting, data analysis, and more. Being flexible and customer service-oriented is important as well. Campaigns consistently need monitored, problems arise, and some clients experience their best business outside of the typical Monday-Friday 9-5 hours. In the end, account management is huge in digital marketing, and certain “soft skills” often times get overlooked.
Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!
What separates a successful digital marketing agency from a mediocre one? Numerous agencies claim they provide the best digital services available and will always go out of their way for client needs, but is this really the case? Listed below are some essential qualities that every digital marketing agency should possess in order to be successful in today’s industry.
Flexibility
Is your current agency available for any needs that arise outside of standard office hours (9-5)? From our perspective, digital marketing is a 24/7 operation and any agency that thinks otherwise is not providing the best service possible. Problems arise, campaigns need monitored, and some industries experience their best business outside of the typical Monday-Friday 9-5 hours. Therefore, flexibility is huge when it comes to digital marketing and if your agency isn’t fulfilling your needs then it may be time to make a change.
Experience
Evaluating the previous experience of an agency is a major factor when determining their success. Does the agency have a proven track record? Are their clients legitimate and relevant to your business or industry? Will they address your specific needs? Always be sure to analyze an agency’s portfolio and case studies to determine if their experience matches your needs. View our Case Studies at Onimod Global and take a look at our credible experience in all aspects of digital marketing.
Transparency
When it comes to digital marketing and working with clients, transparency is a huge quality that clients desire and often expect. An agency demonstrating transparency refers to the clarity of billing, accuracy of data, how campaigns are actually performing, and what’s happening in general. Working with a digital marketing agency that is trustworthy will ultimately lead to better results in the long run. Moreover, transparency is a quality that can never be ignored when evaluating an agency. It separates successful digital agencies from the mediocre ones.
Expertise
Every agency should be an expert when it comes to SEO, SEM, Social Media, Data Analysis, Website Development, and every other critical component of digital marketing. Is the agency a Google Partner? Are the employees certified in Google AdWords and Analytics? These are important questions to consider when evaluating whether an agency is legitimate or not. All successful digital agencies in today’s industry demonstrate many if not all of these capabilities and always be sure to check out previous work/case studies for reassurance.
Contact Us: At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of every client. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!
It’s evident that blogging is important in a digitally dominated space, yet many organizations don’t fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at this point. However, many fail to take advantage of blog content to increase overall organic search rankings. Listed below are some ways in which companies can maximize their blog content to enhance overall search engine optimization (SEO) results.
Always Optimize Content
Continually generating new content is usually a good practice, but that doesn’t mean existing blog posts should be ignored. Going back to previous posts and reviewing keyword phrases, media, tags, and other parts of a post to help rank better for desired search queries is an effective method. Paying attention to basic “on page” SEO components is another aspect that can’t be ignored. Header tags, meta descriptions, image titles, alt text, internal link building, and having an SSL certificate are all important when it comes to ranking well.
Define Audiences
Blog content should never be randomly created with no specific audiences in mind. Each post should always be produced with intentions to reach segments of your target audience. This means content should be filled with meaningful keyword phrases related to what your consumer base is searching for. For instance, if you’re in the sports bar industry you want to blog about content related to big upcoming games/events geared toward sports fans to draw in as much traffic as possible. Ultimately, creating content for specific target audiences is a key aspect to blogging and will contribute to increased SEO rankings.
Blog Title
The importance of having a creative and appealing blog title a lot of times gets overlooked. Many organizations use titles like “Blog” or “News” for their company blog, which isn’t the best practice for optimization. Creativity and being descriptive are two solutions to better blog optimization. “What audiences am I trying to reach?” and “What are important keyword phrases related to my industry?” are a couple of critical questions to use as a basis for the title of a blog. Moreover, it seems like a minor detail, but coming up with a good title for your company blog is something that should never be ignored.
Social Media Engagement
Sharing blog content on multiple social media platforms is a simple method to increase overall visibility. Utilizing channels like Facebook, Twitter, LinkedIn, Google Plus, and Google My Business to share content should always be one of the final steps in the process. Be sure to include keyword rich descriptions with social posts as well that way your content has a better chance of ranking. Additional benefits to sharing blog content on social media include the ability to reach new audiences, keeping social media platforms relevant, and the chance of increasing referral traffic.
Contact Us: At Onimod Global we specialize in SEO, content creation, and every other aspect of digital marketing. Check out Our Work to see what digital marketing solutions we have to offer!
With the rise in the number of startup businesses, how can you ensure your startup will succeed and stand out from the competition? Many startups claim to implement digital marketing practices, yet most don’t invest enough time and money, and have little or no knowledge of effective digital marketing strategies. According to a startup study from Profoundry, “71% of the startups researched did not have a documented digital strategy in place.” This post will explore the importance of digital marketing for startups and ultimately why outsourcing may be the best option.
Because of the increase in startups across the globe, it’s no surprise that online presence can “make or break” the success of a startup. Brand awareness and customer acquisition are two of the main benefits that effective digital marketing strategies can provide. Listed below are a few introductory steps to internet marketing that every startup organization should implement to start on the right track.
Beginning Steps
1. Website Development:
Depending on what the product or service is, it should typically start with the creation of a professional website. Without this, everything else that follows becomes difficult or unfeasible. Although a decent investment is required when outsourcing to a developer, it is worth it in the long run. Unprofessional websites or not having one at all is setting your business up for failure. Check out Our Work and see what website development solutions Onimod Global has to offer.
2. Search Engine Optimization (SEO):
Having a website is one of the first steps for startups, but if it is not optimized for search engines how will it drive traffic? Ensuring that your startup’s website is highly optimized will require a lot of SEO knowledge and time. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. Click Here to run a free scan and see how well your website currently ranks online. Ultimately, outsourcing SEO efforts to an experienced agency is your best bet to increase online visibility for your startup and rank well for relevant searches.
3. Social Media Marketing:
Once your website is fully developed and optimized for search engine visibility, social media marketing is the next step to follow. Creating accounts on as many social media platforms as possible (Facebook, Twitter, LinkedIn, Google Plus) will only benefit your organization by creating more visibility. According to Statista’s Report in 2016, “89% of startup owners indicated that social media initiatives have greatly increased exposure for their businesses.” A presence on social media not only increases exposure, but it also has the potential to increase SEO, develop a loyal following, and can even establish thought leadership within your industry.
Why Outsource to an Experienced Agency?
This is a typical question that most startups have, and why should an investment to an advertising agency be made? The answer is pretty simple – knowledge and experience. One of the worst moves a startup can make is investing money into their marketing budget without having any knowledge of where their customer base lies and how to effectively generate leads/conversions. A lack of internet marketing knowledge is one of many reasons why today’s startups fail in a digital world. Outsourcing to an experienced agency like ours ultimately ensures success and a positive ROI for your startup in the long run.
View our digital marketing expertise at Onimod Global and see how our experienced agency could help fuel your next startup endeavor!
Contact Us: At Onimod Global we are a full scale digital marketing agency that serve our clients’ needs in website development, SEO, SEM, Social Media, E-Mail Marketing, and much more. Feel free to reach out to us on our Contact Us Page and see what digital marketing solutions we can provide for you.
Call Us: 888-263-7046
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Chicago, IL 60607