Tag Archive for: Search Engine Optimization

Simple Link Building Techniques to Follow in 2021

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When it comes to SEO, both on-page and off-page efforts are equally important and need to be done appropriately. Link building is an off-page SEO technique that has become essential in enhancing a website’s rankings and its overall growth. 

Over the past few years, marketers have had to change the way they go about link building due to changes in Google’s algorithm. Google now ranks the quality of links above the total number of links a website has. With that, here are four effortless link building techniques you can utilize in 2021. 

1. Guest Posting 

A guest post is one of the most impactful link building techniques. This not only allows you to generate more backlinks, but helps you build relations with others in your industry as well. It’s fairly easy to identify blog sites that will allow others to write guests posts for them. Look for a medium that is appropriately related to your niche, but not a direct competitor. Doing this will not only allow you to build more backlinks, but can help you build good relations as well. 

When guest posting, you want to make sure your content is high quality and published in a good presentation. If the delivery is not good, your reputation could suffer and defeat the purpose. Make sure you generate informative content so you’re building links in the most effective way. 

2. Broadening Your Relations 

No matter the industry, relationships matter. The same goes for link building. Identify blogs, forums and pages that are related to your niche. Follow them on social media and try to get into contact with them. Connecting with more businesses similar to yours can help in a variety of ways. Not only are you building links but you’re also putting yourself more in the loop of what’s going on in your industry. This also helps you create more awareness for your brand, ultimately helping you and your site grow. 

3. Testimonials 

Writing testimonials is another simple and effective link building method. There are many companies that ask and enable people to write testimonials on the products or services they offer. When you leave a testimonial, you can get a backlink if the company publishes it. Ultimately this will engage more visitors and traffic to your website. 

4. Keep an Eye on Competitors  

Lastly, you should keep an eye on the links your competitors are building. Monitor the strong links they have and see the strategies they implement in going about building them. This can help you improve your own strategies and identify how you can go about getting the highest quality links. 

Final Thoughts 

Link building is an essential factor in an overall SEO strategy. While these are fairly simple tactics, there are many more. Sometimes it’s easier to seek help from the experts. At Onimod Global, SEO is our core attribute and a pillar of our marketing strategy. We develop organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings across all major search engines. If you’re interested in digital marketing assistance or want to learn more about what we do, contact us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here

3 SEA Tips To Win Business With Local Search

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The behavior of customers has completely changed making local search relevant and on the map. More and more consumers realize the ease and opportunity of online search and purchase due to restrictions on movement in the pandemic times. Individuals want a tailored search view with results that are relevant to where they are at that very moment. This is where search engine advertising, or SEA, comes into play.

To win over those customers and create conversion opportunities, your location-specific ads must be at the top of the search engine results page; it’s a competitive imperative.

Here are three SEA tips every marketer needs to win local marketing with paid search.

1) Don’t rely on just one search engine

Location targeting — through Google Ads, for example — marks a huge revolution for advertisers and marketers. It enables them to maximize their PPC by targeting ads to specific areas.

Despite this being a very helpful tool, there are still significant blindspots. The data provided by Google Ads and others isn’t as detailed as necessary when it comes to things such as monitor competitor strategies or uncover opportunities that may crop up. Advertisers and marketers need to keep this in mind when gathering data on all different kinds of search engines in order to make their strategies effective and dynamic. For advertisers to juggle national, state, and local demand is almost impossible to accomplish manually or without the right data. Which is why AI is crucial to success when it comes to succeeding in the local search market.

2) Customize your local SEA ads

Ad customization by location is becoming increasingly more popular, and makes you that much more relevant to the customer. For example, 72% of desktop or tablet users and 67% of smartphone users want ads customized to their location. Additionally, 82% of smartphone users search for businesses near them; 90% click on the first set of results they see.

One of the main parts to local search marketing is customizing the ad to each location with messaging and strategy. Follow these five steps from Search Engine Land to creating click-winning location-based ads:

  1. Be there: Know where your products and services are most needed.
  2. Be relevant: Is your ad creative relevant and specific? Are you appearing at the right time?
  3. Be useful: Don’t be generic in your copy and CTAs. Each work must express your services and answer your questions.
  4. Be quick: Any delay in response to market and competitor shifts will set you back, no matter your size.
  5. Be top: Target the most relevant search terms in location. The closer you are to number one the greater the likelihood of a click.

3) Stay relevant with the Google updates

Keeping track of the multitude of updates Google is no easy feat. Google makes every month across its Shopping, PPC and SEO offerings. Difficulty is not the only complication, there is also a real necessity to remain ‘in the know’ about these updates. This is because, as search engine markets continuously show, even one missed update can dramatically and quickly send you spiraling down from position one.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

7 Ways to Improve Your Online Presence in 2021

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All businesses are looking to attract more customers in their local area. Obviously, increasing local SEO efforts is going to be one of the best ways to accomplish this. 

Here are 7 local SEO ranking signals to concentrate on to improve your online presence in 2021. 

1. Google My Business 

Claiming your Google My Business page is one of the simplest and most effective ways to start improving your local SEO. Not to mention, it only takes a few minutes and is free. Once you’ve claimed your listing, you can optimize it further by choosing the most accurate categories for your business. You should also add photos of your location, products, staff etc. This helps add credibility to your business and serves as an additional local ranking signal. 

2. Increasing Reviews 

According to Google, high-quality reviews can improve your businesses’ visibility, especially positive ones. And similar to Google My Business, you should claim all listings on any review sites. Though it’s important to note that Google reviews carry the most weight when it comes to SEO. Location keywords being used in reviews are also valuable, as it sends signals to Google that you’re a trusted local business. 

3. Create Social Business Pages 

While Google still remains top for search engines, Facebook is also highly utilized. Which is why it’s essential to have a business page and keep it updated with accurate information and link back to your website. It’s also helpful to claim listings on other social platforms, like Twitter, LinkedIn and Instagram, as well. Even if you’re not frequently active on those sites, it’s still beneficial. 

4. Consistent NAP 

Make sure your name, address and phone number are consistent across all online listings including review sites, maps, social media, etc. Google wants to make sure they’re providing accurate information to users, and this can help ensure that. 

5. Mobile Responsiveness

Since Google’s mobile-first indexing has rolled out, they look at the responsiveness of your mobile site first, not desktop. Make sure your site is optimized as much as it possibly can be for mobile. If you haven’t done this already, Google has a mobile-friendly test that can help you get started.  

6. Local Keyword Optimization 

Be sure you’re consistently sharing content that organically includes localized keywords. This could be about local events, news, weather or whatever makes sense for your brand. Includes location keywords wherever possible but still make it natural. For example, you wouldn’t want to just say “air conditioning repair.” To optimize for local SEO you would add “air conditioning repair in Chicago.” Also be sure to also optimize your titles and meta descriptions.

7. High-Quality and Diverse Inbound Links 

Links from trusted Google sites are important for SEO and especially for local SEO. You want a range of inbound links that are relevant, authoritative and gained organically. Links from news sites, community blogs, etc prove that your site is trusted by others in your community. But the most effective inbound link is from a high authority site using both your city and a main key term. 

Final Thoughts

SEO is absolutely vital to achieve long term search engine visibility for your website.There are a number of ways to enhance your local SEO efforts but these 7 tips are a great place to get started. For additional and more advanced practices, it’s best to consult SEO experts. 

At Onimod Global, SEO is our core attribute and a pillar of our marketing strategy. We develop organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings across all major search engines. If you’re interested in digital marketing assistance or want to learn more about what we do, contact us today. 

Top 4 Digital Marketing Trends For 2021

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Many businesses have completely altered the way they operate in 2020. More and more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. What are the most relevant digital marketing trends for 2021 that your business should keep in mind to build customer loyalty and generate more traffic, leads, and revenue? Check out the top 4 areas Onimod Global experts recommend to invest your time and resources into next year. If you’re not sure where to begin, this list is the perfect starting point.

Businesses must embrace the digital transformation

The post-COVID world we will hopefully experience in 2021 will make a digital presence for companies almost mandatory. “Digital transformation” has become a popular buzzword since March 2020, and all types of companies are investing heavily in the migration to digital platforms. This includes platforms such as e-commerce, chatbots, email, apps, artificial intelligence, predictive analytics, omnichannel marketing and augmented and virtual reality.

Google listings and local SEO will be a top priority for small businesses

If you own a small business, one of the most important things you can do is ensure your local listings are verified and kept current on various search platforms. For B2C businesses that draw in primarily local traffic, the Google My Business listing provides valuable information about your hours and whether or not they are affectd by COVID, services, and geographical location. It’s one of the key factors in search and business owners are often blown away to learn how many directories there are out there.

One tip you can easily implement today: make sure that you have a geographically-defined service area in your local listings. Doing this will help your business show up in “near me” searches. That’s because Google and other search engines will prioritize relevance in their search algorithms.

Voice search and its power

Voice search queries will often populate different results than if the user had typed in a text-based search. Even though voice search is not a part of Google’s algorithm, it still dictates current search results. This means that businesses should be up to date on voice search components for their consumers who are adapting and switching over to that medium.

Content must be specifically optimized for voice searches, according to experts in voice search. The content needs to be more direct and conversational, and by doing so it will accurately sync with search queries. This will help boost traffic by staying relevant and more visible to consumers.

Influencer marketing a key pillar of marketing for consumer brands

Consumer brands have historically used social media influencers to present authentic unbiased advertising to appeal to prospects and customers. The pandemic amplified the impact influencers have on the purchase of products, due to a limited ability to shop at stores and increased online shopping traffic.

A recent study found that 40% of people reported that they purchased a product online after seeing it used by an influencer on YouTube, Instagram or Twitter. Influencers and their impact are expected to gain even more popularity and followers and businesses to use influencers more than ever before.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Guide To Optimizing For Featured Snippets

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Rising to the top of Google’s search results is no simple feat, but definitely doesn’t mean you can’t win. Even if you aren’t in position 1 you’re still able to outrank it. How so? The holy grail of SEO: featured snippets.

In this post from Onimod Global’s experts, we’ll discuss what are featured snippets, what are their benefits for SEO, and how to optimize for them.

What is a featured snippet?

A featured snippet shows up as a block that contains the exact answer to your query. It’s a two to three sentence summary of text that appears at the top of Google. Featured snippets provide a fast and straightforward answer for a user’s query directly in the search results. Receiving a featured snippet is shown to result in more traffic for a given page.

The featured snippet appears to work on a more simplistic algorithm than Google’s “primary” one. This search result is significantly more influenced by simple on-page adjustments that very clearly define the topic to users and their search queries. See a simple example of a featured snippet below, allowing for users to get a fast answer to their question and also an opportunity to receive more traffic to their page.

featured snippet example

How to optimize for the featured snippet

  1. Add a “what is” heading.
    To start your featured snippet optimizations, you’ll want to look for a place in your content to add a “What Is [Keyword]” heading tag. This is a clear signal for Google that you have a fast and efficient information to share with a user with a specific search query. You will even notice at the top of this article, the first headline contains a “What is” statement, queuing Google to recognize information to include and what they can pull into the featured snippet.
  2. Use sentence structure “is”
    It is very important to use an “is” statement when optimizing for featured snippets. Structuring content this way appears to act as a trigger that allows Google to easily find the text that’s relevant for the featured snippet.
  3. The topic must be fully explained in 2-3 sentences
    Being concise is key. Feature snippets are meant to give users as much information about the topic as possible in a short amount of time.
    Here are some general guidelines from Search Engine Land to follow while concisely defining featured snippets:
    – The first sentence should define the topic
    – The second and third sentences should describe 2-3 must-know facts about the topic
    – Try to avoid using any extraneous phrasing in your definition

Contact Onimod Global

Looking for an agency to increase your SEO and optimize your website content? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

10 Ways to Audit Your Website to Increase Your Search Rankings

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When it comes to SEO, consistent tracking, testing and measuring is crucial to verify your strategies are effective. This includes auditing your website to ensure there are no errors holding you back. 

Here is a checklist of 10 things to audit on your website that can help increase your search engine rankings. 

1. Make sure your pages can be indexed. 

The most crucial aspect of SEO is making sure your pages can be found. You never want to block important pages by mistake. To ensure all your pages are available to be found you should: 

  • Check your index status on Google. Use the index status report in your Google Search Console to see the number of pages Google has crawled from your domain. You want to see that the page count has continued to increase over time. 
  • Check your robot.txt file. Do this by adding /robot.txt to the end of your domain to ensure there are no pages that are “disallowed.” 
  • Review site and URL errors. This is something you can also do through your Google Search Console. Locate the site and URL errors report and see if there are any problems. 
  • Search your website. Simply do a Google search for site:yourdomain.com and you can retrieve a list of indexed pages. 

2. Secure your website. 

In  a recent update, Google announced that it favors websites encrypted with HTTPS. So if you haven’t already, now is the time to make the switch. HTTPS provides encrypted communication with a web server. You can secure your website with HTTPS using SSL.  

3. Check your meta data. 

When pages are crawled by search engines, Noldex meta tags can occasionally be inserted. As a result, this will block Google. Check the source of a page for the code <meta name = “robots” content =”noindex”> and make sure this does not exist on your pages. 

4. Check your link profile. 

A large part of SEO success depends on earning links from trusted domains. You can conduct a complete backlink audit through Google Search Console, Ahrefs or SEMrush to track your backlinks and monitor your progress over time. 

5. Optimize page load times. 

Every digital marketer is aware that search engines favor faster sites. Not only that, but a slow site increases the likeliness of visitors bailing early. You want to aim your page log time in 3 seconds or less. Here are some tips for optimizing site speed: 

  • Use speed testing tools. 
  • Evaluate WordPress plugins. 
  • Reduce image file size for optimum performance. 
  • Remove any redirect chains. 
  • Speed up your Javascript. 

6. Eliminate any duplicate content. 

Duplicate content dilutes the authority of the primary URL and threatens the capability of your search rankings. Be sure to use canonical link tags to combat things. This lets Google know which is the primary URL to pages containing duplicate or similar content. 

7. Remove low valued pages. 

You want to ensure pages that are indexed by Google contain rich, original content and relevant keywords. You can accomplish this by de-indexing low valued pages. You obviously need campaign-specific landing pages, but if they’re not robust pages, they only harm your search rankings. Remove them from the index and redirect these pages to content-rich URLs by using a 301 redirect. 

8. Generate useful links. 

A well-planned internal link structure brings a number of benefits to your overall search rankings. Here are some additional tips for optimizing your site’s link structure for SEO. Also be sure to use descriptive anchor text, making links that feature the same keywords as the page they link to.  

9. Optimize for mobile. 

Google has been favoring mobile-first site designs for a while now, meaning it’s critical to appear in mobile searches. A few ways to ensure your site is optimized for mobile is by: 

  • Using responsive design. You can update your site to feature responsive design that creates an optimum experience regardless of screen size. 
  • Using Google’s testing tool. The Google Search Console offers a mobility usability report that identifies problematic pages and gives you a score for mobile friendliness. 

10. Master the basics. 

Continue to implement the fundamental SEO tactics, such as: 

  • Using unique title tags. Be sure to write unique title tags that include a keyword phrase to accurately describe the topic of your pages. 
  • Implementing relevant keywords. Always include keywords you’ve selected in your headings, subheadings, body copy and URL appropriately. 
  • Creating meta descriptions. Lastly, indexed pages should always include a meta description that features keywords to encourage readers to click through. 

More from Onimod Global 

Struggling with your SEO or any area of digital marketing? Contact the experts. We specialize in SEO and helping our clients dominate organic search and map results. Learn more about us and contact us today!

6 SEO Techniques to Enhance Your Search Traffic for 2021

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As marketers, we’re always looking for new ways to improve and enhance our strategies, especially when it comes to SEO.  

Here are 6 link building SEO techniques that will not only increase the amount of traffic you drive to your website, but the quality as well. 

1. Create and maintain a strong blog strategy. 

It’s not enough to have created a blog calendar if you’re not sticking with it. It’s essential to consistently post blogs that are valuable and relevant among your audience members. Your goal is to get people to want to link back to your blog content. This is one of the best ways to organically generate inbound links. Ultimately improving your search rankings and generating more traffic back to your website. 

2. Utilize infographics. 

People love consuming and sharing visual content. An easy way to get topics for infographics is from your already created blog posts. There are also plenty of online tools that can make graphic creation easy, such as Canva. The goal is to create infographics with valuable information and data that people will share and link back to you as the original source. 

3. Link back to other blogs on your blog. 

A blog is ultimately a social tool. The more you link to others, especially when you do it in a consistent, opportunity-driven way, the greater the likelihood of one of the other bloggers will return the favor. 

4. Write guest blog posts.

Similar to linking to other blogs, you can shop your best performing blogs around to others it would be a good fit for. If you find a taker, it’s just another opportunity for another inbound link back to your site. 

5. Curate and publish helpful resource lists. 

Resource lists are great link bait and increase your chances of getting a featured snippet on Google. Creating a comprehensive resource list makes it easy for other sites to link back to in their own content. Both which are great for your rankings and traffic. 

6. Consistent brand monitoring. 

Consistently perform searches for your name to see if there are any mentions floating around that you’re unaware of. If you find some in a place you want to be, contact the owner of the site to see if you can turn that into an inbound link. And if you find one that might be negative and unwarranted, get that removed, so it doesn’t harm your reputation or SEO. 

Final Thoughts 

At Onimod Global we understand how vital SEO can be. Search engine optimization is our core attribute and a pillar of our strategy. We develop  organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings on major search engines like Google, Bing and Yahoo. We are a trusted Google Partner and continually excel with their products. If you need assistance with SEO, or in any area of digital marketing, contact us today. 

How to Optimize Your Website Structure for SEO

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Not all website structures are favored equally by search engine algorithms. A site that is a disorganized jumble mess of pages is unlikely to rank well against a structure that is rigorous and streamlined. To make your site structure SEO-friendly, it has to appeal to users while guiding them to relevant content across your website. 

Learn more about website structure, why it matters and steps to take to optimize yours for SEO. 

What is Site Structure? 

Site structure refers to the way a site’s content is grouped, interconnected and presented to its visitors. Website structure starts with a foundation, its home page, then splits off into other sections, such as the about page, contact page or blog page.

Why Does Site Structure Matter? 

Site structure is one of the most crucial components linked to SEO performance. A well-executed website structure sets you up for SEO success down the road. It also: 

  • Creates a better user experience. 
  • Helps with crawlability. 
  • Provides you with sitelinks. 

How to Optimize Your Website Structure for SEO

1. Plan your site hierarchy. 

The hierarchy of your site is the system that arranges your pages from top to bottom. A website’s structure is similar to a skyscraper. It would be difficult to revise the foundation once you’ve already constructed the middle floors. Which is why it’s best to establish the organization of your website from the beginning. Here are some tips to keep in mind when planning out your hierarchy: 

  • Make it logical. You don’t want to overcomplicate this process for both your sake, your users’ sake and for crawlability. Each main category should be unique and distinct. Subcategories should somehow be related to the main category under which it’s located. 
  • Keep the number of main categories between two and seven. There should only be a few main aspects of your website. If there’s more than seven, you may want to rethink the structure. 
  • Try to balance the number of subcategories within each category. You want to keep it approximately even. If one main category has a large number of subcategories, while others only have a few, the site can become unbalanced. 

2. Create a URL structure that follows the navigation hierarchy. 

URL structure also impacts rankings in Google. Your URLs should follow your website structure, as well as be simple and readable. So if your hierarchy looks like this: 

The URL structure for the Chinatown location should look like: www.kimsrestaurant.com/locations/chinatown 

More developed sites might contain a longer series of folders and subfolders, but the main idea is to create a concise URL with recognizable words.

3. Select the right navigational depth. 

The structure of your site determines how difficult it is to click to a different part of your site. You don’t want important pages of your site to be buried too deep. Shallow paths perform best from a usability and crawlability perspective. With that being said, you also don’t want to go with a completely flat structure. You want a site that proceeds deeper than a second tier of folders, but you want users to be able to get where they need within a few steps. 

4. Establish a header and footer. 

Headers and footers help enhance website structure by making navigation more seamless. Best practice is to display your main categories in your header, but you can also include dropdown features that show subcategories. When you do incorporate additional features, it’s important they have an easy-to-follow design. Basic text links and corresponding anchors are a reliable way to enrich your SEO strategy. Text links perform well because search engine bots can comprehend them. Although images have ALT text, text links continue to deliver better results when it comes to SEO. 

If you have a footer with menu links, be sure they’re duplicated exactly like the main menu links. Changing the order of links or adding additional category listings will complicate the user experience.

5. Include internal linking. 

Internal linking shows the relationship between pages and content on your website. Search engine crawlers move from one link to the next, on-site links give search engines a better picture of what your site has to offer. Placing links organically throughout blogs, product/service pages and other posts forms a grid for users to explore. If there’s a related page or helpful link on your blog, users can continue to traverse your site and come closer to converting or purchasing a product. Internal link structures also help crawlers understand the content you think is most important, which supports differences in ranking on search results pages for similar content. Try to link back to your most popular or important pages to instill more ranking value in them for powerful SEO optimization. 

Final Thoughts 

Site structure is something that can be easily overlooked if you’re not experienced in site building, but it’s crucial when it comes to SEO. At Onimod Global we specialize in both web site development and SEO. You can rely on us for new project development, website maintenance, and more. We build all of our sites with search engines rankings in mind. We analyze data from Traffic Sources and Visitor Flow to establish the routes people take to reach you, the devices they use to get there and what they do on your website. Utilizing this information allows us to build highly engaging, search friendly websites for your business.

Learn more about us and contact us today!

5 Key Elements for Local Digital Marketing Success

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Small businesses can face many growth challenges, such as limited resources, budget constraints, competition, staffing challenges, etc. It can be tough to figure out ways to set yourself apart from other businesses and achieving overall success. Executing a full range of local digital marketing techniques can be a game changer for many companies. Local digital marketing helps connect businesses where customers reside and interact. The opportunity to compete and provide outstanding customer service, are reachable through digital marketing strategies. 

We’re going to discuss the 5 key campaign elements that can deliver an effective local marketing strategy for businesses of all sizes. 

1. Manage All Online Listings 

Clean data and accurate listings are essential for overall digital marketing success. Every mention of your business on the internet is a ‘citation.’ You want to make sure all of this information is accurate. Otherwise you run the risk of not being able to be found easily. Even minor discrepancies you might not think of can have an impact on your results. You can prevent discrepancies by claiming every local listing and providing accurate information to search engines and online directories. Specifically Google, Facebook, Yelp, Apple Maps and Bing. 

You should include as much information in your listings as possible, such as product descriptions, services, hours of operation, deals, promotions, accepted payment types, photos, etc. Accurate and consistent data helps drive search engine rankings, making it that much easier for prospects to find your business. 

2. Local SEO 

Local SEO is fairly similar to listing management. Complete, accurate and consistent updates to listings are critical for high search engine rankings. Algorithms continue to drive more relevant results based on user location. Meaning it’s even more crucial to optimize local landing pages with location information. 

You can locally optimize your landing pages by:

  • Localizing title tags to include city and state names.
  • Optimize meta descriptions to include product categories. 
  • Implement localized schema markup for your business name, number and address.
  • Localize URL structures to include street names and product categories. 
  • Include hours, directions and local descriptions in on-page business content. 

3. Reputation Management

It stays true that people trust people. Ratings and reviews have a significant impact on potential buyers. On average, consumers read up to 10 reviews before fully trusting a business. The most effective way to increase your reviews is by simply asking your customers to write them. You can make this easy for them by including a button that offers one-click access to writing a review. It’s common to offer incentives or contests for those that leave reviews, but you have to be careful when doing so. Google and Yelp prohibit businesses from offering money, products or services for writing reviews. It’s important that the reviews are authentic, as consumers can be skeptical. Meaning when a negative review comes through, it should be managed but not deleted. Best practice includes replying to their comment and apologizing that they did not have a positive experience and ask them to contact you privately to resolve any further issues. This way other people see that you’re not ignoring them, but you don’t want to continue the conversation in public. 

4. Paid Search and Social 

In any digital marketing strategy, incorporating paid efforts is essential. This becomes even more important when it comes to local campaigns. Customize your messages based on the location of your ads to become personally relevant to those that will see them. Local search and social can be used to capitalize on regions where business is strongest or become a lever that can supplement marketing in underperforming regions to increase awareness and improve sales. For more tips on successfully taking your paid digital marketing strategy local, click here. 

5. Specialized Landing Pages

Along with customizing ads for certain locations, the landing pages they’re attached to should also be customized and optimized for mobile. Most often, consumers are on the go and looking for local solutions. Local landing pages should be simple yet comprehensive, including your business name, address, phone number, hours, products, services, etc. Effective landing pages have a responsive design with title tags and descriptive schema to send information to search engines. For further tips on creating a high converting landing page, click here. 

More from Onimod Global

Needing some assistance in any area of digital marketing?  Contact us! We are experts in all things digital marketing including SEM, Web Dev, Automation, Analytics, and much more. Learn more about what we do here, or keep up to date with all things digital marketing on our news page. 

Tips for Making Your Content Stand Out

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Right now, everyone is shifting the focus of their content to COVID-19. Rightfully so, as it’s impacting everyone and everything around the world. People are looking for answers and businesses feel compelled to respond. This creates a new dilemma, however. The “market” of coronavirus content is now heavily saturated. Consumers are constantly being bombarded with new articles and updates around the situation everyday. From this arises the question for many marketers: Should I continue to create content around the same thing everyone else is?

This is a difficult issue and there’s no simple, one-size-fits-all answer. We do know that content is still essential for long-term SEO success and in a time like this, you don’t want to fall silent. The key is finding a balance between creating relevant content but also standing out among the masses. Here are some tips for doing that: 

1. Focus on your audience’s current and most pressing needs. 

Content marketing is really just about helping your audience solve their problems. Currently, everyone is facing unprecedented challenges. There are no pre-existing rules or guidelines for businesses in this situation, so we have all been continually adapting and shifting our strategies accordingly. Marketers need to closely monitor their audience members, what they’re asking, and what they need. 

Your main focus should ultimately be creating content that helps your current and potential customers. Every time you publish a piece of content, ask yourself “is this helping my customers?” If the answer is no, and you’re just putting out content for the purpose of putting out content, it’s not worth it. 

2. Incorporate reliable research and accurate data. 

There is always massive amounts of inaccurate information circulating around the internet. When sharing or creating content, make sure it’s based on real research. Users want science and data to help them make the best decision, especially during times like these. Having solid evidence that supports your claim is extremely important. 

3. Don’t ask for anything in return. 

The biggest mistake a brand can make right now is appearing like they are trying to capitalize on the pandemic. Strive to deliver value without asking for anything in return. Instead of focusing on promoting your products or services, your main priority should be bringing value to users. 

4. Continue to publish regular content. 

Businesses are concerned that posting regular content will make them come across as insensitive or tone-deaf. While you should be careful with what you’re posting, continuing with regularly scheduled content is important for multiple reasons. The first is that, during this stressful and chaotic time, it’s nice to have tid bits of normalcy or light-heartedness. As long as the content is still sensitive to the current situation, it’s more than ok if it’s not addressing or focusing on the pandemic. The second reason being that SEO is still extremely important, and content is key for SEO success. If you delay or stop altogether publishing content, you’re only hurting yourself. 

Final Thoughts 

Right now, times are strange. Everyone is constantly searching for answers, but comfort as well. Making yourself stand out in an extremely saturated market is difficult, but not impossible. The key is finding balance between relevancy and uniqueness, while still providing value to users. Accomplishing this isn’t easy, but we can help. At Onimod Global we’re experts in social media, SEO, and content marketing. We help brands connect with their customers where and when they need them the most. Take a look at how we’ve helped other companies, and learn more about what we can do for you.