Tag Archive for: mobile advertising

Why Mobile Matters

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It’s no secret that mobile advertising is taking over in a big way. This transition is quite possibly the single most important trend in digital marketing at this time. So what are you doing to enhance your advertising strategy for mobile users?

A recent Nielsen report shows PC usage down in every demographic, while mobile usage through tablets and smartphones only trend upward. It is clear that users are shifting away from desktops in favor of more convenient mobile devices.

An article by Forbes gives 15 examples of how to lead the way in mobile digital advertising. One of their strategies is to optimize the first 3 seconds of your ad in order to quickly gain the attention of the viewer.

Many consumers are giving less and less consideration to ads, so it is imperative that your message is delivered quickly and clearly. In general, all interactions should be faster. Increasing speed relates directly to increasing convenience, which in turn increases the likelihood of a response from the user.

Another suggestion is to treat mobile as an entirely new practice. It will not benefit you to copy over all of your old tactics and beliefs to the mobile realm. Instead, try to picture it with a fresh mindset.

Do some research, find out what works best. Look over other industry trends, like the ones mentioned in this article of ours: 4 Digital Marketing Trends to Follow, and figure out how you can implement them into your mobile campaign structure. Do not assume that mobile will work in the same way as all other advertising methods.

Also pay attention to changes in digital marketing platforms. Many large advertising platforms such as Google, Facebook, and Bing Ads are constantly trying to innovate and improve their services. Google recently redesigned their AdWords platform for the first time in 8 years. Another Onimod article discusses the 5 Things You Need to Know About the New Google AdWords.

Continue to stay up to date with other platforms by subscribing to their newsletters and webinars. The best way to stay ahead of the competition is to stay informed.

Here at Onimod Global we are regularly reporting on digital marketing related news. Visit our blog to view recent articles, or contact us to subscribe to our email newsletter.

4 Digital Marketing Trends to Follow

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The world of digital marketing is ever-changing. Constant updates, innovations, emerging technology, it all makes it a bit difficult to keep up. Here is a quick highlight of current trends to pay attention to within the coming months.

Best Advertising Platforms

It comes as no surprise that Google is the premier digital advertising channel. A report by Craig Smith states that Google earns 77% of total search revenue generated in the United States. This is not to mention the other ad variations that can be created on Google’s AdWords platform.

The second largest advertiser in command is Facebook. The social media platform recently boasted its audience of 2 billion users. This immense amount of people creates the perfect kind of market for nearly any and every business. The Facebook Ads Manager also allows for very precise targeting, which only appeals to advertisers even more. Low conversion costs and high ROIs combine with these aforementioned factors to create the ultimate advertising experience.

Benefits of Native Advertising

These two strategies are limitless in their potential. Consumers have become a bit blind when it comes to obvious banner ads. However, when an ad appears to be part of the site itself, users are much more likely to engage with it. In fact, HubSpot records that these native ads are viewed 53% more than traditional banner ads.

A lot of this has to do with the fact that users don’t trust banner ads because they typically view them as possible spam tactics. Simply put, the more natural your ad looks, the better.

The Age of Mobile

Your ads are in serious trouble if they are not optimized for mobile devices. More searches are being conducted on mobile than on desktop, which includes both browsing and actual purchases. A seamless user experience is key. Without it, 53% of these users will abandon their search, according to DoubleClick by Google.

Various platforms are changing to integrate their processes into one easy action. Facebook now allows you to generate a form within your ad that will never even take the consumer off site to complete. This is exactly the kind of interaction that individuals are looking for as they make the shift toward mobile.

Influence of Social Media

If you can get a consumer to stop and take a look at your product, they are much more likely to convert. This means pulling out all the stops. In general, it is better to create content that contains an image or gif if possible. It also helps to use hashtags or mention other noteworthy people or brands in your posts to seem more legitimate and trustworthy.

The other major component to social media marketing is reviews. Consumers trust what others have to say about a product or services. These opinions weigh in heavily on the buyer’s decision making process. A trustworthy review translates to affect 84% of consumers, according to a survey by BrightLocal. This makes it imperative to include reviews in your social media.

3 Reasons Why Your Business Should Utilize Location-Based Ads

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1.) The Potential

It’s no secret that the use of mobile devices is skyrocketing. According to a report on SmartInsights, the average individual in the US spends 87 hours each month browsing on a smartphone. With so many consumers engaging with these devices throughout the day, it creates a wealth of opportunity for marketers and retailers.

Another report conducted by Google states that half of consumers visit a physical store immediately after researching the store on their phone. Simply put, if you’re not utilizing location-based ads, you’re missing out on an outrageous amount of potential sales.

 

2.) Consumers Like Customization

There are many technologies that allow the advertiser to target a specific location, such as beacons, geolocation, geofencing, and geotargeting. These many advanced mechanisms create a more familiar and customized experience for the consumer, which is often well-received. Potential customers enjoy seeing ads that are close to their physical location because it saves them the time of weeding out places that are too far away.

Beacons allow a retailer to offer notifications and promotions once customers are inside of their store. The only drawback is that beacons operate through Blutooth, which many users turn off to save on battery life.

Geolocation uses information to determine a user’s location. A consumer’s IP address or GPS location allows this technology to be possible. This is primarily how location-based mobile marketing is achieved.

Geofencing is the creation of a digital parameter or “fence”. Once a user enters the fence, they suddenly become able to receive special promotions or push notifications.

Geotargeting runs along similar lines to geolocation. This technology uses digital information to determine a user’s location, but it can discover more in-depth insights than geolocation. With the user’s permission, geotargeting can access purchase history and unique preferences to customize an advertisement to that user. Loyal customers can easily be rewarded with a special offer, or narrow channels like soon-to-be-mothers in the greater Ft. Lauderdale area can be connected to a nearby retailer.

 

3.) Stop Overspending for Your Ads

Dominant advertising platforms such as Google AdWords, Bing Ads, and Facebook Ads all reward advertisers that create higher quality content. These platforms strive to ensure that consumers are viewing the most relevant ads and search results possible, and that is exactly why they assess the content any user produces.

Adding location extensions to an ad will help to improve this quality score. With a higher quality score the ad will appear more frequently in a higher position for less money. So what’s not to love about location-based mobile advertising?