Tag Archive for: microsoft

How to Create Digital Marketing Plan for Start-Ups

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Having a strong online presence has become a necessity for businesses of all sizes.

You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry, you are competing with the millions of other marketing messages that consumers are bombarded with every day. What’s an entrepreneur to do?

Statistics show that more than half of consumers turn to the internet for information before making purchases:

  • Data reveals 67 percent of consumers are influenced by online reviews (Moz)
  • 54 percent of online buyers read online reviews before purchase. (Marketing Tech Blog)
  • More than half (54 percent) of online purchasers said they had read online reviews prior to hitting the buy button, while 39 percent of consumers who made purchases in-store did so, according to a study from customer ratings and review firm Bazaarvoice Inc. (Internet Retailer)

Fortunately, there are a few digital marketing tips for startups we wanted to share:

  1. Use your starting position as a baseline to measure your overall progress against.
  2. Determine your startup’s goals; ensure these goals are specific, measurable and realistic.
  3. Identify your customers.
  4. Study your competitors.

To start, it is important to set up a website for your startup if you haven’t already. Whether you hire someone to design and create your website or choose to build your own is up to you. However, it is often more cost-effective for a startup owner, especially one with a low budget, to build a website. From smaller websites for start-up to multi-language sites across the globe, Onimod Global has a perfect website for every budget.

Once you have your website set up, you’re ready to take the next steps to develop your digital marketing strategy:

    1. Implement perfect SEO (Search Engine Optimization) by researching keywords and building links.
    2. Create relevant content and use content marketing to attract potential clients as well as satisfy Google for ranking purposes.
    3. Consider email marketing to share the content you have created on your website.
    4. Use social media marketing to boost your startup’s online presence and increase traffic to your website
    5. Analyze your results to determine where you are seeing success — and make changes in the areas where you are not.

Onimod Global are here for you every step of the way as you build your company. We are Digital Marketing gurus with expertise in multipl-digital channels.

Contact us today and find out why we’re the best choice for launching your new business to where it needs to b this 2017.

Bing Shopping Campaigns Beta is Now Live

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The Bing Ads team has been continuously working to improve your Product Ads experience.  Bing Shopping Campaigns are an optimal way to organize, track, and optimize your Product Ads directly in Bing Ads. Today, we are excited to announce that we will be enabling Shopping Campaigns on Bing Ads for a limited number of advertisers, and extending to all advertisers over the coming months.

What Are Bing Shopping Campaigns?Bing Shopping Campaigns are a new campaign type within Bing Ads that makes it easier for you to advertise your products from your Bing Merchant Center store online. They are the latest and greatest way of creating and managing Product Ads that streamlines the process to make it easier and faster for you to get those ads up and running.

Benefits of Using Bing Shopping CampaignsIf you’re using Product Ads, Bing Shopping Campaigns (BSC) will become your new best friend.  In addition to making it easier for you to connect with customers and promote your products online, with Bing Shopping Campaigns you’ll find:

I. Easier Management and More Control of Your Product Ads

o Intuitive hierarchical structure to organize the products you want to bid on.
o Ability to view your catalog data within the campaign UI so that you can make a more informed bidding choice.
o Ability to prioritize across campaigns with a single priority setting.

bing shopping campaigns

II. Deeper Insight into How your Product Ads are Performing

o Ability to view performance data for all your products no matter how your campaign is structured within the campaign UI.
o Competitive intelligence via benchmark data to help drive better optimization.
o Additional Reports.

bing shopping campaigns
III. Ability to Import Google shopping Campaigns with a Single Click

o If you are already running Google shopping campaigns, you can import your Google shopping campaigns as is into Bing Ads making it easier for initial setup and further maintenance.

bing shopping campaigns

IV. API support

o You can manage your Bing Shopping Campaigns at scale using APIs. You’ll find instructions for using Bing Shopping Campaigns via the API over on MSDN.

Ready to Get Started?

If you’re a managed Bing Ads customer (i.e. you have an assigned Account Manager) using Product Ads on Bing or Google Shopping Campaigns, you’re welcome to get started with Bing Shopping Campaigns right away! Simply reach out to your Account Manager and let them know you’d like to be a beta participant. NOTE: If you do not have a dedicated Account Manager, please stay tuned here to the blog for updates as we are planning to make Bing Shopping Campaigns available to you this summer.

Getting started is simple – three steps, and you’re done!
bing shopping campaigns

For more details on getting started, review the Introduction to Bing Shopping Campaigns Beta PDF file. Stay tuned for more updates and information as we move toward general availability for all US customers this summer.