Tag Archive for: marketing tips

B2B Marketing Trends To Look Out For

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As the second quarter of 2023 is underway, it’s a great time to reflect on the B2B marketing trends that have emerged and evolved over the past few months. The digital landscape is constantly changing, and marketers need to stay on top of the latest trends to remain competitive and drive growth.

Here are some B2B marketing trends to try in Q2 and beyond.

Personalization at Scale

Personalization has been a buzzword in marketing for years, and for good reason. It’s a critical component of any successful B2B marketing strategy. AI boosts personalization by using data from various sources like geolocation, recent purchases, and browser history. Marketers can leverage AI analytics to improve practices and achieve better results. In fact, 71% of B2B customers like the idea of AI for personalization, and 63% would use it for trend and pattern identification. 

Advancements in AI and ML have made it possible for B2B marketers to scale personalization to a level that was previously impossible. By leveraging data from customer interactions and online behavior, B2B marketers can create highly personalized experiences that drive engagement and conversions.

Video Marketing

Video Marketing has been on the rise for years, and it’s not slowing down anytime soon. In fact, video is projected to account for 82.5% of all internet traffic by 2023. There are so many options when it comes to creating video content. Here are some of the benefits of incorporating video into your B2B marketing strategy:

  1. Increased brand awareness: Videos are shareable, which means they can help increase your brand’s visibility across social media and other digital channels. By creating valuable and interesting videos, you can attract more potential customers to your business.
  2. Better retention: By creating videos that provide valuable information, you can improve your audience’s retention of your brand’s message. Viewers retain 95% of messages when they watch them in video format.
  3. Improved SEO: Video content can help improve your search engine rankings. By optimizing your video content for SEO, you can increase your chances of appearing at the top of search engine results on pages.

Voice search optimization

Voice search is becoming increasingly popular, thanks to the widespread adoption of smart speakers and virtual assistants. B2B marketers need to optimize their content for voice search to ensure they’re not missing out on potential customers. Here are some tips for optimizing your content for voice search:

  1. Long-tail keywords: Voice search is more conversational, use long-tail keywords that match the way people actually speak.
  2. Local search: Voice search is often used for local searches, such as finding nearby businesses or services. Optimize your content for local search queries by including location-specific keywords and information.
  3. Clear Answers: Voice searches tend to generate more direct questions than text searches. Provide clear and concise answers to common questions related to your business or industry.

Social media advertising

Social media platforms are constantly evolving, and this presents new advertising options for B2B marketers. LinkedIn, in particular, has emerged as a go-to platform for B2B advertising due to its highly targeted features. LinkedIn allows marketers to target specific companies and industries, making it an ideal platform for B2B marketers to connect with their target audience.

Other social media platforms like Twitter and Facebook also offer advertising options that can help marketers reach their target audience. On Twitter, B2B marketers can use promoted tweets and promoted accounts to reach their target audience. Facebook offers similar advertising options, including targeted ads and sponsored posts.

By leveraging social media advertising options, B2B marketers can connect with their target audience, generate leads, and drive growth for their business.

Final Thoughts

B2B marketing trends are constantly evolving, and it’s important for marketers to stay on top of trends to remain competitive. By incorporating some of these trends into your strategies, B2B marketers can drive growth in Q2 and beyond.

With over 20 years of experience, Onimod Global is an expert in B2B digital marketing. From content creation to SEO and more, we understand the need to keep up with technology trends in the digital marketing space.

If you’re interested in learning more about the future of digital marketing, contact us here.

How Women Are Shaping The Future of Digital Marketing

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As we celebrate International Women’s Day 2023, it’s important to recognize the strides that women are making in the marketing industry, in particular, digitally.

Women are breaking down barriers and carving out new paths for the future of marketing.

In this blog, we will explore the ways women are influencing the future of marketing. From promoting diversity and inclusion in marketing campaigns to using their platforms to drive social change, women are making their mark in the industry.

Whether you’re a business owner or simply interested in the future of digital marketing, this blog will provide valuable insights and inspiration from women leading the way. Here’s what you should know.

Bringing A Fresh Prospective To Marketing

Women are bringing fresh perspectives to the marketing world. As consumers, women make up a significant portion of the market. Globally, women control about $20 trillion in annual consumer spending. This number is projected to increase to $28 trillion over the next five years. As a result, their unique experiences are shaping marketing campaigns and strategies.

Marketing campaigns and strategies that appeal to women can lead to a big pay off. By incorporating women’s perspectives and preferences into their marketing efforts, companies can create effective and targeted campaigns that resonate with their female audience. Women’s experiences can help companies create inclusive and diverse marketing campaigns.

As women make strides in the marketing industry, they are also drawing attention to the importance of diversity and representation. Incorporating diverse perspectives and representation into marketing campaigns not only leads to effective strategies, it also has a positive impact on society.

Driving Social Change

Female-led marketing campaigns are increasingly focused on important social issues, such as gender equality, racial justice, and environmental sustainability. These campaigns are not only successful in promoting products and services, but also making a positive impact on society.

Women’s commitment to social change is reflected in recent marketing campaigns. For instance, many companies are now embracing sustainable business practices to protect the environment. Female-led campaigns were at the forefront of this movement.

Another example of female-led campaigns is eco-friendly products to conservation initiatives. Women are using their platforms to bring attention to environmental issues and encourage people to make sustainable choices. By emphasizing diversity and inclusion in marketing, companies can reach a wider audience and show that they value all customers.

This approach not only creates more authentic and relatable campaigns but also helps to promote social change and combat harmful stereotypes.

Leadership In Marketing

The marketing industry is seeing an increase in women taking on leadership roles, with women now holding approximately 37% of leadership positions in media and communication fields. This is a significant shift as women are now driving the direction of marketing campaigns and strategies, contributing to a more diverse and inclusive marketing landscape.

The rise of social media and digital marketing channels has enabled women to build their personal brands and use their platforms to influence others. Female influencers have become a powerful force in shaping consumer trends. Female-led marketing campaigns being some of the most successful in recent years. The beauty industry is a great example of this, where influencer reviews have been shown to be critical. In fact, studies show that 42% of consumers are more likely to purchase a product vetted by a beauty influencer.

This trend is an exciting development for the marketing industry as it shows that women are taking charge and making their voices heard. As more women take on leadership roles and use their platforms to influence others, we can expect to see even more innovative and diverse marketing strategies in the future.

Last Thoughts

Women are playing an increasingly vital role in shaping the future of marketing. Their unique perspectives, leadership skills, digital expertise, and dedication to social change are driving positive changes across the industry. As we celebrate International Women’s Day and Women’s History Month, it is crucial to acknowledge the significant contributions that are being made by women.

From our account managers and digital marketers to our content creators and graphic designers; at Onimod Global, we are fortunate to have a team of talented leading women shape our organization. Their diverse experiences and skills have enriched our company and helped us achieve great success. We are proud to celebrate and support the women who are driving change in the digital marketing industry and are committed to fostering a more diverse and inclusive workplace.

Thank you to the passionate, proficient and driven women at Onimod Global, and to all the women in every industry throughout the globe. Wishing you a very happy International Women’s Day.

Curious to learn more about us? Click here to explore. For further details on our marketing services, please see this link. 

Essential SEO Tips to Boost Your Rankings

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If you’re feeling stuck trying to figure out how to increase your website’s visibility in search results, here’s our top SEO tips to help you boost your rankings and get more visitors reading your content.

If you’re running a website, there’s no doubt that you’re aware of the importance of search engine optimization (SEO) in getting your site to rank well in search engine results pages.

SEO can be a complex and ever-evolving process, but there are some fundamental tips and practices that can help improve your site’s ranking and visibility. In this blog, we’ll provide some essential SEO tips that will boost your rankings. Whether you’re a beginner or an experienced marketer, these tips will help you to optimize your content and attract more traffic to your site.

So, let’s dive in and discover the SEO techniques that can take your website to the next level!

1. Target Keywords

Start optimizing your page for search engines, by determining the primary and secondary keywords for your content. The primary keyword serves as the central theme of your page. Primary keywords should align with your brand identity, products, services, and the main focus of your content. It’s recommended to select just one primary keyword per page to avoid diluting your efforts.

Secondary keywords provide additional context and support the main topic. You may have multiple secondary keywords, which are often more specific and represent subtopics within your article. It’s essential to incorporate these secondary keywords naturally throughout your content, without forcing them in if they don’t fit.

2. Write Original Content

In order to attract and retain users to your website, it’s crucial to have high-quality content that is original. Original content not only showcases your unique expertise and perspective but also helps to establish a relationship with your audience. Moreover, search engine algorithms, like Google, favor unique content. Sites that prioritize good SEO practices and publish reliable original content are more likely to improve their search rankings.

It’s important that your content is comprehensive, meaning it covers all aspects of the topic in depth. Comprehensive content not only helps to engage users but also signals to search engines that you are an authority on that particular topic. By creating content that is both original and comprehensive, you can boost your website’s search engine rankings and establish a loyal audience.

3. Optimize Page Titles and Meta Descriptions

Meta descriptions are oftentimes the first point of contact that users have with your site. They play a significant role in determining whether or not they will click through to your page. Page titles and meta descriptions can make or break who visits your website.

To create a compelling page title, include your primary keyword and make it attention-grabbing, concise, and informative. This will help to grab users’ attention and give them a clear idea of what your page is about. Your meta description should be an accurate and concise summary of your content. It’s a great opportunity to entice users with a sneak peek of what they can expect to find on your page. Consider including your secondary keywords and a clear call-to-action to encourage users to click through to your site.

Here are some other tips to keep in mind:

  • Optimize your page title by keeping it concise, between 30-60 characters.
  • Keep your meta description under 160 characters to ensure that it appears full on search engine result pages.
  • Include your target keyword in your page title and meta description to signal to search engines what your content is about.
  • Communicate what makes your page unique and relevant to users in your title and meta description.

4. Use External and Internal Links

Having a mix of external and internal links will improve your websites crawlability, credibility and more. It’s essential that the links you include lead to valuable, relevant information to provide the best possible user experience.

Internal links are a powerful tool for directing users to other pages on your site. They not only keep visitors engaged for longer periods of time but also help search engine crawlers find and index your content more efficiently. Internal links are things like relevant blog posts and other pages within your site.

External links are links that take the user to another website. When doing this its important to remember the quality of the page and content. When reviewing external links, it’s important to ensure that they don’t have a negative impact on your website’s credibility.

Including both internal and external links on your website can help you keep users engaged and help search engines to index your content more efficiently. This can ultimately lead to improved search rankings and a more satisfied audience.

5. Hire an SEO Agency

The very last tip on this list is probably the most important one. If you want to see the maximum increased performance in terms of rankings, make use of the services of an SEO agency. This is most likely not what you want to hear, but at the end of the day, if you’re not a seasoned SEO expert, hire one.

With the help of a reliable and experienced SEO agency, they will be able to identify what needs to be done with your specific website. This is essential since not every website will need the same strategy; an e-commerce website won’t need the same game plan as a financial planning website. More importantly, you will see results very quickly, as there are likely things that you are not doing right now that could be hindering your progress.

Final Thoughts

To achieve success with your website, utilizing SEO is an absolute must. However, even for seasoned professionals, mastering the art of SEO requires ongoing learning, experimentation, and creativity. With the help of Onimod Global, a trusted Google Partner, you can simplify this process and produce the desired results, regardless of your level of SEO experience.

At Onimod Global, our focus is on supporting businesses achieve success through modern marketing strategies. Our team of experts can assist you in identifying and targeting your ideal audience, as well as creating valuable content to engage with potential clients, among other services. We are dedicated to using our experience and expertise to help you achieve your goals.

Don’t hesitate to reach out to us to learn more about how we can assist with your SEO Strategy.

Maximizing Your Email Marketing Efforts: Best Practices to Drive Results

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Email marketing remains one of the most effective ways to reach and engage with customers. Whether you’re promoting a new product, offering special discounts, or simply keeping your audience up-to-date, email is a critical component of your overall marketing strategy.

In order for your email marketing strategy to be effective, it’s important to follow best practices when it comes to email marketing. In this blog, we’ll explore some of the key elements of a successful email marketing campaign. Here are some tips you can follow in order to maximize your email marketing efforts in 2023.

Define Your Target Audience

The first step in any email marketing campaign is to define your target audience. Who do you want to reach with your message? What are their interests and motivations? Understanding your target audience will help you create emails that are relevant, engaging, and effective.

Personalize Your Emails

Personalization is a key component of effective email marketing. From using the recipient’s name in the subject line, to tailoring the content of your message to their interests, there are many ways to make your emails feel more personal. Personalized emails tend to be more engaging and can lead to higher open and click-through rates.

Keep Your Subject Line Short and to the Point

Your subject line is the first thing your recipients will see when they receive your email. It’s important to make it short, to the point, and attention-grabbing. Aim for a subject line that is 50 characters or less, and test different subject lines to see which ones perform the best.

Make Your Emails Visually Appealing

In addition to a strong subject line, it’s important to make your emails visually appealing. This means using a clean, simple layout, high-quality images, and a color palette that reflects your brand. Your emails should also be optimized for different devices, including mobile, to ensure that your message looks great no matter how it’s being viewed.

Use a Clear Call to Action

Every email you send should have a clear call to action (CTA). Whether it’s to buy a product, sign up for a newsletter, or simply learn more. Here are some tips you can follow in order to make your email stand out:

  • CTA’s should be clear and concise, and should clearly state the action you want the recipient to take.
  • Place your CTA in a location that can easily be found and clicked on.
  • Test and optimize your CTAs to see which one is more effective. This means trying different subject lines, layouts, images, and calls to action, and measuring the results.

By following these best practices, you can create effective and compelling calls to action that drive results and help you achieve your marketing goals.

Final Thoughts

Email marketing remains an important and effective tool for businesses of all sizes. By following best practices and continually refining your strategy, you can achieve your marketing goals and connect with your target audience in a meaningful way.

Whether you’re looking to reach new customers, engage with your current audience, or drive more sales, at Onimod Global, we understand the power of email marketing and are committed to helping our clients succeed. Our  highly experienced team of digital marketers are experts in creating effective campaigns that drive results, and we are dedicated to staying up-to-date on the latest trends and technologies in our industry.

So if you’re looking for a digital marketing agency that can help you take your email marketing to the next level, look no further than Onimod Global.

Contact us today to learn more about how we can help you succeed in email marketing and beyond.

Top 5 Most Important Google Algorithm Updates

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Almost every day, Google introduces changes to its ranking algorithm. They even claim to update their search algorithm several thousand times per year. Some are tiny tweaks, usually too small to notice. But, every once in a while, Google introduces a change so fundamental, that it completely alters the way we do SEO forever.

#1. Panda

Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing.

How does it work? Panda assigns a “quality score” to webpages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algorithm. In January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.

#2. Penguin

Hazards: Spammy or irrelevant links; links with over-optimized anchor text

How it works: Google Penguin’s objective is to down-rank sites whose backlinks look unnatural. This update put an end to low-effort link building, like buying links from link farms and PBNs.

#3. Hummingbird

Hazards: Keyword stuffing; low quality content

How it works: The Hummingbird algorithm helps Google to better interpret search queries and provide results that actually what the search was intended for (as opposed to the individual terms within the query). While keywords still remain very important, the Hummingbird algorithm makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. According to Search Engine Land, his is achieved through the natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.

#4. Pigeon

Hazards: Poor on- and off-page SEO

How it works: Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm: traditional SEO factors are now used to rank local results.

#5 Mobile

Hazards: Lack of a mobile version of the page; poor mobile usability.

How it works: This, and subsequent mobile search updates (2018, 2020) have shifted the focus from a desktop to a mobile version of your website. Today, Google ranks all websites based on how fast and user-friendly their mobile versions are. This automatically puts you at a huge advantage compared to competitors. The faster the content is mobile optimized, the higher Google will prioritize your ad.

Contact Onimod Global

For more on the latest digital marketing news and information, follow Onimod Global! Our experts release the latest digital marketing news and essential marketing tips every Tuesday and Thursday. To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Audience Context: Why It Matters

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Your content is most likely catered to audience personas, as it should be. All marketers rely on an outlined demographic of the audience you have targeted as potential customers. However, there is no way for a persona to account for your audience context – what is a real person experiencing at the exact moment they see your content?

In a perfect world, 100% of your content would be catered specifically to every potential customer. Thankfully, there are tools we can use to get a better idea of the customer’s headspace to match up with the audience context.

Keyword Planners

Often times keyword planners are used as a crutch to plug in a few key topics and phrases, and overload on content to increase your organic traffic. We advise to rather think of keyword planners as tools to help understand the specific language your readers are using. Focus on the phrases that pose as questions, and answer those questions in your content to give immediate value to your readers.

Google Trends

Once you have your group of keywords and key phrases, enter them into Google Trends to see what else you can learn about people using those search terms. This step will help you to match up your content to fit your audience context. Look into geographic locations, and the time of day, month, or year people access information and searches increase.

Popular Content

Try googling the question you are trying to answer in your content, and see what else is currently out there. Use this to see if you can do a better job explaining the question at hand or fill in missing gaps of information.

 

Now step one is complete. You know what challenges your potential customers are facing. Now for step 2, which is understanding how your customers feel about their challenges and utilize effective emotional writing to strike a chord with this audience.

Show Audience Context, Don’t Tell

The most simple mistake to make when writing emotional content to engage your audience is telling them that you’re doing it. Don’t tell the reader how they feel. Instead, imagine how they would prefer to feel and give them that. Audience context is all about resonating with the reader without exposing your intention.

Resonate, Don’t Exploit

When it comes to audience context, you should evoke, not exploit, emotion in people. It’s quite simple to exploit intense emotions of fear, anger, agitation in our audiences in order to sell. We advise against this strategy and encourage you to instead show the reader you understand their emotions and maybe even share them.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Black Friday Digital Marketing Tips

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In 2018, 14.8 million online sales were processed on Black Friday, making it the most popular shopping day of Thanksgiving weekend, including Cyber Monday. Black Friday is one of the most important, if not the most important day of the year for businesses, both online and physically. Last year, 89 million consumers shopped both online and in-store. This year, it’s predicted that 61% of consumers will Black Friday shop online, and online spend will surpass $12 billion. Focusing on digital execution is becoming essential for Black Friday success, no matter your business. As Thanksgiving is right around the corner, now is the time to evaluate your current position and start preparing your digital marketing strategy for not only Black Friday, but the general holiday season. 

Preparing for Black Friday 

Do Your Research 

Research your competitors’ deals. If you’re offering a 20% discount and they’re offering 50%, which would you choose? You want your deals to have real value. Consider increasing the deal amount or adding additional offerings to ensure it will attract consumers. Of course you don’t want to go so low it affects your profit margins, but you want to offer something that will pull shoppers away from the competition. 

Evaluate Site 

When shoppers are already presented with so many different options, they’re not going to wait around for a slow or low performing site. 46% of shoppers have said they’ll never return to a slow website. Going even further, Google reported that for every one second delay in page load time, conversions can fall up to 20%. While there can be many causes of a slow site, these are the most common: 

  1. Heavy Page Image: Optimizing images will allow the pages on your website to receive bytes faster, and this makes your page more efficient with a faster load time.
  2. Large Files: We highly recommend a JavaScript compression or a minimization tool to help decrease your download size.
  3. Plug-Ins: Enabling caching with a plug-in allows pages on your site significantly faster. This saves you copies of pages with the same request, which allows your server load in a much more efficient manner.

It may be beneficial to get a professional digital audit, to ensure your site is performing at its best for Black Friday. 

Make Sure Tracking is in Place 

There are a variety of tracking and attributing tools and strategies. Google Analytics is one of the easiest to implement and includes a URL Builder Tool to assist you in the process. This will allow you to monitor performance beyond just sales numbers. These additional insights will allow you to be even better prepared in the future. 

If you already have analytics tools in place, analyze last year’s data. Have you tweaked your site based on those insights into how your holiday traffic behaves? Analyze what and what didn’t work in the past. Which of your products were most popular? Were most of your visits from email marketing, or did visitors find your site organically? What were they searching for? Use these insights to better plan this year’s strategy. 

Black Friday Digital Marketing Tips 

Start Early 

In a report by AdWords, 61% of holiday shoppers begin searching online for their purchases prior to the weekend of Thanksgiving. Consider creating a Black Friday landing page and letting it run all-year-round. If a shopper is doing early research for the deals they want to take advantage of on Black Friday, yours could be one of the first they see. If you keep that landing page up all year round, it will allow for continuous SEO work. By the time it gets close to Black Friday, and the searches get higher, your page will likely rank much better than those that just released their pages a few weeks prior. 

In addition to a specific Black Friday landing page, include the usual promotions and email blasts. Email marketing is an important aspect of Black Friday, but it needs to be done tactfully. The subject line is one of the most vital aspects, as if it doesn’t grab readers’ attention, it’s likely to remain unopened or marked as spam. Timing is also everything. Schedule your emails based on time zones or peak of online email users. 

Utilize Social Media 

Social media is becoming a great tool for ecommerce. The amount of users that purchase products via social media ads continues to rise. Both paid and non-paid social posts can be effective to create awareness for your sales. Include Black Friday hashtags in your posts so prospects searching for deals will easily find yours. Make sure to include a strong call-to-action in every post as well. Whether it be to visit your site or request more information on the sale. It’s additionally as important to engage with your audience. Don’t leave any comment unanswered. It always looks better when businesses are prompt with responses to questions or concerns. 

Initiate Referral Programs 

Consumers trust other consumers. Recommendations and referrals are some of the strongest forms of advertising. Take advantage of that and consider implementing a Black Friday referral program. Referred customers can actually be a great driver of brand loyalty and striking profitability than any of your other clients. The key is the reward has to be too good to pass up. If it’s not worth it, no consumers will care enough to put in the effort. There are a variety of ways to create enticing rewards without hindering profitability. 

Add a Countdown/Timer 

Shoppers can be indecisive. They often take their time to price shop and compare deals before making a final purchase. A countdown timer can add a little pressure to the situation and may be just the push a shopper needs to make a quick decision. It’s beneficial to include one for every product with the specific date and time the deal ends. Timers can be effective in more places than just product pages. Consider adding them as banners to landing pages, in promotional emails, or even social media pages. 

Personalization 

It’s no secret that serving highly tailored and personalized messages to each potential customer can drastically increase the chances of them converting. In fact, 63% of shoppers expect their purchase history to guide personalized experiences from brands. When it comes to Black Friday here a few ways you can try to make your marketing efforts more personalized: 

  • Include the recipient’s name in email blasts. 
  • Offer different deals to different customers. For example, existing or loyal customers are offered larger discounts or better deals. 
  • Include recommendations on product pages based on users past purchases and buying behavior. 

Black Friday is basically the kickoff to the holiday shopping season, but that doesn’t mean you can’t start your efforts long before Black Friday. Most of these strategies include detailed planning and targeting to be effective, which usually isn’t something that can be accomplished in a few days. It’s never too early to prepare for Black Friday. 

How We Can Help 

Even the best ecommerce sites can need help with digital marketing, especially around the busy season. At Onimod Global, we’re experts in all areas including SEM, SEO, social, web dev, automation, and analytics. With our expertise and unique cross-channel digital marketing campaign strategies, we can power entire corporate marketing departments, or provide custom solutions for local businesses. We are your 24/7, in-house marketing partner. 

Learn more about what we do, take a look at some of our work, or start your conversation with us today!

Is Your LinkedIn Account Reaching Its Full Digital Marketing Potential?

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Whether we’re talking about a personal account or a company page, there are several different ways to utilize LinkedIn as a powerful digital marketing platform. LinkedIn is reported as the most effective social platform in 2017 by MarketingProfs. So, you definitely need to be asking yourself, how does your LinkedIn account compare to the competition?

Recent LinkedIn Update

Just a few weeks ago, LinkedIn introduced the “LinkedIn Audience Network”. With uncanny similarity to the Facebook Audience Network, this new product is meant to assist marketers by allowing them to reach users on apps and websites that are not currently managed by LinkedIn itself.

In short, marketers can get their LinkedIn ads in front of more people. The goal of this wider audience capability is to increase impressions, engagements, and ultimately increase conversions. AdAge released an article that includes testing results of this new LinkedIn product, which boasted an impressive 3-13% increase in unique impressions.

Helpful Hints

LinkedIn is not foolproof. There are many ways that you may be unknowingly sabotaging your digital marketing efforts through this popular platform. Christopher Heine of Adweek compiled a list of 20 LinkedIn Do’s and Don’ts, which includes first hand recommendations from highly successful digital marketers.

We here at Onimod Global decided to create a shortlist from this Adweek article of the tips that we found to be the most useful.

Do:

  • Make it Personalized: No one likes getting spammed with random messages through their LinkedIn inbox. In order to make yourself stand out and get attention, you have to give the recipient a reason to keep reading. Brittany Simpson from Site Strategics suggests, “Don’t immediately approach with an ‘ask,’ but approach with a ‘give’ of some sort.”
  • Analyze Your Target Audience: Now that LinkedIn has added more people to its audience, use it! If you already know who your target market is, great. If not, do some preliminary testing to try and narrow it down. As you move forward, Kirsten Chiala of Cisco recommends, “From that research, take it a step further and develop personas so you can customize your content to that target audience.”

Don’t:

  • Stalk Your Connections: Everyone has been in a situation where they continually ignore or delete requests from other users on social media. Take the hint, and move on. Do not waste your time chasing after connections who clearly do not want to hear what you have to say. Try to focus on generating new leads instead. If you continue down this path you will only spin your wheels, and as Rick Smith of Exos put it, “Plus … it’s kinda creepy.”
  • Treat LinkedIn Like Facebook: These platforms may be similar, but they are incredibly different from a digital marketing perspective. While you want to continually try to engage with your connections by posting content on your page, you also don’t want to take it too far and annoy them. Appearing as a pest may cause others to ignore you, or even delete you from their network. If you must post, make sure it is relevant and actually useful.

How to Create the Perfect Digital Marketing Strategy

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The key to a great digital marketing campaign is the well thought out plan behind it. If you try to launch any campaign without specific directives, it’s likely that you will waste a lot of time and money without producing any real results. This is why many businesses turn to a digital marketing professional. The experts at Onimod Global are here to assist you, and provide insight into what it takes to put together a high quality digital marketing strategy.

Persona Development

Every marketing strategy should be focused around the consumer. The first step in your strategy is to identify who this consumer is. Many professionals outline a buyer persona because it has been proven to be a substantially more effective marketing method.

The persona allows you as the marketer to develop a much more detailed description of your ideal target audience. These details include goals, challenges, interests, and personal priorities of the consumer.

Campaign Goals

In can also be beneficial to ask these detailed questions of your own company and product. Clearly defining the final objective is essential. Much of the strategy will be built around what you eventually hope to achieve with the digital marketing campaign.

While most plans are structured around conversions and sales, there are a wide variety of other goals to be considered. Increasing brand awareness through simple traffic and reach campaigns can be very effective. It is also common to launch campaigns with the intent to gather positive reviews about a product or company. Make sure that you are considering all of your options before moving on to the next step.

Measurement

Your measurements will depend upon the chosen objective for the marketing strategy. Determining the overall success of your digital marketing initiatives will be shown through key performance indicators.

Common key indicators are conversion rates, click-through rates, and overall impressions. If your campaign spans across multiple platforms, it would be wise to link them all together in Google Analytics.

Analyze

Google Analytics is a wonderful tool for digital marketers. This program allows you to combine all of your data into one easily manageable source. After letting all of your ads run over the course of a few weeks, you should have plenty of solid information regarding your marketing efforts. Once the data is compiled, it is easy to glean insights about the campaign.

Analytics provides an opportunity to compare all marketing mediums in use side by side. This way you can clearly see if the Facebook ads are outperforming the Bing ads. Looking at the overall performance of these many platforms can help you see which is most successful, and which is not.

Revisit and Readjust

Now that you possess tons of information and insight into your digital marketing activities. Using analytical tools you should be able to pick out details about the different ads and how they are running across different platforms.

With this information, you should be able to determine how to best spend your ad dollar. Trim the fat of the campaign and eliminate poorly performing advertising options. Or, you can try to rewrite your ads completely and start fresh.

Whatever you decide to do, now you know how. A new plan must be created every step of the way. They do not all have to be incredibly complicated or intricate, but they do need to be intelligent business decisions. The key to any advertising strategy is to have one. Plain and simple.