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New Social Media Platforms in 2025: What You Need to Know

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Social media continues to evolve at an unprecedented pace, with 5.22 billion people—63.8% of the global population—actively engaging on these platforms. Changing user preferences, rapid technological advancements, and geopolitical events, such as platform bans, are transforming the digital landscape.

For businesses and individuals alike, staying ahead of these changes is no longer optional—it’s essential. From the rise of decentralized networks offering greater user control to the ripple effects of TikTok’s ban in several regions, the social media landscape is undergoing a transformation. In this blog, we’ll explore the latest platforms, unpack the impact of global shifts, and provide insights to help you stay ahead in 2025.

Understanding the Potential TikTok Ban

TikTok is back—but the battle to keep the app live in the U.S. rages on. On Monday, January 20th, President Trump took to the social media platform Truth Social and stated, “Americans deserve to see our exciting Inauguration on Monday, as well as other events and conversations. I would like the United States to have a 50% ownership position in a joint venture. By doing this, we save TikTok, keep it in good hands, and allow it to stay up. Without U.S. approval, there is no TikTok. With our approval, it is worth hundreds of billions of dollars—maybe trillions.”

This statement follows the Supreme Court’s recent decision affirming that the “divest-or-ban” law does not infringe on TikTok’s free speech rights. The ruling sided with the government, citing the platform’s potential for misuse by China to collect vast amounts of sensitive American data. This concern has been at the heart of regulatory efforts over the past year, culminating in TikTok’s brief 14-hour blackout this past Saturday, January 18th.

The ban attempts—and the blackout—sent shockwaves across the social media landscape, disrupting creators and brands who rely heavily on TikTok’s reach. As TikTok’s return stabilizes its dominance, the industry watches closely to see how President Trump’s proposed joint venture may reshape its future. Meanwhile, the emergence of alternative platforms offers fresh opportunities for creators and brands to diversify their strategies.

RedNote: Revolutionizing Short-From Content

One of the breakout stars of 2025 is RedNote, a platform that combines music discovery with short-form video. RedNote allows users to create 30-second clips synced with emerging artists’ tracks, offering a fresh approach to content creation. This unique focus on supporting independent musicians has made RedNote particularly popular among Gen Z and Millennials. Some key features of this app include:

  • Music Integration: Exclusive partnerships with independent labels allow users to access a library of unreleased and trending tracks.
  • Collaborative Content: Users can collaborate on videos, fostering community-driven creativity.
  • Built-in Monetization: RedNote offers revenue-sharing options for creators and musicians, making it an attractive platform for monetization.

RedNote presents an exciting opportunity for brands to engage with younger audiences through influencer partnerships and music-driven campaigns. As more users migrate from TikTok, RedNote’s growth trajectory shows no signs of slowing down.

Bluesky: Decentralizing Social Media

Bluesky, a decentralized social media platform backed by Twitter co-founder Jack Dorsey, is gaining significant momentum in 2025. Designed to address censorship, data ownership, and algorithmic transparency issues, Bluesky offers users greater control over their online experience.

Why Bluesky Matters:

  • Decentralized Protocol: Bluesky operates on the AT Protocol, allowing users to seamlessly migrate their data and followers between platforms.
  • Customizable Algorithms: Unlike traditional platforms, Bluesky lets users choose or build their algorithms, tailoring their feeds to their preferences.
  • Privacy-Centric Approach: With data privacy concerns at an all-time high, Bluesky’s commitment to user ownership and minimal data collection sets it apart.

For brands and creators, Bluesky’s decentralization offers new opportunities to build authentic, community-driven engagement without being at the mercy of opaque algorithms. Bluesky’s user base is expanding rapidly as more users become wary of traditional platforms.

Other Platforms to Watch

While RedNote and Bluesky are leading the charge, several other platforms are making significant updates to stay relevant in the ever-evolving social media landscape. Among them, Meta remains a powerhouse, introducing groundbreaking features to solidify its position in the market.

Meta, the parent company of Facebook and Instagram, continues to push boundaries in 2025 with new features to foster deeper connections and enhanced user experiences. As the company doubles down on augmented reality (AR), virtual reality (VR), and the metaverse, it’s clear that Meta aims to redefine how users interact online. Here’s how:

  • AI-Powered Tools: Meta is rolling out advanced AI tools for content creation, including automated caption generation, personalized ad targeting, and real-time video editing features.
  • Enhanced Reels Features: Instagram Reels now includes expanded editing options, trending content recommendations, and monetization opportunities for creators, allowing them to compete directly with newer platforms like RedNote.
  • Privacy-Centric Updates: Responding to user demand, Meta has introduced more granular privacy controls across all platforms, giving users greater control over their data and ad preferences.

Meta remains an essential platform for businesses and creators. Its continuous innovations in content creation, monetization, and virtual experiences help ensure that it remains a critical component of any social media strategy.

Adapting to the New Social Media Era

The shifting social media landscape in 2025 demands adaptability and a forward-thinking approach. Here are some strategies for navigating the new platforms effectively:

1. Diversify Your Presence: As TikTok’s future hangs in the balance, diversifying across new platforms and taking advantage of new Meta updates is key. Expanding your presence helps ensure you mitigate risks and connect with varied audiences.

2. Embrace Decentralization: Platforms like Bluesky are leading the charge in decentralized social media. Engaging with these platforms early can help brands build trust and establish themselves as pioneers.

3. Prioritize Privacy and Transparency: As users become more concerned about data privacy, platforms prioritizing transparency will continue to thrive. Businesses should align their values with these priorities to foster trust.

How Onimod Global Can Help

At Onimod Global, we understand that the ever-changing social media landscape can be exciting and challenging. Our team of social media experts is dedicated to helping businesses navigate these changes with cutting-edge strategies. We stay ahead of the curve by constantly monitoring trends like the rise of new platforms, the impact of geopolitical shifts, and the adoption of blockchain and virtual reality. Whether leveraging new platforms to reach younger audiences or tapping into the privacy-conscious user base, our approach helps your brand remain relevant and impactful.

What We Offer:

  • Platform-Specific Strategies: Customized campaigns that align with emerging platforms’ unique features and audiences.
  • Trend-Driven Insights: Ongoing analysis of social media trends to help ensure your strategy evolves with the market.
  • Comprehensive Campaign Management: We handle every aspect of your social media presence, from content creation to performance tracking.
  • Data-Driven Solutions: We use advanced analytics to maximize your ROI and optimize your campaigns for success.

The future of social media is bright, but navigating it requires expertise and agility. Partner with our digital marketing experts to help ensure your social media strategy keeps up with an evolving environment.

Contact us today to learn how we can take your social media marketing to the next level.

FAQs: Navigating New Social Media Platforms in 2025

Why was there a TikTok blackout?

TikTok may still be here, but its future in the U.S. remains uncertain. President Trump has signed an executive order to suspend the ban for 75 days until the U.S. finds a buyer. To help businesses and creators navigate the challenges posed by the TikTok ban, adopting a proactive, data-driven strategy is key. This includes diversifying platforms, creating a resilient digital ecosystem, and prioritizing sustainable, long-term growth. For the latest updates on legislation impacting TikTok’s availability in the U.S., stay informed through trusted sources such as:

How is RedNote different from TikTok?

RedNote, a Shanghai-based company, sets itself apart by focusing on music discovery and short-form content with a strong emphasis on collaboration. Unlike TikTok, RedNote prioritizes supporting independent musicians, offering a platform for creative partnerships. It also features built-in monetization tools, empowering creators and artists to earn directly from their content.

What makes Bluesky unique compared to traditional platforms?

Bluesky sets itself apart from traditional platforms like X by offering a decentralized structure, customizable algorithms, and greater user control over data. Unlike X, which operates on a centralized framework, it relies heavily on algorithmic feeds chosen by the platform. Bluesky empowers users to tailor their online experience.

Should businesses start using these new platforms?

Diversifying your presence on platforms like RedNote and Bluesky can help you reach new audiences and mitigate the risks of relying on a single platform. Working with Onimod Global can help determine which platform best suits your business needs.

Disclaimer: This blog is for informational purposes only and does not constitute professional advice. The views expressed here are based on current trends and may not reflect future developments. Readers are encouraged to conduct their research. Before deciding on a social media strategy or platform adoption, consult with the digital experts at Onimod Global.

Meta’s Fact-Checking Rollback: What It Means for Digital Marketing

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In a recent move sparking powerful conversation, Meta has reduced their fact-checking efforts across major social media platforms like Facebook and Instagram.

This decision marks a pivotal shift in managing online content, raising important questions about the future of digital marketing, paid advertisements, and brand safety in a less-regulated digital environment.

In this blog, we’ll dive into what this rollback means for the digital marketing landscape, how it could impact your strategies, and what to expect in 2025.

Meta’s Rollback: What It Means for Content Meta

Meta’s decision to scale back its fact-checking policies represents a significant shift in how misinformation is managed across its platforms. As reported by NBC News, this move is part of a larger strategy to transform the platform into a space that prioritizes free expression. However, critics argue that it could open the door to a surge in unverified content, making it easier for misinformation to spread.

Meta introduced its fact-checking program in 2016, responding to criticism that Facebook had helped propagate fake news during the presidential election. Over the past decade, Facebook has rapidly expanded. But its growth has been accompanied by increasing scrutiny over its lack of content regulation—particularly regarding the posts and recommendations appearing in its News Feed.

This decision comes at a pivotal moment, as debates over the balance between free speech and the responsibility of tech platforms to manage content are intensifying. Meta’s vision for a “Town Square” model on Facebook and Instagram involves fewer content restrictions, allowing users to share verified information without the oversight of third-party fact-checkers. Let’s dive deeper into what this rollback means for the future of digital marketing.

What This Means for Digital Marketing

The new Meta updates introduce opportunities and challenges for businesses and digital marketers. Marketers must navigate a more dynamic and unpredictable digital landscape as misinformation risks increase. Content strategies must be adapted to help ensure campaigns maintain credibility and effectiveness in a less regulated environment. Here are some key Meta implications to consider:

1. Increased Ad Visibility

With fewer restrictions on content, marketers may experience improved ad visibility across Meta platforms. This change can particularly benefit campaigns that previously faced challenges due to strict fact-checking protocols or overly restrictive advertising policies. For instance, ads promoting niche or controversial topics may reach a broader audience without being flagged or suppressed. However, this also means marketers must be more strategic in crafting messages that align with their brand identity while taking full advantage of the increased reach.

2. Higher Risk of Misinformation

The relaxation of stringent fact-checking measures creates an environment where misinformation can spread unchecked, which poses new challenges for marketers. Brands need to exercise vigilance, making sure that their ads are not only factually accurate but also perceived as credible by their target audience. Marketers may also need to adopt crisis management strategies to address potential backlash if their ads are mistakenly associated with misleading or harmful content, which could tarnish a brand’s reputation.

3. Enhanced Opportunities for Viral Content

In a freer content ecosystem, marketers can potentially leverage more creative and viral campaigns without fear of being flagged or suppressed. However, this requires a fine balance to help ensure content remains ethical and trustworthy.

4. Brand Safety Concerns

With the possibility of ads appearing next to questionable content, maintaining brand safety becomes more challenging. To mitigate this, marketers should allocate resources to monitor ad placements rigorously. Employing tools like exclusion lists, implementing stricter targeting parameters, and working with partners who help prioritize brand safety can help ensure that campaigns align with company values and resonate positively with the intended audience. 

What Meta Changes Mean for Paid Ads

Meta is changing the landscape for paid advertising. With fewer restrictions, advertisers may find new opportunities to reach broader audiences and experiment with creative campaigns previously limited by stringent fact-checking protocols. However, this less-regulated environment also comes with potential risks, requiring advertisers to be more vigilant about how their ads are placed and perceived.

Here’s what to expect and how to prepare:

1. Targeting and Engagement

Marketers may see changes in audience targeting and engagement rates as user behavior adapts to the new rules. An uptick in polarizing or sensational content could influence how Meta ads perform. While some ads might gain more traction due to heightened visibility in a less restricted environment, others could struggle to stand out amid the noise. It’s essential for marketers to monitor audience behavior and engagement trends closely, adjusting targeting strategies to help ads resonate with the right people at the right time.

2. Ad Monitoring and Reporting

Ad transparency may suffer as fewer content restrictions are in place. Businesses should prepare for increased scrutiny from consumers and watchdog groups, necessitating proactive ad monitoring and reporting practices. 

3. Trust and Credibility

With users potentially growing skeptical of the platform’s content authenticity, marketers must emphasize trust and credibility in their messaging. Transparent campaigns and clear brand communication will be crucial for maintaining audience trust.

Navigating Meta’s New Landscape

The changes in Meta’s content regulation approach have created opportunities and challenges for digital marketers. While the reduced restrictions offer greater flexibility in campaign creativity and visibility, they also demand a more strategic approach to mitigate risks like misinformation and brand safety concerns. To adapt to these changes effectively, digital marketers should consider the following strategies:

  1. Prioritize Ethical Marketing Have your campaigns align with ethical standards and avoid sensationalism. Building trust with your audience is more important than ever.
  2. Utilize First-Party Data With increased misinformation, relying on first-party data can help brands deliver accurate and personalized ads, strengthening their connection with target audiences.
  3. Invest in Monitoring Tools Use advanced tools to monitor ad placements and track where your ads appear. This will help mitigate the risks associated with controversial or inappropriate content.
  4. Embrace Transparency and communicate your brand’s values and intentions in your campaigns. Authenticity will be a competitive advantage in a landscape filled with dubious content.
  5. Stay informed and up-to-date on Meta’s policy changes and industry trends. Proactive adaptation will help your campaigns remain effective and compliant.

Staying Updated With Onimod Global

At Onimod Global, staying ahead of industry changes isn’t just part of our strategy—it’s our foundation. We continuously monitor the latest trends, platform updates, and regulatory shifts to help our clients remain at the forefront of digital marketing innovation. From major developments like Meta’s fact-checking rollback to emerging technologies and algorithm updates, our team is always on top of what’s next. This dedication allows us to proactively adapt strategies, keeping your campaigns effective in an ever-changing digital landscape.

As we move into 2025 and beyond, we understand the challenges and opportunities of these shifts. As Google Partners, our digital marketing experts combine data-driven insights with creative excellence, crafting campaigns that help reach the right audience and deliver measurable results. Let us help you leverage the latest tools and strategies to drive growth, increase visibility, and achieve your goals in 2025 and beyond.

Contact Onimod Global today to see how we can help your digital marketing efforts.

Q&A: 2025 Digital Marketing Questions Answered

Q: How will the rollback affect smaller businesses?

A: Smaller businesses may benefit from less restrictive advertising policies, potentially gaining greater visibility. However, they must remain cautious about brand safety and ensure their messaging resonates ethically with audiences.

Q: Can brands still report misinformation?

A: Users and brands can still report content they believe violates Meta’s guidelines. However, the rollback means fewer fact-checking resources will be available to evaluate such reports.

Q: What should brands do to maintain credibility?

A: Focus on transparency and authenticity in your campaigns. Use clear, accurate messaging and prioritize building trust with your audience. Onimod Global helps ensure your campaigns stand out for the right reasons, focusing on trust, authenticity, relevance, and precision targeting to help engage your audience. 

Q: Will ad performance improve in this environment?

A: While fewer restrictions could boost visibility, the potential for audience skepticism about the platform’s credibility might impact engagement. Continuous monitoring and adjustment will be essential. Onimod Global can help you overcome these challenges by implementing data-driven advertising strategies tailored to your business goals.

Disclaimer: This blog is for informational purposes only and does not constitute legal, financial, or marketing advice. Mark Zuckerberg’s rollback of fact-checking represents a significant shift in the social media landscape. Adapting to this new era requires vigilance, ethical practices, and a commitment to fostering trust among marketers and advertisers. By staying informed and proactive, businesses can effectively navigate the challenges and opportunities of this dynamic environment. Consult with the qualified digital marketing experts at Onimod Global for specific guidance and help related to your business.

Why You Should Combine Social and SEA

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Are you a PPC connoisseur or a paid social media pro? Are you neither of these things and looking for more insight on how to develop a paid digital marketing strategy? You have definitely come to the right place, as Onimod Global experts are here to share insight on both types of paid digital advertising and where it makes sense for you to invest you ad dollar.

Reasons to combine SEA and social media advertising

Why should PPC and social media ads be combined and regarded as a unit? When you combine the social media activities with PPC, you activate double the power online. Simply put: it’s a great way to increase your brand awareness and generate new leads.

1. PPC is successful: Search engine advertising that is targeted can lead to website traffic and success in just a short period of time. Use this effect to make your social media channels not only grow in following, but also in conversions.

2. Control demographics and usage: Users’ demographics cannot be controlled accurately when only using search engines. One the other hand, social media channels contain a huge collection of personal information such as photos and demographics – it’s worth using these data for PPC as well.

The journey to paid digital advertising

The journey to the goal of your paid digital advertising success is most often anything but straightforward. This is a crucial point that should always be kept in mind during your strategy process. Through being strategic with a funnel ad campaign, your customers may very often come into contact with your brand before they decide to buy. Another important note is people may already know your brand from a variety of platforms and influencers and have become aware of you in a positive way. This potential circumstance makes them more likely to click on PPC ads.

Due to all social media channels such as Facebook, Instagram and Pinterest, have become indispensable in many people’s everyday lives. They therefore offer excellent opportunities for “advertising”. Not in the traditional sense, though, but in much more creative ad formats that are meant to look native to the platform being disguised among organic content.

The difference between social media ads and PPC

Social ads are ads created for and shared on all social media platforms. Depending on the platform, the ads appear on users’ news feeds and, ideally, users will become more familiar with your brand and convert. The clearly designed Facebook ad manager will guide you through the creation of a campaign in which you act strategically and define your goals in the first step. You can create campaigns for Facebook or for Instagram.

Are you currently directing traffic from your PPC clicks only to websites or shops? Yes, that would make the most sense, because you generate the most revenue. Try something different and you may be surprised on the result: promote your social media channels through PPC. For example, make relevant content for your consumers which will lead them to wanting to consume more of your organic content.

This is where all of the success comes into play: with all of these platforms. you build a relationship with your customers and strengthen the image of your brand. The purchase of your product is not yet in the foreground of many people, if they, for example, are not yet familiar (enough) with the brand. However, if you manage to turn these people into fans of your Instagram page, their initial interest in your brand may eventually grow into a decision to make a purchase.

Final thoughts

All in all, we recommend you to ensure their is a cohesiveness between your brand and organic content to your social media ads, and PPC advertising is just as important from a search engine perspective. In addition to paid digital advertising and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to develop a paid digital marketing strategy or want to learn more about us? Contact us here today.

 

Why Your Small Business Ads Are Getting Blocked By Facebook

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Facebook, one of the largest social and advertising platforms in the world, is increasingly relying on artificial intelligence to monitor the platform. If your small business ads are continuously getting blocked on Facebook, there may be another reason besides errors in your ads.

Bloomberg stated in a report that errors made by AI algorithms looking to remove offensive ads from Facebook’s platform have caused already struggling small businesses to miss out on online sales opportunities.

As helpful as Facebook ads have been for all business in general, there are several drawbacks to the platform that have made it increasingly difficult to find success in some situations. Drawbacks include problems with the company’s content-moderation software, limited options for customer support and lack of transparency about how to fix problems.

Interviewed by Fortune, New York-based businesswoman Ruth Harrigan selling honey in souvenir shops has had to rely heavily on Facebook ads  for sales during the coronavirus period. Her business was abruptly stopped due to Facebook blocking her ads account due to policy violations. Harrigan is one of millions of small business advertisers who have come to rely on Facebook Inc. because the coronavirus has shut down many traditional retail channels.

Facebook’s human moderators have been focusing on the US election and Covid-19 misinformation this year, so the company has leaned more on artificial intelligence algorithms to monitor other areas of the platform. That’s left many small businesses caught in Facebook’s automated filters, unable to advertise through the service and frustrated because they don’t know why and can’t reach adequate support to fix the issue.

A Facebook rep interviewed by the Post says, “We know it can be frustrating to experience any type of business disruption, especially at such a critical time of the year. While we offer free support for all businesses, we regularly work to improve our tools and systems, and to make the support we offer easier to use and access. We apologize for any inconvenience recent disruptions may have caused.”

Appealing these often-automated decisions has also become a lot harder. “Due to a temporary reduction in our review capacity as a result of Covid-19, we could not always offer our users the option to appeal,” Facebook wrote in its third-quarter report.

More from Onimod Global

Looking for an agency to help your small business with your paid social media, specifically running Facebook ads? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Top Instagram Updates of 2020

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Instagram is full speed ahead with the monetization of their platform and shows no signs of slowing down. But are you up to date with all of the latest and great changes that have recently come to Instagram?

To help you stay up-to-date with the latest Instagram updates that rolled out during 2020 and adjust your business to them, we put together a list of the latest updates you may not know about and how to make them work to your business’s benefit.

New Tools for Shops & Increased Checkout Rollout

Coming as no surprise, shopping features have been a huge priority for Instagram in 2020. There is now an in-app checkout feature, and creators are also allowed to tag your business’s products. This means you never have to leave the app in order to buy the new pair of sunglasses you saw on your favorite influencer. The checkout is streamlined and takes advantage of the secure and convenient Facebook Pay.

It is now also possible to open a shop directly on Instagram without connecting to a larger e-commerce platform like Shopify or BigCommerce.

Live Shopping is also an upcoming Instagram update, which allows people to directly purchase items that they’re viewing from a Live in real time.

IGTV shopping is also now available! This way, when Instagram users are watching IGTV and see something they like, they can click on the product and will be directed to the retailer’s website to purchase it.

Automatic Closed Captioning on IGTV Videos

An incredible asset in general, closed captioning expands access to an even larger audience while also promoting inclusivity. Plenty of users also choose to watch a video with the sound off, which is how it typically starts on auto-play. When you upload your video, you’ll be able to choose to use “auto-generated captions” by enabling a toggle bar quickly. 
instagram updates 2020

Reels Time Upgrade From 15 to 30 Seconds

As you know Reels, or Instagram’s successfully borrowed version of TikTok, used to be only 15 seconds of content. Luckily the recording time has doubled, so with the latest update creators can record up to 30 seconds of video. TikTok videos also started up to 15 seconds long, but the company recently extended the limit to 60 seconds.

Stay tuned to see if Instagram will follow the same practice!

Contact Onimod Global

Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Instagram Advertising: Is It Right For You?

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Instagram has recently announced that they are going to start displaying ads in its Explore tab. The Explore section allows users to browse new content while discovering new accounts based on their interests. The platform says they will be introducing ads “slowly and thoughtfully” in the coming months. They want Explore to be the best place for people to discover something new and for businesses to connect with people who may become meaningful customers. 

Instagram is becoming an increasingly popular marketing platform, as it has been reported they’re experiencing more user engagement growth than its parent company, Facebook. This new update gives advertisers even greater opportunities to reach users beyond just their feeds. While the benefits to advertising on Instagram are rapidly growing, the cons are still there. So, how can you be sure that Instagram is the right platform for you? 

How Instagram Advertising Works

As most other social platforms, Instagram advertising is utilized to grow brand exposure, website traffic, generate new leads, and hopefully get leads closer to converting. As the platform is visually based, text ads are not a thing here. Marketers must use images, a set of images, or videos, which can be accompanied with text, to reach users. 

The Pros 

Ultra Specific Targeting Capabilities 

Instagram falls under Facebook, meaning marketers have access to the same demographic targeting mechanisms on both platforms. Companies can target users based on interests, location, behavior, etc. Instagram offers a variety of campaign goal options, ensuring marketers are optimizing ad spend. 

Unique Visual Ad Formating 

Instagram ads allow marketers to maximize the extent of visual content. Companies can captivate users and create brand awareness by using high quality photos or videos. These photos and videos can be displayed as traditional posts, or there is the option to show them as stories as well. Companies have also started to reach out to influencers on the platform. Influencers are users that have a large and established following, whom companies have started paying to promote their products on their account. 

Higher Engagement Rates 

Instagram is a personal, conversational, and engaging platform. Engagement rates are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Their formatting makes it possible for users to gain access to sales pages in just one click. Marketers can include call-to-actions to begin the checkout process, encouraging purchases straight from the app. This design eliminates the usual obstacles involved with online sales, allowing for instant gratification. 

The Cons 

Limited Audience 

While the platform offers a monthly user base of over 800 million, 90% of their users are under 35 years of age. Instagram is perfect for brands looking to engage with a younger audience, but those with an older target audience may find themselves struggling. While there are older users, very few are active. It’s also not the best platform to reach men. While they are on Instagram, it’s not as heavily as on other apps. Those brands exclusively targeting older ages or men may find it better for ROI to turn to other advertising platforms. 

Time-Intensive 

Staying fresh and relevant is crucial on a platform with large numbers of younger users. Authenticity is especially important here compared to search platforms, such as AdWords. Users begin to notice if brands are constantly regurgitating the same content just to increase posts. Brands have to be consistent with responding to comments, posting new content, and incorporating as many visual elements as possible to encourage interaction.

Required to Work Through Mobile Devices 

While you can access the platform through a web browser, abilities are extremely limited. Users are required to post through apps on mobile devices. Once the ads are initially posted they can be shared easily throughout multiple campaigns, but you must be able to access the account on a mobile device. Brands that aren’t so mobile-friendly may run into frequent obstacles. 

Conclusion: Is it right for your business? 

The biggest factor that goes into the answer to this question is target demographic. If your target audience is exclusively those 50 and up, Instagram is probably not the ideal advertising platform. That doesn’t mean you should immediately dismiss the possibility of Instagram ads. Similar to what happened to their parent company, Facebook, the number of older users will increase as the platform continues to grow. The decision is ultimately up to what you believe is right for your brand. 

At Onimod Global we are experts in SEM and social media. We know which platforms are best for brands, and create visibility for brands where customers are searching, interating, and ultimately converting. Find out more about we do here, or contact us today here.

The Increasing Power of Instagram

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As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is Instagram.

A Brief Instagram History

Instagram’s success has been gaining ground ever since the platform launched in 2010. Only 2 months after its release, Instagram had already acquired over 1 million users. But they didn’t stop there.

Instagram continued improving and innovating itself. Users loved uploading their photos, applying all kinds of professional filters, and adding witty captions to explain their images.

The team at Facebook saw the incredible potential that Instagram possessed, and so they made a move to buy the company in April of 2012. For more information regarding the history of Instagram, please visit wersm.com.

Recent Accomplishments

Today, the social media platform boasts an enormous network of 800 million active users, according to Statista. Instagram also recently announced that more than 25 million business profiles exist through their platform.

These incredible numbers are a direct result from advertisers catching the Insta-wave. Advertisers have started to notice that there is no slowing down for the platform as it continues to increase the size of its network year-over-year and quarter-over-quarter. This produces an incredible base for many different ad campaigns.

Social media marketing has been proven to be incredibly useful because it is a more native form of advertising. As consumers continue to reject pushy and annoying advertisements, platforms like Instagram become more and more attractive to them.

It is likely that businesses and marketers will continue to flock toward Instagram. As the platform goes on to increase its user base, it also increases its appeal to marketers.

Latest News From Onimod Global

Keep up to speed with the digital marketing industry by visiting our blog! Our content creation team is constantly releasing new information regarding industry trends, state of the art technologies, and expert digital marketing advice.