Tag Archive for: Fun facts

9 Interesting Digital Marketing Stats From the Past Week

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The last several days were full of intriguing and surprising data points from the world of digital marketing.

Below appear 9 numbers that caught our eye:

1. Quietly killing it on Facebook
Whisper, which has nearly 2.3 million fans on Facebook, regularly garners between 10,000 likes and 40,000 likes for posts on the social site, a rep for the anonymity app said. For instance, click here to see how one of its confessional-styled memes got big engagement on Thursday.

The company, located in Venice, Calif., doesn’t buy ads to get such results—all the action is organic. Look for an upcoming Adweek story about how Whisper’s tech team has mastered Facebook’s algorithm.

2. Messenger added 100 million users in last three months
Facebook Messenger now has 900 million monthly users, up from 800 million in January, according to Facebook.

3. Kendall’s social kingdom
Influencer.DB, an Instagram analytics firm, said that reality TV star and social media juggernaut Kendall Jenner gains nearly 100,000 followers a day on Instagram. Interestingly, she does best in Germany, which is home to 21 percent of her followers, Influencer.DB said. Meanwhile, the tech vendor also stated that just 7 percent of Jenner’s Instagram followers are in the United States.

4. Insta-hot rod
Mercedes-Benz has been kicking its Instagram game into fifth gear in recent months. For instance, the post below—seen on the car brand’s global account—on Thursday attracted 74,000 likes in its first three hours. And that’s relatively normal for the marketer.

ScreenShot

5. A social commerce close-up
In the last three months, e-commerce vendor Custora crunched data about $100 billion in sales among 500 million shoppers and found that only 1.5 percent of retailers’ last-click e-commerce transactions came via social media. Within that sliver of activity, Facebook dominated 81 percent of sales, while shopping-centric Pinterest generated 10.8 percent and Instagram, YouTube and Twitter collectively yielded 5.2 percent.

6. Ad fraud problems
DataXu’s new report said that the rate of fraudulent digital ads fall anywhere in between 17 percent and 30 percent on networks and exchanges. That declaration follows up a joint study by the Association of National Advertisers and White Ops in January that predicted digital ad fraud would cost the industry $7.2 billion this year.

7. Marketers signal confidence
The Economist Intelligence Unit, a research division for The Economist, and software giant Marketo teamed for a new study, which revealed that 86 percent of marketers believe they will own the end-to-end customer experience by 2020.

8. Email laziness
According to a study by digital marketing company Adestra, 80 percent of consumers unsubscribe from emails they no longer want to get. Here’s another way of looking at it: A good chunk of folks (20 percent) are too lazy—or busy, to be fair—to take themselves off a list.

9. The search for March Madness
Per tech company HookLogic, basketball-based online searches via its network of e-commerce websites, including Walmart, Target, Sears and Kohl’s, jumped 35 percent during the heart of March Madness this year, compared to the days before the NCAA tourney began.

Bonus stat: Taylor-made power
On April 1, pop songstress Taylor Swift posted a funny spot for Apple on her social accounts, showing her working out. Last weekend, iTunes sales of the song featured in the ad, Drake’s “Jumpman,” skyrocketed 431 percent globally. On Instagram alone, the 1-minute clip has received 1.4 million likes and 153,000 comments.

H/T: Adweek. Getty Images.

Here Are 12 Doggone Interesting Digital Marketing Stats From the Past Week

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Thanks to the holidays, there are more digital marketing stats to delve into than usual. We’ve selected 12 of the most interesting numbers from the past seven days.

1. The Exchange Lab studied digital advertising performances on Cyber Monday and found that the average conversion-to-sale rate was 0.12 percent. That’s a 184 percent increase over the previous day. Last year’s Cyber Monday conversion rate was 0.22 percent, representing a Sunday-to-Monday lift of 49 percent. More than anything, the raw conversion rates—well below even 1 percent—show how hard it is to create an online advertisement that actually gets viewers to click the buy button.

2. Yet Adobe found U.S. Cyber Monday orders totaled nearly $3.1 billion, a one-day Internet record and a 16 percent increase over the same day in 2014. The previous record was set last week on Black Friday, when $2.7 billion worth of goods was purchased.

3. Amazon scooped up 36 percent of all online sales on Cyber Monday, according to Slice Intelligence, an e-commerce data player.

4. Amazon challenger Jet.com, which launched in July, reportedly brought in $2.7 million in sales on Monday.

5. With so much noise on the Web, it’s getting more and more difficult to build social-media audiences, but at least one marketer has had a strong month when it comes to Facebook. From Nov. 9 through Dec. 1, toy brand Little Tikes grew its Facebook audience by more than 166,000 fans, according to Engagement Labs (not to be confused with the previously mentioned The Exchange Lab).

6. Pixability looked at the top 100 retailers, per the National Retailer Federation, to forecast YouTube ad spending among big merchants during the holidays. The Boston-based tech company prognosticates that YouTube’s skippable promos, called TrueView, will bring in $41 million this quarter for the Alphabet-owned video giant thanks to gift marketing.

7. Let’s move away from the holidays and into some stuff that’s not so cheery. Ad blocking is costing the digital publishing industry $781 million a year—yet it makes up only a small chunk of the $8.2 billion lost to other problems like bot traffic and content piracy, according to a report from the Interactive Advertising Bureau.

8. VTech’s current public-relations disaster is one of the scariest holiday marketing tales of all time. The toy seller is reeling after learning that hackers gained access to data for about 6.4 million profiles belonging to children.

9. Hey, maybe Google+ ain’t dead after all. On Nov. 26, GlobalWebIndex said one in every four Internet users utilize Google’s social platform at least once a month.

10. And, maybe Facebook ain’t dead yet with the kids. Forrester Research found that while only 65 percent of 12- to 17-year-olds think the social platform is “cool,” it surprisingly reels more of them in than Snapchat, Instagram or Twitter. Sixty-one percent of tweens and teens said Facebook is the social net they get on most often, per Forrester. Additionally, 47 percent are visiting Facebook more this year than they did in 2014.

11. Few people have been as ubiquitous in the media as Donald Trump has been in recent months, and the front–runner for the Republican presidential nomination yesterday chatted with Periscope users for about 10 minutes. In terms of viewers for his virtual Q&A, Trump’s high-water mark for the livestream was nearly 7,500.

12. Last but not least, on Tuesday, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan revealed that they plan to give away 99 percent of their Facebook shares over the course of their lifetimes. Zuckerberg’s estimated net worth is about $46.8 billion. The development came in conjunction with the announcement of the birth of their daughter, Max.

H/T: Adweek.