Tag Archive for: Digital Marketing

Digitally Transform Your Workspace

Digital marketing is an incredible line of work that is always changing. This profession is based on the innovative spirit of digital, which is translated into the way that digital marketers work every single day.

It can be very difficult to continually reinvent the work you are doing as a digital marketer if your workspace is behind the times. That is why we have put together a list of ways that you can digitally transform your workspace to keep yourself ahead of the competition. This list is based off of an article from AdWeek that can be read fully on their website.

Closer Connections

Many marketers today utilize tools like Go ToMeeting to carry out regularly scheduled conferences with clients or colleagues around the globe. These conference calls are very beneficial, but they do lack in some areas. For instance, you cannot see the individuals that you are talking to. AdWeek argues that this greatly inhibits the call and can even cause it to become a “waste of time”.

It is a bit premature to say that conference calls need to be exiled immediately, but there are technologies coming onto the scene that will allow for a more genuine connection with those communicating.

There is a lot of buzz that has recently been circulating around virtual reality and all of its incredible possibilities. AdWeek mentions a company named MiddleVr, which has already begun the process of developing virtual reality tools that can be utilized in the office. These tools will allow meetings to become much more close and personal, which is believed to positively impact the meeting outcomes.

G-Suite Jamboard

The importance of innovation in the digital marketing industry cannot be stressed enough. One of the techniques that allows digital marketing to be so dynamic is collective brainstorming. Gathering the ideas of many different peoples in many different places can produce incredible results.

This is precisely why the team at Google has put together a tool called Jamboard. Jamboard presents each user with the same visual of a whiteboard. This whiteboard can be written on by any user, and these writings will then be shown to every other user.

Jamboard uses a lot of the same basic ideas that are included in other Google products like Google Docs. The major advantage to using Google Docs is that it allows multiple users to edit the document at the same time while also showing all users any updates to the document. Jamboard will work similarly to Google Docs and will allow teams to collaborate and brainstorm much more effectively, no matter where they are located.

Video Advertising

AdWeek’s article also highlights the ongoing trend of video advertising. We here at Onimod Global have recognized the potential in the video advertising market, and recently put together a comprehensive article on the subject. To read our article, “Maximize the Potential of Your Social Video Marketing Strategy” please visit our blog by clicking HERE.

Organized Communication

Communication is key in any workspace. This is particularly true if your organization is trying to communicate in many ways all over the world. The best way to utilize every piece of information is to write it down and store it somewhere that all crucial members will have access at any given time.

Facebook is developing such a product. Workplace by Facebook is designed to “change the way you work”. The platform instantly updates as posts are made, which makes cross-channel communication simple and easy. The main objective of this tool is to allow users to instantly communicate and quickly turn their ideas into actions instead of delaying the process through conference calls, strategy meetings, etc.

Maximize the Potential of Your Social Video Marketing Strategy

Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information through videos, which makes them a very attractive form of advertisement and promotion.

Advertising Implications

The world of digital marketing and advertising revolves around innovation. The goal is to continually adapt to the needs/wants of the consumer in order to be better able to promote products and services to them. Video marketing is proving to be a very effective method in accomplishing this exact objective.

An infographic by Rendrfx states that over 22 billion videos are viewed daily between Facebook (8 billion), Snapchat (10 billion), and YouTube (4 billion). Another statistic that they boast is an online video ad viewer attention rate that is 18.3 times higher than that of T.V. commercials.

The numbers do not lie. What’s more is that daily use of videos is only expected to increase in the next several years. So how can marketers and advertisers best utilize and optimize this trending marketing medium?

Social Spaces Are Best

Social medias have become a wealth of opportunity for digital marketers in recent years. It is a perfect way to tap into the daily activities of target consumers, and to appear as native as possible in advertising style. The more an advertisement looks like a normal piece of news feed foder, the better.

Facebook has become the single most dominant force in social media marketing. With over 2 billion active users, and more than $40 billion made in 2017 from advertisements, according to Statista, it is clear that Facebook is running the show when it comes to paid social media marketing.

Adweek contributor Aubrie Richey wrote a great article on how to get the best value from your Facebook video marketing campaign. Her article is summed up here in the following 5 tips:

  1. Design your ad in a mobile format to best reach potential customers.
  2. Keep the length of your video between 15-30 seconds.
  3. Do not stop being adaptable and flexible with your content!
  4. Your video does not need to be perfect. A less refined video will make the ad seem much more genuine and appealing.
  5. Use video as a supportive piece of the overall customer journey.

More From Onimod Global

This article is only one of the many that has been produced by the Onimod Global content team! We are relentlessly searching to find the most accurate and up-to-date information to keep you informed of what is going on inside of the ever-evolving digital marketing industry.

To read through more of our articles, please visit our blog by clicking HERE. We hope you enjoy reading through the best that our digital marketing experts have to offer!

Yahoo Sues Mozilla for Replacement of Firefox’s Default Search to Google

It was announced earlier this week that Yahoo’s parent company (Oath) has decided to sue Mozilla for “breach of contract.” Oath claims that Mozilla “terminated a long term strategic agreement with Yahoo” in November. Mozilla recently launched their upgraded Firefox Quantum browser and has implemented Google as their new default search tool. It was approximately 3 years ago when Yahoo and Mozilla signed an agreement that Yahoo would be the default search engine on Firefox.

According to Greg Sterling in an article from Search Engine Land, the lawsuit “seeks unspecified money damages and interest from Mozilla, but Mozilla claims they have the right to terminate the relationship under the contract.” Mozilla’s Firefox browser lost market share to Chrome during the 3 year period with Yahoo. Mozilla blames this lose in market share largely on Yahoo search. Yahoo/Oath argue that “issues with the browser experience (speed and performance)” were to blame instead. Sterling points out that “the truth probably lies somewhere in between.”

Implications Moving Forward
Mozilla switching from Yahoo to Google as their new default search tool is huge. As if Google’s market share in search engine providers wasn’t large enough, this move will expand their share even more. The article states that “Firefox’s market share is about 13 percent to Chrome’s nearly 59 percent. Yahoo search market share is roughly 12 percent to Google’s 63 percent.” Ultimately, it will be interesting to see where Firefox’s market share goes from here, as the reactions to the upgraded “Firefox Quantum” browser appear to be positive thus far.

Contact Us: For more information regarding digital marketing expertise and news, visit the Onimod Global Website. We look forward to hearing from you!

Paid Advertising Metrics That Matter

There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their attention.

Digital technologies have allowed advertisers much more access into the everyday life of the consumer, which is an incredible advantage for most. However, it is not enough to simply run a digital marketing campaign unless you can accurately measure and interpret its results. So what do you need to look for?

AdWords Pay Per Click

SearchEngineLand.com has recently published an article that discusses the best measurements to analyze when assessing the value of a PPC campaign, particularly those carried out through Google AdWords. The article brings many important topics to light, and is centered around 4 major areas of concern for AdWords PPC campaigns:

  1. High Cost Per Click = low profitability
  2. Long-tail keywords are a waste of money
  3. More clicks don’t mean more conversions
  4. There is no silver bullet

Facebook

Facebook has completely dominated the market when it comes to social media advertising. With more than 2 billion active users, Facebook provides an ideal consumer base for most businesses. The platform is also equipped with many different tools to help marketers keep track of how well their campaigns are performing.

The Facebook Pixel is just such a tool. As you are setting up your campaign, you are given the option to track users with the Facebook Pixel. This allows marketers to get a more complete picture of the customer journey by embedding a tiny, pixel-sized image into the ad. A similar Onimod blog post discusses this topic a bit further with the recent debut of the Snapchat Pixel. To read the full article, please click HERE.

Another highly useful Facebook tool is their split testing option. This campaign type allows the marketer to run two of the exact same ads to two completely different audiences. This form of A/B testing helps advertisers get a better idea of who their target consumers truly are.

More From Onimod Global

At Onimod Global, our content creation team strives to consistently offer the latest industry news combined with expert insight. We have many other articles relating to this subject of paid advertising metrics, including:

For more information from the team at Onimod Global, please visit our website!

How To Maximize Your Company Blog To Improve Overall SEO Results

It’s evident that blogging is important in a digitally dominated space, yet many organizations don’t fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at this point. However, many fail to take advantage of blog content to increase overall organic search rankings. Listed below are some ways in which companies can maximize their blog content to enhance overall search engine optimization (SEO) results.

Always Optimize Content
Continually generating new content is usually a good practice, but that doesn’t mean existing blog posts should be ignored. Going back to previous posts and reviewing keyword phrases, media, tags, and other parts of a post to help rank better for desired search queries is an effective method. Paying attention to basic “on page” SEO components is another aspect that can’t be ignored. Header tags, meta descriptions, image titles, alt text, internal link building, and having an SSL certificate are all important when it comes to ranking well.

Define Audiences
Blog content should never be randomly created with no specific audiences in mind. Each post should always be produced with intentions to reach segments of your target audience. This means content should be filled with meaningful keyword phrases related to what your consumer base is searching for. For instance, if you’re in the sports bar industry you want to blog about content related to big upcoming games/events geared toward sports fans to draw in as much traffic as possible. Ultimately, creating content for specific target audiences is a key aspect to blogging and will contribute to increased SEO rankings.

Blog Title
The importance of having a creative and appealing blog title a lot of times gets overlooked. Many organizations use titles like “Blog” or “News” for their company blog, which isn’t the best practice for optimization. Creativity and being descriptive are two solutions to better blog optimization. “What audiences am I trying to reach?” and “What are important keyword phrases related to my industry?” are a couple of critical questions to use as a basis for the title of a blog. Moreover, it seems like a minor detail, but coming up with a good title for your company blog is something that should never be ignored.

Social Media Engagement
Sharing blog content on multiple social media platforms is a simple method to increase overall visibility. Utilizing channels like Facebook, Twitter, LinkedIn, Google Plus, and Google My Business to share content should always be one of the final steps in the process. Be sure to include keyword rich descriptions with social posts as well that way your content has a better chance of ranking. Additional benefits to sharing blog content on social media include the ability to reach new audiences, keeping social media platforms relevant, and the chance of increasing referral traffic.

Contact Us: At Onimod Global we specialize in SEO, content creation, and every other aspect of digital marketing. Check out Our Work to see what digital marketing solutions we have to offer!

The Increasing Power of Instagram

As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is Instagram.

A Brief Instagram History

Instagram’s success has been gaining ground ever since the platform launched in 2010. Only 2 months after its release, Instagram had already acquired over 1 million users. But they didn’t stop there.

Instagram continued improving and innovating itself. Users loved uploading their photos, applying all kinds of professional filters, and adding witty captions to explain their images.

The team at Facebook saw the incredible potential that Instagram possessed, and so they made a move to buy the company in April of 2012. For more information regarding the history of Instagram, please visit wersm.com.

Recent Accomplishments

Today, the social media platform boasts an enormous network of 800 million active users, according to Statista. Instagram also recently announced that more than 25 million business profiles exist through their platform.

These incredible numbers are a direct result from advertisers catching the Insta-wave. Advertisers have started to notice that there is no slowing down for the platform as it continues to increase the size of its network year-over-year and quarter-over-quarter. This produces an incredible base for many different ad campaigns.

Social media marketing has been proven to be incredibly useful because it is a more native form of advertising. As consumers continue to reject pushy and annoying advertisements, platforms like Instagram become more and more attractive to them.

It is likely that businesses and marketers will continue to flock toward Instagram. As the platform goes on to increase its user base, it also increases its appeal to marketers.

Latest News From Onimod Global

Keep up to speed with the digital marketing industry by visiting our blog! Our content creation team is constantly releasing new information regarding industry trends, state of the art technologies, and expert digital marketing advice.

The Final Results of Cyber Monday

Since its beginning in 2005, Cyber Monday has grown to become the most profitable day of the year for many online retailers. This year is particularly special, because it marks the largest online shopping day in US history, according to CNBC.

By The Numbers

All of the following statistics have been reported by Adobe Insights, regarding Cyber Monday of 2017.

  • $6.59 billion in transactions
  • 16.8% increase year-over-year

Cyber Monday officially surpassed Black Friday this year, which only generated $5.03 billion in transactions. It is clear that purchasing decisions are changing.

A New Generation

A lot of this change in behavior has to do with changes in the consumer base. The millennial market is currently the largest living generation, and they are having a major impact on the world of products surrounding them.

Mickey Mericle, vice president of Marketing and Customer Insights at Adobe, noted, “Consumers are also becoming more savvy and efficient online shoppers. People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops. Millennials were likely another reason for the dramatic growth in mobile, with 75 percent expecting to shop via their smartphone.”

The Age Of Mobile

Adobe Insights also reported that 33.1% of revenue on Cyber Monday was brought in via mobile devices. The Onimod Global Content Team is always producing new material on this subject. A few of our favorite articles that discuss the many benefits of mobile shopping and advertising are:

These three blog postings highlight some of the key reasons that explain why mobile is such an important asset to any business. Visit our blog to learn more by clicking HERE!

Small Businesses Conquer

It is also important to point out that small businesses were significantly better at utilizing mobile marketing strategies than large corporations. Adobe reported that these small businesses doubled the amount of conversions generated by big businesses.

4 Digital Marketing Trends to Pay Attention to in 2018

The scope of the digital marketing industry is constantly changing, so being able to adapt to these changing trends is a must. So far in 2017 we have seen new technologies like the IPhone X, Google Home, and other innovative products that continue to change the dynamic of marketing. Listed below are some digital marketing trends that organizations need to watch out for as we approach 2018.

1. Voice Optimization
With technologies like Siri, Google Home, and the Amazon Echo becoming popular, marketers must understand the importance of optimizing content for voice search queries. According to Google, “in 2016 more than 20 percent of online searches were conducted through voice search. And by 2020 that number is expected to increase to 50 percent.” Therefore, with an increasing number of voice searches, optimizing for longer keyword phrases and “conversational language” is an SEO strategy that should be implemented moving forward.

2. Instagram’s Value Increasing
The continued growth of Instagram is a trend that all marketers should be paying attention to. This year Instagram announced that “about 800 million users are active on the platform each month.” They also noted that their updated story feature is now “more popular than Snapchat.” Because of their focus on images/videos and appeal to younger generations, it’s no surprise that this platform continues to gain popularity. Some marketers like Deep Patel even believe that Instagram is “poised to become the go-to channel for brands interested in social media marketing.”

3. Twitter on the Decline
Contrary to Instagram’s continued growth, Twitter is a social media platform that has seen a decline in activity so far in 2017. It appears as if Twitter has put little effort towards their advertising platform compared to their wants of acquiring more users. Moreover, advertisers have allocated more time and money to other social media platforms like Facebook, Instagram, and Snapchat as a result. In the end, this trend of decline is expected to continue for Twitter and according to Patel, Twitter is “dying a quiet death.”

4. Artificial Intelligence (AI) and Messaging
Although artificial intelligence (AI) exists today, it’s future implications on digital marketing can’t be ignored. According to the Entrepreneur article, Deep Patel mentions how “artificial intelligence is taking over website messaging.” More and more businesses are now utilizing AI live chat programs to communicate with their consumers. Essentially, as artificial intelligence (AI) continues to evolve with messaging platforms, marketers must be able to adapt and learn how to most effectively communicate with consumers online.

Contact Us
For more information regarding digital marketing expertise and news, visit the Onimod Global Website. We look forward to hearing from you!

Is Blockchain the Next Big Thing in Digital Marketing?

Recent use of blockchain in cryptocurrencies is leading experts to believe that its uses may go far beyond the crypto market. This technology could be utilized in many different ways, particularly in digital marketing and advertising. While it is still early, the possibilities of blockchain have caused quite a stir in the digital world.

What Is Blockchain?

As defined by Don and Alex Tapscott, “The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”

BlockGeeks released an article that breaks this definition down in many different ways. This article quotes several experts in an attempt to break down the technical jargon in a way that makes it easy for every reader to understand the concept of blockchain.

Specialist William Mougayar explains blockchain by comparing the differences between a typical Word document and a Google doc. The major difference between the two is that the Word document can only be accessed by one user at a time, while the Google doc can have multiple authors editing it simultaneously. Mougayar goes on to explain that many systems in today’s society are like that of the Word document, and the blockchain is revolutionizing this system with its Google doc qualities.

Consumer-Centric

The most notable qualities of a blockchain, as given by BlockGeeks, are:

  1. It cannot be controlled by any single entity
  2. It has no single point of failure

This means that no one can alter or corrupt the data within a blockchain. This keeps everything honest and transparent, which as we have discussed in our article, “The Importance of Transparency in Digital Marketing”, is incredibly important to consumers. The entire concept of using the blockchain in digital marketing and advertising is to create a better experience for the consumer.

Consumers are the center of the marketing world. Without them, our efforts would be meaningless. That is why blockchain is such a game changer. It provides ways in which to enrich the consumer experience, and put more power in their hands.

While this may not bode well for major digital advertising platforms like Google and Facebook, it is ultimately the consumer that we have to keep in mind when considering the future of this compelling technology.

The Importance of Digital Marketing in Business

Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have already discussed the internal struggle organizations have between finance and marketing departments in our article, “Ending the War Between Finance and Marketing Departments in Your Company”, but this issue is a bit different.

Now we are talking about companies that question their marketing strategy altogether. Is digital marketing really that important? Let’s explain why the answer to that question should always be a resounding “Yes!”

Keeping Up With Consumers

One of the biggest benefits of digital marketing is that it allows your business to keep its finger on the pulse of consumer culture. An article from Mashable highlights a recent report stating that there are currently over 3 billion active social media accounts around the world. This means that half of the global population is using social media every single day.

This consumer base is so incredibly large that there is no reason why it should ever be overlooked. Digital marketing strategies are focused around these kind of users, and getting them to purchase products and services of virtually any company. Without such strategies, your business is missing out on truly massive opportunities.

It is also a common misbelief that these avid social media users exclusively consist of tech-savvy millennials, meaning that they are worthless to companies targeting other age groups. This is, of course, completely false.

Use of smartphones and tablets increased in every age grouping between 2015-2016, according to a Nielsen report. This same report states that smartphones reach 85% of all 35-49 year olds, and 60% of all 50+ year olds. Clearly, digital devices are not just for kids. To learn more about marketing specifically to older age groups, please take a look at our article, “How to Reach Senior Citizens Using Digital Marketing”.

Digital marketing can do more than just help you access your target audience. An article by SmartInsights discusses 10 of the biggest reasons why your company needs a digital marketing strategy. Some of the reasons listed are:

  • Provides Direction
  • Integrated Business Strategy
  • Avoids Wasting Money
  • Optimization

Not All Agencies Are Created Equal

When implementing a digital marketing strategy, many companies look to outside professionals at a digital marketing agency. These agencies provide specialized knowledge in all of the major digital mediums and paid online advertising platforms.

CampaignLive released a publication by Brent Trimble detailing the process of choosing such an agency, and what to look for in the very best of them. Trimble highlights many important features of digital marketing.

It is always crucial to remember that there is so much more to digital marketing than social media posts and Google Adwords. Not every business requires much in terms of digital marketing, but typically, those looking into partnering with an agency have more complex wants and needs from their digital campaigns.

Trimble expresses similar opinions as he says, “Impressions, clicks, click-through-rates, starts and stops are easily obtained by basic web analytic platforms like Google Analytics. This is useful information and certainly important, but true data science requires more patience and talent investment.”

In the world of digital marketing, you get what you pay for. Many agencies are primarily driven by the bottom line: profit for themselves. This can leave organizations to wonder which angency is really worth trusting with their future investments. When searching for a credible agency, Trimble suggests that companies focus on the 3 C’s:

  • Consequential: What is the effect that your company will have on this agency? Where do you rank in terms of size when compared to their other clients? This can help you determine how significant your business is to the agency and if you will stand out to them, or if you are just another drop in the bucket.
  • Chemistry: What kind of a relationship do you have with the agency? Sometimes when the numbers and statistics are put aside, you can begin to focus on the feeling that you get from a certain agency. If you cannot say that you would genuinely enjoy working with the agency and its representatives, then it probably will not be a good fit.
  • Case Study: Can they prove that they are up to snuff? Past behavior is the single most important predictor of future behavior. An agency grounded in successful past case studies will likely be able to produce similar results for you and your business.

Onimod Global

Naturally, we would like to use this opportunity to tell you about the digital marketing expertise that we have to offer here at Onimod Global. We strongly believe in the impacts of digital marketing, and that we are a credible agency that is qualified to deliver positive results to a wide variety of clients.

Our approach is based around working closely with your organization on an ongoing basis to adapt and stay ahead of your competition in a dynamic digital marketplace. We combine experienced and knowledgeable talent with world-class technologies to efficiently create digital marketing programs that deliver real results.

Learn more by visiting our website, or scroll through several of our client case studies by clicking HERE.