Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. But there are some hidden benefits, and the odd drawback of these nifty generators. (more…)
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The new year has officially arrived, and we bid farewell to 2018. As 2019 arrives, we have noticed a dramatic shift in the industry regarding social media, SEO, and a variety of other spaces within the digital
Being able to measure your data is key to understanding how well you are performing on all of your digital platforms. Typically, data is confusing to interpret and an extremely boring visual for management. At Onimod Global,
In recent years, Google has continuously made adjustments to their advertising platform specifically with their text ads on the Google Display Network (GDN). Google has now incorporated responsive display ads to create a visual for the consumer. The
SEO, or search engine optimization, is crucial to the success of any business in any industry. SEO refers to non-paid marketing techniques with the goal of increasing your search engine visibility and ranking high on the first
Customer loyalty is a priority and goal for all companies in existence. How to create those loyal customers is much easier than you may think, and it all has to do with transparency. According to the social
Google Ads is a phenomenal tool to help promote your business and generate visibility and leads for your company. Google, in addition to other search engines, is filled with competition where one small mistake could potentially cost
Social media marketing can be a fantastic tool to use in a variety of campaigns, especially in event promotion. This tool has not only changed the ways people promote events, but it has also changed how influencers
Digital marketing is very fast-paced and is continuously changing. However, if there is an industry that has experienced revolutionary advertising changes, it is the automotive industry. Gone are the days of spending the day at the dealership
Facebook is getting creative with advertising content that their users can engage with: augmented reality! For those of you unfamiliar with augmented reality, and especially the use of it in advertisements, it is extremely interactive and allows
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