Tag Archive for: Digital Marketing

2018 Digital Marketing: Our Top 5 Trends

/in , /by

The new year has officially arrived, and we bid farewell to 2018. As 2019 arrives, we have noticed a dramatic shift in the industry regarding social media, SEO, and a variety of other spaces within the digital marketing landscape. So many digital marketing trends have revolutionized the industry which will carry over to 2019. Which methods and platforms are most popular among marketers that will transition us into 2019? Take a look at some of the most notable digital marketing trends in 2018:

 

  1. Artificial Intelligence

    At the top of several lists is artificial intelligence and all of the doors it has opened for digital marketing. AI helps in a variety of ways: analyzing consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help with customer’s discovery process, and much more! A great example of AI is chatbots frequently used in customer service. Gartner shares that 25% of customers will use this chatbot technology by 2020, which is a huge jump from the less than 2% in 2017.

  2. Personalize Your Marketing

    Contents, emails, products, and more! Personalizing was an extremely popular trend in 2018 and will continue to make your company stand out in 2019. With the mounds of data we have going into the new year, the process of personalization with your marketing will be easier than ever. Data such as purchase history, links clicked, and consumer behavior all aid custom content. In fact, 96% of marketers believe that personalization advances customer relationships.

  3. Video Marketing

    Single Grain shares some significant numbers that display the importance of incorporating video marketing into your 2019 marketing strategy:–  70% of consumers say that they have shared a brand’s video
    – 72% of businesses say video has improved their conversation rate
    – 52% of consumers say that watching product videos makes them more confident in online purchase decisions

    This goes far beyond YouTube. Your business can create this type of content on Facebook Live, share on Twitter, Instagram, or even LinkedIn. Live video specifically is gaining lots of popularity and will definitely put you one step ahead of competition in 2o19.

  4. Social Messaging Apps11 Digital Marketing Trends3
    This shows exactly how important it is to make your business available across social platforms. Similar to chatbots, your customer service team being available on these popular social messaging platforms will help increase customer loyalty by adding value to their experience with your business. Being easily accessible will only increase your success in 2019.
  5. Micro-Moments

    As termed by Google, micro-moments are a brand new consumer behavior. On average, people spend 3 hours and 35 minutes a day on their smartphones. This means that is more important than ever to have a clear and concise message to your consumer at the right time in the right place. More so, this must happen in a matter of seconds, or your potential consumer will lose interest. People prepare for every instance big or small; no one has time for surprises anymore. A great example of this is a restaurant having their menu, vegan options, wait-time, and other common queries all available when requested on a search engine.

More From Onimod Global

We’d like to thank you for being a part of 2018 journey and look forward to assisting you in 2019 with your digital marketing needs. We would love to work with you and help you optimize your digital marketing strategy.

To contact our experts or request a quote, please click here. We can’t wait to hear from you, Happy New Year!

How To Gain The Best Insight On Your Digital Performance

/in , , /by

Being able to measure your data is key to understanding how well you are performing on all of your digital platforms. Typically, data is confusing to interpret and an extremely boring visual for management. At Onimod Global, we are committed to delivering our clients a report that combats these common concerns. Our expert digital marketers, trusted Google Partners, develop custom dynamic digital dashboards with Google Studio for all of our clients.

 

Say goodbye to the boring static reports in your inbox on Monday mornings.

 

Google Studio creates the best visuals for your company to clearly see what matters. Whether that be leads, impressions, landing page views, or any other metric, this is the best platform to see it all at once with complete transparency. Google Analytics, Google Ads, and more are all on one page with high-quality visuals for you to easily see what is performing well for you and what isn’t.

The best part about our digital synergy reports? The collaboration. Individuals and teams from your company can easily view, add comments, and view different versions of data based on your preferred segmentation.

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

More From Onimod Global

We want to save you the time and a headache of having to read through a variety of spreadsheets and confusing numbers. Onimod Global is confident that our customized digital synergy reports are the best way to understand your digital performance, and your company can have your very own!

We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

How To Create Effective Responsive Display Ads

/in , /by

In recent years, Google has continuously made adjustments to their advertising platform specifically with their text ads on the Google Display Network (GDN). Google has now incorporated responsive display ads to create a visual for the consumer. The three critical elements of a display ad are the image, message, and design. As trusted Google Partners, Onimod Global  This checklist from Google is an excellent outline for driving the best performance for your responsive display ads.

 

1. Determine whether you’re optimizing for more efficiency or control

For more effective display ads, utilize responsive display ads. This is because responsive display ads use machine learning to ensure your ad is relevant on any space it would appear across the web.

For full creative control over your ads, use the standard image ads. This will allow you complete control over the font, colors, and the layouts of your ads.

 

2. Make your message relevant and compelling

Delivering your message at the right moment for your audience is crucial. This is why you should tailor your ads to specific stages of the purchase funnel.

Allow your audience to easily differentiate your brand versus your competition by including unique selling points, prices and promotions.

 

3. Make the most of your responsive display ads

The key to maximizing your return on the responsive display ads is to provide distinct headlines, descriptions, and images as possible.

Google recommends to start with at least 5 images, 5 short headlines and 5 descriptions. Typically, ads will see 10% more conversions at a similar CPA when you use a variety of headlines and text.

A checklist for your responsive display ad:

  • Write your long headline so it can stand alone, and make full use of the character limit.
  • Make your description text different from your longer headline.
  • Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
  • Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
  • Upload images with a strong visual focus and minimal text overlay, or choose from our free library of stock images.
  • Include your logo.
  • Add a dynamic feed.

Including all of these tips from Google will result in a fully optimized responsive display ad.

 

More From Onimod Global

As trusted Google partners, our expert digital marketers at Onimod Global are well-versed in responsive display ads and more! To receive a quote for our services, contact us here. We can’t wait to hear from you!

 

Organic SEO For Plumbers

/in /by

SEO, or search engine optimization, is crucial to the success of any business in any industry. SEO refers to non-paid marketing techniques with the goal of increasing your search engine visibility and ranking high on the first page of search results for specific keywords. The plumbing industry can benefit from SEO in a variety of ways. Experts at Onimod Global are professionals in this space plus more, check out our case studies on a variety of industries!

The plumbing industry needs SEO work for a variety of reasons:

  • Cost Efficiency. This is the foundation of any marketing plan, it gives you the most value without costing any money.
  • Visibility. Competition in this area can be tough, as we know from working with several clients in this industry. With a good SEO strategy, your visibility will increase over a long period of time.
  • Sustainability. Organic search will last for over a long period of time, and it can establish your company as one that will constantly ranking on Google SERPs (search engine results pages).

 

Importance of Local SEO for Plumbing

The major purpose of the internet presence is to attract plenty of customers who will require your plumbing services. For the industry of plumbing, SEO is a very important element in terms of building up revenue and business growth. Since most plumbing operations are in specific areas, a strategy that is very efficient is to include keywords that will target local business in your area.

For example, if you had a plumbing company in Chicago, several blog posts and pages on your site should include phrases about being a plumbing company located in Chicago. Through that, customer lead generation is easy and fast.

 

More From Onimod Global

We would love to work with you and help you optimize your digital marketing strategy for your plumbing company. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

How To Create Loyal Customers With Social Media Transparency

/in , , /by

Customer loyalty is a priority and goal for all companies in existence. How to create those loyal customers is much easier than you may think, and it all has to do with transparency. According to the social media company, Sprout Social, 86% of surveyed U.S. consumers think it is more important than ever for businesses to be transparent.

 

Customers are much more willing to show loyalty to companies that are consistent with being clear in communication, open, and honest. For example, an 89 percent of U.S. customers are willing to give a transparent brand a second chance after a bad experience, and 85 percent are willing to stick with them through a crisis. These astonishing numbers prove that transparency is key to business success.

 

Gaining Trust and Sales From Transparency

Customer loyalty will come with your ability to communicate the message of transparency in the most effective manner. Customers that also purchase from you only on occasion poses an opportunity to convert them into being a loyal customer.

Typically, organic brands are very transparent because that information in their ingredient lists is crucial to their brand message. If you take a look at Horizon, the organic milk brand, you can locate any of their organic farms on their website as well as seeing their manufacturing processes, stories about the farmers and shipment processes. This is all given directly on their website with 100% transparency, making them an elite brand that does millions of dollars in sales each year.

 

The Role Of Social Media

In this same report, 81 percent of the group consumers say that businesses must be transparent on social media. This is more than they expect out of politicians (79 percent), friends and family (66 percent) and even themselves (71 percent). This adds a significant amount of pressure to a brand’s plate making sure they are proactive with mistakes and responding to customers at all times.

 

Here is an example of the makeup brand rising in popularity daily, Morphe, disclosing a mistake in production via Twitter to all 526,000 of their followers. It is statements like this, in addition to publicly addressing customer concerns, that consumers expect from businesses.

 

As relationships are continuously built through social media channels between brands and consumers, people want business to be more open and honest than ever, especially in public settings. Marketing teams that accept this expectation and do their best to treat transparency as a mandatory business practice are the most likely to retain customers and increase sales in doing so. Long-term, transparency is a differentiating factor that will motivate consumers to stick with your brand through a difficult times and to remain loyal over time.

 

More From Onimod Global

We would love to work with you and help you optimize your social media strategy for any event your company is hosting. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

 

How To Stop Wasting Your Ad Budget

/in , /by

Google Ads is a phenomenal tool to help promote your business and generate visibility and leads for your company. Google, in addition to other search engines, is filled with competition where one small mistake could potentially cost you wasting loads of your ad budget. For example, your company may be bidding for several broad match keywords and potentially targeting the entire world when you’re only located in the U.S. As trusted Google Partners here at Onimod Global, all of our account managers are experts in working with ad budgets and have learned how to use ad dollar as efficiently as possible. Time to get smart with your spending, so we have a list of three simple tips to get the best bang for your advertising buck.

    1. Bid Higher On Profitable Locations

      As simple as this may seem, a lot of people don’t realize that they are targeting based on the default Google Ads target location, which is actually the entire world. If you have an e-commerce site that only ships within the U.S., and your ads are showing up to people in Italy and China, who are clicking on your ad and wasting your ad budget extremely fast. This is clearly frustrating, but the good news is that it’s also very avoidable.
      The work doesn’t stop there, you can also be prioritizing the areas where you’re sales are much higher. Say you are a retail e-commerce company that focuses on swimsuit sales, you may want to make bid adjustments to bid more on coastal areas like California and Florida vs. Iowa and other Midwestern states that swimsuit season is significantly shorter.

    2. Avoid Broad Match Keywords

      Broad match keywords are yet another common culprit of wasted ad budget. If you’re a shoe company bidding on the keyword ‘shoes’, you will eat up your budget and these types of keywords typically don’t perform well for advertisers. If you choose this method of advertising it will likely leave you with a lot of irrelevant, non-converting traffic.
      A solution to avoiding a lot of wasted ad budget is to take advantage of negative keywords. These will typically lead you to the most interested customers and will help you spend your ad budget much more efficiently. For example, if you offer pet services at your company but not grooming, you would add grooming as a negative keyword and that would eliminate people searching for pet grooming services to click on your business advertisement.

    3. Standard vs. Accelerated Ad Delivery

      Accelerated ad delivery is exactly how it sounds: spends your budget as fast as possible. If you ever use the accelerated method, it’s always in your best interest to monitor the campaign as closely as possible. If you have a campaign scheduled to run all day 24/7, and you’re also using the accelerated delivery method, that ad will start running at midnight and could potentially be out by 7 AM. Then you have no ad dollar left to spend on the rest of your day for consumers to click-through to your site. We recommend the standard ad delivery in almost all cases over the accelerated ad delivery method.

More From Onimod Global

We would love to work with you and help you optimize your ad budget and help you spend efficiently. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

How To Drive Event Engagement With Social Media

/in , , , , /by

Social media marketing can be a fantastic tool to use in a variety of campaigns, especially in event promotion. This tool has not only changed the ways people promote events, but it has also changed how influencers and consumers can engage with brands and events associated with them. Social media marketing strategies allow for an open conversation between a brand and the consumer, and this is one of the most crucial steps in ensuring a successful event with high engagement.

Whether your event is a corporate event, an influencer party, a festival or concert, social media marketing can be a driving factor in your success if used correctly. Here are several ways you can use social media to drive engagement before, during, and after your event.

 

Pre-Event

 

Content Strategy 

In the initial stages of event planning, you will want to have a rough outline of social media content for the months, weeks, or days leading up to your event. Your company may already have an existing content plan in place for event management, but it is always in your best interest to customize the strategy to your specific event.

Social media content should be centered around the concept of your event, and all of your posts should match the tone, whether that be serious or more creative. Anything you create should also drive consumers to a landing page for sign-ups, donations, or anything related to the promotion of your event. Be sure to include educational pieces about featured speakers, sponsors, and any topics the event will be covering.

 

Influencer Involvement 

Get your sponsors and speakers involved! Most times influencers will be excited to help you push your event on social media, especially if they are a featured speaker. Create graphics and other messages that are easy to share on all social platforms, and also create content specifically related to sponsors that they can easily share as well.

Sharing, in this case, is caring for the success of your event. Be sure that any social content you post and push to consumers is readily available to share among event attendees. Don’t under-estimate the power of social share, this will increase your visibility with little to no cost associated.

A great strategy would be to invite a sponsor or influencer to take over your Instagram account or do a Facebook Live feed. It’s a place for your own followers to get excited about the event that you’re hosting, and it also gives the fans or followers of the influencer a chance to be directed to your page for more information on what they are sharing.

 

The Day-of

 

Vlog

Especially if this is event is annual, creating excitement around the event for years to come will be based out of any content and footage you have from years past. Occasionally, this may not be allowed depending on the privacy or overall tone of the event. However, if your company allows you to do so and it makes sense in your content strategy to create footage for the upcoming years, we absolutely recommend filming as much as possible.

 

Live Stream or Social 

This is an example of a live Twitter feed wall shared by Social Media Today, which are typically big hits at any conference or event. Common tools that will help you build a live-feed for your event are: TweetBeam, Twitterfall, Twubs, and HootFeed from Hootsuite.

 

Live Updates On Your Social Networks

Twitter, Instagram, and Snapchat are perfect platforms for this strategy. A unique content idea you could do at a convention would be to interview guest attendees on your company Instagram or Snapchat story. Tweeting live updates from the event is also a great way to interact with any attendee using the event hashtag that you create. This will allow you to retweet easily, and Instagram also has the new feature of being able to share photos on Instagram stories with credit to the user.

 

Post-Event

 

Gratitude Via Social Platforms

The content strategy doesn’t end at the event, the really successful conventions and events will always take it one step farther. Here are where the opportunities to engage with your attendees with give you the maximum value of social media marketing. Starting with gratitude, it will always go a long way to thank speakers, sponsors, and guests via social media to ensure they know that their presence was appreciated by your company. This will in turn help you build bonds and gain lifetime customers.

 

Creating Promotion For Next Year

Now that you have all of this material and content, it is time for your social team to get to work on compiling a promotion video or more social content for next year’s event. This can include testimonials from this year’s attendees, quotes from speakers and sponsors, and any footage of your guests having a great time!

 

More From Onimod Global

We would love to work with you and help you optimize your social media strategy for any event your company is hosting. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

Top Automotive Digital Marketing Trends of 2018

/in /by

Digital marketing is very fast-paced and is continuously changing. However, if there is an industry that has experienced revolutionary advertising changes, it is the automotive industry. Gone are the days of spending the day at the dealership shopping around; most car shopping is almost entirely digital. In fact, a study by Luth Research revealed 900-plus digital interactions a vehicle shopper had before she made the decision to lease a vehicle.

This is just one example of how your online presence as a car dealership is beyond crucial to your success. Here are the top automotive digital marketing trends of 2018 that you should be on the lookout for.

 

Video and YouTube

One of the top 2017 trends is has continued to rise in popularity. It has officially moved from an up-and-coming trend and is here to stay. Research shows that YouTube is one of the most influential platforms for vehicle shoppers. It is so prominent that 69 percent of people who used YouTube while purchasing a vehicle were influenced – over newspapers and magazines.

According to Rebixit, the top types of videos that car buyers are watching include test drives, specs and features videos, and vehicle interior and exterior walkthroughs. Basically, it goes without saying that video needs to be a part of your marketing mix.

Also, no one is watching on his or her laptops. Expect to see users watching videos on all social media platforms, and make sure your video ads are mobile-friendly.

 

 

Local Search

“Car dealerships near me.”

This is an example of a long-tail keyword phrase that you will want to rank for on a search engine. High ranking on search engines is very powerful for any brick-and-mortar business who obtain a majority of their profit from local customers. 43 percent of all searches from Google come with local intent.

The best part about that? Local searches lead to far more purchase conversions than a non-local query on a search engine. 78 percent of local-mobile searches will lead to an offline purchase, commonly within a few hours.

Just to put those percentages into perspective, there have been over 4 billion searches on Google today. This indicates over 1 billion people have had local intent included in the overall query. Local search is something you definitely must pay attention to in the automotive industry.

 

Micro-Moments

Much like Luther study mentioned above reveals, micro-moments before the sale are HUGE, especially for dealerships. Remember that though customers come to the store to buy, they research for dozens of hours online before the purchase. Reaching out to shoppers during their buying journey is critical to success in a sale conversion. If you do this well, your company will be head and shoulders over other dealerships in your area.

Investing in paid search and having an engaging customer-friendly site are two things you can focus on to make sure potential buyers are finding answers to their questions efficiently.

 

Mobile Domination

We highly encourage you to design your site to make it as easy as possible for the user, specifically from a mobile perspective. Smartphones haven’t only become a significant component of the buying journey; they are dominating it.

In a detailed study of a customer’s purchasing journey, they found that 71% of the digital interactions occurred on mobile. This includes Google, YouTube, manufacturer websites, and review websites.

 

However, having only a mobile-friendly website won’t be enough to secure a mobile-first user as a customer. Opportunities presented through video, engaging social media content, local search, and mobile apps will help you to see many more customers coming into your store ready to buy.

More From Onimod Global

We would love to work with you and help you optimize your automotive digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

Facebook Is Bringing Augmented Reality Ads To The News Feed

/in /by

Facebook is getting creative with advertising content that their users can engage with: augmented reality!

For those of you unfamiliar with augmented reality, and especially the use of it in advertisements, it is extremely interactive and allows you to try out a virtual version of a product in a real-world environment. The example below from Engadget is how this technology will potentially be implemented into the Facebook advertising space.

 

This advertising will be available to only U.S. users in the entry launch. You as a consumer will be able to try on clothes, accessories, cosmetics, and even try out some AR-based games and apps.

Michael Kors was the first company to try out the new AR ads, and as you can see above, consumers were able to try on sunglasses and purchase them straight from the ad they were engaging with. In addition to Michael Kors, Wayfair, Sephora, Pottery Barn, NYX Professional Makeup, Bobbi Brown and King are all companies testing out the AR ads as well.

Due to the significant increase in AR popularity, the release of AR ads was no surprise to marketers. Almost 80 million people in the U.S. engage with AR monthly, and this number is expected to rise to 120 million by 2021.

AR is already regularly used and very successful in Facebook Messenger, so incorporating it into the News Feed is a natural next step for the technology. Nike used AR in Messenger to sell exclusively their new Kyrie 4s shoe, and the shoe sold it in only one hour. Clearly there was a ton of room for opportunity in sales with this interactive form of advertising. Digiday shares an example of AR advertising being used and how revolutionary it really can be:

In May, Snapchat said more than 100 advertisers were already buying its AR ads pro-grammatically and that a Foot Locker and Jordan Brand campaign using four AR ads saw an average play time of 45 seconds and over four million impressions.

An additional tool, the Video Creation Kit, Facebook has introduced will help advertisers create video ads with existing images. More news will come in August when it will be available on Facebook, Instagram, Messenger and Facebook’s Audience Network.

More From Onimod Global

For more information regarding digital marketing expertise, trends and insights, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Receive Your Complimentary Digital Audit

/in , , , /by

How can you fix something if you’re not sure what’s broken? Fear not, the expert digital marketers at Onimod Global have the solution for you! Our team offers complimentary digital audits for your company to determine what areas of your current digital marketing strategy needs improvement.

 

What is included in the digital audit?

Our digital audits measure your organic, paid search and social visibility as well as identify any errors or issues with the website. The audit is to give you a solid grasp of what issues your online business may be experiencing.

The digital audit will include the following:

  • SEO Analysis
  • SEM Breakdown
  • Social Media Influence
  • Website Performance
  • Local Business Optimization

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

Account managers at Onimod Global work with a wide variety of clients every day, and there is not a single industry we don’t feel confident in creating a marketing strategy for. Not quite convinced? Check out the dozens of case studies on our site by clicking here!

Here you’ll see how brands and companies are innovating and driving impact with their marketing strategies using Onimod Global.

 

Ready for your digital score?

Simply visit our digital audit page, and enter your information for a complimentary digital audit. We cannot wait to work with you!