Twitter has proven to be an incredibly powerful marketing tool for certain brands. It can be a great platform to increase awareness, engage with customers, and grow your business, but it isn’t right for everyone. Each social
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Customer relationship management (CRM) tools and content management systems (CMS) are two types of software used for sales and marketing. They’re often mistaken as similar or interchangeable tools, but in reality, their purposes are very different. They
Onimod Global is officially 10 years old! We’re celebrating a decade of providing expert and innovative digital marketing solutions for our clients. Working with companies of all sizes, in many industries across the globe has given us
In 2018, 14.8 million online sales were processed on Black Friday, making it the most popular shopping day of Thanksgiving weekend, including Cyber Monday. Black Friday is one of the most important, if not the most important
The B2B conversion funnel can be very different than that of B2C. The purchasing decision and sales cycle as a whole can take much longer. First, because there is more than one decision maker. When purchases are
The use of content marketing has grown exponentially in recent years. While the vast amount of content on the internet can be a positive, it’s also left the market extremely saturated. This means that the use of
Google AdWords is one of the most used digital marketing tools today. Even though its use is widespread, optimization is still difficult for some. Creating a successful AdWords campaign is time-consuming and takes detailed, exhaustive work. It
A recent study done by AccuraCast has shown that mobile traffic is rising rapidly, however desktops are still preferred for transactions. The study discovered that while 60% of ad clicks in the last 12 months have come
Society is more diverse and inclusive than ever before. With that, consumers are demanding that marketing pay attention to and represent people as they really are: A huge varied spectrum of race, bodies, gender, and socioeconomic classes.
Earlier this week YouTube launched a new way to run video ad campaigns. Advertisers can now upload three different types of videos under one campaign, and it apparently cuts campaign costs by more than 20%. In the
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