Tag Archive for: Digital Marketing

Content Marketing & SEO

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SEO and content marketing are made for each other. A lot of people are confused about SEO and content marketing. Neither works well on its own, but, together they are a powerhouse for internet marketing. Let’s take a quick look at the importance of each and then how they work together.

SEO and content marketing go hand in hand. Without each other you would not be able to fuel your potential online success. As a quick recap, it’s important to know the terms before we dive into SEO and Content Marketing.

SEO Basics

SEO (search engine optimization) is a way to improve the position of a page in search engine results by tweaking on-page and off-page factors.

Search engine traffic can be maximized by:

  • Optimizing pages until they appear on the 1st page of search results
  • Claiming special features like the local search map results or search snippets
  • Getting links into other high-traffic content

Content Marketing Basics

Content marketing is a way to use content to create interest or trust. Advantages of content marketing include:

  • May provide a lot of long-term value: The content created for these campaigns can be so effective that it can get shared for years in emails, lists of top guides, and social media channels. This kind of exposure isn’t vulnerable to sudden search engine updates.
  • Supports your brand: One of the benefits of content marketing is that providing solid information is always good for your reputation. Communicating helps customers know where you stand. The communicating you do during content marketing has a lasting impact on your brand.

Whereas content marketing is focused on using valuable and relevant content to drive customer and client action that in turn, becomes profitable. The most important thing to remember about the two is that SEO is strategized around content marketing. Every website needs words, substance, keywords and images in order to be successful.

Here’s a look at Content Marketing & SEO and what you need to know.

Keywords

The key to SEO is researching and finding relevant keywords and making use of them in your content so they rank higher in the search engine results pages, also known as, SERPs. You should avoid filling a page with keywords and over optimizing. In order for SEO and content to work, you need to find a balance between the two.

Keyword strategies are imperative for effective search engine marketing (SEM). Embedding target keywords is essential to rank well and boost traffic. Follow a strategy and avoid stuffing them in the content. Repeating keywords has a negative impact on SEO. Follow a reasonable approach and use the main keywords in the title and body section.

Quality Content

SEO and content marketing require consistency. Fresh, unique and creative content gets indexed quickly and ranks higher than low-value and repetitive content. Your content should be able to lure in your clients as well as solve a particular issue. One can write influential content by using important keywords and targeting visitors. 

This is the most important factor, where Google determines the relevance of a page and ranks a piece of content. By understanding the purpose of the page you’ll be able to better understand what criteria goes into evaluating that page for quality. 

User Experience

SEO is significantly more than just blogs, keywords and backlinks. It is equal parts, enhancing metadata and using the appropriate tags. It is also part of creating an experience for the user that is enjoyable. Optimizing URLs and making the slug everything after the (.com) concise, drives the search engine to find the relevant subpages and categorize the different parts of your site. This is crucial to the success of any SEO campaign. Technical optimization plays a key role and makes a web page appealing to the search engine and ensures that the site has no broken links and no error codes. Otherwise, it will be poorly ranked by the search engine. 

Header tags and title tags benefit the user by strategizing the content in a way that is useful and simple for readers to understand. A good title tag ensures a great user experience because the visitor can recognize the information from the page before they actually click on it. 

Final Thoughts

The biggest takeaway from this article is when Content Marketing & SEO work together in harmony you’ll see online success. Your Content marketing will only be as successful if it is properly paired with the appropriate SEO. 

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

3 Ways To Boost Your Digital Presence

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These days, a strong digital presence is required for any business that wants to bring in or engage with new and existing customers. But what is a digital presence? And what elements are needed for a strong digital presence?  

In short, Digital Presence is essentially what people find about your business when doing an online search, including everything from your website to social media, customer reviews, and more. Oftentimes, in today’s digital age, digital presence gets overlooked. Digital Presence allows businesses to showcase themselves online. It’s crucial to have a digital presence implemented within your marketing strategy for many reasons. The main one being, people searching for your business online.

A recent survey done by Bright Local found that 93% of consumers used the internet to search for and find a local business and 87% read online reviews for local businesses. What consumers find when doing these online searches will impact how and where they spend their money. When you do a quick online search for your business or industry, what results appear? Do any reviews or consumer recommendations come up? Is your website in the #1 spot?

Generating a digital presence can be simple with the help of resources like a website, social media platforms, business directory listing, customer reviews and other online sources. Here’s a look at 3 simple ways you can boost your digital presence.

1. Boost Your Site’s Search Engine Optimization Strategy

Search engine optimization (SEO) is a process that increases your website traffic and improves your brand’s recognition and online presence. This strategy helps potential customers have a better chance of finding your website when they search for terms related to your brand. Mastering SEO can also boost your rankings in search engine results pages (SERPs).

To rank higher, business sites must incorporate two categories of SEO: on-site and off-site SEO.

On-site SEO is the practice of optimizing the elements of a web page to rank higher and earn more relevant traffic from search engines. 

  • Good on-site SEO helps search engines understand what humans see and the value they would receive when they visit a page. To master on-site SEO, business owners should ensure their HTML source code is well-formed, and all elements of the site need to be optimized for speed.

Off-site SEO refers to actions taken outside your website that affect your rankings in SERPs. Optimizing off-site rankings involves improving a search engine and user perception of a business site’s popularity, relevance, trustworthiness, and authority.

  • Improve your off-site SEO by encouraging other relevant pages, sites, and people to link to and promote your website. This step vouches for the quality of the web content that you produce.

2. Expand To New Social Media Platforms

Technology has grown tremendously and it affects the way we communicate. Social media’s growth in the US is comparable in speed to that of most modern communication-enabling technologies, such as our phones and computers. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019.

If you haven’t jumped on the social media train by now, you should definitely take advantage of it. Nowadays, almost everyone has a Facebook profile set up for their business, but other social media outlets can be great ways to connect with different audiences. Instagram and TikTok can be ideal places to display new products and upload video content snippets. It’s also a great platform to share photo content. For a while now, Twitter has been considered the go-to place for breaking news updates.

Start by determining where your target customers spend their time using social media and try to cultivate followings on a new platform in 2022. Spend some time expanding on customer profiles and determine which social media platforms are most likely to appeal to them. 

3. Increase Your Brand’s Authority

Brand authority builds as you connect more deeply with your audience. For example, does your audience know they can trust you for the latest industry news? When you consistently provide your audience with relevant content and prove you know what you’re talking about, and that they can trust you, you essentially build authority.

With a strong brand, you are able to do the following:

  1. Retain a loyal customer base that seeks you out first before turning to your competitors.
  2. Attract the attention of influencers within your industry, who can then use their authority to promote your brand.

Your brand authority has a significant impact on your SEO performance. A great way to work on the two is to look for opportunities to prove your place as an industry leader. For example, if you publish content to your blog and simply list your contributing authors as “staff” without creating fleshed-out author bios for them, this is a big missed opportunity to build your authority and earn some easy SEO points under the new EAT update.

Final Thoughts

Consumer tastes and behaviors are always changing, and it can be hard to keep up with the rapidly changing rules of SEO and the shifting demands of your market. By planning ahead and strategizing the next moves can help you stay ahead of the curve and create a more flexible, adaptable SEO strategy for 2022 and beyond.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

The Importance of Digital Marketing in 2022

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Digital marketing is more important now than ever. You can utilize digital marketing to target specialized markets, allowing you to reach out to customers who may not have previously considered your company. But this industry is fast-growing, which also means ever changing and evolving. Where do you start if you want to develop a digital marketing strategy? Right here. 

As marketers think about building brands in the coming years post-COVID, how is digital marketing being leveraged to help companies bounce back? More importantly, how should you redefine your strategy for 2022?

According to a CISCO report, 90% of North Americans use the internet, and usage is expected to reach 92% by next year. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer-conversion rates, with social and digital video channels driving the highest ROIs.

Having a digital marketing strategy in place allows you to reach millions of people cost-effectively. If your business doesn’t have a strategic digital marketing plan aligned with your business plan your business can suffer and you could lose out to competitors who are more digitally savvy.

Reasons To Use Digital Marketing

1. Reach a Specific Audience. 

With media like TV, billboards and radio, you are reaching out to a broad audience, and the chances of targeting a specific group of customers is low. Whereas in digital marketing, you can use the features of a marketing platform to specifically target an audience based on age, interests or behavior. 

Your chances of reaching the right audience are significantly higher, and you can pick and choose these metrics as your needs change. It also allows you to identify subgroups within your clientele. If you have more than one type of product, you can tailor a campaign to this more specific group of customers.

2. Access Metrics of your Digital Marketing Strategy ─ All in One Place.

Digital marketing metrics are the key performance indicators (KPIs) used to measure the success of a business’s marketing efforts online. The goal of using digital marketing metrics is to track and decipher the way consumers interact with your brand online through websites and social media platforms. While there are many benefits of using metrics, the main use of metrics are used to drive improvements and help businesses focus their people and resources on what’s important. Overall, metrics reflect and support the various strategies for all aspects of the organization, including marketing, competition, standards, or customer requirements and expectations. 

Metrics indicate the priorities of the company and provide a window on performance, ethos and ambition. This allows you to determine your return on investment. You know exactly how profitable your digital marketing campaign was, as you can see the results of each aspect of your efforts.

3. Becoming Visible Within the Industry.

Some of the largest corporations have millions of dollars to spend on traditional advertising. If you don’t have that kind of ammunition, digital strategies allow you to outrank big corporations on a smaller budget. 

Here’s what visibility in business can do for you:

  • Helps you get exposure to a larger audience.
  • Build your brand awareness, so that people know who you are and how you help. 
  • Establishes your credibility and expertise.
  • Allows you to reach and sign more ideal clients.
  • Connects you to opportunities you wouldn’t have otherwise. 

Search Engine Optimization

SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. More traffic means more potential clients becoming aware of your brand and services.

SEO is composed of three parts:

  • On-page SEO focuses on the content on your website’s pages. You can research keywords that resonate with your buyer persona or keywords that potential clients might ask. The task is to create quality content when answering those questions, so your pages rank higher.
  • Off-page SEO relates to all activity that happens away from your website. It involves external optimization practices that happen away from your site rather than on it. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality which helps to build authority.
  • Technical SEO is the back end of your website. Things like coding, image compression and cascading style sheets, also known as CSS. These are important aspects of your website that determine how quickly your pages load. Search engines like Google use it as an important ranking factor.

Social Media Marketing

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers become more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract customers. The opportunities are endless when it comes to social media marketing. A big plus in  using this type of marketing tool is that most of the basic services are free. 

The end goal is to create more traffic and generate leads for your business. The social media channels you can use for this purpose are:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • YouTube.
  • TikTok
  • Pinterest

In an increasingly connected world, your approach to marketing must be just as integrated.

Last Thoughts

In this day and age where just about everyone is connected to the internet, it is crucial for any business to have a strong online presence. As we continue to move forward within the digital age, younger generations are likely to be centered on using the internet to access different services. Having a strong digital marketing strategy is a must if you want to succeed in the increasingly competitive industries across the globe.

Could your digital marketing strategy use a boost? Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.

Why Digital Marketing is Crucial for Small Businesses

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Effective Digital Marketing is paramount in helping small businesses learn the online habits of customers – which in turn they can better target their ideal customers. Here, we have listed the benefits of digital marketing strategies for small businesses to help them market their products or services with the right digital media planning. 

When small businesses get started, their main focus is how to attract customers to shop at their store and how to get them to utilize your services. Most small businesses may rely on traditional forms of advertising, such as print ads and mailers. Small business owners have a tendency to believe, if they offer a good product or service, it’s only a matter of time until new customers find their way to them.

While this strategy may bring in some business, there is an easier route to take. Small businesses should consider the marketplace of prospects that are available online. Small businesses, no matter how new to market, should never overlook the opportunity that digital channels can bring. This is a way to generate leads and convert interest into customers. Here’s a look at the benefits of digital marketing and the ways online platforms can be used to help grow your business.

Online Marketing & Its Benefits

With endless opportunities, digital marketing can seem intimidating if you’ve never used it for a business before. There are many different social media platforms and marketing terms that may make it seem like a bigger project than it is. It’s easy for small businesses to believe they don’t have the time or money to compete online. As a result, many take things slowly and stick with one or two forms of traditional advertising, assuming that their business will evolve as time passes.

The marketplace is competitive and while word of mouth and customer recommendations can help drive traffic, customers will struggle to find your business unless you show up in the places they spend time. Delaying building a presence online is not an effective approach. The best way to ensure success is to promote your business is to use target marketing to attract customers that are interested in your specific service and/or product. 

You can find an excess of potential customers online. It’s a larger group than you’ll ever be able to attract only locally. Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable. Some of the benefits of using Digital Marketing tactics include:

  • Target the right audience at the right time – personalization is simpler with digital marketing.
  • Get to know your audience and drive engagement to create brand loyalty. Get some inspiration by creating a customer loyalty strategy. 
  • Track and monitor responses to your marketing efforts easily and instantly (i.e.) any social media platform which are typically free of cost. 
  • The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital.

Get to Know Your Target Audience

One of the great things about digital marketing is that it allows you to engage with new customers. You can get to know them and their pain points, and in turn, provide them with a solution. Social media and blog posts are a great way to start a conversation. It’s important to make note of any comments or responses to your posts, it’s another great way to strengthen your strategy. Using digital marketing helps you stop wondering who your customers are so you can personalize communications and refine targeting. 

By doing this, you will build a relationship with your customers. You become more than a business, you become a reliable partner. Remember, people are also more likely to buy from businesses that they have already bought from and had a good experience with. When someone is interested in your business, whether it’s in your niche or they are curious about your brand, the first thing they will do is research online and see what they can find out about you. 

With today’s digital age, customers expect to find a business website or social media page easily. They also might be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business. For local businesses, 87% of consumers read online reviews – a growth of 6% from 2019 to 2020.

So if a potential new customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly take their business elsewhere.

Do More While Spending Less

Small businesses and start-ups are always trying to achieve as much as possible through their marketing on a budget. Advertising online can stretch your budget further and will allow you to refine your target audience. Social media is particularly good for this as it enables you to set a daily budget for a discrete audience that has an interest in your brand or ethos. Most importantly, it allows your business to exclude the people that would never buy from you – saving you time and money!

The key with advertising on social media is to select the platform that will work best for you and your brand. Don’t pick TikTok just because it’s trending or advertise on LinkedIn when you’re not trying to generate B2B interest. Research social channels, see which social media platform matches what you’re looking for and run some simple tests to see what messaging and content works. 

Last Thoughts

Ultimately, you are the one steering your business to success. Where do you want to go and what does success look like for you? Are you looking to develop a website that can generate leads? Or maybe you want to set up a Facebook campaign to see the results. The first step to achieving these goals is to develop an understanding of digital marketing and how it can have a positive impact on your business.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.

3 B2B LinkedIn Marketing Strategies That Work

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Ever since the beginning of the platform, B2B businesses and their marketing teams have been trying to crack the code for B2B LinkedIn marketing success. Millions of professionals all in one place that are dream targets for your business, there must be some way to open up and flood in leads, right? There is, but the standard LinkedIn advice isn’t detailed enough: 1) Join. 2) Be active. 3) Get leads. So… how do you actually get leads in a strategic way?

Experts at Onimod Global are here to help you with 3 B2B LinkedIn marketing tips that actually work and you can implement today.

1. Your company page should turn into a lead generation page.

Being intentional with how your company page is organized is one of the top benefits for your company to make leads from LinkedIn. Unfortunately, quality leads don’t just fall into your lap. You have to work for them, especially in B2B.

The best way to do this is to turn your business or company page into a lead generation page. This is a course reversal from the typical company page, which shows basic information and facts about the company. Who reads that stuff anyway?

Your company page is a pipeline for LinkedIn leads to visit your actual company website.

Structure your company page in such a way that it leads up to an actionable conversion. A conversion action would be, for example, a click-through to your website, either in the company description or your recent updates.

 

2. Save your LinkedIn searches

Most likely you have used advanced search on LinkedIn, which is an amazing way of identifying the exact type of people you are targeting. So when you go through the work of creating a highly specific and targeted search, you’ll want to save it.

Saved searches create a way to stay active in your prospecting. You know that getting B2B leads isn’t a one and done activity. You have to maintain consistency in order to have a steady pipeline of sales. Directly from your advanced search, look for the “Save search” option in the upper right corner. Then when you have created a saved search, you can also set up a way to find that exact search again, but you can also set up alerts.

One note about this point: please keep in mind that without an upgraded subscription, you can only save three searches.

3. Publish content

As basic as it sounds, it is one of the most important factors in terms of being successful on the platform. LinkedIn as a platform is very powerful in the form of content publishing. When you’re serious about B2B LinkedIn marketing, you need to be using this tool to its fullest extent.

By creating quality content, you can turn your strategy from outbound marketing—drawing attention through ads—and start building an inbound strategy where you draw in users interested in what you have to offer.

There are two ways to do this effectively—by publishing both as an individual and as a company.

Final Thoughts on Facebook Ads

When there’s even more to take into account in terms of improving in your B2B LinkedIn marketing, it’s important to know how each will benefit you and drive results. We will continue to share case studies and considerations to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things B2B LinkedIn marketing, general social media advertising, and digital marketing. Got questions about B2B marketing or want to learn more about us? Contact us here today.

Google Now Shares What Factors Impact Specific Rankings

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Google now shows why it ranked a specific search result. The new ‘About This Result’ feature shows searchers information about some of these most important factors used by Google Search to connect results to their queries. Read more

Top 5 Must Use Digital Marketing Tools

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Fortunately in 2021, there are thousands of tools to utilize for your digital marketing efforts. Unfortunately, this oversaturated market has made it overwhelming for many to choose the right platforms for their marketing needs. 

With Americans spending over 11 hours daily on their electronic devices, there’s not much space left for traditional marketing. And while digital marketing tools help you execute a proper marketing strategy, they don’t do the work for you, and some work better than others – depending on your marketing goals.

With such a large selection of digital marketing tool available, it is important to know how each one will benefit you to help drive results. We’ve compiled a list of the all-around best tools that everyone can use and benefit from.

SEMRush 

When it comes to SEO, SEMRush is one of the most effective tools out there. This platform provides:

  • Keyword performance research 
  • Position tracking 
  • Backlink identification 
  • Technical SEO auditing abilities

SEMRush also just rolled out a few new features that include marketing, advertising and social media tools. If you’re looking for a comprehensive, all-in-one tool, this platform is the way to go. There are both free and paid subscriptions offered. But with a free account, your data pulling abilities are limited. You also won’t get access to all the additional tools they offer. 

Google Analytics

If you’re in the digital marketing space, you should be taking advantage of Google Analytics. This tool delivers vast amounts of insight on your campaign performance and how users engage with your website. It’s extremely beneficial when running A/B tests, keyword performance research and more. One of the best parts is Google Analytics is free to use. They also provide great educational tools to help increase your understanding in Google Analytics Academy. 

HubSpot 

HubSpot is an all-in-one marketing and sales software that assists you in attracting, engaging and nurturing your customers at every step of the sales journey. This CRM comes with a wide variety of tools that allow you to: 

  • Host web and landing pages 
  • Create blogs and email sequences
  • Track interactions with leads and customers
  • Analyze campaign success and user behavior

Canva

Canva allows users to create graphic designs and content simply and economically. It’s great because it helps you make professional graphics, even if you have no design experience. With the premium version you get access to over 50,000 templates, stock images, video, backgrounds, clip art and more. It’s the perfect solution for someone who doesn’t have the time to use InDesign or Photoshop, but still get high-quality designs to use for your business. 

Sprout Social

While there are endless social media management tools online that all provide similar features, the best overall is Sprout Social. It’s simple to use but also provides many tools to make publishing content and analyzing data easy. They offer dashboards let allow you to manage your pages all in one place, reports to help you manage your user engagement and ROI and scheduling tools. They currently support all platforms including Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. Sprout has three different tier levels for their plans, but they’re fairly reasonable. 

Final Thoughts

When there’s so many tools out there, it’s important to know how each will benefit you and drive results. If you’re not using them correctly, or missing a few key ones you’re likely wasting time, effort and energy better put into other aspects of perfecting your marketing. That’s why sometimes, your best tool is a marketing partner. Someone who knows which tools are the best for your business, will help improve your marketing and drive success. 

At Onimod Global, we have endless experience and expertise when it comes to digital marketing tools. Meaning it’s simple for use to identify which are right for you. Got questions about marketing tools or want to learn more about us? Contact us here today. 

Social Media Design Mistakes All Marketers Should Avoid

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Social media platforms, Facebook, Instagram, LinkedIn and Pinterest in particular, have become a vital part of every marketer’s toolkit. But just posting carelessly is not enough. If your content isn’t reaching or engaging as many users as you’d hope for, there could be a specific reason. It’s quality over quantity when it comes to social media posts, and graphics are essential for success. Small changes can make a huge difference when it comes to design.  

Keep reading to learn the top 5 mistakes to avoid when it comes to social media design. 

Blurry Images 

If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform. 

Hard to Read Fonts 

While a font may be pretty, it might not be the best for social media. When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens. 

Limited Viewing Options

Most social media users scroll via mobile devices. So you need to make sure your designs transfer from desktop to mobile. It’s important to always keep in mind that not all graphics are one-size-fits all, especially when going from platform to platform. When your channels and audience varies, so should the style of your content. 

Stock Imagery 

Authentic content is key when it comes to social media. Users like to feel connected to brands and get a peek behind the curtain. Taking your own photos is one way to support this connection. 

It should be noted we’re not suggesting to never use stock photos. They do have their place, as adding royalty-free images to blog posts or articles are a convenient way to compliment your message. 

Too Much Clutter

A common mistake made with design is filling up every inch of space. This looks cluttered and can confuse users. Negative space is essential with good design, as the background is just as important as the imagery. White space helps direct the eyes of your audience to important points of your content, helping you get your message across in the most efficient way. 

Social Media Marketing with Onimod Global 

When you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design. We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today.

5 Ways to Improve Your Website’s CTAs

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The CTA is a key element to any effective webpage. It lets users know what to do, helping them move through their buyer journey and ultimately works to increase conversions. Continue reading to learn more about CTAs, as well as 5 strategies to make yours stronger. 

What is a CTA? 

A call to action (CTA) is a prompt on a website that tells visitors to take a specified action. They’re typically written as a command or action phrase, like ‘Sign Up’ or ‘Download’ and generally take the form of a button or hyperlink. 

5 Ways to Improve Your CTAs:

1. Pick the right color and design. 

The look of your CTA has an immense impact on its effectiveness. The main consideration should be visibility. If users don’t notice your CTA, they’re not going to click on it. This is why experts recommend using a button, rather than a text link. After landing on a design, you have to consider color, which also has a large impact on effectiveness. 

Keep in mind that different colors have varying connotations, especially when it comes to marketing. For example, red induces urgency, while blue is considered trustworthy and black is seen as luxurious. It’s also essential to consider how the color fits with your brand identity and how it contrasts with your site’s color scheme to draw attention. 

2. Choose compelling, but careful words. 

What your CTA actually says is just as important as the design. The message should be short, simple, clear and concise. Obviously, the message itself will vary depending on what you want your visitors to do, but it should still follow these rules. Being specific and concise beats out vagueness every time. You should also focus on using positive sentiments and power words to make your copy more persuasive. 

3. Use scarcity and free trials. 

An important aspect of a successful CTA that people often don’t think of is making sure to include the benefits for the user. People are much more likely to click on something when they can see a clear, positive outcome. You can also play to users’ fear of missing out, or (FOMO) by offering deals for a limited time. Whatever strategy you go with, the key is to make the offer clear. 

4. Choose the correct locations. 

The final important aspect to a successful CTA is location. Most users read websites in an F-shaped pattern, according to a study by Nielsen Norman Group. Because of this, it’s best to place your CTA higher up on your web pages. 

While you want users to have multiple opportunities and exposure to your CTAs, they should still be used sparingly. Every CTA should have a purpose. Bombarding users with pop-ups and buttons can confuse them or come across as spam-y. This all could result in a decrease of clicks or increase your bounce rate. 

5. A/B Test

Lastly, it’s essential to A/B test all of the variables we discussed above with different options. You’ll never know what truly performs best if it’s never been compared to other options. 

Final Thoughts

A strong CTA can make the difference between a purchase and a lost sale. Your CTA is where you get the chance to directly influence your visitors to make it to the end of their buyer journey. If you’re struggling to increase your online conversions, sometimes it’s best to rely on an expert, digital marketing agency. At Onimod Global, we are your in-house in-house marketing team, working for you, creating cross-channel digital marketing campaigns driven by machine learning analytics and human intelligence. 

Learn more about who we are, and get started today. 

4 Tips to Improve Your Online Webinars and Increase Business Success

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Webinars can be an extremely effective tool to educate your audience, while moving leads down the sales funnel. While planning a webinar can be simple, keeping viewers engaged and driving results can be difficult. Let’s explore 4 effective ways you can work to improve your webinar and support your overall business goals. 

1. Ask Questions and Include Polls 

A great way to keep attendees engaged during the presentation is to ask questions that require the use of the chat box feature. Asking questions throughout the webinar makes sure that your audience is paying attention or draws them back in if they’ve been multitasking. Incorporating poll questions is also a good way to keep your attendees engaged. These questions should be centered around your content and getting audience feedback on their thoughts on it. It’s also important to give your attendees enough time to think about the question and provide meaningful answers. Between 30-60 seconds is best practice. It can also be helpful to share the results of the polls with all viewers. This is a great way to gauge where your audience is at and help other attendees learn what their peers have experienced in this industry. 

2. Offer Incentives

Another simple way to improve engagement is to offer incentives related to the webinar content. Let attendees know if they participate in polls, answer questions or stay till the end of the webinar they could be entered in a giveaway for prizes. An additional way to increase reach is by asking attendees to mention you on social media and include a specific hashtag in a post and enter those users into a prize drawing as well. 

3. Distribute Recordings Following the Webinar 

Even after the webinar is over, you can continue to reap the benefits. Consider recording your webinars to create an on-demand version and distribute it through multiple channels. By posting a recorded version of the event, you can actually exceed your registrant totals and market to a new audience. As best practice, on-demand webinars should be gated. Webinars are considered premium content assets and are likely being viewed by users who did not sign up for the original event recording. We suggest letting your audience watch around 5% of the webinar and then present a form for them to complete to continue watching. 

4. Create Automated Programs to Follow-Up with Attendees 

Following the webinar, it’s best practice to create automated programs that consist of 4-5 emails that continue to showcase your organization as a thought leader in your space. The messaging should be centered around your products or services and how they can solve your audiences’ pain points. Be sure to also include strong CTAs in all of your messaging as well. 

Final Thoughts

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression. If you’re looking to up the engagement of your webinars, follow the simple tips we’ve outlined in today’s blog. 

In need of additional webinar help? Sometimes, relying on digital marketing experts that specialize in webinar hosting and marketing campaigns is the best way to ensure results. At Onimod Global, we help hundreds of clients, nationally and internally, develop and execute webinars to generate leads and drive sales. 

Ready to get started? Contact us here today.