Tag Archive for: Digital Marketing Trends

How To Improve Your Ad Campaigns

/in , , , , /by

Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues.

Here are a few red flags to watch out for and some extra tips to help boost underperforming SEM campaigns:

Clicks are Few to None

If your SEM campaigns keywords aren’t relevant to a user’s search intent and where they are in their buyer’s journey, Google’s less likely to show your ads. Keyword research can help you target relevant keywords that satisfy Google and your users so they engage more with your ads.

Start your keyword research by using a keyword tool. If you use Google for your marketing needs, you can utilize Google Keywords. You can use the tool to discover new keywords, research keywords, and creating an advertising plan to share with your marketing team. The tool “cleans” your keywords by removing unnecessary characters and duplicates, groups keywords by campaigns, and more.

Poor Performance Tracking

If you want to measure the success of your SEM strategy, tracking your keywords’ positions can help you do that. If a competitor starts targeting or ranking for the same keywords as you, tracking their positions can alert you. Tracking relevant campaign KPIs helps you understand the following:

  • Keyword performance: Successful ad campaigns hinge on finding the right keywords. If the target keywords you’re using aren’t driving relevant traffic, you can quickly change them.
  • Media and content types your audience resonates with: By A/B testing campaigns with different media and content types, you gain insight into which media types drive engagement and help boost conversions.
  • Audience behavior: You can analyze audience behavior and tell which parts of your ad campaign your target audience is not engaging with.
  • Channel attribution: This enables you to focus more resources on these channels. Google Attribution is an excellent tool that can help.

Multi-Media Planning for Ad Campaigns

Media should be considered an integral part of your advertising campaigns. You can use different media types in the same campaign to create a seamless customer experience. Using a combination of websites, text messages, and YouTube videos may help you achieve this goal.

If your ad campaign assets aren’t in sync across all platforms, your customer will become confused and your engagement and conversion rates will suffer. With the right tools, multi-media planning will be significantly easier. Ad campaigns are optimized to offer customers a positive CX as they move across different platforms on your buyer journey.

Last Thoughts

While the business world is increasingly competitive, you can still outperform your competitors and drive enough revenue-generating traffic to your business. By planning ahead and strategizing your ad campaigns, you can stay ahead of the curve and create a robust ad campaign strategy.

At Onimod Global, our talented digital team has unbeatable experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

Google Now Shares What Factors Impact Specific Rankings

/in , /by

Google now shows why it ranked a specific search result. The new ‘About This Result’ feature shows searchers information about some of these most important factors used by Google Search to connect results to their queries. Read more

Top 5 Must Use Digital Marketing Tools

/in /by

Fortunately in 2021, there are thousands of tools to utilize for your digital marketing efforts. Unfortunately, this oversaturated market has made it overwhelming for many to choose the right platforms for their marketing needs. 

With Americans spending over 11 hours daily on their electronic devices, there’s not much space left for traditional marketing. And while digital marketing tools help you execute a proper marketing strategy, they don’t do the work for you, and some work better than others – depending on your marketing goals.

With such a large selection of digital marketing tool available, it is important to know how each one will benefit you to help drive results. We’ve compiled a list of the all-around best tools that everyone can use and benefit from.

SEMRush 

When it comes to SEO, SEMRush is one of the most effective tools out there. This platform provides:

  • Keyword performance research 
  • Position tracking 
  • Backlink identification 
  • Technical SEO auditing abilities

SEMRush also just rolled out a few new features that include marketing, advertising and social media tools. If you’re looking for a comprehensive, all-in-one tool, this platform is the way to go. There are both free and paid subscriptions offered. But with a free account, your data pulling abilities are limited. You also won’t get access to all the additional tools they offer. 

Google Analytics

If you’re in the digital marketing space, you should be taking advantage of Google Analytics. This tool delivers vast amounts of insight on your campaign performance and how users engage with your website. It’s extremely beneficial when running A/B tests, keyword performance research and more. One of the best parts is Google Analytics is free to use. They also provide great educational tools to help increase your understanding in Google Analytics Academy. 

HubSpot 

HubSpot is an all-in-one marketing and sales software that assists you in attracting, engaging and nurturing your customers at every step of the sales journey. This CRM comes with a wide variety of tools that allow you to: 

  • Host web and landing pages 
  • Create blogs and email sequences
  • Track interactions with leads and customers
  • Analyze campaign success and user behavior

Canva

Canva allows users to create graphic designs and content simply and economically. It’s great because it helps you make professional graphics, even if you have no design experience. With the premium version you get access to over 50,000 templates, stock images, video, backgrounds, clip art and more. It’s the perfect solution for someone who doesn’t have the time to use InDesign or Photoshop, but still get high-quality designs to use for your business. 

Sprout Social

While there are endless social media management tools online that all provide similar features, the best overall is Sprout Social. It’s simple to use but also provides many tools to make publishing content and analyzing data easy. They offer dashboards let allow you to manage your pages all in one place, reports to help you manage your user engagement and ROI and scheduling tools. They currently support all platforms including Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. Sprout has three different tier levels for their plans, but they’re fairly reasonable. 

Final Thoughts

When there’s so many tools out there, it’s important to know how each will benefit you and drive results. If you’re not using them correctly, or missing a few key ones you’re likely wasting time, effort and energy better put into other aspects of perfecting your marketing. That’s why sometimes, your best tool is a marketing partner. Someone who knows which tools are the best for your business, will help improve your marketing and drive success. 

At Onimod Global, we have endless experience and expertise when it comes to digital marketing tools. Meaning it’s simple for use to identify which are right for you. Got questions about marketing tools or want to learn more about us? Contact us here today. 

Social Media Design Mistakes All Marketers Should Avoid

/in /by

Social media platforms, Facebook, Instagram, LinkedIn and Pinterest in particular, have become a vital part of every marketer’s toolkit. But just posting carelessly is not enough. If your content isn’t reaching or engaging as many users as you’d hope for, there could be a specific reason. It’s quality over quantity when it comes to social media posts, and graphics are essential for success. Small changes can make a huge difference when it comes to design.  

Keep reading to learn the top 5 mistakes to avoid when it comes to social media design. 

Blurry Images 

If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform. 

Hard to Read Fonts 

While a font may be pretty, it might not be the best for social media. When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens. 

Limited Viewing Options

Most social media users scroll via mobile devices. So you need to make sure your designs transfer from desktop to mobile. It’s important to always keep in mind that not all graphics are one-size-fits all, especially when going from platform to platform. When your channels and audience varies, so should the style of your content. 

Stock Imagery 

Authentic content is key when it comes to social media. Users like to feel connected to brands and get a peek behind the curtain. Taking your own photos is one way to support this connection. 

It should be noted we’re not suggesting to never use stock photos. They do have their place, as adding royalty-free images to blog posts or articles are a convenient way to compliment your message. 

Too Much Clutter

A common mistake made with design is filling up every inch of space. This looks cluttered and can confuse users. Negative space is essential with good design, as the background is just as important as the imagery. White space helps direct the eyes of your audience to important points of your content, helping you get your message across in the most efficient way. 

Social Media Marketing with Onimod Global 

When you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design. We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today.

4 Effective Ways to Generate Leads Online

/in /by

Are you searching for new and effective ways to generate leads for your business online? Check out these 4 tactics. 

1. Webinars 

Webinars are a great opportunity to inform potential customers about your company, products and services, as well as drive more purchases. Be sure to inform your audience on how you can solve your problems. This will likely make your audience more willing to receive your message. Webinars also allow you to capture attendees data to target them with marketing messaging later. 

Best practices for webinars include: 

  • Ensuring slides are on brand. 
  • Making it easy for people to ask questions. 
  • Displaying contact details throughout. 

2. Video Content 

Users are more likely to engage with your products or services if there is a video that explains how it works and how they can benefit from them. This, in turn, makes it easier to make purchasing decisions. Best practices for video content includes: 

  • Keeping them under 60 seconds. 
  • Repurpose and reuse videos in as many places as possible. 
  • Make sure there is a clear CTA. 

3. Email Nurturing Campaigns 

Nurturing campaigns can help nudge potential customers to complete a purchase. Even if there isn’t a purchase, email campaigns are a great way to build awareness for your brand. Use templates to speed up delivery and be sure to include clear CTAs throughout the entire message.  

4. Social Media Competitions 

Conducting social media competitions offer a great opportunity to capture the data from ideal customers. Be sure the entry is simple, such as sharing/liking/commenting on a post, following your page, etc. Also be sure to offer a prize, and make it something easily shareable. This can also help increase your overall reach. To drive leads, make sure your capture entrees data so you can target them later. 

Get Digital Marketing Help from the Experts 

If you’re interested in generating more qualified leads for your business and growing your company, the experts at Onimod Global can help. We can assist with everything from content creation, paid advertising on social media or search engines, SEO, website development and more. Get started on your next marketing project by contacting us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Benefits of Webinars for Business

/in /by

Webinars and virtual events have become a turning point for meetings and business in general, exploding during the pandemic. Let’s explore everything business professionals need to know about the benefits of hosting these successful virtual seminars.

During the pandemic, live events were canceled across the globe and businesses were forced to use the internet and wireless communication systems to replace in-person meetings. While there’s no substitute for the excitement of live events, in many cases it’s more practical for people to attend remotely. Did you know that webinars are some of the highest converting forms of marketing? 

Webinars are the next best thing to replace face-to-face interaction with customers and employees. There are very few if any besides webinars that can replace the connection that in-person interaction holds. More and more companies are realizing that without that internet presence it is hard to grow because of the easy access, each business has a complete capability of doing it. 

What is a Webinar?

Just like a seminar or convention, a webinar helps businesses bring together a wide and varied group of people, albeit over the internet. To host a webinar, you will need to find a webinar platform that will help you share your presentation with others online. This webinar software will let you create your own virtual online meeting rooms that you and your attendees will use to view and follow the presentation. Presenters can also share their desktop screens, files, and any open applications on their computer or mobile device, with their audience during the presentation.

It is worth mentioning that webinars are quite different from simple marketing videos, in that the audience follows your presentation in real time. Furthermore, the presenter and audience can engage with each other, leading to the sharing of highly insightful information.

Why Create a Virtual Event?

If you’re involved in a field such as education or public speaking, webinars and online events are probably already part of your marketing strategy. However, there are many ways that other types of businesses can benefit from webinars. Some of the key benefits for driving business include:

1. Virtual Events are Built for Engagement

Your attendees are looking for education and connection, and a webinar can provide both. can help you create that sense of connection and engagement that you miss by not being in person. Virtual events and the platforms that power them are optimized to keep conversations, ideas, and engagement flowing constantly. Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos put simply, struggle to do. Not only that, but your audience can also ask questions and get real-time feedback on the training.

2. Reach a Larger Audience

When it comes to trade shows, geographical location is everything. After all, you can only reach out to an audience where a particular show is happening. But that’s not the case with webinars.

One of the biggest benefits of a webinar is that it enables you to reach out to participants and sponsors anywhere in the world. There are no geographical barriers because you’re online. You can be sitting in the US while your audience is viewing you from Australia.

Anyone with an internet connection can join your webinar.

2. They Position you as an Expert in your Field

It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content.

Audiences join webinars because they want to learn. Learn more about the topic and challenges you are speaking about and learn more about the solutions to these challenges. To attend a webinar, your prospect has to register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you around 1-hours of their time. They’re essentially jumping through these hoops just to listen to you talk about a certain subject; this positions you as an expert before you even start teaching the content.

3. Webinars Generate Leads

As mentioned earlier, webinars are some of the highest converting forms of marketing. One of the best reasons to create a webinar or other online event is to generate leads for your business. Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of quality business cards.

4. Saves Time & Money

Webinars can be a great option for businesses dealing with shrinking budgets. In fact, virtual events are about 75% less expensive than in-person experiences, as hosts typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. At a minimum, the only thing planners have to worry about paying for is the cost of their virtual meeting platform. Although virtual events do require some setup time (e.g. event website, registration, event marketing, and promotion, etc.) and some extra coordinating with presenters, it’s tremendously less than that of an in-person event.

To organize and host a successful webinar, you don’t need much more than a list of invitees, a webcam, some scripted content that you want to share with said audience, and a broadband connection to stream high-quality footage directly to your audience. Hiring a digital marketing expert that specializes in webinar hosting is also an invaluable tool to make sure you’re getting it right.

Host a Webinar with the experts at Onimod Global

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting a prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression.

Onimod Global has helped hundreds of our clients across the United States and globe plan, set up and execute webinars to generate business in an unbeatable fashion.

Ready to take the plunge? Contact us here today. 

Google Launches New Integration with WooCommerce to Expand Ecommerce Offerings

/in /by

Google recently announced that they’re launching a new integration with WooCommerce that will allow their merchants to upload their product inventory across all of Google’s search and discovery surfaces. Last week, the extension went live for all 4.4 million of WooCommerce’s merchants.  

The Integration’s Features:

WooCommerce retailers can now sync their store with Google to list products for free, as well as run paid ads and track performance. When a store is synced with the Google Merchant Center, all information about the store and its products will be readily available to users when searching on a Google property. Information is also automatically updated when products are added or removed. 

Like regular search results, retailers can also pay for ads if they wish to be more visible in the listings. Retailers can also run free listing and paid campaigns simultaneously. 

The Benefits: 

The extension focuses on accomplishing three main objectives for retailers: 

  • Seamlessly connecting their store with Google Merchant Center 
  • Reaching online shoppers with free listings 
  • Boosting store traffic and sales with Smart Shopping Campaigns 

Final Thoughts 

As Google continues to work to get ahead of its search competitors, they have been making eCommerce a key focus. Given the integration’s reach and ubiquity, it’s likely to become a key destination for online shopping. This is why it’s essential for retailers to stay on top of these updates, ensuring they can maximize their exposure for those searching for their products. 

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How To Personalize Your Marketing Messaging Strategy to Drive Leads

/in /by

Today’s average consumer is constantly bombarded with an overwhelming amount of marketing messages. One of the best ways to cut through the clutter and stand out to your customers is through personalizing your marketing messages. 

Consumers want messages that: 

  • Are relevant to their interests
  • Give product details 
  • Are entertaining 

By taking the time to make your messaging more personal, you can ultimately increase customer loyalty and drive more sales.

Ways to Personalize Your Marketing Messages:

On Email: 

Segment Your Lists 

Every person is unique, with their own wants and needs, so they can’t all be addressed exactly the same way. Segmenting your email list is essential to getting successful results. You can segment according to demographics, behavior, location or however makes the most sense for your brand. You can then shift your messaging accordingly, based on those chosen factors and focus on what matters most to that group. 

Another benefit to segmenting your email list is being able to recapture the attention of inactive users. When you also segment people who haven’t purchased from you or visited your site in a while, you can create content and messaging around ways to persuade them to come back. This is a great way to work to reduce customer churn and get past customers reinvested in your brand. 

Add First Names to Your Subject Lines 

CleverTap reported that this practice can increase the open probability by 20% and reduce the unsubscription rate by 17%. Customers appreciate receiving emails that are addressed directly to them. So if your marketing emails usually begin with “Dear Valued Customer,” it’s time to switch it up. Using a customer’s name not only helps them take notice of the message easier, it can help them feel more connected to your brand and receptive to your message. 

Highlight Missed Purchase Opportunities 

Similar to targeting users that maybe haven’t purchased from you in a while, you should also target those that almost made a purchase, but didn’t quite make it there. If a user abandoned products in their shopping cart, consider sending a reminder email that includes the products and a link to the purchase. Another tip is to add a trackable coupon so the user can get a discount attached to the email. 

Through Text Message:

Reward New and Loyal Customers

We all know it’s much more expensive to attract a new customer rather than keep an existing one. It’s essential to put effort in keeping your loyal customers satisfied with not only personalized content and messaging, but unique offers as well. You can analyze your website data to identify the users who are most valuable to your business, tracking who buys most often and how much they spend. If you don’t want to give discounts, consider offering early access to new features or exclusive content. 

Send Updates 

Most consumers appreciate getting order status alerts, purchase confirmations, reminders and delivery updates via text message. This is convenient and since most people have their cell phones on them at all times, they’ll see the message immediately. An additional tip is to include your help desk info in all SMS in case there’s something wrong with an order or in general. 

Always Reply

Text messages have the highest response rate out of all forms of marketing communication. It’s smart to have a plan in place for when users answer your messages. You may even want to consider investing in a two-way platform that sends out automated replies. It’s just important that your customers feel like they’re getting heard and can get their questions answered. 

On Your Website: 

Personalize Popups 

Popups are an effective way to catch the attention of visitors and persuade them to convert, but they’re even more effective when personalized. Your popup should be relevant to the content the user is already searching for on your site. It’s smart to have different popups for different pages on your site. 

Create Personalized Journeys 

People like to feel appreciated. When a user visits your site for the first time, greet them with a welcome message or tutorial showcasing your main products or services. You don’t want to annoy them, though. So, you should also make opting out a visible and easy option as well. For users that visit your site often, you should also try to create personalized messages, welcoming them back. 

Final Thoughts 

Personal touches can play a huge part in persuading customers to make that final purchase decision. With these practices, you can position yourself as a devoted, personable brand that goes above and beyond for its customers. This will help you drive better results from your overall marketing campaign, ultimately getting you to your business goals. 

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Spring 2021 Social Media Marketing Trends

/in /by

Social media platforms introduce new features and change their algorithms frequently throughout the year. As marketers, we have to keep up with the trends and continuously update our strategies to ensure they stay effective. 

As we make our way into the spring and summer season, here are 5 trends to watch out for and to take into consideration as you evaluate your strategies. 

1. Live Streams Stay Prominent 

As we’re all aware, last year forced many businesses to turn to online meetings, conferences, etc. Naturally, there was a large uptick in the use of live streaming features on social media as well. While the situation continues to evolve throughout 2021, people have gotten used to interacting with their favorite celebrities, influencers and brands without even having to leave their houses. According to a recent report from Sprout Social, 40% of consumers want to actually see more live video from brands. Which is why live streaming will continue to stay prominent and should be a part of your overall social media marketing strategy this spring. 

2. Augmented Reality Growing in Popularity

Augmented reality experiences are inherently interactive and highly effective for engagement on social media. Brands have started adopting this trend by creating AR filters to promote new products or encourage followers to interact. This keeps audience members engaged and entertained and could even help you attract new customers. As the Sprout Social Report also found that this is a content type that helps a brand’s social presence stand out. 

3. Stories Remain a Key Content Type 

500 million users interact with Instagram Stories daily. Stories have been a dominant form of content for some time now, but they’re definitely not going away anytime soon. In fact, this type of content may even start to outperform standard feed posts. A SocialInsider study found that images in Stories have a 5.65% higher tap-forward rate than videos. This is why it’s encouraged for brands to take a more organized approach and regularly plan stories into their content calendars. 

4. Social Commerce Continues to Grow

Social media platforms are constantly adapting and upgrading features to enhance their user experience. Recently we’ve seen a growing number of tools to support quick and easy shopping right from the platform. For example, Instagram now allows you to add product tags and enable easy checkout without ever leaving the app. And on Facebook you can set up a Shop that allows users to browse and make purchases right from the platform. 

If you have yet to capitalize on these tools, now is definitely the time. Why? 54% of social media users research products on social media and social media referrals can influence the purchase decision of 71% of users. You could be losing out on a whole range of prospective customers if you haven’t set up social media storefronts. 

5. The Importance of Inclusivity, Authenticity and Transparency 

Consumers are putting more pressure on brands than ever to make a meaningful effort to be inclusive, authentic and transparent in both their business operations and marketing. Audiences are aware that when it comes to making purchases, they have plenty of options. So they want to put their money behind companies that show investment in the communities and issues they are also passionate about. 

Brands can no longer stay silent and passive on issues that are important to their target audiences. However, audiences are also increasingly aware of performative activism that looks more like a marketing play rather than meaningful initiatives. If you are joining in on a conversation, it’s essential that your content is well-informed, relevant, meaningful and has actionable initiatives behind it. 

Similarly, consumers want brands to be completely authentic and transparent about their products and operation. A great way to do this is through social media. When mistakes are made and your audience is upset, social media is a great way to apologize, answer questions and connect with them. 

Final Thoughts

Anticipating the latest social media trends is essential to building a stronger presence, making connections with users and growing your brand. One way to ensure your stay on top of the trends is by working with professionals. At Onimod Global, we’re experts in Social Media Marketing and knowing how to connect our clients with their consumers in the places they’re engaging. If you’re interested in becoming a client and helping your brand reach its full potential, contact us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Types of High-Performing Video Content to Enhance Your Marketing Strategy

/in , /by

Video continues to be the king of content types as we work our way into 2021. All brands should be utilizing video, but certain types of videos appeal to some marketing objectives better than others. So, how can you know what type of video is right for your company? 

Here are 5 top performing types of marketing videos that almost any brand can take and customize to fit into their strategy. 

1. Explainer Videos 

This type of video is extremely simple. As the name suggests, they’re short and concise videos explaining a brand, product or service. These are best used at the awareness stage in the sales funnel and perform best on websites, social media, YouTube and in ads. 

They often involve animations to make the explanation easily digestible with voice overs to increase message retention. Some things to watch out for are making these videos too long, braggy, too salesy or get too technical. Be sure to tell a compelling story, have a simple message and include a clear CTA. 

2. Product Demo Videos 

Product demo videos aim to show the value of a product and how it can solve pain points. These videos are most beneficial at the decision stage of the sales funnel and perform best through email and on websites. The ideal length is generally around 2-3 minutes. You want to give clear insight into product usage, but you don’t want to make it so long that viewers lose interest. 

3. Testimonial Videos 

Testimonial or customer review videos show a real user of the product or service telling how it helped them solve a problem. These are also most beneficial at the decision stage of the sales funnel and perform best on websites and social media. 

A positive review from customers gives potential customers more confidence in trusting a business, making it easier to make an informed decision. In fact, customer reviews create a 74% increase in product conversion and 90% of consumers look at online reviews prior to trusting and visiting a business. 

When creating this type of video you want to make sure it’s authentic. You don’t want to ask customers to memorize a script, it should look as natural as possible. 

4. Behind-the-Scene Videos 

Behind-the-scene videos show potential customers how a brand produces its products and adds a more personal touch to its image. These can be good to use at both the awareness and decision stage of the sales funnel. They also perform best on websites, YouTube and when shared on social media. 

Behind-the-scene videos are important because they let potential customers understand what all goes into your business. It gives a “peak behind the curtain” and can make them feel more connected to your brand. You want to keep these videos casual, let your brand personality shine through and seem authentic as possible. 

5. Company Culture Videos 

The last type is company culture video. These are a short highlight reel from the perspective of an employee and show what it’s like to work at your company. These are most beneficial at the interest or action stages of the sales funnel and perform best on websites, social media, YouTube and through email. 

Company culture videos communicate brand purpose, values and insights from current employees. This can help customers get excited about doing business and starting a relationship with you. 

With these videos you want to make sure to show passionate employees, find ways to project your values and show off a good day at the office. Avoid relying heavily on a script, coming off too braggy or focusing too much on employee opinion. Again, these videos are best when they’re completely authentic and organic as possible. 

Final Thoughts 

If possible, it’s best to mix and match different styles and types of videos to find something that’s unique to your brand and helps you stand out among the competition. You should also utilize the videos you create on all relevant platforms. Even if they perform better on one than another, you still want to reach the biggest audience possible. 

More from Onimod Global 

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.