The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. Read more
Tag Archive for: Digital Marketing Trends
8 Digital Marketing Trends to Watch in 2016
Brands are always on the hunt for new ways to bolster web presence, which is why the demand for solid digital marketing strategies is so high among business owners. But keeping up online means more than implementing what’s already being done, it means staying ahead of the curve as well. Keeping tabs on emerging trends is the best way to keep your marketing campaigns successful, and your brand top of mind.
Here we take a look at some digital marketing trends you’ll want to keep an eye on as we approach 2016:
1. 2016 will be the year of HUMAN for digital marketers – Gone are the days of corporate-speak messaging and dull, boring campaigns. Videos, pictures, humor, and human!
2. Interactive Content – If “content” is the word of the year for digital marketing, then “engagement” is certainly the runner up. Simply getting your audience to show up is half the battle in an increasingly noisy world of content. The key to creating a lasting impression now relies on content that engages, and interactive content has become a key tactic in that battle. Tools such as animated presentations or real-time polls are great ways to both entertain and encourage social sharing. Moving forward you can expect to see less traditional blog posts or press releases and more interactive quizzes or diagrams.
3. Technical Savviness – This will become a necessity for digital marketers. As the modern marketer strives to understand how social, content, demand gen, PR, and SEO call all work successfully within a fully integrated marketing strategy.
4. Digital and Predictive Analytics sophistication and (effective) usage increases. By using big data to highlight trends and patterns, marketers are able to setup campaigns based on probable outcome, a.k.a predictive analytics. This means marketers are now able to use data to engage with prospects in a way that’s relevant on an individual level (i.e. displaying ads for products you’ve already been researching). That means less risk and more reward. Expect to see brands invest more into their digital marketing campaigns as their leading strategy moving forward.
5. Wearable Technology – 2016 could likely mark the shift from early adoption into mainstream for such devices, meaning a new channel of accessibility for digital marketers. From watches, hats, pants, shoes, and even shirts, everything we wear will soon be able to connect and communicate with the web. Local marketers will have a ton of possibilities as engagement options become only a matter of what’s touching your skin.
6. Hyper Personalization – Personalization has made its way into just about every aspect of digital marketing, but next year will bring a heightened use of algorithms to hyper-personalize ads. Retargeting and location targeting will pair up in more marketing campaigns to deliver a cohesive consumer experience that anticipates and responds to the customer’s every need.
7. App Development – Start to look for dedicated apps to replace mobile-optimized sites in the near future. An app serves all the same roles of a mobile site, but does so in a more intuitive and user centric way. Looking at some notable sites, such as EBay and Amazon, you’ll find that opting for a dedicated app is already becoming a standard. Look for others to start doing the same.
8. Visual Stories – The ability to craft visual stories that inspire emotion and spark the movement will help companies get noticed and amplify their message. Storytelling is perfect for driving in engagement and nurturing leads, storytelling is slowly becoming one of the most sought after ways to communicate the brand’s core message. A mix of visual and textual storytelling is all set to inspire emotions in consumers that make them interact with the business.
Which of these trends have you been already following in 2015? Which ones would you continue with in the next year? Of course when it comes to marketing trends, this is just the tip of the iceberg. You can be sure 2016 will bring about plenty of opportunity for digital marketers to take on new tactics that shift the status quo.
Onimod Global keep ahead of the Digital Marketing world trends to ensure you never miss an opportunity. Our digital marketing strategies increase your online reach, strengthen your brand equity, help achieve stronger business results and generate greater profitability. Contact us to speak with an Onimod Global expert today.
8 Intriguing and Surprising Digital Marketing Stats From the Past Week
It’s midsummer, when much of the media and marketing world slows way down. But in this day and age, digital marketing statistics never really stop.
Here are the eight most interesting numbers we saw in the last week:
1. Beats by Dre has done a fantastic job creating social buzz around Straight Outta Compton, the biopic about the late ’80s- to early ’90s-era gangsta rap group N.W.A. that opens this weekend. Dr. Dre, co-founder of Beats by Dre parent Beats Electronics, was a member of N.W.A. At the center of the effort, the brand created a meme generator that’s led to tons of people sharing images adorned with the big copy: “Straight Outta [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][insert hometown or joke].” In fact, nearly 150,000 Instagram pics—some heartfelt, some comedic—have been posted in the last few days with the #straightoutta hashtag.
2. Media giant Meredith surveyed more than 2,600 adult women at the end of last year, finding that 90 percent of millennial females visited Facebook once a week, while 77 percent accessed YouTube every seven days.
3. While Facebook and YouTube were the most popular social-media platforms among Meredith’s millennial survey participants, Snapchat, surprisingly, was the least-favored option. In terms of weekly usage, here are the other numbers from its research: 57 percent visited Instagram; 56 percent used Pinterest; 47 percent employed Twitter; and just 28 percent utilized Snapchat.
4. Ad blocking will cost publishers nearly $22 billion in 2015, according to a new Adobe report. Yikes.
5. Genesis Media, which surveyed more than 11,500 U.S. adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets.
6. It’s that time of year when brands like Elmer’s, Mead, Staples and Target are gearing up for a sales boost thanks to back-to-school shoppers. According to a new Retale study, they should put a healthy focus on mobile. The digital-deals company said it surveyed 1,000 adults with kids in grades K-12 and found that 78 percent of parents will use a smartphone for back-to-school shopping.
7. Last Wednesday night, Arby’s thanked Daily Show host Jon Stewart for all the mockery at its expense over the years with a 60-second spot during his penultimate episode as host of the show. The savvy, self-deprecating move worked wonders for the brand. Amobee Brand Intelligence reported that the spot boosted tweets about the roast-beef slinger by 564 percent—from 130 to 1,130—in a before-versus-after comparison.
8. Thirty percent of all Tinder users—who are supposed to be single—are married, per a new report from GlobalWebIndex. Seventy-five percent of those married folks consider themselves “risk takers,” the research company found. So, if marketers want to target compulsive-minded consumers, the ultra-popular dating app may be worth exploring. After all, Tinder ads worked pretty well last spring for the movie Ex Machina. GlobalWebIndex also found that 80 percent of Tinder users were more inclined to take a selfie than the average person. OK, file that one under “Interesting, But Not a Huge Surprise.”
Ref: (H/T) Adweek, Adobe, Meredith.
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