Tag Archive for: Digital Marketing Trends

3 Digital Marketing Trends to Prepare for in the Near Future

/in , , /by

In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations must be prepared to adapt. The three key trends that Forbes focuses on in the article are social marketing, the talent gap, and video marketing.

Social Marketing:
If utilized correctly, social marketing campaigns can be very successful. Advertising on Facebook for example can turn a low cost investment into a high return on investment (ROI). According to the Forbes article, research has shown that “social users appeal more to offers and discounts, so even a simple 10% off to promote a product or service will greatly increase visibility.” Forbes also points out that the strategy is to “always find new mediums gaining popularity, as conventional outlets like news sites should be avoided.”

The Talent Gap:
According to the article, “the talent gap in digital marketing is the root cause of unsuccessful campaigns.” Not understanding the data, wasting money on ad spend, and not properly managing accounts are frequent problems in today’s industry. Many “traditional advertisers” don’t possess the same skill set and thinking process as the younger generation of digital marketers. Ultimately, it’s essential for organizations to find individuals who consistently deliver high ROI in a digitally dominated world.

Video Marketing:
Viral videos have a ton of power in today’s digital world, yet it’s very challenging to gain popularity online. Millions of users are streaming YouTube, Facebook, Twitter, and other social media sites daily. Forbes point of advice from video marketing is that “it’s not the big budgets that win, it’s the great ideas that create buzz.” If marketers can capitalize on this hot trend in video traffic, there will be high rewards.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

The Future of Marketing Leadership

/in , /by

While some individuals seem to be born with the gift of great leadership, for many others it is a skill that is learned over time. There is no perfect formula to follow when mastering such a skill. In reality, there are many different paths that people can take in becoming an excellent leader.

Most often, this path starts with a journey of self-discovery. Building off of one’s biggest strengths has proven to be very effective in personal growth. Rather than focusing on areas of weakness, it is much more valuable to focus on an individual’s strengths.

As great leaders develop their skill sets and emerge into the modern age of marketing, huge challenges await them. With this type of constantly evolving environment, leaders must learn to evolve as well.

Future leaders that are willing to adapt and experiment with new technologies, methods, and strategies are much more likely to succeed. As humans, we often resist change, but that does not stop it from happening. This ideal will be key to upcoming leaders in the marketing world.

In particular, columnist Colin Lewis believes that the hiring process will be greatly affected by advancements in the advertising industry. He makes a clear argument over the fact that, “new skills are going to be required that we cannot even imagine today, just like we could not imagine a ‘social media manager’ role 10 years ago.”

Of course, we cannot expect every aspect of the job to change. Cornerstone characteristics of today’s marketing industry such as creativity and exceptional communication abilities are not going anywhere. However, Lewis says that for the future marketing leader, these skills will not be enough.

Instead, future leaders will take on all tasks. This includes ones that definitely fall beneath them to lower ranking employees. These leaders will do it all anyway, because they know that all levels of the marketing process are important and hard work always pays off.

Why Mobile Matters

/in , , , , , , /by

It’s no secret that mobile advertising is taking over in a big way. This transition is quite possibly the single most important trend in digital marketing at this time. So what are you doing to enhance your advertising strategy for mobile users?

A recent Nielsen report shows PC usage down in every demographic, while mobile usage through tablets and smartphones only trend upward. It is clear that users are shifting away from desktops in favor of more convenient mobile devices.

An article by Forbes gives 15 examples of how to lead the way in mobile digital advertising. One of their strategies is to optimize the first 3 seconds of your ad in order to quickly gain the attention of the viewer.

Many consumers are giving less and less consideration to ads, so it is imperative that your message is delivered quickly and clearly. In general, all interactions should be faster. Increasing speed relates directly to increasing convenience, which in turn increases the likelihood of a response from the user.

Another suggestion is to treat mobile as an entirely new practice. It will not benefit you to copy over all of your old tactics and beliefs to the mobile realm. Instead, try to picture it with a fresh mindset.

Do some research, find out what works best. Look over other industry trends, like the ones mentioned in this article of ours: 4 Digital Marketing Trends to Follow, and figure out how you can implement them into your mobile campaign structure. Do not assume that mobile will work in the same way as all other advertising methods.

Also pay attention to changes in digital marketing platforms. Many large advertising platforms such as Google, Facebook, and Bing Ads are constantly trying to innovate and improve their services. Google recently redesigned their AdWords platform for the first time in 8 years. Another Onimod article discusses the 5 Things You Need to Know About the New Google AdWords.

Continue to stay up to date with other platforms by subscribing to their newsletters and webinars. The best way to stay ahead of the competition is to stay informed.

Here at Onimod Global we are regularly reporting on digital marketing related news. Visit our blog to view recent articles, or contact us to subscribe to our email newsletter.

4 Digital Marketing Trends to Follow

/in , , , , /by

The world of digital marketing is ever-changing. Constant updates, innovations, emerging technology, it all makes it a bit difficult to keep up. Here is a quick highlight of current trends to pay attention to within the coming months.

Best Advertising Platforms

It comes as no surprise that Google is the premier digital advertising channel. A report by Craig Smith states that Google earns 77% of total search revenue generated in the United States. This is not to mention the other ad variations that can be created on Google’s AdWords platform.

The second largest advertiser in command is Facebook. The social media platform recently boasted its audience of 2 billion users. This immense amount of people creates the perfect kind of market for nearly any and every business. The Facebook Ads Manager also allows for very precise targeting, which only appeals to advertisers even more. Low conversion costs and high ROIs combine with these aforementioned factors to create the ultimate advertising experience.

Benefits of Native Advertising

These two strategies are limitless in their potential. Consumers have become a bit blind when it comes to obvious banner ads. However, when an ad appears to be part of the site itself, users are much more likely to engage with it. In fact, HubSpot records that these native ads are viewed 53% more than traditional banner ads.

A lot of this has to do with the fact that users don’t trust banner ads because they typically view them as possible spam tactics. Simply put, the more natural your ad looks, the better.

The Age of Mobile

Your ads are in serious trouble if they are not optimized for mobile devices. More searches are being conducted on mobile than on desktop, which includes both browsing and actual purchases. A seamless user experience is key. Without it, 53% of these users will abandon their search, according to DoubleClick by Google.

Various platforms are changing to integrate their processes into one easy action. Facebook now allows you to generate a form within your ad that will never even take the consumer off site to complete. This is exactly the kind of interaction that individuals are looking for as they make the shift toward mobile.

Influence of Social Media

If you can get a consumer to stop and take a look at your product, they are much more likely to convert. This means pulling out all the stops. In general, it is better to create content that contains an image or gif if possible. It also helps to use hashtags or mention other noteworthy people or brands in your posts to seem more legitimate and trustworthy.

The other major component to social media marketing is reviews. Consumers trust what others have to say about a product or services. These opinions weigh in heavily on the buyer’s decision making process. A trustworthy review translates to affect 84% of consumers, according to a survey by BrightLocal. This makes it imperative to include reviews in your social media.

Facebook Pixel Is About To Get A Bit Smarter

/in /by

A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook. Read more

Did you know Bing has a Chatbot answering local search questions?

/in /by

That’s right! Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Read more

Time to Spring Clean Your Digital Marketing?

/in /by

Yesterday brought the official first day of spring – Now is the time to dust off the old and get your digital marketing sparkling like new! Read more

Will My Organic Rankings Suffer If I Don’t Have a Blog?

/in /by

A blog can be a major investment, but the SEO benefits can make it worth the effort. Read more

Google Search Algorithm Update February 7th

/in /by

We just had some Google algorithm update a week ago potentially targeting spammy links I believe. And now a week later, around February 7th, yesterday, it seems there was another algorithm update. This update doesn’t seem specific to links or spam but rather just a normal unconfirmed Google update where ranking changes shift based on something changing at Google.

I do not believe it is related to the mobile bug because most of the automated tracking tools only track desktop search.

There is some chatter, the chatter in the SEO community is not YET that hot but it might heat up throughout the day as people check their analytics and tools.

An ongoing WebmasterWorld thread has these posts:

SERPs movements again in our vertical. We’re seeing some recoveries from previous penguin casualties and some domain crowding. Spam STILL having a huge positive impact.

Yesterday (Tue 7th) I saw a huge spike in organic traffic, ~30% over avg, and 18% increase from previous record day in November. It’s a Canadian financial-related site. Increases from both Google.ca as well as other search engines/

Here is a post on Twitter that even caught Gary Illyes attention:

Screen Shot 02-08-17 at 01.51 PM

 

And here are the tracking tools showing changes on the 7th, note Mozcast is well behind in terms of tracking so this might be related to the link spam update we covered last week?

Mozcast:

click for full size

SERP Metrics:

click for full size

Algoroo:

click for full size

Accuranker:

click for full size

RankRanger:

click for full size

Have you noticed any changes over the past 24 hours?

 

 

 

HT SE Roundtable

How to Create Digital Marketing Plan for Start-Ups

/in , /by

Having a strong online presence has become a necessity for businesses of all sizes.

You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry, you are competing with the millions of other marketing messages that consumers are bombarded with every day. What’s an entrepreneur to do?

Statistics show that more than half of consumers turn to the internet for information before making purchases:

  • Data reveals 67 percent of consumers are influenced by online reviews (Moz)
  • 54 percent of online buyers read online reviews before purchase. (Marketing Tech Blog)
  • More than half (54 percent) of online purchasers said they had read online reviews prior to hitting the buy button, while 39 percent of consumers who made purchases in-store did so, according to a study from customer ratings and review firm Bazaarvoice Inc. (Internet Retailer)

Fortunately, there are a few digital marketing tips for startups we wanted to share:

  1. Use your starting position as a baseline to measure your overall progress against.
  2. Determine your startup’s goals; ensure these goals are specific, measurable and realistic.
  3. Identify your customers.
  4. Study your competitors.

To start, it is important to set up a website for your startup if you haven’t already. Whether you hire someone to design and create your website or choose to build your own is up to you. However, it is often more cost-effective for a startup owner, especially one with a low budget, to build a website. From smaller websites for start-up to multi-language sites across the globe, Onimod Global has a perfect website for every budget.

Once you have your website set up, you’re ready to take the next steps to develop your digital marketing strategy:

    1. Implement perfect SEO (Search Engine Optimization) by researching keywords and building links.
    2. Create relevant content and use content marketing to attract potential clients as well as satisfy Google for ranking purposes.
    3. Consider email marketing to share the content you have created on your website.
    4. Use social media marketing to boost your startup’s online presence and increase traffic to your website
    5. Analyze your results to determine where you are seeing success — and make changes in the areas where you are not.

Onimod Global are here for you every step of the way as you build your company. We are Digital Marketing gurus with expertise in multipl-digital channels.

Contact us today and find out why we’re the best choice for launching your new business to where it needs to b this 2017.