Tag Archive for: digital marketing trend

Small business digital marketing trends for 2022

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Small business gang: 2021 is finally coming to an end! Are you ready to take on 2022 and looking to finish the year strong? Whether you’re preparing your website and orders for the last minute holiday rush or prepping for your celebrations, the close of the year is the best time to being your digital marketing strategy for 2022 and looking at business tips for the new year.

That’s why experts at Onimod Global compiled a list of 2022 small business digital marketing trends to consider during your 2022 strategy planning so that you can stay up-to-date on what is the most crucial to keep in mind when we head into next year.

Incorporate live chat into your website

This is no ground breaking trend, however we see it becoming a crucial addition to your website in 2022 especially for small businesses. One area small business has always had the upper hand is extra care and attentiveness to your customers. This is where live chat steps in to attend to customers questions and concerns real time. Email marketing may get lost or left unread, and phone calls may feel like a heavy time consuming burden, but live chat services make it easier for customers to find the solutions they need while feeling like personalized content.

Some major uses and benefits of live chat include:

  • Direct messaging – This is an opportunity to really build up your brand’s voice by implementing specific personalized content and messaging points directly into your live chat.
  • Instant response – No hold music, and no waiting for a new email—live chat is solely quick answers to a mobile device that answers your customers’ questions in a few minutes.
  • Increase sales –  A recent survey showed that 77% of online shoppers want to talk to a real person before making a purchase. As a marketer, give your existing customers what they want with a direct line to a sales representative. By meeting the needs of consumers, your live chat service has the potential to offer a serious return on investment.

Build up those Google Business customer reviews

Nothing says “yummy restaurant” like a place that comes up on Google Maps with 1,000 reviews at 4.7 stars. It is safe to assume that almost all consumers you have will look to reviews before interacting with a company, trusting the first-hand experience and unbiased views of previous customers. No matter what your small business sells or provides, you can most definitely benefit from using reviews in your digital marketing materials and prioritizing the positive word-of-mouth recommendations.

How to bring in reviews, you may ask?

  • Request reviews – Some customers are happy to share their positive opinions without being prompted, but others might need an extra push and reminder to help you. Create a review prompt to send to customers after their purchases or to have place in a brick and mortar location of your store. Consider developing an open-ended survey for those interested in sharing more details about their experience.
  • Use testimonials – With a plethora of customer reviews, pick and choose the best ones to implement in your marketing materials. You can place testimonials front and center on your website, or use them in a variety of social media posts to let the world know what everyone thinks of your business.
  • Respond to your reviews – Reviews are a two-way street believe it or not. Customers often pose questions, concerns, or critiques about your business, so don’t let their messages go unattended or unanswered. We recommend to respond to your reviews to show your customers that you take their opinions seriously.

Hear us out.. TikTok as a main social media platform

We hear you, it’s a rather intimidating platform that looks like a lot of intense video editing skills needed and constant content creation. However, this really isn’t the case. An easy-to-use and user friendly platform, we see it as a key social media trend for creative skills and collaboration amongst young audiences. Its fast-paced content consuming nature keeps users engaged for relatively long periods, with users spending an average of 52 minutes per day on the app. While it does take time to create quality and engaging content, it is an excellent way for your small business to gain popularity and recognition. This platform alone helped so many small businesses thrive during the thick of the pandemic, and is only growing in popularity.

Final thoughts

In addition to digital marketing trends for small businesses, SEO and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your company’s success. Our goal is to ensure we help improve your digital marketing.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

 

What’s In Store For Digital Marketing Agencies in 2021

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Nobody was prepared in the slightest for everything that occurred in 2020, and that includes digital marketing agencies. When initial shutdowns began worldwide, agencies all over the world decreased significantly in revenues.

While 2021 still holds some economic uncertainty, leaders in the digital marketing realm have indicated that their agencies have been remarkably standing strong, according to CallRail’s fall survey of 167 global marketing leaders who use its services. The findings show that most agencies will finish 2020 with higher annual revenues than in 2019.

2021 financial outlook

In the CallRail’s survey, 88% of agencies indicated they are satisfied to extremely satisfied with their agency’s financial health in 2020. Only 3% were extremely unsatisfied. Most agencies also anticipate exceeding their 2019 revenue by the end of 2020, which are in line with the rest of the findings.

As most business shifted from offline to online at a rapid rate, it makes sense that a majority of agencies are succeeding this year financially. The vice president of Avalaunch Media, Kyle Shurtz, shares how his business experienced an increase in financial success, “Because we focus strictly on online advertising, we had more business come through as people shifted from offline to online. We anticipate 2021 to be much more of the same. Our goal is to grow by about 20% year-over-year.”

The value of digital marketing agencies

The key value that digital marketing agencies bring to the table for clients is their strategic value. Being seen as a strategic partner is one of the primary ways agencies can increase their value to clients. Most agencies felt as though they were doing quite well in this area. According to 67% of agencies, the primary reason that clients choose their agency is because they’ve established themselves as strong strategic partners.

The longevity most agencies have with clients is another indicator that clients believed agencies are delivering enough value to continue to use their services. Long-term relationships of two years or more were common for 69% of agencies. Only 4% said the client relationship lasted less than one year.

What this means for 2021

Uncertainty of course remains, but the future looks very bright for digital marketing agencies in 2021. And there seems to be agreement among agencies that even if more lockdowns occur, it likely won’t be a repeat of spring. As agencies look ahead to 2021, there’s every reason to believe they will continue to realize increase revenue, growth in business, and overall strong financial health.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing lead generation and sales revenue for your company through digital channels? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.