Tag Archive for: Digital marketing tips

Automated Insights Coming To Google Ads

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New information from Google and Search Engine Land revealed today brand new products and features to be implemented in Google Ads. These new updates include automated insights, Performance Max campaigns, releasing Video Action out of beta and more. These are just a further indication of progress and new machine learnings by Google.

Insights Page in Google Ads

Building on the Rising Retail Categories, a tool that was released in May which surfaces fast-growing product searches, Google is introducing a new Insights page.

Google Ads UI will pull data from Rising Retail Categories as well as Google Trends data that is completely customized for each Ads account. In this new tool meant to highlight important insights driving business, advertisers will see searches that are currently trending in their respective industry. They will also have access to auction insights as well as interest predictions tailored to their account.

Insights will first be rolled out in beta, coming to the U.S. and UK initially in the fourth-quarter of this year.

Automated Performance Max Campaigns

Say hello to Google’s newest automated campaign type! Different from the other options of automated campaigns, Performance Max will run across all company inventory.

Performance Max will be eligible to run on Display Network, YouTube, Gmail, Discover, Search, and more. This was created in an effort to compliment the standard Google Search campaigns since they aren’t keyword-based or served via dynamic search ads.

Search Engine Land describes the campaign type, “the idea is to set up one campaign to reach across all non-Search inventory rather than create specialized ads for specific channels.”

This will be available to advertisers in the beta period starting next year, 2021.

Video Action Campaigns

Automated Video Action campaigns and direct-response for TV are performance-focused campaigns that will run on YouTube and Google video partners. Google plans to release this update to all advertisers in the coming weeks.

Jerry Dischler, vice president and GM of Ads at Google, disclosed that they are seeing progress with early direct-response tests. Video action campaigns also show on television screen inventory.

The full update can be found on Search Engine Land.

Contact Onimod Global

For more on the latest digital marketing news and information, follow Onimod Global! Our experts release the latest digital marketing news and essential marketing tips every Tuesday and Thursday. To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Simple Steps To Improving Your Google Quality Score

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You’ve narrowed your keywords, written compelling ad text, and perfected a great landing page. But when you check your Google Ads Quality Score, it’s not performing well.

Step one. Don’t panic.

A low quality score can translate to a multitude of potential issues with the campaign, meaning there are lots of ways you can improve it. Before you start, though, it’s important to know how Google is grading you and why it’s so important. Onimod Global is here to help explain Google Ads Quality Score and how you can easily improve yours!

What is a Google Quality Score?

A google quality score is a combination of factors which describe your ads overall relevancy to the customer. From 1-10, Google grades campaigns in three areas: keywords, ads, and landing pages.  Google describes the score as “a warning light for a car’s engine.” It tells you, the driver/ad creator, that something’s wrong with your ad or website so that you are alerted to fix it. Better ad scores of course translates to better ad ranking.

Difference between Quality Score and Ad Rank

Ad Rank is Google’s version of taking into account much more campaign information to determine where your ad will show up within search engine results pages (SERP).

According to Google, they also take into account the following:

Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction, the context of the person’s search (for example, the person’s location, device, time of the search, the nature of the search terms, the other ads and search results that show on the page, and other user signals and attributes), and the expected impact of extensions and other ad formats.

Quality Score, on the other hand, is more so a tool for advertisers to use and improve your campaigns. Quality in your ads is important for everyone involved:

  • Helpful for you, because your ad budget is spent more efficiently with a more relevant ad in front of a better targeted audience who is likely to convert.
  • Helpful for the customer,because no one likes or has time to scroll through useless information irrelevant to their search query.
  • Helpful for Google, because their platform is used in good purpose and more people are likely to return to them for search queries.

Simple steps to improve your Quality Score

  1. Improve your keyword selection. Using keywords which are too broad will only lose your ad in the crowd of many others boasting the same phrase. Similarly, keywords that are too niche narrow your potential audience. Meeting somewhere in the middle guarantees a more visible ad.
  2. Increase landing page loading time. This is one tip that’s often overlooked, because you would think it’s all about your audience and ad copy. However, the quality of your landing page is just as important. Google wants to know that content loads quickly enough to hold a customer’s attention.
  3. Maintain the level of relevancy. You may notice your ad starts out strong with a solid quality score, and then takes a small tumble. This is Google signaling you to restructure your ad. Grouping ads by the target audience, keyword, and other factors improve the relevancy of the ad.

Contact Onimod Global

For more on the latest digital marketing news and information, follow Onimod Global! Our experts release the latest digital marketing news and essential marketing tips every Tuesday and Thursday. To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Key Elements for Local Digital Marketing Success

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Small businesses can face many growth challenges, such as limited resources, budget constraints, competition, staffing challenges, etc. It can be tough to figure out ways to set yourself apart from other businesses and achieving overall success. Executing a full range of local digital marketing techniques can be a game changer for many companies. Local digital marketing helps connect businesses where customers reside and interact. The opportunity to compete and provide outstanding customer service, are reachable through digital marketing strategies. 

We’re going to discuss the 5 key campaign elements that can deliver an effective local marketing strategy for businesses of all sizes. 

1. Manage All Online Listings 

Clean data and accurate listings are essential for overall digital marketing success. Every mention of your business on the internet is a ‘citation.’ You want to make sure all of this information is accurate. Otherwise you run the risk of not being able to be found easily. Even minor discrepancies you might not think of can have an impact on your results. You can prevent discrepancies by claiming every local listing and providing accurate information to search engines and online directories. Specifically Google, Facebook, Yelp, Apple Maps and Bing. 

You should include as much information in your listings as possible, such as product descriptions, services, hours of operation, deals, promotions, accepted payment types, photos, etc. Accurate and consistent data helps drive search engine rankings, making it that much easier for prospects to find your business. 

2. Local SEO 

Local SEO is fairly similar to listing management. Complete, accurate and consistent updates to listings are critical for high search engine rankings. Algorithms continue to drive more relevant results based on user location. Meaning it’s even more crucial to optimize local landing pages with location information. 

You can locally optimize your landing pages by:

  • Localizing title tags to include city and state names.
  • Optimize meta descriptions to include product categories. 
  • Implement localized schema markup for your business name, number and address.
  • Localize URL structures to include street names and product categories. 
  • Include hours, directions and local descriptions in on-page business content. 

3. Reputation Management

It stays true that people trust people. Ratings and reviews have a significant impact on potential buyers. On average, consumers read up to 10 reviews before fully trusting a business. The most effective way to increase your reviews is by simply asking your customers to write them. You can make this easy for them by including a button that offers one-click access to writing a review. It’s common to offer incentives or contests for those that leave reviews, but you have to be careful when doing so. Google and Yelp prohibit businesses from offering money, products or services for writing reviews. It’s important that the reviews are authentic, as consumers can be skeptical. Meaning when a negative review comes through, it should be managed but not deleted. Best practice includes replying to their comment and apologizing that they did not have a positive experience and ask them to contact you privately to resolve any further issues. This way other people see that you’re not ignoring them, but you don’t want to continue the conversation in public. 

4. Paid Search and Social 

In any digital marketing strategy, incorporating paid efforts is essential. This becomes even more important when it comes to local campaigns. Customize your messages based on the location of your ads to become personally relevant to those that will see them. Local search and social can be used to capitalize on regions where business is strongest or become a lever that can supplement marketing in underperforming regions to increase awareness and improve sales. For more tips on successfully taking your paid digital marketing strategy local, click here. 

5. Specialized Landing Pages

Along with customizing ads for certain locations, the landing pages they’re attached to should also be customized and optimized for mobile. Most often, consumers are on the go and looking for local solutions. Local landing pages should be simple yet comprehensive, including your business name, address, phone number, hours, products, services, etc. Effective landing pages have a responsive design with title tags and descriptive schema to send information to search engines. For further tips on creating a high converting landing page, click here. 

More from Onimod Global

Needing some assistance in any area of digital marketing?  Contact us! We are experts in all things digital marketing including SEM, Web Dev, Automation, Analytics, and much more. Learn more about what we do here, or keep up to date with all things digital marketing on our news page. 

Choosing The Right Social Media Platform For Advertising

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Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However, it is not necessary to advertise on every single social media platform. In fact, advertising on certain platforms may drive your profit margin in the opposite direction. So how do you go about choosing which social media advertising platform is the right choice for you? Learn from the experts at Onimod Global to discover the first steps your company should take.

Identify Your Audience

The first mistake lots of companies make is looking at the amount of advertisers on each platform and choosing in this way. For example, 3 million people are advertising on Facebook, so you automatically choose this platform doing no further research. While the amount of people is very telling as to what can be successful, it is better to identify your audience and which platforms they are the most active on.

Write down the following questions:

  • Who is your typical customer?
  • How old are they?
  • Are they male or female?
  • What is their income and education level?
  • What are they interested in outside of your product and service?

Use the answers to these questions in order to build out your audience profile.

Define Your Goals

This is an important step, because each campaign can be better optimized on certain platforms than others depending on how you want customers to convert. There are also several different types of campaigns on these platforms. For example, say your headhunting company wants IT students to fill out a form on your website applying for interviews. Your goal and your audience must match up with the specific social platform. If you aren’t sure where to start with setting an action goal for your target audience, try starting with a brand awareness campaign. Brand recognition always proves to be an important topic for online shoppers.

Find The Audience

Now that you have your audience and goals defined, it’s time to see which social media platform your potential customers are the most active on. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. For example, the younger age demographic is on both Facebook and Instagram, but they are more active on Instagram. Besides demographics and engagement, you’ll also want to look at how individuals use the platform.

Contact Onimod Global

Onimod Global can help take your social media advertising to the next level. Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties.

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

SEO Tips for Beginners

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It’s no secret that SEO (Search Engine Optimization) can be extremely beneficial to a website’s and business’s overall success. But getting there can be complex, especially for beginners, and it can be easy to feel overwhelmed. A simple Google search for “SEO” returns almost 500 million results, which is more information than anyone could read in a lifetime. On top of that much of the information is now either out-of-date or not relevant. In reality, there are quite a few simple things you can start with to begin a highly effective SEO strategy. Here are 5 SEO tips for beginners. 

Research and use relevant keywords

It makes sense that keywords are key when it comes to SEO success. Think about what your audience would be searching for on your website. What is their search intent? What are they really looking for? Understanding search intent is extremely beneficial when it comes to planning site content and your SEO approach. 

There are a number of tools and strategies to use to ensure we get a good selection of keywords together. Start by brainstorming potential keywords. Just simply write down everything that is relevant., such as services you offer, products you have, close locations, etc. You can also use a keyword research tool to help you identify new keywords. Google offers a tool that forms part of its Ads PPC service, but there are other providers that offer free and paid variations. Lastly, do your own keyword searches on search engines. When you do a search in a search bar, there will be a list of suggestions at the bottom of the page. You can add any relevant suggestions to your list. 

Optimize titles and meta descriptions

Now that you have your keyword list, you can use them to optimize your titles, descriptions and other forms of content. You want to get keywords into the title of pages, but in a natural way. Remember that these show up in search results, so aim to clearly indicate what the page is about and entice users to click on it. Try to include where, what and who if possible. 

Next we want to optimize the meta description. A page’s description doesn’t have as big of an impact on SEO, but it can still help. The meta description should explain the content on your page and further convince a user to click. 

Optimize for mobile

Almost 60% of searches are done from a mobile device. Google favors sites that are mobile friendly. Back in 2019, Google declared that “mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites.” This means Google now crawls the mobile versions of sites first, before desktop various. And eventually, Google won’t index your site at all if it isn’t mobile friendly. So how do you go about optimizing your site for mobile? Here are some quick tips: 

  • Keep page load time down 
  • Make reading and navigation easy 
  • Make it responsive to smaller screen size, meaning there’s no pinching or zooming required

Create content, then optimize it

You don’t want to start your content by picking out your keywords and massaging content to match. Write content you’d like to read, things that are interesting, useful, fun and engaging; then optimize the content for SEO. Once you’ve fully written the content, go back and pick out places to insert keywords. Don’t forget to also optimize: 

  • Titles 
  • Descriptions 
  • Header tags 
  • Images 

Build relevant links

Link building carries a bad reputation due to marketers that use black hat strategies for SEO. But when done correctly, link building is extremely helpful when it comes to driving visibility, especially for competitive keywords. Developing this requires having the right kind of links pointing to your site. These links help Google and other search engines determine your relative importance and to order search results using these metrics. Google has commented on this point by saying, 

“Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.’”

This can be the most difficult part of SEO, but there are some strategies to use to gain safe backlinks to help improve your visibility in search results. You can utilize highly credible directory sites, as well as a competitor link analysis to help identify new link opportunities. 

Final Thoughts

Having success with SEO isn’t something you can do overnight. It can take months and even years to create a site and content strategy that a search engine will favor. Often with SEO it is 20% of the effort that will get you 80% of the results and for most small businesses this is a great starting point that will help your site be more visible in organic search.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

Audience Context: Why It Matters

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Your content is most likely catered to audience personas, as it should be. All marketers rely on an outlined demographic of the audience you have targeted as potential customers. However, there is no way for a persona to account for your audience context – what is a real person experiencing at the exact moment they see your content?

In a perfect world, 100% of your content would be catered specifically to every potential customer. Thankfully, there are tools we can use to get a better idea of the customer’s headspace to match up with the audience context.

Keyword Planners

Often times keyword planners are used as a crutch to plug in a few key topics and phrases, and overload on content to increase your organic traffic. We advise to rather think of keyword planners as tools to help understand the specific language your readers are using. Focus on the phrases that pose as questions, and answer those questions in your content to give immediate value to your readers.

Google Trends

Once you have your group of keywords and key phrases, enter them into Google Trends to see what else you can learn about people using those search terms. This step will help you to match up your content to fit your audience context. Look into geographic locations, and the time of day, month, or year people access information and searches increase.

Popular Content

Try googling the question you are trying to answer in your content, and see what else is currently out there. Use this to see if you can do a better job explaining the question at hand or fill in missing gaps of information.

 

Now step one is complete. You know what challenges your potential customers are facing. Now for step 2, which is understanding how your customers feel about their challenges and utilize effective emotional writing to strike a chord with this audience.

Show Audience Context, Don’t Tell

The most simple mistake to make when writing emotional content to engage your audience is telling them that you’re doing it. Don’t tell the reader how they feel. Instead, imagine how they would prefer to feel and give them that. Audience context is all about resonating with the reader without exposing your intention.

Resonate, Don’t Exploit

When it comes to audience context, you should evoke, not exploit, emotion in people. It’s quite simple to exploit intense emotions of fear, anger, agitation in our audiences in order to sell. We advise against this strategy and encourage you to instead show the reader you understand their emotions and maybe even share them.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The 3 Pillars Of Link Building

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High quality content is the one of the keys to success when it comes to internet presence. Creating high-quality content can strengthen your business’ branding and spark conversions, but not if your audience is never exposed to that content. Link building is your solution to help your content be visible via other websites and in the search results.

Check out this list created by Michael Johnson, sales manager at Page One Power. He explains how to identify relevant linking opportunities, create and leverage linkable assets, and communicate with site owners in a way that compels them to link to your content.

Create audience-focused, linkable assets

Your links will be as good as your content. If you link to a site or an asset of your company that is worthless to the audience you’re selling to, it makes no sense to include in your content. For example, pointing directly to a product page or other pages that provide low-value to your audience of the sites that you target, you will have a tough time converting into paying customers.

Great linkable assets are audience focused and provide informational educational value. Your linkable assets should not be promotional. Johnson specifically cautions against requesting links to lower-value promotional content or product pages because they may come across as paid links, which may also discourage users from clicking through.

Identify relevant, valued and trusted sites for links

Use the following criteria to evaluate which sites are worth including in a link building campaign.

Value for users. The page that you’re interested in getting a link from should provide value to your customers. And of course, be sure the anchor text in the link helps set user expectations when they click through.

Relevance. Your link building should be relevant to the context of which the link is appearing and also match the audience that you want to attract.

Vet every site. Make a thorough investigation on every site. It’s very important that your sources are credible, and that you can be counted on as a trusted source for your audience.  “Always ask yourself the question, ‘In a world without Google, would I still want this link?’” Johnson said, adding, “If the answer is no, then you have to question whether or not that’s an organic link.”

Trust and authority. Always look at the backlinks to the site you’re thinking of incorporating into your content. “If you see that they are linking out to a lot of spam or are posting low quality content on their website, those are red flags that mean you should probably avoid that website.”

Keep the momentum after the link

After acquiring a link, link builders should send a followup communication thanking the site owner. To keep in contact with these brands puts you in a good position of goodwill between brands. Working together to make sure your audience has accurate and reliable information will translate into paying customers for you both.

Johnson also recommends paying attention to the internal linking of the page that earned the backlink. Since product or promotional pages aren’t likely to attract many of their own backlinks, internally linking those conversion-based pages to other pages with a stronger backlink profile will help you to build link equity.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Right Social Media Image Sizes In 2020

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With the world searching more and more online during the COVID-19 crisis, it’s important your brand and social image is professional and polished. Using images which aren’t the correct size for each platform’s requirements can impact your brand perception. Low quality and pixelated visuals make you look unprofessional or not up to date. Are you not sure if you’re using the correct image sizes? Use our image size guide to see the key image requirements for all the major social platforms.

Facebook

  • Your profile photo is representative of your brand. We recommend that is a consistent logo among all of your social media accounts. This image must be 180 x 180 pixels.
  • Cover photos are the banner behind your profile picture, and this should also be consistent across social platforms that allow for an image in this location. Cover photos should be 820 x 312 pixels, if it’s anything smaller than this your image will be stretched and distorted.
  • Images that are shared in a post, for example a blog post news update, have a recommended size of 1,200 x 630 pixels.

Twitter

  • Twitter profile pictures have a recommended size of a 400 x 400 pixel square. Keep in mind that the actual Twitter profile picture appears as a circle, so we advise you to have the proper spacing around your logo so nothing is cut off.
  • Twitter also has a cover photo, which should be about 1500 x 1500 pixels for an image size. Pick an image that compliments your profile picture and make sure it is consistent across all platforms as well.
  • Photos in tweets, when expanded, appear at a maximum of 1024 x 512 pixels and a minimum of 440 x 220 pixels. Keep in mind that on mobile, the app collapses photos which could make for an awkward crop situation. Make sure your content is always centered horizontally to avoid odd cropping.

Instagram

  • Instagram profile pictures are small but powerful. These show any time you have a new story, in direct messages, and of course at the top of your profile page. The image size is recommended to be 110 x 110 pixels.
  • Your thumbnails for photos, or often referred to as your photo grid, will appear as 161 x 161 pixels. If you’re going for a certain aesthetic, the thumbnail size is an important one to keep in mind. Individual image uploads can be square or rectangular. Square photos image size is 1080 x 1080 pixels and rectangular images should use a 4:5 ratio.
  • Instagram stories are a must for your brand to remain relevant on the platform and also where you will have the most visibility. The recommended resolution for stories is 1080 x 1920 pixels or an aspect ratio of 9:16.

YouTube

  • Your profile image for YouTube should be the same consistent branding as your other social channels as mentioned above. The image size for YouTube profile picture is 800 x 800 pixels.
  • Attractive and engaging thumbnail images are crucial to success of your videos. For YouTube, make sure your thumbnail image size is 1,2080 x 720 pixels.
  • YouTube also allows for a cover image photo in addition to your profile image. The recommended image size here is 2,560 x 1,440 pixels.

Pinterest

  • On the Pinterest homepage, profile picture image sizes are 165 x 165 pixels.
  • It is recommended to use an image aspect ratio of 2:3 for pins.
  • Pins that are on the homepage or in a board will appear at 236 pixels wide. Once a pin is expanded, it has a minimum width of 600 pixels and the height of the image will scale proportionally.

LinkedIn

  • Your company logo is very important when it comes to the identification of your brand, of course. Make sure it’s visible with the image size of 300 x 300 pixels.
  • The company background image is similar to the cover photos on other platforms, where it takes up the entire top portion of your page. The recommended image size for your LinkedIn background image is 1,536 x 768 pixels.
  • Images in your content posts have a recommended size of 1,200 x 630 pixels. Keep in mind that LinkedIn is a professional social network platform with a large focus on building relationships with industry leaders. Make sure your posts are appropriate for this kind of audience and focus less on driving sales or website traffic.

*Data from Social Media Today

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Social Media Marketing: Should Your Business be on TikTok?

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TikTok is the fastest growing social media network in the world right now, with the app having been downloaded over 1.5 billion times in the App Store and Google Play. If you’re not already there, you’re probably wondering, should my business be on TikTok? We’re going to help you answer that question. Let’s discuss the app, its audience, and what kind of business can benefit from adding TikTok to their social media marketing strategy. 

What is TikTok? 

For those unfamiliar, TikTok is an app that allows users to create and post videos within a news feed. Users are allowed to create clips 3-15 seconds long and compile clips into a video up to a minute in length. Users can add music or sounds to the videos that are available within the app. Most of the content is comedic or dance oriented, but the variety of content is growing. For example, we are starting to see videos featuring creators using or reviewing their favorite products. 

Who is on TikTok?

Just a few years ago, the majority of TikTok users were around the age of 13. Today, 60% of the app’s monthly active users in the U.S. are 16-24 year old. Another notable demographic is that 55.6% of users are male and 44.4% are female. This is an appreciable difference compared to other social platforms that show a female-favorable user base, such as Instagram with a 65%-35% sway. It’s also worth noting that 43% of users are in India. No one is certain why this is, but 40% of new downloads are based out of India. All in all, the largest number of users come out of the U.S, India, and Douyin, China. 

How Can Brands Use TikTok? 

There are four main ways brands can utilize TikTok:

  1. Directly: You can create your own channel and upload relevant videos through the channel.
  2. Influencers: Influencer marketing is growing in popularity on TikTok. Major brands like Google, Coca-Cola, Universal Pictures, and Sony have worked with popular users to raise brand awareness and extend reach of their recent promotions. 
  3. Paid Advertisements: There are three main types of paid ads brands have to choose from on TikTok as of now: 
    1. Launch Screen Ads: These appear when a user initially opens the app. Users can tap on the ad to get sent to an external webpage or participate in a hashtag challenge. 
    2. Video Ads: In-feed videos are also offered as a native way to advertise content on the app. You can pay to have your content promoted on the “For You” page.  
    3. Branded AR: Brands also have the ability to create branded lenses, filters, and stickers, which are similar to Snapchat. 
  4. Hashtag Challenge Plus: While this is still a paid feature, it is strictly e-commerce focused. Brands can sponsor a hashtag or a theme that creates a challenge for users to create videos participating in the challenge. Users can then browse products associated with the brand. 

Is it Right for Your Business? 

To answer this question, you need to ask yourself as a marketer or business owner a number of other questions. Will you be able to create original content that promotes your brand? Do you understand the style of content on TikTok? And most importantly, what is your target audience? If you’re looking to target Gen Z or Millennials, TikTok is a great way to gain mass exposure. Additionally, it’s a great way for brands that have a corporate tone to create a more youthful and fun feel for themselves. If your brand strictly targets an older demographic, it may not be worth the investment just yet, but it may be in the near future. 

More from Onimod Global 

At Onimod Global we are experts in social media marketing. We know which platforms are best for brands, and create visibility for brands where customers are searching, interacting, and ultimately converting. Find out more about what we do, or contact us today!