Tag Archive for: Digital Marketing Agency

How to Create Digital Marketing Plan for Start-Ups

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Having a strong online presence has become a necessity for businesses of all sizes.

You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry, you are competing with the millions of other marketing messages that consumers are bombarded with every day. What’s an entrepreneur to do?

Statistics show that more than half of consumers turn to the internet for information before making purchases:

  • Data reveals 67 percent of consumers are influenced by online reviews (Moz)
  • 54 percent of online buyers read online reviews before purchase. (Marketing Tech Blog)
  • More than half (54 percent) of online purchasers said they had read online reviews prior to hitting the buy button, while 39 percent of consumers who made purchases in-store did so, according to a study from customer ratings and review firm Bazaarvoice Inc. (Internet Retailer)

Fortunately, there are a few digital marketing tips for startups we wanted to share:

  1. Use your starting position as a baseline to measure your overall progress against.
  2. Determine your startup’s goals; ensure these goals are specific, measurable and realistic.
  3. Identify your customers.
  4. Study your competitors.

To start, it is important to set up a website for your startup if you haven’t already. Whether you hire someone to design and create your website or choose to build your own is up to you. However, it is often more cost-effective for a startup owner, especially one with a low budget, to build a website. From smaller websites for start-up to multi-language sites across the globe, Onimod Global has a perfect website for every budget.

Once you have your website set up, you’re ready to take the next steps to develop your digital marketing strategy:

    1. Implement perfect SEO (Search Engine Optimization) by researching keywords and building links.
    2. Create relevant content and use content marketing to attract potential clients as well as satisfy Google for ranking purposes.
    3. Consider email marketing to share the content you have created on your website.
    4. Use social media marketing to boost your startup’s online presence and increase traffic to your website
    5. Analyze your results to determine where you are seeing success — and make changes in the areas where you are not.

Onimod Global are here for you every step of the way as you build your company. We are Digital Marketing gurus with expertise in multipl-digital channels.

Contact us today and find out why we’re the best choice for launching your new business to where it needs to b this 2017.

5 Digital Marketing Predictions for 2017

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This past year has been an intense one, to say the least. But we’re finally nearing the end, and we’re ready to set our sights on 2017! Of course, in order to make appropriate assumptions about what will occur next year, we have to look back at some of the notable digital marketing predictions that came true this year.

Throughout 2016, we saw a rise in voice search queries, Google’s Penguin algorithm began updating in real-time, mobile-friendly sites continued to be rewarded, and so much more. Social media platforms like Snapchat and Instagram expanded their arsenals, and AI (Artificial Intelligence) technology was such a favorite this year that Amazon was sold out of its Echo and Echo Dot devices at one point.

Since many of these popular trends are still pretty new, we can only expect them to continue to grow in the new year.

Below are some of our digital marketing predictions for the upcoming year

1. The shift from desktop-first to mobile-first will continue

mobile firstMobile search has always been an important component of SEO — and of digital marketing in general — so it’s no surprise that its role continues to grow as years pass. In 2015, Google released a mobile-friendly update to their search algorithm. Since this update, mobile-friendly websites have had the advantage over others when it comes to mobile rankings.

Today, many businesses are receiving more traffic from mobile search over desktop. In fact, Moz performed a study that showed 20 out of 24 industry niches note mobile as their primary source of web traffic. As technology progresses and Google continues to reward those with mobile-friendly sites over others, we have no doubt that the mobile-first trend will continue to rise and most likely overcome our desktop-first mentality.

2. Say hello to Progressive Web Apps

mobile appIf the mobile-first shift comes to pass, it’s possible that the move towards PWAs will as well. Just as AMP (a code that optimizes mobile websites) took precedence in 2015 and 2016, PWAs, or Progressive Web Apps, may take center stage in 2017. Users are becoming less and less patient with page load speeds, and even a highly optimized site has trouble loading within 3 seconds. Enter: Progressive Web Apps.

They’re defined as user experiences that have the same capabilities as a web page, and are reliable, fast, and engaging. In other words, they allow a website/website page to work as if it were an app, without actually being an app. Although PWAs may not be suitable for every type of business, there are plenty that could benefit from them, such as content-heavy or real-time data sites, chat-related platforms, news outlets, and blogs.

As consumers yearn for safer, faster, and easier-to-use mobile-friendly websites, we can expect to see a greater prominence of Progressive Web Apps in 2017. They may even replace the use of separate mobile sites or apps entirely — but let’s not get ahead of ourselves.

3. Live video will take over (at least with social media and content marketing)

live videoConsumers have become accustomed to carrying around mobile devices and having practically anything they need right at their fingertips. Now, both brands and individuals have begun using livestreaming as a way to be more in-the-moment with their followers (capitalizing on that whole #FOMO trend of the last couple years).

In the past, brands chalked up their entire video marketing strategy to the hope that one of their videos would go viral. However, as video (live video, in particular) becomes a larger part of users’ everyday lives, brands are going to have to work on continuously creating quality video content.

Joe Pulizzi remarks on how video will become an important part of content marketing strategies in 2017 in an article for the Content Marketing Institute:

“It doesn’t take “Chewbacca Mom” to show us how big and important using video and having a visual storytelling strategy are…most brands [should begin] building a process and organization around the ongoing delivery of valuable information through video.”

As top platforms like Instagram, Facebook, and Snapchat are incorporating live video, we can be sure we’ll see it grow in 2017.

4. Native advertising will flourish

native advertisingBack in the good ol’ days, online advertising was defined by intrusive pop-up ads and annoying flashing sidebar ads. And it’s important to remember that most of those ads were irrelevant and spammy.

While there are still plenty of ads like this, native advertising has helped online ads become more user-friendly. And to ensure that users don’t click on unwanted ads, brands are required to clearly label these ads as such. Websites like BuzzFeed, Mashable, and even The New York Times offer sponsored content that relate the ads to content users are already interested in viewing.

Brands are also taking advantage of the native advertising potential on social media sites like Facebook, Snapchat, and Instagram. With Facebook pushing their Promoted posts and ads and Instagram releasing it’s “Shop Now” button, we’re sure to see more online native advertising in the coming year.

5. People are going to want to SEE the data

data visualizationData is key to knowing the who’s, what’s, when’s, why’s, and how’s of your marketing strategy. However, that doesn’t mean analyzing data is easy. In all honesty, it can be boring and immensely time-consuming when done properly. Even if you analyze data every day, digesting all those numbers can be tricky.

Thankfully, there are plenty of data visualization tools that can help. As technology evolves, so are visuals; and as more data visualization tools become available, the more businesses are going to start using them. In addition, as narrative content grows in popularity, the need for visual storytelling grows.

Keeping these technological and content marketing trends in mind, 2017 is probably just the beginning of the data visualization revolution.

Recap

While we don’t have a crystal ball to know exactly what 2017 will hold, we feel it’s safe to say there is a lot to look forward to. What are your digital marketing predictions for the upcoming year? Leave your thoughts in the comments — we’d love to hear ‘em!

H/T: Business2Community

8 Fun & Noteworthy Digital Marketing Stats From This Week

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The last several days provided an array of digital marketing data points, with figures aplenty about consumers’ search habits, mobile habits, social platforms, bad ads, chat bots and more.

The following eight stats particularly got our attention.

1. Santa Claus = “totally a dog person”
SLI Systems studied more than 5.5 million consumer searches on ecommerce sites during the four weeks leading into the holiday seasons, and it found dogs are more than twice as likely to receive gifts from their owners than cats. Purr-ty surprising, huh?

2. Insta-success
On Thursday, Instagram revealed it now has 600 million users. The photo- and video-sharing app has been on a rapid growth trajectory, adding 100 million accounts in just the past six months. Check out this six-year timeline to see its quick ascent in the digital realm.

3. Publishing anarchy in the U.K.
KPMG’s recent survey of 2,000 Britons found that 49 percent of them expect to download ad blockers in the next six months. Forty. Nine. Percent.

4. Irrelevance sucks, AGAIN
Speaking of bad ads, Fiksu DSP released a study on Thursday, most notably reporting that 77 percent of consumers are likely to delete an app if they repeatedly receive an irrelevant ad. It’s the second week in a row we’ve highlighted such a stat about brands’ lack of relevance.

5. Yikes, Yahoo!
With its Verizon merger at risk, this had to be a painful admission: Yahoo said Wednesday that more than 1 billion user accounts were breached in August 2013. The hack appears to be separate from the 500 million account breach that Yahoo reported this September, and it follows a history of security problems for the digital company.

So, Yahoo has 1.5 billion accounts? While there are obviously individuals with multiple accounts, just for fun, let’s imagine every user only has one: That calculates to 20 percent of the world’s population.

6. The potential marriage, by the numbers
This year, according to new eMarketer numbers, Yahoo will get $2.98 billion in total digital ad revenue worldwide, or 1.5 percent of the global digital ad market. In 2017, Yahoo’s net worldwide digital ad revenue is expected to grow to $3 billion, per eMarketer, but its market share will drop to 1.3 percent. Meanwhile, the researcher estimated Verizon garnered $1.41 billion in digital ad revenue worldwide this year, or 0.7 percent of the global ad market.

7. Ever-expanding web of influence
Meanwhile, new research from Conductor concluded that 80 percent of marketers plan to ratchet up their investments in 2017 when it comes to online marketing, SEO and content. The study’s results suggest that digital’s years of growth will continue for at least one more.

8. Chatty folks
According to a [24]7 study, roughly 29 percent of consumers stated that chat is their preferred method to contact a retailer when shopping online, making it the most popular channel of customer service over phone and email.

Bonus stat: the smartphone era
Hey, we’re not done! A Forrester Research study commissioned by SteelHouse revealed that 3 out of 5 marketers said they would prefer a single platform for media buying.

Double-bonus stat: Hey Phelps, you rule
OK, we have one more. Adweek creative editor Tim Nudd has selected Under Armour’s “Rule Yourself” spot, starring Olympic swimming great Michael Phelps, as the Ad of the Year. It has been viewed on YouTube 11.6 million times. Check it out below.

H/T Adweek

8 Companies Doing Social Media Right and What Marketers Can Learn From Them

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Are you reaching your audience on social media the right way? Marketing Land Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Read more

Essential Steps to Implement Now for 2017

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As we approach the final month of 2016, it’s time to reconsider your ongoing SEO efforts and look at ways to step it up a gear for 2017. Read more

Is Your 2016 Holiday Digital Marketing Plan in Place?

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Yes, it sounds cliché – but the most critical factor to your online holiday success comes down to planning. Are you planning ahead – meaning, right now – for this holiday season? Read more

Top 3 Digital Marketing Tips to Earn More Traffic to Your Website

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We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business.

Social media may take the lead in website traffic referral for business on the internet, but what is undeniable is that search is still the leading source of the most targeted customers on the internet.

While this fact is known to most digital marketers, many are unable to recommend the right steps needed to attract qualified leads to their clients’ businesses.

This article will explore methods your business can use to make better gains through the search engine and improve sales.

Get on Google My Business

With Google’s increasing advancement in listing businesses along relevant search results, digital marketers and business owners are seeing better opportunities to get listed and be showcased directly to their customers.

Google My Business offers businesses with a brick-and-mortar presence the ability to get their business’ opening hour, phone number and location displayed to customers in search results and on Google Maps.

What’s more impressive is the “view office” feature that allows potential customers to take a virtual tour of your office without leaving Google or their seat. This will offer businesses several benefits which include increased trust and confidence in customers that have taken the virtual tour.

Use the instructions on Google My Business by Google to get started on setting your business up for the listing.

Encourage User Review

A lot of reports have shown that users who read reviews on your website, whether the customer reviews are negative or positive, will be highly likely to consider making a purchase from your website. Even leading digital marketing experts agree that using customer reviews on your website can enhance trust and transparency in your business.

The best performing businesses have customers leave reviews on their websites so that potential buyers understand that they are dealing with trusted entities.

There are several ways to encourage your customers to leave a review on your website. Being creative and open about the process will make them feel more comfortable to share their experience doing business with you and thus encourage others to come aboard.

Take Advantage of Off-Page Optimization

Off-page SEO is an important aspect of search optimization that businesses can take advantage of and get increased presence on top search results. While most businesses concentrate most of their resources on on-page efforts, signals like links, citations, and references on other websites are very credible ranking signals that Google considers.

In a comprehensive list that tries to share most of Google’s ranking factors, Brian Dean places the off-page optimizations efforts among the signals that Google’s algorithm considers when ranking a website.

Search engines have always been a very important aspect of digital marketing. This makes it critical for businesses to get search engine optimization right.

Onimod Global offers large agency services with boutique client interaction. Let us evaluate your companies digital efforts at no extra cost. Contact us today for a complimentary evaluation of your business.

Ref: Huffington Post. Google Business. Onimod Global.

9 Must-See Digital Marketing Stats From the Past Week

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It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.

The following nine stats in particular caught our eye:

1. The pumpkin spice cometh
Starbucks’ pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the mobile app, per Spredfast, there have been more than 731,000 posts tagged with #pumpkin—already, two weeks before the autumnal equinox—related to the drink and another 468,000 are labeled with #PSL. Moreover, Starbucks’ pumpkin spice lattes receive 493 percent more likes per photo than shots tagged with #Starbucks.

2. Halfway to $1 trillion
Advertising will grow to $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.

The growth is primarily being pushed by digital, which will jump far higher than the rest of the marketplace, seeing a year-over-year lift of nearly 16 percent, per Carat’s forecast. The agency, which looked at 59 markets across continents, also predicted that digital advertising will see a year-over-year boost of 14 percent in 2017.

3. A cold, hard cash unicorn
Snapchat will be a big part of that digital explosion, as it will hit nearly $1 billion in ad revenue by the end of 2017, according to eMarketer. The Venice, Calif.,-based company has shown the ad-tech world that millennials and Gen Z consumers prefer vertical video, which will drive the gains eMarketer predicts.

4. Facebook copies Snapchat
And such Snapchat success is exactly why Facebook’s vertical video ads went live one week ago today. Laundry Service jumped on the format for its clients LG, Hennessy and a few others. The agency’s CEO, Jason Stein, said that the CPM rates were three times “more efficient for vertical video than square video so far.” 

5. Catching up with Spotify
This week’s annual Apple event brought few surprises for iPhone, iPad and Apple Watch fans. Though it was interesting to learn that Apple Music had reached 17 million paid subscribers, an increase of 2 million from just a couple months ago. Comparatively, Spotify has roughly 39 million paying subscribers, so Apple still has some catching up to do.

6. Podvertising
Sixty-five percent of listeners said podcast ads increase purchase intent while another 45 percent said that they’re likely to visit an advertiser’s website after hearing an audio promo, per a report from the Interactive Advertising Bureau and Edison Research.

7. AI startups gain traction
Artificial intelligence isn’t just about Microsoft, IBM, Google and Amazon anymore. Case in point: Strike Social. Launched in 2013, the Chicago-based shop expects revenue this year to jump by three times to $100 million compared to last year. It uses artificial intelligence to drive social advertising campaigns that generate bigger engagement and, in theory, greater return on investment.

8. Facebook shows it’s good to be king—but only most of the time
Industry sources estimate the platform’s right-hand-rail ads have a CPM of $1.08, with 95.8 billion desktop impressions each month. ReviveAds, an ad-block-prevention tool, calculates 15 billion ads were blocked in Q2, costing Facebook $32.4 million in lost inventory each month.

9. Foodies win @social
Food bloggers have four times the number of social media followers compared to other categories in the blogosphere.

Ref: Adweek

The 10+ biggest things to happen in PPC so far in 2016

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Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. Read more

Your Business Needs a Digital Marketing Agency

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Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are new and foreign to some that hasn’t been in the business for a hundred years.

A digital marketing agency that offers a full suite of services is the best way to go if you want to make sure you get the results you expect from your online marketing efforts. And if you don’t believe me, just wait.

Product Knowledge

Many digital marketing agencies specialize in only one product: delivering results for businesses. The tools, metrics, technologies, and terminologies that are so perplexing to you are the life blood of our business. They work to help you identify and then meet your performance goals, including leads, sales, customer acquisition, traffic, and customers.

These are the elements that help you define success for your business and they have deep product knowledge about how to achieve them on behalf of your business.

Unique Business Structure

If you can find a company that offers customers the benefit of their own programmatic buying platform, you will be on your way to a success. This means that in addition to creating a strategy to help you achieve your goals, you will also enjoy the implementation of that strategy and the actual purchasing of advertisement views via our real time bidding platform.

In other words, a unique business structure will allow you to experience results oriented traffic generation, sales conversions, and more.

How Digital Marketing Helps Your Startup

The Internet is constantly evolving. That’s a great thing for businesses that operate on the cutting edge of these new technologies. When you use a platform for purchasing display advertising, you also have the ability to immediately change bids, adjust strategies, split test, and adjust ad buys on the go – in real time. This gives you the distinct advantage of seeing what is and isn’t working as you go and changing your ad buys to more effective advertisements that are reaching your target audience. It gives you a very real advantage of competitors who have not yet embraced this technology.

Simply put, a digital marketing agency helps you get bigger, better, and faster results from your advertising dollars. They do this by sharing the value of their expertise, the ease of their system, and the technology that brings these things together for even more effective marketing.

Who We Are

We are a Chicago based Digital Marketing & Consulting firm. Our digital marketing strategies increase your online reach, strengthen your brand equity, help achieve stronger business results and generate greater profitability.

Our approach is based around working with your company on an ongoing basis to adapt and stay ahead of your competition in an ever-changing digital marketplace. We combine experienced talent with world-class technologies to efficiently create digital marketing programs that truly perform.

Digital Marketing across multiple platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on the internet.

Onimod Global is an official Google Partner. The Google Partner badge means that Google trusts our agency. It also shows our clients are happy and that we follow Google best practices.

What We Do

Digital Synergy is about having visibility in the places your consumer needs you. Every search request is an opportunity; each action on a social site is an opportunity. Having the correct brand, product or service positioning is essential.

Our cross-channel digital marketing expertise, data analysis, precise construction and execution of successful digital marketing campaigns make sure your brand meets the consumer when and where they need them.

Every company has a myriad of unique factors; yours included. Learning a company’s core attributes, processes and initiatives allows us to create dynamic data driven digital marketing solutions that offer marked returns. Contact us today to find out more.

SEO, SEM, Social, Email, Website, User Behavior, Analysis, Testing, Programming, Reporting. Synergy. Onimod Global.

Search Marketing Company

Ref: TechCo