Tag Archive for: Digital Marketing Agency

Content Marketing Tips: How to Use Live Video to Build Your Brand

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In this video, Entrepreneur Network partner Salma Jafri discusses how just how important live video is in 2017.

Live video is a great to maintain a two-way conversation with your audience — something you simply can’t do when you’re reading a script — and major social networks are taking note. Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds. So, get on board now and learn how to use this tool in 2017, because it’s going to be bigger than ever.

Facebook changes it’s News Feed settings to reduce spammy, ad-heavy websites using AI

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When faced with a challenge, what’s a tech company to do? Turn to technology, Facebook suggests. Read more

Facebook Pixel Is About To Get A Bit Smarter

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A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook. Read more

Bing Ads Editor: Review Extensions support and other updates

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Bing has announced support for Review Extensions, improvements in audience association creation for your Remarketing in Paid Search campaigns, and better keyword import in their latest Bing Ads Editor release: v11.10.   The changes enhance functionality, add features and alleviate issues within the Bing platform. Read more

Similar items: Rich products feature on Google Image Search

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Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.

Julia E, product manager on Google Image Search, announced on the Google search blog that you need to use schema.org product metadata on your pages and schema.org/Product markup to make sure your products are eligible for inclusion on these image results. Specifically:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items.
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

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Right now, Similar items is available on mobile browsers and the Android Google Search App globally, and they plan to expand to more platforms in 2017.

If you have questions, find them in the dedicated Structured data section of their forum, on Twitter, or on Google+ or speak to a Digital Marketing expert here at Onimod global today.

Did you know Bing has a Chatbot answering local search questions?

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That’s right! Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Read more

Will My Organic Rankings Suffer If I Don’t Have a Blog?

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A blog can be a major investment, but the SEO benefits can make it worth the effort. Read more

Introducing the Mobile-Friendly Test API from Google

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Google has finally released Mobile-Friendly Test API for webmasters so developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.

Google’s John Mueller said, “The API method runs all tests, and returns the same information — including a list of the blocked URLs — as the manual test.” He added, “The documentation includes simple samples to help get you started quickly.”

With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. They’re happy to announce that this test is now available via API as well.

The Mobile-Friendly Test API lets you test URLs using automated tools. For example, you could use it to monitor important pages in your website in order to prevent accidental regressions in templates that you use. The API method runs all tests, and returns the same information – including a list of the blocked URLs – as the manual test. The documentation includes simple samples to help get you started quickly.

Google hopes this API makes it easier to check your pages for mobile-friendliness and to get any such issues resolved faster.

We know the importance of mobile friendliness. It is one of the most important SEO trends in 2017. Google has given enough signs that mobile friendliness is critical for your website. For example, Mobilegeddon, mobile-first index, mobile friendliness warning, and so on.

So, If you still don’t have a mobile friendly website, Mobile-Friendly Test API is another reason to make one now. This proves Google is serious about mobile friendliness of your website.

For more information on how we can improve your website to become more mobile-friendly, contact a Digital Marketing expert at Onimod Global today.

Bing Ads Rolls Out Scheduling for Ad Extensions

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The option to show extensions during store hours or time-sensitive promotions is available in all markets. Read more

9 Intriguing Digital Marketing Stats From This Week

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The past few days saw the digital marketing world awaken from its post-holiday slumber and really put out some eye-opening stats.

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