Tag Archive for: Digital Marketing Agency

What’s In Store For Digital Marketing Agencies in 2021

/in , /by

Nobody was prepared in the slightest for everything that occurred in 2020, and that includes digital marketing agencies. When initial shutdowns began worldwide, agencies all over the world decreased significantly in revenues.

While 2021 still holds some economic uncertainty, leaders in the digital marketing realm have indicated that their agencies have been remarkably standing strong, according to CallRail’s fall survey of 167 global marketing leaders who use its services. The findings show that most agencies will finish 2020 with higher annual revenues than in 2019.

2021 financial outlook

In the CallRail’s survey, 88% of agencies indicated they are satisfied to extremely satisfied with their agency’s financial health in 2020. Only 3% were extremely unsatisfied. Most agencies also anticipate exceeding their 2019 revenue by the end of 2020, which are in line with the rest of the findings.

As most business shifted from offline to online at a rapid rate, it makes sense that a majority of agencies are succeeding this year financially. The vice president of Avalaunch Media, Kyle Shurtz, shares how his business experienced an increase in financial success, “Because we focus strictly on online advertising, we had more business come through as people shifted from offline to online. We anticipate 2021 to be much more of the same. Our goal is to grow by about 20% year-over-year.”

The value of digital marketing agencies

The key value that digital marketing agencies bring to the table for clients is their strategic value. Being seen as a strategic partner is one of the primary ways agencies can increase their value to clients. Most agencies felt as though they were doing quite well in this area. According to 67% of agencies, the primary reason that clients choose their agency is because they’ve established themselves as strong strategic partners.

The longevity most agencies have with clients is another indicator that clients believed agencies are delivering enough value to continue to use their services. Long-term relationships of two years or more were common for 69% of agencies. Only 4% said the client relationship lasted less than one year.

What this means for 2021

Uncertainty of course remains, but the future looks very bright for digital marketing agencies in 2021. And there seems to be agreement among agencies that even if more lockdowns occur, it likely won’t be a repeat of spring. As agencies look ahead to 2021, there’s every reason to believe they will continue to realize increase revenue, growth in business, and overall strong financial health.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing lead generation and sales revenue for your company through digital channels? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Improving Your SEO Strategy During COVID-19

/in /by

A recent survey by Conductor revealed that due to COVID-19 and the extension of the social distancing guidelines, many marketers anticipate a decrease in their annual marketing budget, but still expect goals to remain the same. How are they expecting to reach their goals with a smaller budget? Shifting their focus to SEO. 

Regardless of the status of the economy, people are still going to be making purchases, and more people are shopping online than ever before. Why wouldn’t you want your brand top of mind when users are making buying decisions? 

Here are 4 tips to improve your SEO strategy during this uncertain time. 

1. Build Trust with Your Content 

Many brands are offering deals and promotions to customers once the pandemic has passed and the world starts to go back to normal. Forrester released a report that found that consumers are doubtful that companies will follow through on the promises they make during this time. In a time of crisis, trust is more important than ever. With so much false information and uncertainty circulating, it’s essential to separate yourself as a brand that’s reputable. 

Another Conductor study reported that consumers find brands that deliver educational content are much more trustworthy than those that don’t. Right now, consumers are looking for answers to their questions from brands they trust. This isn’t the time for salesy content. Focus on creating content that brings real value to your audience. 

2. Make Necessary Changes to Current Campaigns 

If you had any campaigns active before the situation of the world changed, make sure to perform an audit on it and make any necessary changes. Be sure to review any social posts or content pieces you had scheduled out ahead of time as well. You don’t want to come across as insensitive or tone-deaf to the situation. 

SEO is much more than just technical efforts, and this is one of them. You want to be the voice of different customers across the organization. During times like these marketers need to have a heightened awareness of customer sensitivity. Even though it’s difficult to suspend a campaign that a lot of time and resources went into creating, it could be more harmful to your brand in the long run if you keep it running. For example, Corona received harsh backlash via social media when they went through with launching their Coming Ashore Soon campaign for its new seltzer line. 

3. Constantly Manage Your Reputation 

Managing your web presence during times of crisis is another crucial element of gaining and maintaining the trust of customers. Dated or inaccurate information can confuse or even hurt your audience, making you look bad in the process. Here are some tips for managing your online reputation during this time: 

 

  • Update any online listings or hours. Review your listings on all search engines, social media, review sites, and any other platform you may be on. Make sure your listings are updated with any changed hours, service suspensions, or revised contact information for any departments or location.
  • Monitor the status of COVID-19 and respond with empathy. Even in times of crisis, consumers are talking about business online. If you don’t already have one in place, it’s crucial to implement a comprehensive review and response strategy. Adjust your response technique as needed, remembering to be as sensitive and transparent as possible during this time. Ignoring comments and reviews puts your credibility and brand trust at great risk during a time of crisis.
  • Engage with customers across all platforms. Businesses are receiving an influx of questions on all levels across all platforms. Prepare to answer these questions on Google My Business, social, and any other platform with timely and accurate information. You might even want to consider setting up a FAQ on your website or third-party directories if you’re getting many similar inquiries. 
  • Monitor the Google Search Console. Web traffic, especially organic, is a big indicator of where demand for your product or services has shifted. Spikes or declines in traffic may show you what information is most important to your audience and help you decide your response strategy. 

 

Improve Your Security Efforts 

Hackers are trying to take advantage of the current situation and those that are in need. Many are using malicious malware to promote discounts, giveaways, etc. Some hackers are even using branding of trusted companies for phishing attacks, including the World Health Organization and U.S. Centers for Disease Control and Prevention. Now that many people are working from home, the threat becomes even greater. From a business perspective, here’s what you can do to ensure your website’s security: 

  • Monitor log files for crawl errors. 
  • Implement Single Sign On. 
  • Implement HTTPS. 
  • Update any plugins or apps being used. 

Final Thoughts 

Everyone is looking for answers right now. If you can position yourself at the top of a Google SERP with credible information, it can have endless benefits, even after the pandemic is over. Trust is what consumers want and need right now. SEO is a needed investment to build that trust. 

At Onimod Global we understand how vital SEO can be. Search engine optimization is our core attribute and a pillar of our strategy. We develop  organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings on major search engines like Google, Bing and Yahoo. We are a trusted Google Partner and continually excel with their products. If you need assistance with SEO, or in any area of digital marketing, contact us today. 

Tips on How to Be Productive While Working from Home

/in /by

As a result of the Coronavirus outbreak, many companies are transitioning to working remote. While working from home is a dream for many, there are many challenges that can come with it. We don’t know how long this situation will last, so it’s important to learn how to be as productive as possible while working from home. 

If you’re new to the WFH life, here are some tips on how to do it successfully. 

Create a schedule. 

Working from home presents a different set of challenges than working in an office. It’s much easier to get distracted and feel restless with having nowhere to go. Establishing a routine that replicates a normal work day, and sticking to it, can be very beneficial. Set goals for the day. What tasks do you need to complete? What needs to get started? It’s also helpful to set aside specific hours for answering emails, making calls, taking lunch, coffee breaks etc. When you have a full to-do list and stay productive, it will make the day go by much faster. The next thing you know it’s 5pm and the work day is over. 

Have a designated workspace. 

If you don’t have a home office already, try as much as possible to create a separated and designated workspace. When it comes to working at home, you want to create a boundary between work and leisure. You don’t want to turn your bed or couch into the office. It could be as simple as moving a nightstand and upright chair to the corner of a room. This can also help to create boundaries with others in your home. Whether it be roommates, partners, or children, having a designated workspace signals to others you’re ‘at work.’ This all helps you to stay concentrated and productive. 

Communicate, communicate, communicate. 

Whether temporary or permanent, the keys to successfully working from home is clear communication with your boss and colleagues, and being aware of what’s expected from you. When you’re used to being in close proximity with your manager, communication is effortless. If you’re new to working remotely, this is now very different. Your boss might not be used to managing people virtually, so you need to find ways to break down that new communication barrier. Suggest starting the day with a phone call just so everyone is on the same page and knows what their expectations are. This doesn’t just have to be with your supervisor, either. If you’re working closely with another colleague on something make sure you both consistently communicate with one another. Whether this be done via email, phone call, or video chat, it’s important to stay in contact. 

Beware of feeling isolated. 

Loneliness can be a huge and serious issue, especially when you’re so used to talking face-to-face with a number of people a day. With the current situation, we don’t know how long companies will have to stay remote, which presents many additional problems. Usually remote workers still have the opportunity to go to public places or attend social events. Restaurants, cafes, bars etc. are open, which allows those remote workers to still have face-to-face interactions. With the COVID-19 outbreak, these opportunities aren’t there. Prolonged isolation could potentially start to impact morale and productivity. Those remote worker experts suggest trying to sustain a semblance of normalcy in unconventional ways. Consider having a virtual happy hour or dinner party. It can help everyone feel that they’re in this together and lift spirits during this difficult time. 

Take breaks. 

When you live where you work, it’s important to get out of your workspace at times during the day. You might feel pressured to overextend yourself to prove to your team you’re actually working, it’s critical to carve out break time. You’re going to get quickly burnt out if all you do is pace back and forth from the kitchen to the living room. 

Final Thoughts 

Initially, working from home can be challenging, but during this time, it’s in everyone’s best interest. Until the outbreak is under control, the benefits of working from home, outweigh the inconveniences. Remember to cut yourself some slack during this time. It’s inevitable to get distracted and off-task every once in a while. There is a lot going on and new information to take in everyday. While it is difficult, try to stay positive. We’re all in this together. 

More from Onimod Global

To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Utilizing Google’s Lead Form Extensions

/in /by

In late October of 2019 Google confirmed they were rolling out a new lead generation form extension. The goal of the extension is to help more mobile users convert and easily provide their contact information without ever leaving the SERP. “A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form,” as explained by Google. The feature has been slowly rolled out to marketers in BETA over the last few months. 

What Are Google Lead Form Extensions? 

Before making a purchase, customers often want to contact your business to receive more information, but filling out forms can be difficult on mobile. Lead form extensions simplify the form fill process to generate quality leads for your business. They’re designed to attract customers with a strong call-to-action, which can be accessed after filling out the short form without leaving Search. The extension shows beneath your search ad on mobile and tablet devices. Marketers can customize the forms with their own titles, description, and which pieces of information they require from users. This could include:

  • Name 
  • Email 
  • Phone number 
  • Postal code 

If the user is signed into a Google account they’ll reach a form with already pre-populated contact details and can convert immediately. Additionally, marketers can design and upload their own background image for the lead form and customize the message shown after submission. Marketers then have the option to deliver their call-to-action in the form of a website link or direct download. Like all extensions, it may not always show and is more likely to show in top positions. Lastly, you only pay when a user clicks on the extension. 

How to Create a Lead Form Extension:

Once you’re inside a search campaign, visit the “Ads and Extensions” tab located on the left handrail. If your account has access to this beta, clicking on the blue “+” will give you this drop down, with a noted “Lead form extension” offer. When creating your lead form you first design how it will appear beneath your ad. Some of the choices you will be given include: 

 

  • Call-to-action: Google gives the options of Get Quote, Apply Now, Sign Up, Contact Us, Subscribe, Download, Book Now, or Get Offer.
  • Extension text: Here you can provide a 30 character message supplementing your call-to-action. It will appear right below the CTA on the SERP.

Next, you create the form users are directed to after clicking on the extension. Here you chose and provide:

  • The information you want to collect from users 
  • Your business name (30 characters): Shown at the top of the form.
  • A headline (30 characters): Shown immediately below the headline, serving as your primary CTA in the form. 
  • A description (200 characters): The main body of the form, allowing you to provide additional details about your offer. 
  • A link to your company’s privacy policy. 

Following the form you create a submission message. This includes a 200 character description and an optional additional call-to-action. You can then either store the leads in your ad account, or feed them directly to your CRM. It’s important to note that Google only stores your leads for 30 days, so you would have to download them frequently. 

Are Lead Form Extensions Right for Your Campaign?  

Lead form extensions are a great option, but may not be right for every campaign. They do have some limitations and aren’t available for all ad types. If your ad is for adult-oriented content, alcohol-related content, gambling-related content, politics, healthcare, or medicine it is not eligible for lead form extensions. Additionally, lead form extensions will only appear on mobile or tablet devices. If the majority of your traffic and conversions come through desktop, going through the trouble to set up lead form extensions may not be worth it. They also can only be controlled at the campaign level, not the account or ad group level. Only first-party advertisers or third-party agencies with a well-established, direct relationship with the products or services being offered, can use lead form ads. Affiliate networks or lead generation businesses will not be allowed to use the feature. Lastly, usage of the personal information you collect with lead form extensions must comply with Google’s data collection policies and local legal requirements. 

Final Thoughts 

If none of the policies or requirements present an issue with your company or campaign, then there’s no reason to not take advantage of this new feature. Capturing mobile conversions can be difficult, the lead form extension works to make that as easy as possible. At Onimod Global we are experts in SEM and as a Google Partner, we’re trusted by Google to excel with their products. If you need assistance in any area of Google Ads, we’re your team. 

Take a look at how we’ve helped other companies, and learn more about what we can do for you!

 

The Top 3 Signs You Need to Revamp Your Digital Marketing Strategy in 2020

/in /by

In the fast-paced, highly competitive space of digital marketing, you never want to find your brand losing traction. While there are a variety of successful digital marketing strategies, it’s rare that it remains unchanged. The new year presents the perfect opportunity to evaluate your current practices, identify problem areas, and make necessary adjustments. 

With 2020 coming up next week, here are the top 3 signs you need to revamp your digital marketing strategy.  

Getting Traffic, But No Conversions

When you’re getting qualified traffic but lacking final sales, you probably need to reconsider your conversion rate optimization (CRO) initiatives. The best way to start this is by tracking on-site behavior. CRO is so valuable because it allows you to identify exactly where the fallout in the sales funnel occurs. Instead of just guessing what needs to be changed, you can now take remediation initiatives that target exactly what needs to be fixed. Areas such as content, page layout, CTA’s, shopping carts, etc should all be tracked and considered. 

Losing Rankings

SEO is vital for success in any digital marketing strategy because of all the other factors it supplements. When SEO starts to decline other key metrics, such as traffic, conversions, and revenue can follow suit. There are many reasons that can cause SEO rankings to fall, but the number one factor is search engine friendliness, or lack of, of your website. Search engines, such as Google and Bing, take into account page load time, structure, security, and usability when deciding how well a site ranks. It’s not uncommon for a site to rank well for years and drop because of a new Google update. With the popularity of mobile usage, sites that lack a responsive design have been falling in rankings. 

Keyword lists and site pages are two other factors taken into account. Keyword lists should be consistently updated to eliminate any low performing or irrelevant phrases. Site pages related to keywords should be updated accordingly as well. For best results, an SEO campaign must be cohesive and continuous. Having a strong, ongoing SEO campaign as a digital marketing strategy objective can be a large contributing factor to overall business success.

Lacking Social Success

Social media has become such a valuable tool for not only generating traffic, but conversions and revenue. Going into 2020, social media is no longer optional when it comes to successful digital marketing strategy. Business owners who have turned their back on social media or thought it wasn’t necessary must start to revisit social channels. Brands can improve their social media presence in a variety of ways. The most effective strategy is by being consistently proactive and responsive. This does mean that someone must always be listening and aware of what’s being said about your company and relevant topics online. Both positive and negative comments should be responded to. Excellent customer service can be demonstrated by addressing negative comments promptly with appropriate solutions. Guest posting, utilizing influencers, and sharing customers’ posts are additional strategies that help increase reach. 

Final Thoughts

The online landscape is constantly changing, which means digital marketing strategies should always follow. Failing to do so could mean missing out on valuable business opportunities. At Onimod Global, we ensure this doesn’t happen. As experts in all areas of digital marketing, from SEO, SEM, social, and more, we develop digital synergy for your company. Digital synergy is all about having visibility in the places your customers need you. Our cross-channel digital marketing campaigns are driven by machine learning analytics and human intelligence, to accomplish just that. 

Learn more about what we do and contact us today to ensure your digital marketing strategy is the best it can be for 2020! 

Why Programmatic Video Advertising is on the Rise in 2019

/in /by

In the recent years programmatic advertising has quickly gained a substantial amount of popularity, especially among digital advertisers.

It’s estimated that they will be dedicating even more of their budgets to programmatic video inventory in 2019. It is estimated by eMarketer that programmatic video ad spend will reach $29.24 billion, which would account for almost 50% of all programmatic display advertising spending this year.

Why exactly is this strategy gaining so much popularity and why do digital advertisers believe it is valuable enough to be spending almost half of their budget on it? Are there possible downfalls?

What is Programmatic Video Advertising?

Programmatic video advertising is essentially the use of bots to buy ad space according to set prerequisites. The advertiser enters a detailed description of their ideal audience, their budget, and their ads into the program. The program then takes user data and uses real-time bidding to display the ad to a user that fits the ideal client profile, the advertisement with the highest bid is given the spot. This process is completed before the page loads. Ideally, the ads are only being shown to people that would actually be interested in what’s being offered, to hopefully get the most out of the ad spend.

The Benefits:

Greater Reach

The internet averages billions of users at any given time, with the possibility to reach millions, depending on the targeted parameters. Programmatic enables advertisements to reach a variety of different channels across platforms that companies would not otherwise have the ability. The program has an extensive web of established connections that allow these companies to reach new users across all platforms. Not only does the message have the potential to reach a larger amount of people, it also reaches specific people, those identified as the ideal audience.

More Specific Targeting Capabilities

Programmatic technology uses behavioral analysis to pinpoint the audience that the ads are best tailored for. The program is capable of IP targeting, geolocation targeting, contextual keyword targeting, and retargeting. This means advertisers and marketers can continue to reach those ideal customers that have yet to make a conversion to the website.

Uses Real-Time Data

As soon as a campaign is released, every detail is immediately trackable. You don’t have to wait until the end to measure the results. As soon as an ad is displayed the impressions, who it was seen by, where they were located, ect. can be instantly analyzed. This also allows to make changes whenever necessary, ensuring you’re not spending ad dollar in the wrong places.

The Challenges:

Fraud Risk

With the ultra simplified process of being able to buy and sell ads, anyone is essentially capable. The most common instances of fraud in programmatic advertising are non-viewable ads, as well as bot traffic. The problem of non-viewables is that the ads are reported as placed and displayed, but they were actually buried, never reaching the user. And while bots can make things very efficient, they can also be used to fool the system. The artificial traffic is used to drive up the prices, resulting in higher ad spend.

Ad Misdirects or Misplacement

Publishers can sometimes forward ads to affiliated entities, getting displayed there instead of their intended placements. This could mean that the ad never actually reach its targeted audience. Depending on the ad, this could be harmful to brand image. For instance, if an adult-intended ad ended up being displayed on a children’s site. While stronger preventative measures are being created, issues can still frequently occur.

It gets Costly

As the precision of pinpointing the perfect customer increases, so does the price. Depending on how specific your audience is, it may be more beneficial in the long run to purchase the more expensive program. You don’t want to be wasting money on an audience that would never even consider what you’re offering.

Final Thoughts

There’s no doubt that programmatic advertising is extremely efficient, but just as every other advertising platform there are a variety of downsides that come along with the advantages. As with anything, you just need to decide if those benefits outweigh the risks.

For more information regarding the newest digital marketing trends, visit the Onimod Global Website. If you’d like to see what we’ve done for other companies and can potentially do for you, click here, or if you’re ready, you can request a quote here today.

 

How to Find the Best Digital Marketing Agency for Your Business

/in , /by

Experienced in brand management, a digital marketing agency can put your business on the industry map and help your brand stay relevant. Outsourcing your digital marketing has several benefits for your company. Businesses all around the world are increasing their clientele, their inventory, company size, which inevitably creates a lot more work. With new technology, none of these things will be slowing down in the near future; if anything the business world is continuously picking up speed. Focus on growth, and leave the digital marketing to an experienced, trustworthy digital marketing agency like Onimod Global. Here are some tips for choosing a digital marketing agency best suited to your business.

 

#1: Know Your Brand

You may think you know your brand, but how well do you know it? Business and brand are completely different things. You may know your business inside and out, but your brand image depends a lot on how other people perceive you. Knowing your audience and how your brand is perceived is crucial to your success. The only way to guide them is to be the person that knows all there is to know about their own brand.

 

#2: Know Your Needs and Goals

Marketing goals can often vary on the type of business you’re running. Additionally, you should decide what kind of work your agency will do for you. Do you need them to manage your social media accounts and online campaigns? Or do you need them to completely reinvent your brand, design a new logo and create a wholesome campaign? If you’re unsure on where your business is lacking in terms of effective digital marketing, request a quote for a complimentary digital marketing audit courtesy of Onimod Global here!

 

#3: Check Their Credentials

Marketing firms should have a section on their site showcasing work they are especially proud of. For example, Onimod Global has featured dozens of case studies ranging from industries of warehouse and distribution services to wealth management. Check them out for yourself here!

Dig deep into their work – if they handle social media, go to their client’s Facebook page and check out a couple of posts. If they designed a website, visit and analyze it.

 

#4: Contact Them

Get in touch with us! We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

Updates to Facebook Advertising and View Tags

/in , /by

Facebook is always developing new strategies for measuring the effectiveness of ads on their site. Recently, the company added several third-party solutions, 18 to be exact, to improve measurements of ads. In doing so, Facebook decided to cut back on the capabilities of what their view tags can do.

What is a Facebook view tag?

You can find this excellent tool on the ad level of Ads Manager and Power Editor, and this functions similar to the Facebook pixel due to conversion tracking. However, they differ in that the view tag tracks with cookies who viewed the ad but didn’t click on it at the moment. Facebook pixel will only track users that clicked-through your advertisement after viewing or interacted with your business on Facebook. For example, if you were to see an ad of a bathing suit on Facebook and scrolled past it, and later decided to search and buy the suit, the view tag will track that conversion through cookies on your browser. These cookies can remain on your browser for years until they are cleared or expired.

Why is this a valuable tool?

Advertisemint does a great job at explaining why view tags can be very beneficial:

“View Tags is beneficial because you can track both the people who have clicked your ad and the people who have not. If you don’t use View Tags, you will miss the largest segment of users who later acted on the offer without clicking the ad. One campaign by SocialCode found that 87 percent of conversions came from impressions, not clicks. This means 87 percent of users saw the ad, didn’t take the business’ offer straight from the ad, then later converted from the business’ website.”

What is changing?

This is currently how view tags work for Facebook advertising, but they are switching things up slightly. According to Marketing Land, Facebook commented:

“Moving forward, we’ll work with a more focused set of view tag providers to allow them to count impressions for verification purposes, but view tags will no longer be used for measurement purposes beyond counting.”

A few partners that have been added to Facebook’s marketing partner program that offer viewability metrics are Meetrics and DoubleVerify. View tags on Facebook will now be only authorized to count impressions, and tracking will no longer be available.

More From Onimod Global

As always, the digital marketing experts from Onimod Global are here to make sure that you receive the best information possible regarding the digital marketing industry. Our content specialists frequently publish new content pertaining directly to industry news and trends.

To access our full compilation of news articles, please click here. Thank you, and we look forward to providing you with more digital marketing insights soon!

4 Statistics That Should Impact Your 2018 Online Marketing Strategy

/in , /by

2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn’t fall behind in 2018. The importance of online visibility in today’s digital world should never be overlooked, and it’s an aspect that many businesses lack. Listed below are four marketing statistics from various sources that will help shape your marketing strategy for the year ahead.

1. Repeat E-commerce spenders spend twice as much as new customers
Customer loyalty is huge, and it’s no surprise that repeat customers are far more likely to purchase more from your business. According to an article from Neil Patel, the “average E-commerce spending of repeat customers is $52.50 compared to $24.50 for new customers.” Moreover, effective E-commerce strategies will be crucial in 2018 and being able to generate solid customer relationships will most likely result in revenue increases.

2. The number of advertisers using Facebook is now over 3 Million
Facebook is an extremely effective digital marketing channel, and if utilized correctly it can greatly increase the ROI for your business. Investing plenty of time and money to the social media giant should definitely be a component of your organization’s marketing strategy, as it will pay off in the long run. According to a report from Statista, “the number of active users on Facebook worldwide has now reached 2.13 billion.” Another interesting Facebook fact found by WordStream is that “the average cpc on Facebook across all industries is $1.72.” Ultimately, there’s a reason that Facebook now has over 3 million advertisers, as the platform can be very rewarding for you business if used correctly.

3. Over 90% of shoppers’ purchase decisions are influenced by social media
It’s no surprise that social media is important when it comes to potential consumers and what influences their purchase decisions. A study from Iron Paper found that “approximately 93% of purchase decisions are influenced by social media, and that 90% of users trust peer recommendations.” Businesses that have caught on to this trend have seen increases in sales and overall ROI. It should also be noted that image focused platforms like Instagram and Pinterest offer a huge opportunity for businesses to showcase products/services to help influence purchase decisions.

4. 87% of internet users own a smartphone
The overwhelming usage of smart phones has revolutionized the entire advertising industry. Mobile marketing is not the future, it’s happening right now. The Global Web Index found that “87% of all internet users own a smartphone” and that “there are 9 new mobile users added every second.” Therefore, there must be a major focus on mobile responsiveness in any marketing strategy. It’s essential regarding your organization’s website in terms of user friendliness and ranking higher in search engine results.

Contact Us
If you’re business is in need of digital marketing expertise this year in 2018, Contact Us at Onimod Global. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!

3 Important Traits That Successful Digital Marketers Must Have

/in , , /by

Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all important traits. However, from our experience here at Onimod Global, here are three traits that we have found to be essential drivers of digital marketing success.

1. Flexibility
The digital marketing industry is constantly innovating with updates and changes happening on a weekly or sometimes daily basis. Just look at how quickly platforms change or what factors are most important for quality SEO rankings. Therefore, in order to become a successful digital marketer having that ability to be flexible and thriving on change is a must. Successful digital marketing agencies have employees who are willing to adapt and can keep up with the speed of the industry.

2. Focus on Fundamentals
Fundamentals and basics such as writing, communication, and listening are all crucial skills when it comes to digital marketing. Although having advanced skills like SEO knowledge and website development expertise is important, the basic fundamentals of successful digital marketers can sometimes be overlooked. An article from Marketing Land portrays an example of “having a great idea to boost website traffic, but being unable to communicate it well to a client can be a huge setback.” Ultimately, there should always be a focus on fundamentals because without them it’s very difficult to execute successful digital marketing strategies.

3. Dedication
One of the most important traits any successful digital marketer has is dedication, and the hunger to always want to learn more and become the best. The best digital marketing agencies consist of marketers who are self motivated and will do whatever it takes to rise to the top of their field. What does being a dedicated digital marketer really mean though? An article from the Digital Marketing Institute talks about how driven digital marketers “attend conferences, build strong networks, take refresher courses, stay on top of industry news, and always learn new skills.” In the end, being dedicated and passionate when it comes to digital marketing will set successful marketers apart from the mediocre ones.

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!