Tag Archive for: Chicago Digital Marketing Agency

How To Gain The Best Insight On Your Digital Performance

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Being able to measure your data is key to understanding how well you are performing on all of your digital platforms. Typically, data is confusing to interpret and an extremely boring visual for management. At Onimod Global, we are committed to delivering our clients a report that combats these common concerns. Our expert digital marketers, trusted Google Partners, develop custom dynamic digital dashboards with Google Studio for all of our clients.

 

Say goodbye to the boring static reports in your inbox on Monday mornings.

 

Google Studio creates the best visuals for your company to clearly see what matters. Whether that be leads, impressions, landing page views, or any other metric, this is the best platform to see it all at once with complete transparency. Google Analytics, Google Ads, and more are all on one page with high-quality visuals for you to easily see what is performing well for you and what isn’t.

The best part about our digital synergy reports? The collaboration. Individuals and teams from your company can easily view, add comments, and view different versions of data based on your preferred segmentation.

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

More From Onimod Global

We want to save you the time and a headache of having to read through a variety of spreadsheets and confusing numbers. Onimod Global is confident that our customized digital synergy reports are the best way to understand your digital performance, and your company can have your very own!

We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

4 Ways to Become a Superior Digital Marketer

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With the digital marketing industry continuing to expand, the field has become an intriguing job market for individuals seeking employment. According to Silicon Republic, “the digital economy was growing 10 times faster than the traditional economy which resulted in a skills gap of approximately 900,000 vacancies in 2015.” However, with the flux of digital marketers increasing this leads to heavier competition. So what are some ways to set yourself apart from the crowd and become a better digital marketer? This post will explore four ways to help a digital marketer stand out in their field.

1. Utilize Online Resources
There are thousands of free online resources to help digital marketers stay current on news, updates, and anything else important happening in the industry. Credible industry publications such as Search Engine Land, Forbes, Adweek, Search Engine Journal and others are excellent resources to enhance an individual’s knowledge regarding digital marketing. One major benefit to reading articles from these sources is that a serious time commitment is not required. This is something to throw into a routine during a morning commute to work or during lunch hours for example. Ultimately, it’s amazing how much can be learned from spending an hour of your day reading industry news to stay updated, and it will set yourself apart from others not taking advantage of these publications.

2. Attend Relevant Events and Conferences
Although attending a major digital marketing conference could be expensive, the opportunity to gain knowledge from respected industry professionals can’t be overlooked. Speakers at these events typically consist of professionals with years of experience who work for notable agencies. In addition to the numerous learning opportunities at conferences, they are also a great place to build connections with other professionals in the digital marketing industry. Having a large network of digital marketing connections is huge, and you never know what this can lead to in the future. Moreover, attending digital marketing conferences/events is more important than one may believe, and not every digital marketer is taking advantage of this.

3. Be Eager to Learn
In an extremely adaptive industry like digital marketing, having an eagerness to learn is essential. It’s cliche but the digital marketers who “want it more” and enjoy learning have a much better chance of success in a very competitive environment. According to the Digital Marketing Institute, “it’s easy for businesses to differentiate between candidates who have a willingness to learn compared to those along for the ride.” Therefore, it’s evident that digital marketing is an industry that requires plenty of passion and a willingness to succeed. The digital marketers who possess that quality will clearly stand out over those who don’t.

4. Gain Experience Early On
This one sounds obvious, but the earlier you gain hands on experience with digital marketing the better. Some digital marketers arrive to the game a lot later than others and this could be a huge setback. One benefit to experiencing the industry early on is the opportunity to learn from mistakes. All digital marketers make mistakes at some point in their careers and the earlier you can learn from them the better. Gaining experience doesn’t necessarily mean working for an agency as early as possible. Taking online digital marketing courses or experimenting with campaigns during your free time are both examples of gaining relevant experience. In the end, it’s important to realize that no one enters the digital marketing field as an expert. Take advantage of the several resources available to you to set yourself apart from other digital marketers in the industry.

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Which Digital Marketing Strategies Produce The Best ROI?

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At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI and quick sales while others are long term focused. SEO, SEM, content marketing, social media, and email marketing can all be beneficial digital strategies, but depending on the main goals of an organization some work better than others. This post will explore the different digital strategies, benefits, and which have the potential to produce the best long term ROI.

Search Engine Optimization (SEO)
Many businesses claim to have effective SEO strategies in place, yet are they sustainable? SEO is all about optimizing your website to increase organic search rankings and overall online visibility. This includes both on-page and off-page optimization factors. The ultimate purpose of SEO is to drive more traffic to an organization’s site, which hopefully results in increased sales. Some long term benefits of efficient SEO include:  sustainability of rankings, precise keyword targeting, brand credibility, flexibility, data is traceable, and it typically costs less than other digital strategies. If implemented and monitored correctly, SEO is clearly an efficient digital strategy that can boost ROI.

Search Engine Marketing (SEM)
Depending on the industry, SEM campaigns can be hit or miss. SEM is a digital strategy that allows organizations to rank ahead of their competition on search rankings through sponsored advertisements. It is typically associated with short term ROI and obtaining quick leads, but does have some long term implications. Google AdWords and Bing Ads are the clear front runners in the SEM world. AdWords is the more popular option among PPC marketers, but the quality of Bing Ads can’t be ignored. SEM offers some major benefits such as increased visibility, higher quality leads, precise targeting, development of audiences, and campaign data that can be tracked. Ultimately, SEM is a great digital strategy if done right, but it typically coincides better with organizations seeking short term ROI.

Content Marketing
The importance of content marketing can often times be overlooked by businesses. Content marketing is essentially the development of online content that provides value to visitors, and is typically created with intentions to drive traffic. It is an integral part to SEO and building long term online visibility. Some important benefits of content marketing according to Forbes include: reputation, building trust, conversion potential, cost effectiveness, and lasting value. At Onimod Global our content marketing strategy for clients is about quality and consistency. We develop content with the purpose of ranking for relevant search queries, increasing site traffic, and converting visitors to leads.

Social Media
Social media is an interesting digital strategy when it comes to ROI. Whether paid or organic, social media marketing is all about constructing an organization’s reputation through channels like Facebook, Twitter, Instagram, LinkedIn, etc. It can be difficult to derive ROI from organic social media marketing efforts, but don’t underestimate its value. Paid social media advertising on the other hand can produce ROI sometimes unmatched by other digital strategies. Benefits of social media marketing can include: ease of entry, development of target audiences, cost effectiveness, precise targeting, and massive potential for brand awareness exposure.

Email Marketing
Although Email marketing is one of the earliest digital strategies to come about, it has yet to disappear. There is a reason for this – it still produces ROI. According to Smart Insights, “67 percent of businesses list email marketing as their highest ROI online marketing strategy.” Email marketing strategies today typically consist of newsletters, promotional offers, and other ways to build subscriber lists. The superior benefits that email marketing offers according to Forbes are retaining previous customers, attracting new customers, pure ROI focus, traceable data, and overall simplicity compared to other digital strategies.

Contact Onimod Global
Is your business in need of superior digital marketing services to increase ROI? Reach out to us at Onimod Global and see what digital solutions we can provide for you!

Restaurant Digital Marketing Strategies That Will Increase Traffic

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Managing a restaurant in today’s fast paced, digital environment can be very difficult to keep up with. It’s well known how competitive the restaurant industry is, so how can your venue stand out from the crowd? Implementing effective digital marketing strategies is critical when it comes to increasing restaurant traffic and overall revenue. If your restaurant is unfamiliar with SEO, social media marketing, or any other aspect of digital marketing, this post will provide strategies to help your business stand out.

Invest in a Highly Functional Website
Investing in a responsive, professional website may seem like a major expense to restaurant owners, but it’s essential in today’s digital world. According to a survey from OpenTable “86 percent of consumers go online to view a restaurant’s menu prior to visiting the venue.” This demonstrates how today’s consumers are visiting venues online before physically entering restaurants. Because of this it’s also important to ensure your restaurant’s website is optimized for mobile, as the industry is known to experience a massive amount of mobile traffic. Be certain to never hide important information from potential consumers on your site such as menus, hours, contact information, photos, and any call to actions (reservations).

Prioritize Social Media Advertising
Having an effective social media strategy is essential to restaurant success. This seems obvious, but many restaurants don’t know how to reach the right audiences or execute their overall plan. According to an article from Forbes, some common mistakes seen in the industry are “not connecting Facebook and Instagram accounts, marketing to a national audience instead of local, using hashtags on Facebook, and many others.” This mistakes are not too difficult to correct, yet it requires an investment of both time and money to be properly executed. Ultimately, because social media marketing is such an integral part to restaurant success and takes time, outsourcing to an experienced digital marketing agency like ours is probably your best bet.

Pay Attention to Google My Business
Google My Business (GMB) is an important tool that provides local businesses with an opportunity to appear in Google search and map results to essentially increase local SEO rankings. Having a GMB listing and being active is critical in today’s digital world for local restaurants in order to stand out from the crowd. Including restaurant information, uploading appealing images, optimizing your GMB listing, and frequently posting updates will greatly improve a restaurant’s digital visibility. Utilizing Google My Business allows your organization to take charge of what people see when conducting a local search for your business, and it should never be overlooked.

Analyze Website Traffic and SEO Rankings
Having a professional website is great, but does it rank well on Google? The survey from OpenTable also found that “87 percent of potential consumers go online to find a restaurant in their area prior to visiting any venue.” Therefore, an enhanced SEO presence is critical, especially for local businesses. Not ranking on the first page of search engines for relevant search queries in the restaurant industry can potentially set your business up for failure. Monitoring website traffic is also crucial so be sure to install Google Analytics on your website to help with traffic analysis.

Bar & Restaurant Case Study
Wondering what kind of bar & restaurant digital marketing experience Onimod Global has? Take a look at our Case Study and read about how one of our clients in downtown Chicago is outranking their competition and seeing sales soar as a result. We developed a highly functional website, increased organic SEO rankings, and spread the word about their incredible services across all major social media platforms. As displayed in the chart below, in the first 3 months alone of 2018 our client has been found 146,000 times in Google Maps and a total of 321,000 times on Google.

Contact Us
Is your restaurant in need of superior digital marketing services? Reach out to us at Onimod Global and see what digital solutions we can provide for you!

3 Important Traits That Successful Digital Marketers Must Have

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Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all important traits. However, from our experience here at Onimod Global, here are three traits that we have found to be essential drivers of digital marketing success.

1. Flexibility
The digital marketing industry is constantly innovating with updates and changes happening on a weekly or sometimes daily basis. Just look at how quickly platforms change or what factors are most important for quality SEO rankings. Therefore, in order to become a successful digital marketer having that ability to be flexible and thriving on change is a must. Successful digital marketing agencies have employees who are willing to adapt and can keep up with the speed of the industry.

2. Focus on Fundamentals
Fundamentals and basics such as writing, communication, and listening are all crucial skills when it comes to digital marketing. Although having advanced skills like SEO knowledge and website development expertise is important, the basic fundamentals of successful digital marketers can sometimes be overlooked. An article from Marketing Land portrays an example of “having a great idea to boost website traffic, but being unable to communicate it well to a client can be a huge setback.” Ultimately, there should always be a focus on fundamentals because without them it’s very difficult to execute successful digital marketing strategies.

3. Dedication
One of the most important traits any successful digital marketer has is dedication, and the hunger to always want to learn more and become the best. The best digital marketing agencies consist of marketers who are self motivated and will do whatever it takes to rise to the top of their field. What does being a dedicated digital marketer really mean though? An article from the Digital Marketing Institute talks about how driven digital marketers “attend conferences, build strong networks, take refresher courses, stay on top of industry news, and always learn new skills.” In the end, being dedicated and passionate when it comes to digital marketing will set successful marketers apart from the mediocre ones.

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

When is it Time to Hire a Digital Marketing Agency?

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Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and numerous organizations don’t want to fall behind the curve. According to the U.S. Digital Marketing Spending Report from Gartner, “many companies outsource up to 50% of all online marketing activities.” Moreover, it’s critical to hire an experienced digital marketing agency sooner than later, and listed below are signs that it’s the right time to outsource.

Lack of relevant skills
It’s easy to imagine how much business owners already have to deal with when it comes to overseeing their own company. Therefore, trying to incorporate marketing efforts into individuals with busy schedules is probably not the best bet. Staying current with SEO strategies, SEM, social media, email marketing, etc is very time consuming and requires plenty of effort. Once your company has realized it’s time to work with an agency, be sure to find one that is experienced and is a good fit. Review case studies and other work from multiple agencies to help with your outsourcing process.

Inadequate Reporting
Are your marketing results being measured? What are the key performance indicators (KPIs) that matter the most? Are you focused on brand awareness, leads, or conversions? These are questions that should always be addressed when it comes to an organization’s digital marketing efforts. Hiring the right digital marketing agency would give your company the ability to measure results with accuracy and evaluate if returns on investments are positive.

Website is getting poor traffic
A lack of website traffic is a common issue that many businesses encounter. They begin to realize that the traffic being driven to their site is often irrelevant and lower than expected. Is your company paying close attention to Google Analytics data? How well does the site continually rank for relevant search queries? Questions like these can be better answered by a digital marketing agency with a proven track record. Ultimately, hiring an experienced agency is most likely the best solution to increasing relevant website traffic

Content quality is lacking
Many companies need to face the reality that their internal employees are most likely not experts regarding content generation and knowing how to increase online presence. A good digital marketing agency will consist of content marketing experts that better understand effective SEO strategies, high quality content, and how to increase organic traffic. Therefore, if content marketing results are poor, it’s time to hire a digital marketing agency that will help your business grow.

Contact Us
At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of our clients. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!

4 Warning Signs to Look Out For When Choosing a Digital Marketing Agency

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Choosing the right digital marketing agency can be a difficult decision, especially since you are trusting an organization with your marketing budget that consists of thousands of dollars. It’s critical to find an agency that understands your business style and knows what’s going on in your industry. Listed below are some warning signs to look out for when in the process of choosing the right digital marketing agency for your business.

1. Unprofessional Website
Coming across a digital marketing agency with a website that is clearly unprofessional and lacks effort is one of the first noticeable red flags. How is an agency supposed to offer superior digital services if their own website looks poor? Some specific aspects to pay attention to when going through an agency’s website include: inconsistent brand images, old copyright date, poor mobile responsiveness, no custom domain name, lack of contact information, and having an overall poor design.

2. Unrealistic Promises
It’s surprising how many agencies are out there who make promises with prospective clients that are too good to be true. Hearing comments like “we guarantee first page rankings tomorrow” or “we have inside sources at Google and other major corporations who work with us” are huge warning signs. Any good agency knows that effective digital marketing strategies usually take time in terms of planning out, implementing, execution, and analysis. Moreover, an agency that guarantees amazing results in a short period of time is most likely unrealistic and probably won’t deliver on the promises.

3. Lack of Communication and Transparency
Communication and transparency are huge when it comes to digital marketing and client satisfaction. According to an article from Forbes, they interviewed members of the Forbes Agency Council and they found that “the biggest calls of distress we heard from potential clients was poor communication from other agencies they hired.” Transparency is also critical, as agencies should always be open to sharing data and whatever else clients want to see that involves their marketing investments. If an agency refuses to give you access to AdWords and Analytics accounts then something is wrong. Also be sure an agency is truthful and has the capability to back up data with legitimate results.

4. Weak Portfolio
Who are the agency’s current clientele and what kind of work have they accomplished for them? Be sure to look out for any references or testimonials and if they’re legitimate or not. Also, when evaluating an agency’s portfolio look for important data like percent increases in page views, leads, organic rankings, conversions, and any other metrics that may be important. However, one of the most important aspects to research in portfolios or case studies is finding out if clients returned a positive ROI. Also try to find out how many clients an agency has and what their retention rates are. In the end, a digital marketing agency that portrays a weak portfolio is one that should be avoided at all costs.

Contact Us
At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of every client. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!

Happy Thanksgiving From All Of Us at Onimod Global!

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With the Holiday Season approaching, our thoughts turn gratefully to our clients and those who have made our progress possible. It is in this spirit that we say thank you, and best wishes for the holidays and Happy Thanksgiving!

– The team at Onimod Global

4 Tips for Selecting the Right Digital Marketing Agency

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When it comes to making marketing decisions for an organization, it is usually a company’s best interest to hire an agency in the ever changing world of digital marketing. When outsourcing these marketing efforts, selecting the right digital marketing agency for your business is critical. According to research from Capgemini Consulting “companies with a strong digital presence in their industry tend to outperform their peers.” Listed below are four tips that every business should use when deciding which agency is right for them.

Evaluate Work and Track Record:
Doing your research on multiple agencies is one of the best first steps to choosing the right one. If they are not listed on their sites, request case studies from agencies to see what benefits can be provided for your organization. Click Here to view our case studies at Onimod Global. Ultimately, doing your research and ensuring the agency you outsource to is legitimate will most likely lead to positive returns on your investments.

Know Your Most Important Needs:
Before the search for a digital marketing agency starts it is essential to pinpoint the specific digital needs your organization is seeking. Is there a higher priority on search engine optimization, social media marketing, or search engine marketing? All three of these areas could be equally important, but it’s important to address questions like this at the beginning of the process. Some agencies specialize in certain areas of digital marketing, while other agencies like ours provide full scale services. In the end, one of the starting points for every business seeking a marketing agency should be building an extensive list of digital needs.

Transparency of Results:
The last thing you want from an agency is a lack of transparency. There are many marketing agencies out there that like to provide reports for clients that only showcase successes. Agencies that want to stay ahead of the game like ours are frequently looking to improve and highlight areas where changes can be made. The ultimate goal for any business seeking the right agency is to make sure they are doing their best with intentions to always deliver a positive ROI and grow your business.

Be Blunt Upfront:
Many organizations can be afraid of being blunt to an agency, yet it’s a major investment being discussed. Be upfront about what the expectations are and don’t be afraid to walk away if the negotiations don’t go as planned. Although the standards for performance need to be realistic, make sure you and the marketing agency are on the right page about what the end goals are. At the end of the day, finding an agency that fits with your business model and is willing to adapt to what your organization wants will most likely be your best bet.

Contact Us: If you’re a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us at Onimod Global on our Contact Us Page. We look forward to hearing from you!