Tag Archive for: b2b digital marketing

Essential B2B Marketing Tips to Grow Your Business

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As the world increasingly becomes digital, so too does the landscape of marketing. Would you like to know how to market your business to other businesses? If yes, then you’ve come to the right place.

When people think of B2B marketing strategies, they probably think about direct and outbound marketing techniques.

However, you may wonder which ones are essential for success in today’s hyper-competitive environment. In this article, we will explore fundamental B2B marketing strategies that will not only help your business keep up, but help you get ahead.

Here’s what you need to know.

What Is B2B Marketing?

B2B marketing is a process that involves creating, distributing and promoting products and services to other businesses. It refers to an interaction between two companies rather than an individual. It can be used as a noun (“We have a great B2B strategy”) or as an adjective (“Our sales team is doing great work with their new B2B client base”).

As opposed to consumer marketing, which focuses on communicating with consumers and providing information about products that they might want to buy, B2B marketing focuses on communicating with the people who are responsible for buying the products—typically c-suite or director-level professionals at other companies.

Therefore, B2B marketing is different from other kinds of marketing. One key difference when businesses buy from other businesses is how there is often a longer sales cycle. Buyers are looking for solutions that solve complex challenges related to their businesses. So effective B2B marketing is challenged with providing relevant, helpful and persuasive content that attracts the attention of buyers at all stages of possible interest.

Here are some marketing strategies you can implement to help your business to get ahead of the competition.

Research

We know that research is an important component of any modern marketing effort.

It gives you valuable baselines for measuring your results, and it helps you make more informed decisions. Research also lets you know your clients better—which puts you in a position to serve them better. Market research gives you insight into how your processes are performing. You’ll know which aspects of your businesses are performing most successfully and develop a better understanding of which services you should offer.

For example, if the company’s market research determines that their consumers are more likely to use Facebook than Twitter, they can then target their advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices.

Specialization Strategy

If you’re looking to grow your business, one of the most important things you can do is specialize in a niche and target it with laser-like precision. You need to be able to show your customers that you have a unique selling point, and that’s what specialization does for you. It lets you become an expert in a particular area, and it can help your business stand out from the crowd.

Specialization makes all of your marketing efforts easier, because it tends to define exactly what you do and immediately distinguish you from the competition.

High Performing Website

Your website is one of your most crucial assets. It is much more than a digital billboard or brochure, as some businesses believed in the past. A successful website is the hub of a businesses online presence and an information-rich projection of its expertise into the marketplace.

Your website is a critical tool for building visibility. Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. Plus, your website enables you to demonstrate your firm’s expertise and become well-known throughout the marketplace.

Your website can also help you attract new customers by providing them with information about your products and services, allowing them to make informed decisions about whether they want to do business with you or not. In addition, it allows you to build trust with potential customers by sharing information about your company culture and values, along with testimonials from previous clients who have had positive experiences working together on projects or assignments.

Search Engine Optimization

SEO is the process by which you can improve the position of a page in search engine results by tweaking on-page and off-page factors. This is done to maximize search engine traffic and make sure your page appears on the first page of results.

There are a few ways to do this:

  • Optimize pages until they appear on the 1st page of search results
  • Claim special features like local search maps or search snippets
  • Get links into other high-traffic content

Final Thoughts

When it comes to B2B marketing, the opportunities are endless. At Onimod Global, we have endless experience and expertise when it comes to all things SEO, Website development and most importantly, helping you craft your B2B marketing strategy for the years to come.

We know what works and what doesn’t, so trust us when we say that you should consider investing into your digital marketing strategies now before they become obsolete.

Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

B2B Digital Marketing Trends To Expect In 2022

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2022 is here, which means it’s time to forecast a new era of B2B marketing trends. After chaotic months and years, innovation is accelerating at a pace faster than ever. The digital transformation of the economy and the ever-accelerating climb of e-commerce success are projected to bring in significant change in 2022. It is already very evident how digital transformation and the eCommerce boom will change the way B2B sales during 2022. We’ll explain the B2B digital marketing trends to expect in 2022.

Shifts in Spending to Mobile-First Strategy

This upcoming year, mobile and digital advertising will continue to become central to B2B marketing efforts. At the same time, marketers are also adjusting to a work-from-home reality. Nearly 70% of buyers in B2B industries and decision-makers prefer remote or digital interactions with vendors. This number is even expected to rise in the next years, so it’s also safe to assume that these buyers will additionally respond better most likely to more digital marketing strategies.

A digital-first marketing approach is quickly becoming the ‘holy grail’ strategy for digital marketers which prioritizes mobile advertising and content over offline and more traditional strategies. This will probably come with growing ad spend — though growth is on track to be slower next year than it has been in the past, partly due to the lingering effects of COVID-19.

The number of buyers who want a seller-free experience has grown in conjunction with the amount of millennials in decision-making roles. More direct and virtual approaches to B2B digital marketing may become more popular among B2B marketers as a result.

High-tech interactions with B2B customers

Building off of the first trend, we see technology advances so will the need to leverage increasingly high-tech communication methods. This includes both how you send and receive messages from your B2B prospects.

For example, in 2022, optimizing for new forms of search – like audio and image – will be vital to capture traffic. Additionally, marketing chatbots and AI can help marketers get in touch with more customers and minimize their wait time.

Interactive emails can also increase conversions and improve ROI, helping your business get more out of each communication. AMP emails that enable B2B marketers to provide application-like functionality in a message are standard methods to implement and deliver this interactivity. These are just a couple of examples of how technology will make it easier to reach businesses in 2022.

Shift of lead generation channels

The top goal of B2B marketing is not only generating leads, but ensuring that the leads are of high quality standard. How the leads are developed is likely to change significantly in 2022 and through the rest of the decade. COVID-19 impacted how events are hosted. While some businesses pivoted to online events and others chose to delay or cancel, all marketers had to adapt quickly to the reality that in-person events were no longer always available to generate leads. Several digital marketers have turned to social media for lead gen creation, and haven’t looked back including B2B digital marketing experts at Onimod Global.

The most popular style of social media marketing is also changing quickly. Many B2B digital marketers are now more interested in personalized and specific targeted strategies. Many platforms offer targeting tools with extremely fine levels of detail so they can deliver niche content to specific audiences.

More from Onimod Global

Taking advantage of these digital marketing trends for B2B marketing in 2022 can make the biggest difference in the performance of your lead generation. We will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success. Our mission is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Google display ads or want to learn more about us? Contact us here today.