Tag Archive for: AI

How Marketers are Leveraging AI on Mobile

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Gone are the days of one-size-fits-all campaigns—AI now empowers businesses to harness data-driven insights, enabling real-time, personalized messaging that truly resonates. But to truly achieve maximum results, businesses must blend AI’s capabilities with human creativity to craft messaging that connects on a deeper level. This synergy allows brands to build meaningful relationships, ensuring every interaction feels personal and impactful.

Mobile devices are indispensable in our daily lives, making them an ideal platform for marketers to connect with audiences anytime, anywhere. Thanks to continuous advancements in artificial intelligence (AI), mobile marketing has experienced a revolutionary shift. In this blog, we’ll dive into how AI transforms mobile marketing, offering marketers new ways to understand customer behavior and create impactful, customized experiences. 

The Growing Role of AI in Mobile Marketing

AI is reshaping mobile marketing strategies by providing new insights and automation capabilities that would be impossible to achieve manually. Artificial intelligence is helping brands deliver more targeted messages, improve customer interactions, and optimize marketing spend. It provides these services through real-time recommendations, predictive analytics, or chatbots. Let’s look at how it is changing the game for mobile marketers.

1. Personalization at Scale

Personalization is necessary for marketing and helps marketers deliver highly personalized experiences on mobile devices. By analyzing user data such as browsing history, purchase behavior, and engagement metrics, artificial intelligence can create tailored recommendations and messages for each individual. This level of personalization helps increase customer engagement, conversion rates, and brand loyalty.

  • Dynamic Content: AI enables dynamic content that adjusts based on a user’s behavior and preferences. For example, customers who frequently browse fitness products might receive personalized fitness-related recommendations or offers.
  • Product Recommendations: AI-powered recommendation engines provide relevant product suggestions in real-time, enhancing the mobile shopping experience and increasing cross-sell and upsell opportunities.

2. AI-powered chatbots for Customer Support and Engagement

AI chatbots have become a valuable tool for marketers on mobile platforms. These bots are available 24/7 and can answer questions, provide product recommendations, and guide users through their buying journey, all without human intervention.

  • Instant Customer Service: AI chatbots respond to inquiries instantly, improving customer satisfaction and reducing wait times.
  • Lead Generation: Chatbots can qualify leads by asking relevant questions and gathering user information, making it easier for marketers to follow up with high-potential customers.
  • Enhanced Engagement: With AI chatbots, brands can engage users anytime, helping reduce churn and build stronger customer relationships.

3. Predictive Analytics for Better Targeting

Predictive analytics uses historical data and algorithms to forecast future behaviors and trends, helping marketers on mobile platforms make more informed decisions. With predictive analytics, marketers can anticipate what users will likely do next, allowing for more proactive marketing efforts.

  • Behavioral Targeting: Predictive models can determine when users are most likely to convert or re-engage, allowing marketers to send well-timed messages that drive action.
  • Churn Prevention: By analyzing engagement patterns, AI can identify users at risk of churn, allowing marketers to send retention offers or special promotions to keep them engaged. 67% of marketers believe that increasing the adoption of marketing automation is critical for acquiring and retaining customers.

4. Voice and Visual Search Optimization

With the rise of smart devices, more people are performing searches through voice or images rather than typing. Artificial intelligence enables voice recognition and image analysis, making it easier for mobile users to find what they want:

  • Voice Search: As mobile voice search becomes more popular, AI helps marketers optimize their content to align with conversational language and long-tail keywords, ensuring their brand is visible in voice search results.
  • Visual Search: AI-driven visual search technology lets users snap a photo of a product to find similar items online. Brands can leverage this by enabling mobile users to shop based on images, creating a seamless shopping experience.

5. Ad Targeting and Retargeting

AI enhances mobile ad targeting and retargeting by analyzing user data to create more relevant ads. Using machine learning to understand user preferences, AI can ensure ads are shown to the right audience at the right time on the right platform.

  • Programmatic Advertising: automates ad buying, optimizing ad placement based on audience data and engagement patterns.
  • Retargeting Campaigns: By analyzing previous interactions, AI can target users who visited a website or app but didn’t complete a purchase, encouraging them to return and convert.

Synergy Between AI and Human Creativity

The synergy between AI and human creativity is transforming mobile ad creation, enabling the development of highly personalized, data-driven, and emotionally resonant advertisements. AI’s ability to process vast amounts of data, coupled with its capacity to generate diverse ideas, complements human intuition and emotional intelligence, resulting in ads that truly connect with audiences. This collaboration allows for the rapid exploration of creative possibilities, freeing humans from repetitive tasks and enabling them to focus on the more nuanced and imaginative aspects of their work—where the human touch is irreplaceable.

By using AI as a tool to enhance, not replace, human creativity, businesses can craft powerful, personalized messages and experiences that leave a lasting impact. This harmonious blend of technology and creativity not only boosts efficiency but also enriches the creative process, ensuring that content is both data-driven and emotionally engaging. The result is a more dynamic, meaningful interaction with audiences. Ultimately, the integration of AI and human creativity doesn’t just improve productivity; it elevates the depth and quality of creative expression, fostering deeper connections and more innovative outcomes.

Key Benefits of AI in Mobile Marketing

AI provides mobile marketers with powerful tools to enhance engagement, drive conversions, and improve efficiency. According to surveyed companies, the leading benefit of AI marketing was the increased speed or efficiency of workflows or processes. Here’s a snapshot of the key benefits:

  • 1. Enhanced Customer Experience: AI enables brands to deliver personalized experiences through real-time, data-driven insights. By tailoring content and interactions to individual preferences, AI improves engagement and satisfaction, building brand loyalty.
  • 2. Increased Conversion Rates: Personalization boosts conversion rates by delivering the right messages to the right people. Predictive analytics and behavioral triggers help identify and convert high-potential leads, maximizing campaign impact.
  • 3. Cost Efficiency: According to a recent study, 54% of organizations report that AI provides cost savings and efficiencies. Automated customer support with AI chatbots further reduces costs while enhancing user support.
  • 4. Data-Driven Insights and Improved Decision-Making: AI empowers marketers with real-time analytics and deep insights into customer behaviors and trends. This helps brands make smarter decisions and continuously optimize campaigns for better ROI.
  • 5. Customer Retention and Loyalty: AI-driven insights help identify at-risk customers and engage them with targeted retention strategies. Using predictive models, brands can proactively prevent churn and build lasting customer relationships.

How Onimod Global Can Help

At Onimod Global, we help leverage AI to optimize mobile marketing strategies for businesses of all sizes. Here’s how we can help your brand harness the power of AI on mobile:

  • Voice and Visual Search Optimization: As voice and visual search grow, optimize your mobile content, helping your brand appear in relevant searches and capturing users who prefer alternative search methods.
  • Comprehensive Analytics and Reporting: With advanced analytics tools, we track and analyze campaign performance, giving you insights into what’s working and where improvements can be made. Our transparent reporting keeps you informed on key metrics and ROI.
  • Customized Solutions: Our team assesses your unique marketing goals and implements solutions that align with your business objectives, from dynamic content personalization to predictive analytics.

Final Thoughts

AI is quickly changing mobile marketing by enabling hyper-personalization, efficient customer service, and data-driven insights. By integrating AI with human creativity, marketers can craft personalized, impactful messages that resonate deeply, driving efficiency and fostering a richer creative process.

Ready to take your mobile marketing to the next level? Let our team help you leverage the power of AI on mobile to optimize campaigns and drive results. Contact us today to see how we can help you increase ROI with cutting-edge AI solutions.

How AI is Changing Social Media

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Harnessing the power of AI has become essential for marketers looking to optimize their social media content and campaigns. AI seamlessly integrates into major social media platforms, revolutionizing marketing strategies and driving unparalleled results.

According to The 2023 State of Social Media Report, 97% of business leaders recognize AI’s role in optimizing social media data and insights. This blog will explore the dynamic intersection of social media and AI, offering insights and practical tips to elevate your current marketing approach. Join us as we explore the potential of AI in social media and unlock new opportunities for brand growth and engagement.

What is AI in Social Media?

AI in social media marketing uses machine learning and natural language processing to dissect user data and interactions across social platforms. This empowers marketers to leverage AI tools for tasks such as:

  • Personalization.
  • Content creation.
  • Influencer marketing.
  • Customer service.
  • Advertising.

Such integration promotes data-driven decision-making, helping shape social media strategies. The promise of AI in digital marketing is achieving hyper-personalization to deliver tailored experiences that resonate with individual preferences and needs. Let’s look at each task in more detail and how it can change your marketing strategy.

Content Creation

In the digital landscape, content creation is the bedrock of success. It’s essential for any business or brand striving to leave its mark online. Thanks to AI-powered tools, generating high-quality content has become swift and efficient. Whether crafting catchy captions, composing compelling blog posts, or producing captivating videos, AI algorithms can mimic human creativity and language patterns.

Natural Language Processing (NLP) algorithms and platforms can now analyze user preferences, trending topics, and historical data with precision. This enables the tailoring of content that resonates deeply with target audiences. However, it’s important to acknowledge that while these language models can swiftly produce information, accuracy and relevance may vary, and there’s always a risk of outdated content. It’s always crucial to check the source to avoid this problem.

Influencer Marketing

In the era before social media, brands relied heavily on traditional marketing channels such as print ads and TV commercials. These campaigns often featured iconic characters like Santa Claus for Coca-Cola, aiming to forge emotional connections with consumers. However, with the advent of social media, marketing strategies underwent a natural evolution. Rather than depending solely on fictional characters or celebrity endorsements, brands now tap into the influence of real-life individuals on social media platforms.

Just as consumers once trusted the endorsements of these beloved characters, the authentic recommendations of social media influencers sway today’s audiences. This shift has propelled influencer marketing to the forefront of social media strategies, with brands leveraging popular personalities to promote their products and services. AI algorithms are key in helping analyze an influencer’s reach, engagement, and audience demographics to identify the right fit for specific campaigns.

Furthermore, AI-powered platforms can help predict trends and measure influencer collaborations’ effectiveness, helping brands maximize ROI. This data-driven approach enhances the impact of influencer marketing efforts and optimizes resource allocation for future campaigns.

Personalization

Personalization helps increase user engagement, build loyalty, and improve return on investment. When content resonates personally, users are more likely to engage. Engagement takes shape in the form of clicks, shares, or conversions. A brand that shows it understands its audience establishes trust. Over time, this trust translates into loyalty. Personalized campaigns often see a better return on investment because they target the right people with the right message.

AI algorithms analyze user behavior on social media platforms. This includes the types of posts they engage with, the frequency of their interactions, and the time of day they are most active. AI can suggest personalized content that aligns with the user’s interests and preferences based on this data. For example, if a user frequently interacts with fashion-related content, AI may recommend fashion blogs, influencer posts, or advertisements for clothing brands.

Customer Service

AI-powered chatbots have revolutionized customer service on social media platforms. These chatbots can decipher and adapt to individual user preferences and behaviors. They achieve this using sophisticated algorithms. Chatbots help ensure that each interaction feels unique and catered to the user. Instead of generic responses or predefined scripts, customers are treated to a conversation that mirrors their interests and needs.

This hyper-personalized touch helps enhance the user experience and fosters a deeper connection between the consumer and the brand. When customers feel understood and valued in this manner, it naturally elevates their loyalty to the brand. Over time, this strengthened bond translates into increased sales, as consumers are more inclined to purchase from brands they resonate with and trust.

Advertising

Social media advertising brings many benefits to businesses. Firstly, it can increase a brand’s visibility and recognition. Your brand gets exposed to a diverse audience, fostering recognition and recall. Moreover, social media platforms foster improved customer engagement and loyalty. The conversational nature of social media platforms provides a unique opportunity for brands to build meaningful relationships with their customers.

AI is quickly changing the social media advertising landscape by helping enable brands to target audiences with unprecedented precision and efficiency. Machine learning algorithms analyze user data and behavioral patterns to help optimize real-time ad targeting. By leveraging predictive analytics and A/B testing, advertisers can refine their campaigns and achieve higher ROI. AI-powered ad platforms also offer sophisticated ad formats, such as dynamic product ads and personalized recommendations, to deliver highly relevant and engaging content to users.

Last Thoughts

AI is revolutionizing social media by empowering platforms and brands to enhance their marketing and advertising strategies. As AI continues to evolve, the possibilities for innovation and growth in social media are virtually limitless. As we enter this new era, brands and marketers must be agile and innovative and prioritize the end-user’s experience.

At Onimod Global, we’re excited about the endless possibilities that the future of digital marketing holds. If you want to harness the power of new digital marketing trends for your brand, contact us today.

A New Era in Digital Marketing: Meta’s Investment in AI Chatbots

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Businesses and brands are constantly seeking innovative strategies to connect with their target audience. As we continue to integrate technology into our daily lives, a fresh trend is emerging: companies are now pairing artificial intelligence (AI) with the power of celebrity influence. 

Meta, formerly known as Facebook, is shelling out up to $5 million to celebrities who agree to become the face of AI chatbots. Today, we’ll delve into the implications of this trend, how it’s reshaping the marketing industry, and what it means for brands and marketers. Here’s what you should know.

Why Celebrity-Driven AI Chatbots?

The intriguing blend of technology and star power is reshaping how businesses connect with their audiences. One of the foundational reasons behind this shift is the inherent trust people place in familiar faces. Celebrities, with their widespread recognition and admiration, naturally instill a sense of reliability. When a company associates its chatbot with such a well-known personality, it immediately garners an aura of trustworthiness. This strategic alignment offers a unique first impression that resonates with users, fostering confidence in the brand.

The benefits don’t end at trust alone. Imagine logging onto a website and being greeted by a chatbot that emulates the persona of your favorite celebrity. Such an experience is not only unique but also deeply engaging. Users are more inclined to interact, share, and connect when faced with an interface that mirrors someone they admire. The allure of conversing with a digital version of a beloved star transforms mundane interactions into something memorable. 

Furthermore, celebrities come equipped with their own legions of fans. By leveraging these existing fan bases, chatbot versions of these stars can effortlessly drive increased engagement. This built-in audience can lead to heightened interactions, and if executed correctly, can also elevate conversion rates for businesses, making this approach a win-win for both brands and their consumers.

Implications for Digital Marketing

Here are three impacts we anticipate from Meta’s AI Chatbots on the digital marketing landscape:

  • More Personalized Experiences: Utilizing sophisticated algorithms, these chatbots can decipher and adapt to individual user preferences and behaviors, ensuring that each interaction feels unique and catered to the user. Instead of generic responses or predefined scripts, customers are treated to a conversation that mirrors their interests and needs. This hyper-personalized touch not only enhances the user experience but also fosters a deeper connection between the consumer and the brand. When customers feel understood and valued in this manner, it naturally elevates their loyalty to the brand. Over time, this strengthened bond translates into increased sales, as consumers are more inclined to purchase from brands they resonate with and trust.
  • Shift in Advertising Strategies: In the traditional advertising landscape, celebrities primarily acted as passive endorsers, showcasing products in commercials or print ads. Now, with the advent of AI-driven chatbots, their roles are expanding dramatically. Instead of merely endorsing a product, celebrities can now take on a more active, dynamic role by engaging users in real time. This enables them to answer user queries instantly, provide personalized recommendations based on user preferences, and even have meaningful interactions. What’s more captivating is that all these interactions happen while maintaining the celebrity’s distinct personality. This not only bridges the gap between fans and their favorite stars but also offers brands a powerful tool to deeply resonate with their audience on a personal level.
  • Innovative Campaigns: Brands have the opportunity to immerse their audience in a completely new way. They can host interactive sessions, allowing users to feel as though they are in a one-on-one conversation with their favorite celebrity. These Q&A rounds offer a direct channel for consumers to voice their curiosities and gain insights, further deepening their connection with the brand. Moreover, the integration of fun quizzes can not only entertain but also serve as an educational tool for a product or service. Such engagements, all powered by the celebrity chatbot, elevate the user experience, making marketing campaigns more dynamic and memorable than ever before.

What Does This Mean for Brands and Marketers?

As digital marketers, it’s crucial to stay ahead of trends. This new age of celebrity chatbots offers vast potential. At Onimod Global, we see this as an opportunity to:

  • Design more interactive and engaging campaigns.
  • Harness the power of celebrity influence in a novel way.
  • Continually refine and improve the user experience based on AI-driven insights.

However, it’s also essential to approach this trend with caution. Authenticity is key in today’s 

digital age. While leveraging celebrity chatbots can be effective, it’s crucial to ensure the persona aligns with the brand’s values and messaging. Misalignment could lead to reduced trust and potential backlash.

Final Thoughts

The blending of AI technology with celebrity influence showcases the limitless potential of digital marketing. As we venture into this new era, brands and marketers must be agile, innovative, and always prioritize the end-user’s experience.

At Onimod Global, we’re excited about the endless possibilities that the future of digital marketing holds. If you’re looking to harness the power of new digital marketing trends for your brand, get in touch with us today.

ChatGPT-4: Is It a Game Changer for Digital Marketing?

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Are you ready to discover the transformative impact of GPT-4 on digital marketing? Below we will explore the key differences between ChatGPT-3 and GPT-4 and how these advancements are revolutionizing the industry. We’ll also cover the system’s ongoing flaws and why it isn’t quite a replacement for humans – yet. 

The AI revolution has been rapidly advancing. With each iteration, we see more powerful and sophisticated language models. The OpenAI team has surpassed themselves once again with the unveiling ChatGPT-4, the successor to GPT-3. This new model boasts remarkable improvements in understanding and generating human-like language.

While the new OpenAI system is smarter, it lacks one key difference, the system’s flaws remain the same. 

In this blog, we will explore the key differences between the two models, their pros and cons, and delve into the impact GPT-4 has on the marketing landscape. Here’s what you need to know.

What is OpenAI?

In 2015, OpenAI was founded by a team of tech leaders as an AI research organization with a focus on creating and advocating for AI that is beneficial to humanity. The organization’s primary goal is to ensure that the progress made in artificial intelligence is in the best interest of society. OpenAI accomplishes this by developing AI models like the GPT series and collaborating with the research community to tackle the challenges and ethical considerations surrounding AI.

What is Chat GPT?

On Nov. 30, 2022, OpenAI created and released ChatGPT, an AI-powered language processing tool that allows for human-like conversations, answering questions, and assisting with various tasks such as writing blog posts and code. Within just 2 months of its launch, ChatGPT garnered over 100 million active users, surpassing the speed at which TikTok reached the same milestone by 9 months.

This speaks volumes to ChatGPT’s capability and impact. Furthermore, ChatGPT has continued to advance with the recent rollout of their new GPT-4 language model. Read on to learn more about these advancements.

Key Differences Between GPT-3 and GPT-4

On March 14th, OpenAI released their new image and text-understanding AI model, GPT-4. GPT-4 was created by building off of its predecessor, GPT-3. It pushes the boundaries of what is possible with AI language models. This new language model can generate text and images at a human level.

Some of the main differences include:

  • Increased Model Size: GPT-4’s model size is significantly larger than GPT-3. It allows for even greater context understanding and more comprehensive language generation.
  • Enhanced Fine-tuning: OpenAI has improved the fine-tuning capabilities of GPT-4, enabling users to customize the model to suit their specific needs more effectively.
  • Better Language Understanding: GPT-4 exhibits improved comprehension of complex language patterns and better handling of ambiguous or unclear input, making it more versatile and user-friendly.
  • More Languages Supported: GPT-4 supports an increased number of languages, empowering marketers to target a more diverse global audience.

GPT-4 is an impressive advancement in AI technology. Lets take a look at how it is impacting the landscape of digital marketing.

GPT-4’s Impact on Digital Marketing

GPT-4’s advancements have opened up new opportunities and revolutionized digital marketing. Here are some of the key areas where GPT-4 is making waves:

  • Content Creation: With its enhanced language generation capabilities, GPT-4 can create high-quality content that is both engaging and relevant to audiences. This allows marketers to generate information for blog posts, social media updates, and email campaigns quickly and efficiently. However, it’s mainly used for information to include in blogs and social media due to its technical tone and language style, not to “copy and paste” the info altogether. The flaws from content creation in previous versions remain the same, so human input is a must (more on this below).
  • Personalization: GPT-4’s improved fine-tuning capabilities enable digital marketers to tailor content and messaging to individual users, creating a more personalized and meaningful customer experience.
  • Chatbots and Customer Support: GPT-4-powered chatbots have become more human-like, capable of understanding complex queries and providing accurate responses. This has led to better customer support experiences and improved customer satisfaction.
  • Multilingual Marketing: With support for more languages, GPT-4 allows digital marketers to create content and communicate with audiences across the globe, helping businesses expand their reach and appeal to international markets.
  • SEO Optimization: GPT-4 can assist in optimizing website content for search engines, ensuring better visibility and higher rankings in search results

Embracing the Change

GPT-4 has proven to be a game changer for digital marketing. It has enabled marketers to create targeted, personalized, and engaging campaigns. This being said, it is important for people to use AI-powered tools responsibly. This will ensure that the content aligns with brand values and messaging. More importantly, that ethical considerations are taken into account.

Limitations of ChatGPT

Before you hang your work coat up thinking robots are taking your jobs, the human touch is needed. When it comes to customization for individual businesses, the same loopholes begin to appear.

  • ChatGPT (all versions) don’t know events past 2021: Probably the most significant drawback is incorrect data. This is due to the fact the AI system was only programmed up to 2021. As such, “facts” and statistics are not up to date. Similarly, despite its capabilities, GPT-4 has similar limitations as earlier GPT models. “Most importantly, it still is not fully reliable (it “hallucinates” facts and makes reasoning errors),” said the company.
  • ChatGPT Can Provide Wrong Answers: In a few instances that we see, ChatGPT was unable to deliver accurate responses to the queries, which restricted its ability to be used. It can’t interpret and adjust to unique queries, giving out incorrect and irrelevant text. It can be dangerous to use or trust this AI model at times because it cannot always be depended upon to provide accurate findings.
  • ChatGPT Has Machine language: In order to identify machine-generated content, researchers have identified features that make it sound unnatural. The difficulty AI has with idioms is one of these peculiarities. This peculiarity in machine-generated content is one of the problems with ChatGPT.
  • ChatGPT is not a Human Expert: How Close is ChatGPT to Human Experts? A research article claims understanding indirect meaning in human communication sometimes necessitates changing the topic at hand. Because ChatGPT takes things too literally, the AI occasionally misses the mark with its responses by failing to consider the original question.ChatGPT isn’t always available: The sheer volume of traffic bombarding the system means it cannot keep up with demand, and users find themselves waiting for days to utilize its services.

We’re living in exciting times as AI technology continues to evolve, and while the possibilities are endless, we must remain vigilant to its capabilities and reliability.

Final Thoughts

The introduction of GPT-4 has revolutionized digital marketing, offering unparalleled language generation and understanding capabilities. However, while this version of OpenAI’s system is smarter than its previous versions, it still won’t fix it’s ongoing flaws. This is why, as of now, it cannot be relied upon fully for information and the human touch is most definitively needed for all digital marketers.

At Onimod Global, we can help you harness the power of GTP-4 and other cutting-edge technologies to drive your digital marketing success. Our team of experts will work closely with you to develop tailored, data-driven strategies that align with your brand values.

Contact us today and see how we can elevate your marketing efforts to new heights.

Streamline Your Marketing Strategy with Automation Tools

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AI tools have revolutionized the way businesses approach their marketing strategies. By automating repetitive and time-consuming tasks, marketing automation tools allow companies to focus on higher-level strategies and creative initiatives.

Not only does Automation save valuable time, but it also helps to increase efficiency and drive better results. By streamlining email campaigns, social media management, and lead generation, marketing with AI helps businesses reach their target audiences more effectively. Whether you’re just starting out with marketing with AI or are looking to enhance your current approach, this guide will explore how to use these tools effectively to drive growth and success for your business. Here’s what you need to know.

Why Use Automation Tools?

Did you know that businesses who use marketing AI are 20% more productive? These powerful tools can significantly enhance your digital marketing strategy through targeted segmentation and improved workflow organization. Even the simplest and cost-effective automation tools can provide a range of key benefits. Let’s take a closer look at how marketing automation can benefit your business.

  • Email Marketing – Maximize your outreach and boost sales through email.
  • Leads – AI tools help find and nurture customers.
  • Social Media – Achieve consistency across all platforms to enhance brand awareness.
  • Content Creation – AI tools can respond to customer inquiries and generate content.
  • Metrics – Monitor the success of your marketing campaigns with relevant metrics.

Save Time and Lower Costs

Managing social media can consume numerous hours each week, but utilizing a scheduler can simplify the process. By scheduling posts, not only can you increase frequency, but you can also track the success of your posts with scheduling tools. These tools can further enhance your efforts by improving response times and follow-up activities, organizing audience segments, and identifying engaged traffic. Additionally, many scheduling tools offer seamless integration with CRM systems.

Monitor and Target Audiences

While free options such as Google Analytics and Facebook Analytics provide basic analytics tracking, they only offer limited insight. By utilizing the metrics provided by marketing automation tools, you can gain a deeper understanding of key performance indicators (KPIs) specific to your marketing campaigns. These KPIs are tracked in real-time and stored centrally, providing a convenient and comprehensive view of your marketing performance.

Brand Consistency

Establishing a well-known and reliable brand takes effort and time. The more people you can reach consistently, the greater your chances of attracting leads and securing conversions. Over time, a recognizable brand will foster trust and recognition among customers who know they can expect exceptional experiences from your brand. Whether it’s in their inbox or social media feeds.

Marketing automation tools can help promote brand consistency by offering design templates and options. This consistency builds customer loyalty and visibility across multiple channels. Furthermore, consistent communication with customers increases their comfort level and likelihood to make purchases.

How Onimod Global Can Help

While AI tools are a great resource, its important to not rely on them too heavily. ChatGPT is a great tool, but its important to create a sense of harmony when it comes to working with it. Onimod Global can help you achieve this balance and ensure that your marketing communications align with your brand identity while delivering consistent value.
At Onimod Global, we are experts in providing a range of digital marketing solutions for various types of businesses. Our services encompass content creation, webinar marketing, SEO, and more, as we stay attuned to the latest technological advancements in the digital marketing industry.

Final Thoughts

Marketing automation has become a crucial aspect of modern day marketing strategies. It gives businesses a new way to streamline their processes and maximize their efforts. With the right tools and approach marketing AI can

With the right tools and approach, marketing automation can result in increased efficiency and improved return on investment. If you’re looking for a digital marketing agency to help with your marketing endeavors look no further. Onimod Global has the expertise to support your marketing goals and help ensure the success of your campaigns.

Are you ready to automate your repetitive tasks and multi-touch point marketing campaigns with Onimod Global?

 Contact us today to learn more.

4 Digital Marketing Trends to Pay Attention to in 2018

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The scope of the digital marketing industry is constantly changing, so being able to adapt to these changing trends is a must. So far in 2017 we have seen new technologies like the IPhone X, Google Home, and other innovative products that continue to change the dynamic of marketing. Listed below are some digital marketing trends that organizations need to watch out for as we approach 2018.

1. Voice Optimization
With technologies like Siri, Google Home, and the Amazon Echo becoming popular, marketers must understand the importance of optimizing content for voice search queries. According to Google, “in 2016 more than 20 percent of online searches were conducted through voice search. And by 2020 that number is expected to increase to 50 percent.” Therefore, with an increasing number of voice searches, optimizing for longer keyword phrases and “conversational language” is an SEO strategy that should be implemented moving forward.

2. Instagram’s Value Increasing
The continued growth of Instagram is a trend that all marketers should be paying attention to. This year Instagram announced that “about 800 million users are active on the platform each month.” They also noted that their updated story feature is now “more popular than Snapchat.” Because of their focus on images/videos and appeal to younger generations, it’s no surprise that this platform continues to gain popularity. Some marketers like Deep Patel even believe that Instagram is “poised to become the go-to channel for brands interested in social media marketing.”

3. Twitter on the Decline
Contrary to Instagram’s continued growth, Twitter is a social media platform that has seen a decline in activity so far in 2017. It appears as if Twitter has put little effort towards their advertising platform compared to their wants of acquiring more users. Moreover, advertisers have allocated more time and money to other social media platforms like Facebook, Instagram, and Snapchat as a result. In the end, this trend of decline is expected to continue for Twitter and according to Patel, Twitter is “dying a quiet death.”

4. Artificial Intelligence (AI) and Messaging
Although artificial intelligence (AI) exists today, it’s future implications on digital marketing can’t be ignored. According to the Entrepreneur article, Deep Patel mentions how “artificial intelligence is taking over website messaging.” More and more businesses are now utilizing AI live chat programs to communicate with their consumers. Essentially, as artificial intelligence (AI) continues to evolve with messaging platforms, marketers must be able to adapt and learn how to most effectively communicate with consumers online.

Contact Us
For more information regarding digital marketing expertise and news, visit the Onimod Global Website. We look forward to hearing from you!

Facebook changes it’s News Feed settings to reduce spammy, ad-heavy websites using AI

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When faced with a challenge, what’s a tech company to do? Turn to technology, Facebook suggests. Read more