How to Effectively Market Your Brand to Spring Break Travelers
Each year, thousands of college students pour into the city of Chicago for spring break. Although the city is not as warm as other popular destinations, it does provide plenty of activities for spring breakers to participate in.
All of these extra people mean extra business for you. Make sure to capitalize on this huge event by optimizing your marketing efforts toward spring breakers.
Merchandising
A perfect way to attract students on spring break is to offer them free merchandise. As college students, they are very willing to accept anything that does not cost money.
This allows you an opportunity to get students interested in your brand, and to vicariously promote your brand to other spring breakers in the area. As a rule of thumb, always put your logo on every single piece of promotional material in order to maximize brand awareness. Enlarging this logo is also a good idea so you can be sure to make it stand out.
This method may seem a bit simplistic and perhaps even outdated, but we can assure you that you will see a response from travelers if you incentivise them with a cheap t-shirt or pair of sunglasses.
During spring break, visibility is key. This does not necessarily mean to be visible physically such as with billboards and promotional merchandise. You can also generate an incredible amount of traffic to your business by utilizing online advertising strategies and platforms.
Facebook is an incredible resource for all companies that are looking to directly target a detailed group of people. The Facebook ads manager tools allow you to refine your target audience based on current and previous locations. You can also use a multitude of other keywords or phrases to put your ads in front of ideal consumers. This makes it so simple for you to precisely target college students from out of town that are now within a close proximity to your business.
The other major benefit is that Facebook ads are also highly cost effective. If you create a week-long campaign to drive people to your website, you are likely to generate conversions for mere pennies on the dollar!
The strategy behind Twitter ads is very similar to that of Facebook ads, but Twitter is not quite as successful at generating leads. However, Twitter is absolutely ideal for achieving better brand awareness. If you do not possess a prime location that receives a lot of walk-by traffic, then you could be missing out on substantial potential profits.
With Twitter, you can make sure that students on spring break are seeing your business, even if they are not clicking on the ad. Even on a subconscious level, consumers are more likely to interact with a brand that they recognize than with one that they do not. Now go ahead and get your brand out there!
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