Tag Archive for: ad spend

5 Things Every Brand Should Know About Trump’s Tariffs

Marketers are no strangers to adapting in times of volatility. Over the past few years, we’ve steered brands through global health crises, political shifts, and economic headwinds—building a toolkit of strategies to stay agile and connected with consumers. Now, that toolkit is being tested once again.

Rising trade tensions and proposed tariffs on imports from countries like China, Mexico, and Canada are creating new uncertainties for businesses of all sizes. While much of the focus has been on manufacturing and supply chains, these developments also raise important questions for marketers.

Much like inflation or a market downturn, the question isn’t whether these changes will affect marketing—it’s how to respond. Here are five things every brand should know about the evolving tariff landscape and what it means for your marketing strategy.

Tariffs and Marketing

What are Tariffs and What’s Changing?

Tariffs are taxes on imported goods and materials, often used to encourage domestic production or influence trade relationships. When new tariffs are implemented or existing ones are adjusted, it can impact the cost of goods, supply chains, and consumer pricing. Recent proposals from the Trump Administration suggest the following:

  • A 25% tariff on imports from Canada and Mexico.
  • An additional 10% tariff on goods from China.
  • A lower 10% tariff on Canadian energy resources.
  • Renewed trade negotiations with Canada and Mexico, potentially adjusting tariffs on steel, aluminum, and other commodities.

Whether part of a new administration or evolving global negotiations, these trade policy shifts may have broad effects across business sectors. Let’s take a look at the key points and potential implications.

Why Marketers Should Pay Attention to Tariffs

Tariffs can influence everything from production and pricing to how and when brands go to market. When tariffs drive up the cost of goods and materials, companies often pass those costs down the line. That has a direct and indirect impact on marketing teams. For marketing professionals, this translates into direct and indirect impacts on planning, strategy, and performance.

1. Higher Prices = Lower Consumer SpendingTariffs and Marketing

Tariffs tend to raise the price of consumer goods. For example, if the cost of electronics or apparel increases due to import taxes, consumers may spend less or become more price-sensitive. This affects marketing strategies in several ways:

  • Reduced ROAS: Marketers may see lower return on ad spend if consumers are less willing to convert.
  • Budget cuts: Brands may reallocate or shrink marketing budgets to offset increased production or shipping costs.
  • Shifting demand: Messaging and promotions may need to shift toward value-driven campaigns.

2. Digital Ad Budgets May Tighten

Economic uncertainty often leads to tighter controls on company spending—including marketing budgets. According to Gartner’s 2024 CMO Spend Survey, only 24% of CMOs said they had a sufficient budget to execute their 2024 strategy. Marketing budgets dropped from an average of 9.1% of company revenue in 2023 to 7.7% in 2024, a fall of 15% year over year. Tariff-driven price increases may amplify that trend. In this environment, marketers may experience:

  • More scrutiny on ad spend performance.
  • Increased competition in paid channels.
  • A stronger emphasis on cost-per-click (CPC) and return on ad spend (ROAS) metrics.

3. Navigating Potential Global Supply Chain Disruptions

Marketers must remain agile and ready to adapt their plans quickly based on product availability. Brands that depend on imported goods may face supply chain bottlenecks or increased delivery timelines due to new tariffs. This could lead to:

  • Delayed product launches.
  • Paused or reworked ad campaigns.
  • Inconsistent inventory or fulfillment challenges.

Industry Spotlight: Who Will Be Affected?

E-Commerce & DTC Brands

Direct-to-consumer (DTC) brands, especially those sourcing from Asia, may feel the brunt of tariff-related increases in production and shipping costs. These businesses may need to:

  • Adjust pricing or packaging.
  • Shift toward domestic suppliers.
  • Emphasize loyalty and retention campaigns to balance rising CAC.

Technology and Consumer Electronics

Electronics and tech products often rely on components sourced from multiple countries. Tariffs on any part of the supply chain could cause cost increases and stock delays, requiring proactive communication and realignment of marketing priorities.

B2B and Manufacturing-Centric Businesses

If your company or clients are involved in manufacturing or industrial goods, you may see reduced spending on marketing services and digital ads as businesses reallocate resources internally.

Tariffs and Marketing

How Marketing Strategies Can Adapt to Tariff Changes

Regardless of the outcome of trade negotiations or tariff implementations, marketing teams can take steps today to remain resilient and adaptive:

1. Audit Your Supply Chain and Ad Costs

Understand where your products originate and how cost fluctuations may impact your margins. Review your advertising mix and be ready to adjust based on budget shifts.

2. Invest in Owned Media and Organic Growth

Leverage SEO, email marketing, blogs, and social media to help reduce reliance on paid acquisition. Owned media channels may provide compounding value and be a helpful buffer if you undergo ad budget cuts.

3. Enhance First-Party Data Strategy

Focus on customer retention, loyalty, and LTV (lifetime value) through smart segmentation and personalized experiences. Building your email and SMS lists will be critical in uncertain times.

4. Stay Agile With Campaign Planning

Build modular, flexible campaigns that allow you to quickly change messaging, pause promotions, or target new audiences based on availability, pricing, or sentiment shifts.

Partner With a Data-Driven Marketing AgencyTariffs and Marketing

When change is the only constant, Onimod Global provides the clarity and agility your brand needs to move forward with confidence—even in times of economic uncertainty. We help businesses adapt to rapidly shifting conditions through analytics-first marketing strategies, platform flexibility, and continuous performance optimization. Our goal is to deliver results you can measure—regardless of shifting market conditions.

Here’s how we can help support your marketing goals through unpredictable times:

  • Platform Agility: We develop omnichannel strategies that pivot quickly—whether reallocating budget from paid search to social or shifting focus from customer acquisition to retention.
  • Market Intelligence: We stay ahead of industry trends to help adjust digital marketing strategies accordingly.
  • Full-Funnel Strategy: From SEO and SEM to content and conversion optimization, we align your marketing efforts to real business outcomes—not just traffic and clicks.

Final Thoughts

Tariff policy changes may be out of your control, but how your brand responds is not. Whether you’re facing tighter margins, shifting consumer behavior, or disruptions to your supply chain, your marketing strategy should be built to adapt, not react.

At Onimod Global, we have decades of experience helping businesses stay agile, data-driven, and growth-focused. With the right partner, your brand can better navigate uncertainty and uncover new opportunities even in challenging conditions.

Ready to future-proof your marketing strategy? Contact us today to get started.


Tariffs and Marketing Strategies FAQs

How can tariffs affect my digital marketing strategy?

Tariffs can lead to increased costs and reduced consumer spending, which may result in lower conversion rates and stricter marketing budgets. This may require marketers to optimize campaigns, shift messaging, or reduce reliance on paid ads. Onimod Global can help you adjust your campaigns, find the most effective channels, and fine-tune your targeting strategy.

Should I pause my ad spend?

Instead of pausing, optimize your spending by targeting high-converting audiences through SEO or email. Our digital marketing team helps build agile, full-funnel strategies that prioritize efficiency. We help you reallocate your budget to the channels and tactics that deliver the greatest impact so you can stay visible without overspending.

What types of businesses are most at risk?

E-commerce retailers, tech companies, manufacturers, and businesses relying on international supply chains may be more likely to feel the effects of tariffs on both pricing and marketing strategy. Onimod Global works closely with brands to help build resilient marketing strategies, focusing on brand equity and scalable campaigns that can weather supply chain disruptions.

What are the best ways to prepare for tariffs?

Audit your suppliers and marketing costs, diversify traffic sources, strengthen retention efforts, and stay informed on trade policy developments. Partnering with an experienced marketing agency can help you stay agile. From proactive planning to campaign execution, we help businesses prepare for uncertainty by building flexible, data-driven marketing systems that can evolve alongside global events.


Disclaimer: This article is for informational purposes only and does not constitute financial, investment, or business advice. Economic developments are rapidly evolving, and businesses should research before making decisions based on emerging technologies. For more information, contact the digital marketing professionals at Onimod Global today.

Navigating the Advertising and Digital Marketing Landscape in 2025

Digital marketing is set to remain the fastest-growing media channel, projected to reach $513 billion and account for 62.7% of global ad spend. This rapid expansion highlights the increasing dominance of digital marketing channels and the fierce competition for consumer attention.

As new platforms emerge and consumer behaviors shift, businesses must stay agile to remain competitive. In this blog, we’ll explore the key trends shaping advertising and marketing in 2025, providing insights into where the industry is headed and how Onimod Global can help your brand thrive in this ever-evolving landscape.

Digital marketing

Digital marketing

1. Balancing Brand Awareness and Customer Acquisition

Marketers are rethinking their approach to brand awareness. A survey of over 200 marketing leaders highlights a strategic shift: while performance marketing remains essential, there is a growing focus on balancing customer acquisition with brand-building efforts. This approach drives immediate sales and helps foster long-term brand loyalty.

To achieve this, marketers prioritize paid social media ads (87%) and paid search (84%) in their budgets. However, heavy reliance on familiar channels increases the risk of market saturation, making diversification key. Exploring emerging platforms and alternative strategies will be essential for brands looking to expand their reach and maintain a competitive edge.

2. Emerging Marketing Channels & Diversification

As traditional marketing channels reach saturation, brands increasingly turn to alternative platforms to expand their reach and engage with new audiences. Diversification is no longer just an option—it’s a necessity for sustained growth. One of the most effective ways brands diversify their marketing efforts is by leveraging podcasts and influencer partnerships. These platforms offer a unique opportunity to connect with niche audiences more authentically, engaging, and non-intrusively.

By diversifying their marketing strategies across these emerging channels, businesses can reduce dependency on any single platform, mitigate risks associated with algorithm changes, and ensure consistent brand visibility in an increasingly fragmented digital landscape.

Digital marketing

Digital marketing

3. The Rise of AI in Digital Marketing

Artificial Intelligence (AI) continues to revolutionize the marketing sector in 2025. From automating routine tasks to delivering hyper-personalized customer experiences, AI’s integration is becoming indispensable. Integrating AI into your digital marketing can help streamline operations and enhance the precision and effectiveness of marketing campaigns. Key applications of AI in marketing include:

  • Predictive Analytics: Utilizing machine learning algorithms to analyze historical data, enabling marketers to forecast consumer behavior and tailor strategies accordingly.
  • Personalization Engines: Delivering customized content and product recommendations based on user preferences and behaviors.
  • Chatbots and Virtual Assistants: Enhancing customer service by providing real-time assistance and support, improving engagement and satisfaction.

4. Privacy and Data Management

With AI and data-driven strategies playing an ever-growing role in marketing, consumer privacy is no longer just a compliance issue. It’s a core element of brand trust and reputation. As data collection and personalization efforts become more sophisticated, consumers demand greater control over how their information is used.

In response to growing privacy concerns and stricter regulations, brands are moving away from third-party data and prioritizing first-party data collection. This approach helps businesses build direct relationships with their customers while maintaining compliance with privacy laws. Here are some examples of companies using this trend:

  • Google’s Phase-Out of Third-Party Cookies: With Google set to phase out third-party cookies in late 2024, marketers must find alternative ways to gather user insights. First-party data—collected through website interactions, email subscriptions, and loyalty programs—will be crucial for businesses to maintain personalized marketing efforts.
  • Zero-Party Data: Beyond first-party data, brands are also leveraging zero-party data, which is information customers voluntarily share, such as preferences and purchase intentions. This data helps foster transparency and deeper engagement between brands and consumers.

5. Scaling Hyper-Personalization

Digital marketing

Digital marketing

As consumers in 2025 demand more tailored experiences, hyper-personalization has become a necessity rather than a luxury. No longer limited to basic product recommendations, today’s personalization strategies encompass the entire customer journey, from initial brand interaction to post-purchase engagement.

By harnessing AI, machine learning, and real-time data analytics, businesses can deliver highly relevant content, offers, and experiences that align with individual preferences, behaviors, and needs—driving stronger relationships and higher customer retention rates. Here’s how brands are taking personalization to the next level in 2025:

  • Real-Time Data Utilization: AI-driven tools analyze consumer interactions in real time.
  • Predictive Analytics for Anticipatory Marketing: Machine learning predicts what a customer is likely to need before they even search for it.
  • Contextual Personalization: Hyper-personalization factors in location, device usage, weather conditions, and even emotional sentiment to craft customized experiences.

Onimod Global: Your Digital Marketing Partner

Navigating the complexities of the digital marketing landscape requires expertise and adaptability. Onimod Global offers a suite of services designed to align with current trends and propel your brand forward:

  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Enhance online visibility and attract high-quality traffic through data-driven strategies.
  • Social Media Marketing: Engage with your audience across platforms, fostering community and brand loyalty.
  • Website Development: Create user-centric websites that offer seamless experiences, reflecting your brand’s identity.
  • Automation and Analytics: Leverage AI and machine learning to automate processes and gain actionable insights.
  • Graphic Design and Branding: Develop compelling visuals and brand narratives that resonate with your target audience.

By partnering with Onimod Global, you can access a team dedicated to crafting customized solutions that meet your unique business objectives. For a full list of our services, see here.

Final Thoughts

Rapid technological advancements and evolving consumer expectations define the media advertising and marketing landscape in 2025. To stay ahead, businesses must adapt to emerging trends and leverage innovative strategies. By partnering with Onimod Global, brands can confidently navigate this dynamic environment, driving sustained growth and long-term success.

Ready to elevate your marketing strategy? Contact us today to schedule your complimentary consultation.


Frequently Asked Questions (FAQs)

Why is balancing brand awareness with customer acquisition important?

Balancing both helps ensure that while attracting new customers, you’re also building a strong brand presence that fosters long-term loyalty and recognition. Onimod Global helps brands develop data-driven strategies that achieve this balance, ensuring sustainable growth and increased brand equity.

How can AI enhance my marketing efforts?

AI can analyze vast amounts of data to provide insights into consumer behavior, and deliver personalized content, making your marketing more efficient and effective. Onimod Global integrates AI-powered tools while maintaining the human touch to help optimize campaigns, improve customer targeting, and deliver hyper-personalized experiences that drive engagement and conversions.

What are the benefits of diversifying marketing channels?

Diversification reduces dependency on a single channel, mitigates risks, and allows you to reach different audience segments, enhancing overall campaign effectiveness. For brands looking to navigate this evolving landscape, Onimod Global helps businesses identify the most effective platforms for their audience and goals, ensuring a well-rounded and resilient marketing strategy.

How does Onimod Global stay ahead of marketing trends?

Onimod Global continuously monitors industry developments to provide clients with the most current and effective marketing strategies. Our proactive approach keeps brands ahead of the curve, adapting to shifts in consumer behavior, platform algorithms, and emerging opportunities.

What makes Onimod Global’s approach unique?

Our in-house team offers a holistic suite of services, ensuring seamless integration and consistent brand messaging across all platforms. We tailor strategies to each client’s specific needs, combining innovative digital marketing techniques with data-driven insights to deliver measurable results and long-term success.


Disclaimer: The insights provided in this article are based on current industry trends and data as of 2025. Marketing strategies should be tailored to individual business needs and market conditions. Onimod Global recommends consulting with our experts to develop a customized approach that aligns with your brand’s objectives.

5 Fascinating Digital Marketing Stats So Far in 2017

2017 has been an interesting year so far in the digital marketing world, with some surprising stats and trends. Some of the stats listed are from Christopher Heine’s article in Adweek that caught our attention.

1. Yelp ahead of Snapchat in Ad Revenue:
According to eMarketer, “Yelp will make close to $720 million this year in digital ad sales in the U.S. compared to Snapchat’s $640 million.” This statistic was surprising at first considering the social media giant that Snapchat has become in recent years. Not to say $640 million a year in ad revenue is a bad thing, but it will be interesting to see if Snapchat makes any adjustments for advertisers before the end of the year.

2. Google and Facebook Dominate:
This one didn’t come as much of a surprise compared to the other stats listed. eMarketer also projected that “63% of all digital ad sales by the end of the year will come from Google and Facebook. In numbers that is equivalent to $35 billion for Google and $17.4 billion for Facebook.” This shows the dominance of Google and Facebook in the advertising world and we would expect this trend to continue if companies are experiencing positive returns on investments.

3. Pinterest Making Improvements:
Pinterest has been making some massive improvements as of late regarding their advertising options. According to Heine’s article, “Pinterest advertisers now have access to 5,000 interest categories that will roll out in the next couple of weeks.” With this upgrade from Pinterest, engagement rates are expected to increase by a significant amount and cost-per-clicks are projected to decrease.

4. Uber Lawsuit:
It’s been recently reported that Uber is pursuing a lawsuit against a mobile advertising company called Fetch Media. Heine’s article states that “Uber is suing Fetch Media for at least $40 million accusing the company of improper billing for fraudulent ads falsely taking credit for app downloads.” We’ll see how the lawsuit plays out, but this is significant because it could potentially ruin the reputations of other mobile ad companies.

5. Trouble Tracking Ad Spend:
Digital marketers losing track of ad spend may come off as a surprise, but an article from Marketing Week found this to be evident. Apparently “only 36% of digital marketers are confident that their campaigns are targeting the appropriate audiences.” They also found that “nearly a quarter of digital marketers don’t consistently track their campaigns whatsoever.” These two statistics really jumped out to us because monitoring digital marketing campaigns is essential to making sure ad dollar is used efficiently.

Contact Us:
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!