Paid Advertising Metrics That Matter

There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their attention.

Digital technologies have allowed advertisers much more access into the everyday life of the consumer, which is an incredible advantage for most. However, it is not enough to simply run a digital marketing campaign unless you can accurately measure and interpret its results. So what do you need to look for?

AdWords Pay Per Click

SearchEngineLand.com has recently published an article that discusses the best measurements to analyze when assessing the value of a PPC campaign, particularly those carried out through Google AdWords. The article brings many important topics to light, and is centered around 4 major areas of concern for AdWords PPC campaigns:

High Cost Per Click = low profitability
Long-tail keywords are a waste of money
More clicks don’t mean more conversions
There is no silver bullet

Facebook

Facebook has completely dominated the market when it comes to social media advertising. With more than 2 billion active users, Facebook provides an ideal consumer base for most businesses. The platform is also equipped with many different tools to help marketers keep track of how well their campaigns are performing.

The Facebook Pixel is just such a tool. As you are setting up your campaign, you are given the option to track users with the Facebook Pixel. This allows marketers to get a more complete picture of the customer journey by embedding a tiny, pixel-sized image into the ad. A similar Onimod blog post discusses this topic a bit further with the recent debut of the Snapchat Pixel. To read the full article, please click HERE.

Another highly useful Facebook tool is their split testing option. This campaign type allows the marketer to run two of the exact same ads to two completely different audiences. This form of A/B testing helps advertisers get a better idea of who their target consumers truly are.

More From Onimod Global

At Onimod Global, our content creation team strives to consistently offer the latest industry news combined with expert insight. We have many other articles relating to this subject of paid advertising metrics, including:

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