Long-Tail Keywords: What are they?
Are you tired of trying to rank for the two or three-tail high-competition keywords as your competitors? Long-tail keywords could be the answer. What are long-tail keywords and how do they work in search marketing? Let’s find out!
Targeted keywords filled with intent can help you reach your target audience. If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. Let us break down how to use long-tail keywords for your business’ benefit.
What are Long-Tail Keywords?
Long-tail keywords are specific search queries that tend to have relatively low search volumes. They make up a large percentage of overall searches when added together. The term long-tail was coined to describe the phenomenon of niche products becoming a top seller.
The term “long tail” refers to the tail at the end of a curve when looking at keyword searches on Google. Long-tail keywords are specific but least-searched. A head keyword is typically a broad term when it comes to searching for a product/brand.
Here are a few examples of long-tail keywords vs. head keywords:
Head Keyword:
Nike
Long Tail Keywords:
Nike Air Max Ones
Nike sustainability policy
Vintage Nike shoes
Nike Men’s Yoga Shorts
While exact length doesn’t matter, long-tail keywords are typically at least three words in length due to their specificity.
Why Are Long-Tail Keywords Important?
Head terms are competitive, especially the popular ones. This in turn, makes it difficult for them to rank well with SEO. By using long-tail keywords you’re able to differentiate your business and services while having fewer to compete with to rank on the first page of Google.
Long-tail keywords can help you get more out of your advertising return on investment. High-volume keywords have a high cost per click, but they don’t convert well. Low-volume keywords are highly targeted and therefore have a higher conversion rate.
Using Long-Tail Keywords Effectively
Finding a good long-tail keyword is only part of the heavy task at hand. Once you’ve found your desired keywords, you need to use them strategically on your page. Here are a few on-page SEO tips that apply specifically to long-tail keywords:
- Using keywords naturally
- Placing keywords strategically
- Consider your user’s search intent
Final thoughts
The foundation of any successful SEO campaign is keyword research. In addition to long-tail keyword strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.
At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about keywords or want to learn more about our services? Contact us here today.
