Instagram Marketing for Small Businesses
Instagram is a social media platform that allows you to share photos and videos with your friends, family, and the world.
The platform has grown exponentially over the years and continues to grow in popularity. It all started as a simple photo sharing app, but now it provides live streams and video reels. It seems like there’s nothing this app can’t do!
If you’re looking for ways to harness Instagram’s power for your business, here are some tips you can follow to revamp your small business marketing strategy.
Having a Goal
Instagram is a powerful tool for small businesses. To get the most out of your Instagram marketing, there needs to be a clear goal in place for what you want to achieve on the platform. You might choose one or more of these goals:
- Increase sales.
- Drive website traffic.
- Generate brand awareness.
- Boost customer engagement.
Once you have a goal in place, you can use that to guide the type of content you post, the people you want to reach, and the general messaging to use on your page.
Optimizing your Bio
When you’re busy running a business, it’s easy to forget how valuable your social media presence is. But it’s not just about trying to sell something. Your Instagram bio is one of the first things people see when they visit your profile — think of it like the homepage of your website.
When you only have a few seconds to capture a visitor’s attention, what are the main elements or pieces of information you want them to take away? Your bio is a perfect place to let new followers know who you are and what you do. Start by writing a little bit about your company and the type of content people can expect to see.
Offer Exclusive Promotions
You want to get more followers on Instagram. We get it. It’s a numbers game, and the more followers you have, the better your chances of making sales. But how do you get more followers without flooding your feed with posts that make you want to turn off notifications?
The solution: exclusive promotions for followers.
Share a discount code that followers can mention if they visit your business in person or use at checkout when shopping online. To make the promotion even more exclusive, use Stories to share discount codes. Because Stories disappear after 24 hours, followers may feel a sense of FOMO if they don’t act on it quickly.
Promotions give your followers a reason to stay engaged and look forward to what and when you’ll post next, which helps build brand loyalty for your small business.
Make your Posts Shop Worthy
Instagram is a powerful platform for all types of businesses, but one of the most underutilized features is Instagram Shopping.
If you operate an e-commerce business and want to reach even a fraction of these engaged shoppers, take advantage of Instagram’s commerce tools. Instagram Shopping makes it easy for your followers to browse and purchase products directly through the app. After setting up your shop on your profile, you can add product tags to your posts.
Final Thoughts
If you’re a small business owner, you know how important it is to have a strong Instagram presence.
Instagram is the go-to place for young people, and they’re spending more time there than ever before. Whether you do or don’t have an Instagram presence, there’s so much you can do to grow your brand—and we’re here to help.
At Onimod Global, we specialize in social media strategies for big and small businesses so your business can reach new customers, increase sales, and build loyal customer relationships through the app for years to come. Contact us today to get started!
