Theory is an upscale sports lounge located in the River North area of downtown Chicago that prides itself on being better than your typical sports bar when it comes to food, service, and comfort. It’s well known that the market for this industry is highly competitive, especially in an area like downtown Chicago. Theory decided it was time to take the next step in gaining a competitive advantage in their industry – building a strong digital presence. With our expertise and digital services at Onimod Global, we have helped Theory stay on top of the game and continue to create strong brand awareness in Chicago.

Initial Challenge:
Localization of a brand and geo-specific location via myriad digital mediums. Website development. Creating visibility for a local bar and restaurant in as saturated market as there is for this industry, downtown Chicago. Theory wanted to immediately capture new business via a new website, digital marketing and increase brand awareness while optimizing allocated ad budget.

Strategy:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.  Theory being a local business needs relevant day to day advertisements, promotions and ad content creation.

SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, and Reporting were some of the digital strategies implemented. This is also referred to as our Digital Synergy Service.

Immediate Results:
In the First 6 Months of Onimod Global’s ‘Digital Synergy’ campaign, Theory saw:

• Social Interactions +538%
• Organic Traffic +87%
• Local Map Traffic +226%

An explosion of social interaction across Facebook, Twitter, Instagram and LinkedIn. Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Ultimately, with assistance from our expertise at Onimod, Theory continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us: If you’re a local business like Theory seeking an upgrade in brand awareness or digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!