Tag Archive for: seo strategies

How to Set SEO Goals (And Achieve Them)

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Search Engine Optimization (SEO) is crucial for boosting visibility and driving traffic to your website. However, successful SEO requires more than keywords and backlinks—it starts with setting clear, actionable goals. Without these objectives, tracking progress or aligning your strategies with meaningful business outcomes is challenging.

In this blog, we’ll explore why setting SEO goals is essential, how to align them with your business’s needs, and the steps to create a strategic roadmap for impactful results. Here’s what you need to know.

Why Setting SEO Goals Is Important

SEO goals ensure you stay focused and results-oriented. When your SEO efforts are tied to specific targets, it’s easier to track what’s working and pivot when necessary. According to a recent study, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Here are some key reasons to set SEO goals for your business:

  • Clear direction: Goals guide your strategy and help align with broader marketing objectives.
  • Performance measurement: They allow you to evaluate your SEO campaigns and make data-driven decisions.
  • Better ROI: With specific goals, resources are used efficiently, maximizing the return on investment.

It is important to avoid setting unrealistic goals. For example, you shouldn’t expect to rank #1 for highly competitive keywords within a month. Focus on aligning your SEO efforts with user intent to attract the right audience. Don’t overlook long-tail keywords; they offer less competition and drive more targeted traffic. Lastly, regularly track progress to stay on course and make data-driven adjustments as needed. Let’s take a look at key SEO goals to consider.

1. Increase Organic Traffic

Driving more organic traffic is a fundamental goal. According to a study, organic search drives over 53% of all website traffic, making it the most critical channel for inbound marketing. Track performance using:

  • Google Analytics to monitor traffic growth.
  • Google Search Console to evaluate ranking improvements and clicks.

2. Boost Keyword Rankings

Identify core keywords relevant to your business and focus on improving their rankings. Use tools like Ahrefs or SEMrush to help track keyword movement and adjust your strategy as needed. Studies show that pages that rank in the top three positions on Google get 54.4% of all clicks, emphasizing the importance of high keyword rankings.

3. Improve On-Page SEO

On-page SEO focuses on optimizing individual pages for better rankings. A one-second delay in page load time can reduce conversions by 7% and negatively impact rankings. Key metrics to monitor include:

  • Page speed (via Google PageSpeed Insights).
  • Title tags, meta descriptions, and header structures.
  • Mobile-friendliness and user experience (UX).

4. Enhance Backlink Profile

Building high-quality backlinks is essential for improving your site’s authority and search engine rankings. A strong backlink profile signals to search engines like Google that your content is valuable, trustworthy, and relevant, increasing your chances of ranking higher in search results. Websites with a strong backlink profile rank higher than those without 91% of pages that get no organic traffic because they lack backlinks.

 Use tools like Moz or Ahrefs to track:

  • Domain Authority (DA) and backlinks acquired.
  • Referring to domains over time.

5. Increase Conversions from Organic Traffic

SEO isn’t just about driving traffic—it’s about turning visitors into paying customers or leads. Attracting the right audience is crucial, but the ultimate goal is encouraging them to take meaningful actions, such as purchasing, filling out a form, or signing up for a newsletter. Key metrics include:

  • Conversion rate (CVR) from organic sources.
  • Goal completions in Google Analytics (form submissions, purchases).

Steps to Achieve SEO Goals

1. Audit Your Current SEO Performance

Before setting new SEO goals, conducting a thorough audit of your current performance is essential. An SEO audit helps identify strengths, weaknesses, and areas for improvement, ensuring your strategy is data-driven and aligned with best practices. Perform an SEO audit to understand where you stand. Use tools like:

  • Google Analytics for traffic data.
  • Google Search Console for keyword insights.
  • Screaming Frog or Ahrefs for site health analysis.

2. Conduct Keyword Research and Content Planning

Thorough keyword research is the backbone of any effective SEO strategy. Focus on a blend of high-volume keywords for broad visibility and high-intent keywords that capture your audience’s needs. After identifying your keywords, integrate them into blog posts, product pages, and landing pages that address your audience’s pain points and interests. Here are some tips to maximize your keyword research and content planning:

  • Use tools like SEMrush or Ahrefs to discover keywords that align with your target audience’s search habits.
  • Group your keywords into themes or clusters to improve SEO and user experience by interlinking related topics across your site.
  • Consistently updating your content can improve rankings and build long-term trust with your audience.

3. Optimize On-Page and Technical SEO

On-page and technical SEO are vital for enhancing your site’s visibility and providing a seamless user experience. Prioritizing mobile-friendliness is essential. Recent studies show that 58.67% of global website traffic now comes from mobile devices. Ensuring your site performs well on all screen sizes can significantly impact engagement and rankings. Here are some key areas to focus on:

  • Enhance page speed and mobile usability for faster, smoother navigation.
  • Ensure each page has optimized meta titles, descriptions, and structured data.
  • Use internal linking to distribute page authority and effectively guide users through your content.

4. Track and Analyze Progress Regularly

Regular tracking and analysis are essential to help ensure your SEO efforts are on the right path. Monitoring performance lets you identify what’s working, spot issues early, and make data-driven adjustments to improve results. Here are some tools that can help you track your progress:

  • Google Analytics to monitor traffic trends.
  • Google Data Studio will be used to create SEO performance dashboards.
  • Ahrefs or SEMrush for competitor analysis.

How Onimod Global Can Help You Achieve Your SEO Goals

SEO is an ongoing process that requires regular review and adaptation based on performance insights. Every few months, assess your strategy to pinpoint what’s working and where improvements can be made. If a tactic isn’t yielding results, try experimenting with new approaches, such as refreshing older content or revamping link-building efforts.

Achieving significant SEO results can be challenging without expert guidance, and that’s where Onimod Global steps in. We provide comprehensive SEO services tailored to businesses of all sizes, helping them grow their online presence and achieve specific goals. Here’s how we can support your success:

  • Comprehensive SEO Audits: Our team conducts in-depth audits to identify gaps in your SEO efforts. We analyze your site’s health, keyword performance, and competitors to provide actionable insights.
  • Tailored SEO Strategy Development: Our digital experts develop customized SEO strategies to help align with your business goals
  • Advanced Keyword Research and Content Optimization: We optimize all your pages to help improve search engine rankings.
  • Ongoing Optimization and Support: We continuously refine strategies based on the latest trends and algorithm changes to help your site maintain top search performance.

Achieve SEO Success with Onimod Global

Setting SEO goals is essential for tracking progress and driving meaningful results. Your SEO strategy will stay focused and effective by focusing on key areas like organic traffic, keyword rankings, and conversions. At Onimod Global, we specialize in helping businesses define, implement, and achieve their SEO objectives through customized strategies and expert support.

Contact us today to discover how we can help you grow your online presence and reach your business goals.

4 Tips To Success For Your Brand’s SEO Strategy

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As the online environment becomes increasingly competitive for businesses and brands, SEO is more important now than ever. Just how important is it? According to Marketing Land, over one-third of U.S. consumers started their online purchases with Google or another search tool in 2018. Paid search can only take you so far, we find that success lies in organic search results. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Check out these 4 tips from Onimod Global that will give your brand the biggest competitive advantage in organic search results and make your SEO strategy a success.

 

Crawlability

The first step is making your site visible to search engine crawlers. A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. In order to show your site crawlers your site structure for better indexing, you may need to update and expand your sitemap or build one from scratch. Updating your site’s robot.txt file with instructions will tell crawlers which pages you want indexed and which you don’t. After this step is complete, submit it to Google and other search engines so they can re-crawl your site as soon as possible.

 

Content Optimization 

After you resolve your engine crawler issues, the next thing you’ll want to focus on is content optimization and leveraging your existing assets. Doing this will improve ranking with specific keywords you want your brand to be associated with. There are a variety of tools to develop a list of keywords, the best one being Google Keyword Planner which develops a list of target keywords based on volume and ROI. From there, you can use this list to enhance meta tags and content you add to your site. This tip is very important in improving your SEO so your brand is shown to the right audience at the right time.

 

Build Links and Engagement

This tip is an offsite strategy, and the more complete content-optimization process is, the more SEO benefits you’ll see from your link-building and influencer efforts. We recommend researching link building and reviewing Google’s link-building ethics and best practices before you begin. Marketing Land also shares that a 10 to 15 percent response rate is good for link-building campaigns — so don’t get discouraged by what may seem a small response to your outreach efforts.

Influencer marketing is a strategy that is taking off and getting bigger every year. In order for this to be successful, you have to know your product and audience. From there, you can identify the social media user that has built a specific following specific to your industry or product. It is also important to recognize that large social influencers may not get you the best ROI, and it may be better to go the micro-influencer route. These are people who may only have tens of thousands of followers, but they’ve earned a high level of trust and authority within that group you are targeting.

 

Content Creation 

Your content is by far one of the biggest pieces of the puzzle to success for your brand. If your company is mature in its SEO program, you can focus on content creation at a whole new level. By this we mean your content should go beyond answering the basic questions of your products or services to answering questions that relate to what you sell. For example, if you are a company that sells bar shelves B2B, you can create content on how to effectively sell liquor in certain seasons by the lighting in your club.

It’s important to recognize these tips go in order and allow your brand to build level by level. Establish a solid foundation with crawlability and optimize your existing content — before you know it you’ll be creating unique content and your brand will see significant growth in your organic search traffic.

 

How Onimod Global Can Help

Are you on the hunt for someone to help you create an SEO strategy and increase your organic search traffic? We have you covered at Onimod Global! We would love to help you and your company succeed, request a quote or contact us here. We can’t wait to here from you!

 

Effective Small Business SEO Strategies

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Starting up your own business is a challenge in itself, and one of the most challenging parts is generating any leads for your services. How your business ranks online is the key to helping with that challenge, and it is critical to success. In fact, search engine rank is the number one source of traffic by most websites all over the globe. If creating traffic is a goal of yours, it is essential for you to spend time on small business SEO strategies. Not sure if you’re convinced? Here are a few facts on the first page of search engines according to a study from AOL’s search engine logs:

  • The first ten results (page one ) received 89.71% of all click-through traffic
  • The next 10 results (normally listed on the second page of results) received 4.37%
  • All other pages of results received less than 1% of total search traffic clicks

Last but not least, research has shown in several studies that 93% of all buying decisions will start with an online search.

Paid search, email marketing and social media promotions will also send traffic to your site. However, all of those things cumulatively are not bigger than your organic results.

The digital marketing experts at Onimod Global have some tips for you so that your small business can have the most effective SEO strategy.

 

Thorough Audit Of Your Site

How can you fix something if you don’t know it’s broken? An audit is a crucial first step to success with your SEO, and will very clearly point out the spots on your site that have room for improvement. Start by searching your own company and specific keywords into a search engine that you want your company to rank for. If you’re not on the first page or in the top 10 search results, that’s a good sign for an improvement opportunity.

If you don’t know how to do this on your own, fear not! Experts at Onimod Global, who are also a trusted Google partner, will audit your site at no cost. You can reach out to us by clicking here.

 

Long-Tail Keywords

As a brand new business, it will be challenging to rank high on search engines with single word keywords.

To make it easier to understand, we can use the example of selling homemade jewelry. The chances that your pages will rank in the top tier of Google’s first page results are slim to none.

Why is this?

Simply put, the competition is brutally challenging. There is no need to stress out about being the top organic listing for competitive keywords as a start-up company in a competitive field with a small marketing budget. Long-tail keywords like “where to buy handmade jewelry”, or “cheap homemade jewelry in Chicago”, distinguish your business from others. They will also give you the opportunity to rank high with more rare keywords.

 

Keep Track Of Data

Google has just launched brand new platforms that allow you to keep track of data and simplifies multiple Google products into one space. Catering specifically to small businesses, Google is currently launching Smart Campaigns. These are designed for small business to save you time, offer simplicity, and allow you to focus on results that matter to the small business. These campaigns can be set up in just minutes and are three times better at getting your ad in from of the right audience.

Google has also just launched instant reporting, so you can build your own custom reports in seconds that used to take minutes or even hours. This product uses automatic pivot tables to measure the device against the creative to see what’s performing well, and this will allow you to make changes to any creative based on real-time data.

 

Focus On Content

Content, above all else, is key to your success. It’s important to make sure the quality of content you’re producing, especially as a new business, is top-notch and something people would spend time viewing. If your pages are keyword rich but provide zero useful information to your customers, your content has the potential to be deemed as spam and Google will dish out penalties.

 

More From Onimod Global

We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!