Tag Archive for: instagram ads

Why You Should Combine Social and SEA

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Are you a PPC connoisseur or a paid social media pro? Are you neither of these things and looking for more insight on how to develop a paid digital marketing strategy? You have definitely come to the right place, as Onimod Global experts are here to share insight on both types of paid digital advertising and where it makes sense for you to invest you ad dollar.

Reasons to combine SEA and social media advertising

Why should PPC and social media ads be combined and regarded as a unit? When you combine the social media activities with PPC, you activate double the power online. Simply put: it’s a great way to increase your brand awareness and generate new leads.

1. PPC is successful: Search engine advertising that is targeted can lead to website traffic and success in just a short period of time. Use this effect to make your social media channels not only grow in following, but also in conversions.

2. Control demographics and usage: Users’ demographics cannot be controlled accurately when only using search engines. One the other hand, social media channels contain a huge collection of personal information such as photos and demographics – it’s worth using these data for PPC as well.

The journey to paid digital advertising

The journey to the goal of your paid digital advertising success is most often anything but straightforward. This is a crucial point that should always be kept in mind during your strategy process. Through being strategic with a funnel ad campaign, your customers may very often come into contact with your brand before they decide to buy. Another important note is people may already know your brand from a variety of platforms and influencers and have become aware of you in a positive way. This potential circumstance makes them more likely to click on PPC ads.

Due to all social media channels such as Facebook, Instagram and Pinterest, have become indispensable in many people’s everyday lives. They therefore offer excellent opportunities for “advertising”. Not in the traditional sense, though, but in much more creative ad formats that are meant to look native to the platform being disguised among organic content.

The difference between social media ads and PPC

Social ads are ads created for and shared on all social media platforms. Depending on the platform, the ads appear on users’ news feeds and, ideally, users will become more familiar with your brand and convert. The clearly designed Facebook ad manager will guide you through the creation of a campaign in which you act strategically and define your goals in the first step. You can create campaigns for Facebook or for Instagram.

Are you currently directing traffic from your PPC clicks only to websites or shops? Yes, that would make the most sense, because you generate the most revenue. Try something different and you may be surprised on the result: promote your social media channels through PPC. For example, make relevant content for your consumers which will lead them to wanting to consume more of your organic content.

This is where all of the success comes into play: with all of these platforms. you build a relationship with your customers and strengthen the image of your brand. The purchase of your product is not yet in the foreground of many people, if they, for example, are not yet familiar (enough) with the brand. However, if you manage to turn these people into fans of your Instagram page, their initial interest in your brand may eventually grow into a decision to make a purchase.

Final thoughts

All in all, we recommend you to ensure their is a cohesiveness between your brand and organic content to your social media ads, and PPC advertising is just as important from a search engine perspective. In addition to paid digital advertising and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to develop a paid digital marketing strategy or want to learn more about us? Contact us here today.

 

Why Your Small Business Ads Are Getting Blocked By Facebook

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Facebook, one of the largest social and advertising platforms in the world, is increasingly relying on artificial intelligence to monitor the platform. If your small business ads are continuously getting blocked on Facebook, there may be another reason besides errors in your ads.

Bloomberg stated in a report that errors made by AI algorithms looking to remove offensive ads from Facebook’s platform have caused already struggling small businesses to miss out on online sales opportunities.

As helpful as Facebook ads have been for all business in general, there are several drawbacks to the platform that have made it increasingly difficult to find success in some situations. Drawbacks include problems with the company’s content-moderation software, limited options for customer support and lack of transparency about how to fix problems.

Interviewed by Fortune, New York-based businesswoman Ruth Harrigan selling honey in souvenir shops has had to rely heavily on Facebook ads  for sales during the coronavirus period. Her business was abruptly stopped due to Facebook blocking her ads account due to policy violations. Harrigan is one of millions of small business advertisers who have come to rely on Facebook Inc. because the coronavirus has shut down many traditional retail channels.

Facebook’s human moderators have been focusing on the US election and Covid-19 misinformation this year, so the company has leaned more on artificial intelligence algorithms to monitor other areas of the platform. That’s left many small businesses caught in Facebook’s automated filters, unable to advertise through the service and frustrated because they don’t know why and can’t reach adequate support to fix the issue.

A Facebook rep interviewed by the Post says, “We know it can be frustrating to experience any type of business disruption, especially at such a critical time of the year. While we offer free support for all businesses, we regularly work to improve our tools and systems, and to make the support we offer easier to use and access. We apologize for any inconvenience recent disruptions may have caused.”

Appealing these often-automated decisions has also become a lot harder. “Due to a temporary reduction in our review capacity as a result of Covid-19, we could not always offer our users the option to appeal,” Facebook wrote in its third-quarter report.

More from Onimod Global

Looking for an agency to help your small business with your paid social media, specifically running Facebook ads? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Top Instagram Updates of 2020

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Instagram is full speed ahead with the monetization of their platform and shows no signs of slowing down. But are you up to date with all of the latest and great changes that have recently come to Instagram?

To help you stay up-to-date with the latest Instagram updates that rolled out during 2020 and adjust your business to them, we put together a list of the latest updates you may not know about and how to make them work to your business’s benefit.

New Tools for Shops & Increased Checkout Rollout

Coming as no surprise, shopping features have been a huge priority for Instagram in 2020. There is now an in-app checkout feature, and creators are also allowed to tag your business’s products. This means you never have to leave the app in order to buy the new pair of sunglasses you saw on your favorite influencer. The checkout is streamlined and takes advantage of the secure and convenient Facebook Pay.

It is now also possible to open a shop directly on Instagram without connecting to a larger e-commerce platform like Shopify or BigCommerce.

Live Shopping is also an upcoming Instagram update, which allows people to directly purchase items that they’re viewing from a Live in real time.

IGTV shopping is also now available! This way, when Instagram users are watching IGTV and see something they like, they can click on the product and will be directed to the retailer’s website to purchase it.

Automatic Closed Captioning on IGTV Videos

An incredible asset in general, closed captioning expands access to an even larger audience while also promoting inclusivity. Plenty of users also choose to watch a video with the sound off, which is how it typically starts on auto-play. When you upload your video, you’ll be able to choose to use “auto-generated captions” by enabling a toggle bar quickly. 
instagram updates 2020

Reels Time Upgrade From 15 to 30 Seconds

As you know Reels, or Instagram’s successfully borrowed version of TikTok, used to be only 15 seconds of content. Luckily the recording time has doubled, so with the latest update creators can record up to 30 seconds of video. TikTok videos also started up to 15 seconds long, but the company recently extended the limit to 60 seconds.

Stay tuned to see if Instagram will follow the same practice!

Contact Onimod Global

Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Instagram Advertising: Is It Right For You?

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Instagram has recently announced that they are going to start displaying ads in its Explore tab. The Explore section allows users to browse new content while discovering new accounts based on their interests. The platform says they will be introducing ads “slowly and thoughtfully” in the coming months. They want Explore to be the best place for people to discover something new and for businesses to connect with people who may become meaningful customers. 

Instagram is becoming an increasingly popular marketing platform, as it has been reported they’re experiencing more user engagement growth than its parent company, Facebook. This new update gives advertisers even greater opportunities to reach users beyond just their feeds. While the benefits to advertising on Instagram are rapidly growing, the cons are still there. So, how can you be sure that Instagram is the right platform for you? 

How Instagram Advertising Works

As most other social platforms, Instagram advertising is utilized to grow brand exposure, website traffic, generate new leads, and hopefully get leads closer to converting. As the platform is visually based, text ads are not a thing here. Marketers must use images, a set of images, or videos, which can be accompanied with text, to reach users. 

The Pros 

Ultra Specific Targeting Capabilities 

Instagram falls under Facebook, meaning marketers have access to the same demographic targeting mechanisms on both platforms. Companies can target users based on interests, location, behavior, etc. Instagram offers a variety of campaign goal options, ensuring marketers are optimizing ad spend. 

Unique Visual Ad Formating 

Instagram ads allow marketers to maximize the extent of visual content. Companies can captivate users and create brand awareness by using high quality photos or videos. These photos and videos can be displayed as traditional posts, or there is the option to show them as stories as well. Companies have also started to reach out to influencers on the platform. Influencers are users that have a large and established following, whom companies have started paying to promote their products on their account. 

Higher Engagement Rates 

Instagram is a personal, conversational, and engaging platform. Engagement rates are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Their formatting makes it possible for users to gain access to sales pages in just one click. Marketers can include call-to-actions to begin the checkout process, encouraging purchases straight from the app. This design eliminates the usual obstacles involved with online sales, allowing for instant gratification. 

The Cons 

Limited Audience 

While the platform offers a monthly user base of over 800 million, 90% of their users are under 35 years of age. Instagram is perfect for brands looking to engage with a younger audience, but those with an older target audience may find themselves struggling. While there are older users, very few are active. It’s also not the best platform to reach men. While they are on Instagram, it’s not as heavily as on other apps. Those brands exclusively targeting older ages or men may find it better for ROI to turn to other advertising platforms. 

Time-Intensive 

Staying fresh and relevant is crucial on a platform with large numbers of younger users. Authenticity is especially important here compared to search platforms, such as AdWords. Users begin to notice if brands are constantly regurgitating the same content just to increase posts. Brands have to be consistent with responding to comments, posting new content, and incorporating as many visual elements as possible to encourage interaction.

Required to Work Through Mobile Devices 

While you can access the platform through a web browser, abilities are extremely limited. Users are required to post through apps on mobile devices. Once the ads are initially posted they can be shared easily throughout multiple campaigns, but you must be able to access the account on a mobile device. Brands that aren’t so mobile-friendly may run into frequent obstacles. 

Conclusion: Is it right for your business? 

The biggest factor that goes into the answer to this question is target demographic. If your target audience is exclusively those 50 and up, Instagram is probably not the ideal advertising platform. That doesn’t mean you should immediately dismiss the possibility of Instagram ads. Similar to what happened to their parent company, Facebook, the number of older users will increase as the platform continues to grow. The decision is ultimately up to what you believe is right for your brand. 

At Onimod Global we are experts in SEM and social media. We know which platforms are best for brands, and create visibility for brands where customers are searching, interating, and ultimately converting. Find out more about we do here, or contact us today here.

The Increasing Power of Instagram

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As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is Instagram.

A Brief Instagram History

Instagram’s success has been gaining ground ever since the platform launched in 2010. Only 2 months after its release, Instagram had already acquired over 1 million users. But they didn’t stop there.

Instagram continued improving and innovating itself. Users loved uploading their photos, applying all kinds of professional filters, and adding witty captions to explain their images.

The team at Facebook saw the incredible potential that Instagram possessed, and so they made a move to buy the company in April of 2012. For more information regarding the history of Instagram, please visit wersm.com.

Recent Accomplishments

Today, the social media platform boasts an enormous network of 800 million active users, according to Statista. Instagram also recently announced that more than 25 million business profiles exist through their platform.

These incredible numbers are a direct result from advertisers catching the Insta-wave. Advertisers have started to notice that there is no slowing down for the platform as it continues to increase the size of its network year-over-year and quarter-over-quarter. This produces an incredible base for many different ad campaigns.

Social media marketing has been proven to be incredibly useful because it is a more native form of advertising. As consumers continue to reject pushy and annoying advertisements, platforms like Instagram become more and more attractive to them.

It is likely that businesses and marketers will continue to flock toward Instagram. As the platform goes on to increase its user base, it also increases its appeal to marketers.

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