Tag Archive for: Google search results

The Top 5 Google Ranking Factors – SEO Guide

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With so many different ranking factors for Google, over 200 in total, it’s important to identify which are the most important that are essential to your success. Overall, there are several ranking factors that do little to nothing in terms of SEO, so we’ve created a definitive list of Google ranking factors that can make or break your search optimization strategy.

Mobile Optimization

Google announced that starting from September 2020 all websites without exception will be judged on their mobile version, not the desktop version. So essentially if you want your website to have any chance of ranking, it definitely needs to be optimized for mobile landing pages. It also provides your customer with a better user experience, so it’s a win win for everyone involved.

Structured Data

This is where you implement tags that are crucial to Google understanding everything about the content you are posting. Structured data can be used to tag authors, ratings, product features, locations, and so much more. This is a not-so well known SEO tool that can do wonders for you in terms of ranking — creating links between entities, pin your location, and enhance your search snippets with rich elements.

Google My Business Listing

Creating the listing, optimizing, and then maintaining your Google My Business listing is hands down the most important thing you can do for your local SEO. It helps establish your company as an entity, which in itself is a great asset to your SEO. Even more, it will skyrocket your local search performance. Once you create a listing, it becomes eligible for the local business panel as well as Google maps, opening your business to nearby searchers. For example, if someone is shopping and stopping for a coffee, your Google My Business listing will help show you in the search results of a nearby option.

Backlinks

Google has said that they are planning to move away from backlinks in the future, but for now they still remain the most important ranking factor for your pages. Except now you have to be very straightforward with your SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, there are Google sources who say that freshness and traffic may also be important backlink metrics.

Avoid Content Saturation

In the past, you could overload your content with keyword rich information. Now things have changed, and for the better including everyone involved. Your SEO content has to contain an appropriate amount of relevant keywords, entities, and images for the length of the copy. The content should not be completely filled, like in the beginning days of SEO, it should rather be a natural-sounding copy written in an informative style.

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Google My Business Posting Update: How This Impacts Search Results

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Google has recently announced that there is a “posts function” now available to businesses registered with their Google My Business program. There appears to be plenty of benefits with the addition of this function, especially for local businesses who frequently compete for higher search rankings. Essentially, this post will explain the importance of Google My Business for local businesses and how this new posting update can impact organic search results.

Google My Business Overview
Google My Business from a general standpoint is a program that gives businesses the capability to be found by visitors on the Google Maps system. In more technical terms, Google describes their Google My Business program as a “free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying business information, you can both help customers find you and tell them the story of your business.” Some major benefits of utilizing this tool include interaction with customers, expanding presence, information management, and mobile responsiveness. Therefore, Google My Business clearly helps local businesses increase their online visibility and is ultimately a small investment that can lead to high rewards.

Posts Function Information
With the implementation of this new posts update in Google My Business, there are multiple ways businesses can take advantage of this tool. According to an article from Search Engine Land, this update will give businesses the ability to “share daily specials, promote events happening, showcase top products, and provide more options to connect with customers directly.” Users also have the capability to add images and call to action buttons to help increase post engagement. It should also be noted that posts have the potential to show up in both the Google search and map results.

Impact on Search Results
One of the more important aspects of this Google My Business update is it’s correlation with better search results. According to a case study analysis from a Search Engine Land article, “Posting on Google My Business was found to have a mild impact on rankings and do help improve local SEO for small businesses.” It was also found that since it’s launch, posting on Google My Business has been “surprisingly underutilized by businesses and agencies,” but that pattern is expected to change soon. In the end, using this new posting feature on Google My Business appears to be a “no brainier” for any local business out there. And at Onimod Global we have been implementing this practice with some of our clients, as their organic search rankings have started to increase over time because of this feature.

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