Tag Archive for: Google Ads

Digital Synergy Reports With Google Data Studio

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The most essential piece to the puzzle of measuring success: data. Often delivered to you in an excel spreadsheet or word document, data can occasionally be painfully boring or confusing to interpret. The expert digital marketers at Onimod Global, trusted Google Partners, develop custom dynamic digital dashboards with Google Studio for all of our clients.

 

No more waiting for boring static reports in your inbox on Monday mornings.

 

Google Data Studio is designed to work together – all Google products in addition to other solutions are all compatible with this platform. Google Analytics, Google Ads, and more are all on one page with high-quality visuals for you to easily see what is performing well for you and what isn’t.

The large selection choice or graphs and charts gives us the opportunity to completely customize your reports making data the most transparent and easy to interpret for you and your company.

Individuals and teams from your company can easily view, add comments, and view different versions of data based on your preferred segmentation. The digital dashboards we create with Google Data Studio allows for revolutionary collaboration abilities in real-time with all changes automatically saved.

We offer this service to our clients because our goal is to increase our efficiency while we save you time and the eye sore of looking through boring spreadsheets of numbers.

 

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

Effective Small Business SEO Strategies

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Starting up your own business is a challenge in itself, and one of the most challenging parts is generating any leads for your services. How your business ranks online is the key to helping with that challenge, and it is critical to success. In fact, search engine rank is the number one source of traffic by most websites all over the globe. If creating traffic is a goal of yours, it is essential for you to spend time on small business SEO strategies. Not sure if you’re convinced? Here are a few facts on the first page of search engines according to a study from AOL’s search engine logs:

  • The first ten results (page one ) received 89.71% of all click-through traffic
  • The next 10 results (normally listed on the second page of results) received 4.37%
  • All other pages of results received less than 1% of total search traffic clicks

Last but not least, research has shown in several studies that 93% of all buying decisions will start with an online search.

Paid search, email marketing and social media promotions will also send traffic to your site. However, all of those things cumulatively are not bigger than your organic results.

The digital marketing experts at Onimod Global have some tips for you so that your small business can have the most effective SEO strategy.

 

Thorough Audit Of Your Site

How can you fix something if you don’t know it’s broken? An audit is a crucial first step to success with your SEO, and will very clearly point out the spots on your site that have room for improvement. Start by searching your own company and specific keywords into a search engine that you want your company to rank for. If you’re not on the first page or in the top 10 search results, that’s a good sign for an improvement opportunity.

If you don’t know how to do this on your own, fear not! Experts at Onimod Global, who are also a trusted Google partner, will audit your site at no cost. You can reach out to us by clicking here.

 

Long-Tail Keywords

As a brand new business, it will be challenging to rank high on search engines with single word keywords.

To make it easier to understand, we can use the example of selling homemade jewelry. The chances that your pages will rank in the top tier of Google’s first page results are slim to none.

Why is this?

Simply put, the competition is brutally challenging. There is no need to stress out about being the top organic listing for competitive keywords as a start-up company in a competitive field with a small marketing budget. Long-tail keywords like “where to buy handmade jewelry”, or “cheap homemade jewelry in Chicago”, distinguish your business from others. They will also give you the opportunity to rank high with more rare keywords.

 

Keep Track Of Data

Google has just launched brand new platforms that allow you to keep track of data and simplifies multiple Google products into one space. Catering specifically to small businesses, Google is currently launching Smart Campaigns. These are designed for small business to save you time, offer simplicity, and allow you to focus on results that matter to the small business. These campaigns can be set up in just minutes and are three times better at getting your ad in from of the right audience.

Google has also just launched instant reporting, so you can build your own custom reports in seconds that used to take minutes or even hours. This product uses automatic pivot tables to measure the device against the creative to see what’s performing well, and this will allow you to make changes to any creative based on real-time data.

 

Focus On Content

Content, above all else, is key to your success. It’s important to make sure the quality of content you’re producing, especially as a new business, is top-notch and something people would spend time viewing. If your pages are keyword rich but provide zero useful information to your customers, your content has the potential to be deemed as spam and Google will dish out penalties.

 

More From Onimod Global

We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

Google AdWords Is Becoming Google Ads

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Google has revealed that their complex lineup of ad products is getting re-branded. AdWords launched 18 years ago with the goal of easing the process of connecting online with businesses. The most significant change since then has been the increasing use and incorporation of the mobile internet into our everyday lives. With several changes in the space came with increased complexity; therefore Google decided to simplify brands and solutions for their advertising products. The main changes Google is making with their current platforms is combining all different advertising channels to make the lives of digital marketers much easier. The three brands AdWords is breaking down into are: Google Ads, Google Marketing Platform, and Google Ad Manager.

Google Ads

Google Ads will be the front door for advertisers to buy on all Google surfaces. It represents the full range of advertising capabilities that Google currently offers. In this space, Google is also creating a campaign type called Smart Campaigns. Designed specifically for small business advertisers, Smart Campaigns will allow for ease into first-time online advertising. The purpose is to identify actions that are priorities to these businesses whether that be phone calls, purchases, or store visits. After recognizing these prioritized actions, Google Ads will then use machine learning to optimize ad copy and targeting to drive more of those actions.

Google Marketing Platform

Google will combine DoubleClick Digital Marketing and Google Analytics 360 into one single brand: Google Marketing Platform. The main reason for the conjunction of platforms is because feedback has told Google that there are several advantages to using ads and the technology of analytics together. According to Google’s official blog, their goal is to have this platform be a place where marketers can plan, buy, measure and optimize digital media and customer experiences in one place. In addition to uniting DoubleClick and Analytics 360, Google is also announcing a new platform called Display & Video 360. This will combine features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Display & Video 360 will also enable marketing and media teams collaboration abilities in a single space.

Google Marketing Platform

Tech Crunch shares a quote from the Managing Director for Platforms, Dan Taylor:

“The Google Marketing Platform is responding to a growing need for collaboration. For example, Adidas used the platform to bring its brand and performance marketing teams together with the measurement team.”

Google Ad Manager

Google Ad Manager will combine Google’s monetization tools such as DoubleClick Ad Exchange and DoubleClick for Publishers. This has been a 3-year merging process, and over this time Google has been working to unify this platform. The benefit of this will be publishers being able to manage business directly and efficiently. AdSense and Admob brands are expected to continue with no consolidation.

Jonathan Bellack, Google’s director of product management for publisher platforms, says the following about the Google Ad Manager Platform:

“These categories have just been breaking down for a while — all of our publishers already log into one user interface. So the only thing that’s really changing is the logo.”

 

More From Onimod Global

For more information regarding digital marketing expertise, trends and insights, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

 

What You Should Know About New Google Maps Local Search Ads

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In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search advertisements through Google Maps.

What’s The Difference?

Google already provides location based advertisement options in addition to the Google My Business platform, so what exactly is so special about these new local search ads? Well, these new ads will be available in several new formats including:

  • Promoted Pins
  • In-Store Promotions
  • Customizable Business Pages
  • Local Inventory Search

All of these options are meant to drive foot traffic to a physical location. Now, you may be wondering why businesses would be interested in brick-and-mortar stores when e-commerce is on the rise.

Google revealed during their summit that 75% of people who conduct a location based search on their mobile device will then visit that location within 24 hours with 28% of these visits resulting in a purchase.

Bridging The Gap

Clearly, mobile is not be the only concern. What advertisers should focus on is utilizing mobile in order to drive physical visits and purchases. To do this, the business must first be visible in every form possible across the Internet.

These new local search ads will facilitate this need of visibility by providing another dynamic platform on which consumers can find your business. While this new form of local search ads will not make all of your advertising dreams come true, it is certainly a useful tool to have in your arsenal of digital marketing services.

Process Pending

These new ads are only available in a beta form, and are not available to all advertisers. As such, there is little information currently available about these new ads, but one thing that we do know is how Google chooses which local search ads do and do not show through Google Maps.

Google has provided the following factors in regard to what will affect new ad rankings:

  • Location
  • Interests
  • Query Text
  • Search/Browsing History
  • Behaviors
  • Time of Day
  • Demographics

More From Onimod Global

For more information on the industry of digital marketing, please visit the Onimod Global News Page. Our content creation specialists are constantly producing new and engaging articles that keep you informed of the latest and greatest trends within the digital marketing world. Enjoy!

Google Set to Launch new “Google Stamp” Platform Soon

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It’s been reported that Google is set to launch their new “Google Stamp” platform in the near future with intentions to compete with Instagram’s stories and Snapchat’s Discover features. Although the exact launch date of the new Google platform is unknown, there has been plenty of speculation about the full capabilities of this tool. This post will explore what is known so far about the Google Stamp and its future marketing implications.

Google Stamp Overview
Back in August, news was released from the Wall Street Journal that Google has been developing their new Google Stamp product as a direct competitor to Snapchat’s Discover feature. The Discover component is one of Snapchat’s most lucrative and popular features, which enables users to view stories of breaking news, sporting events, celebrities, and every other important thing happening in the world. According to an article from Search Engine Watch, the Google Stamp platform is “expected to function in a similar manner to Snapchat Discover. Users will be able to view difference pieces of content with a healthy mix of video, images, and text to keep readers engaged.” Another interesting aspect to point out is the meaning behind the Google Stamp name. Stamp is a combination of the “St” as an abbreviation for stories and the “amp” acronym for accelerated mobile pages.

Advertising Implications
With the implementation of Google Stamp coming in the near future, this raises the questions of advertising implications and what this will mean for brands looking to get involved. The Search Engine Watch article points out that “advertisers should not view this as a traditional media purchase, as there will need to be close collaboration between content creators and content promoters to ensure that ads are contextual.” As for the campaign format, it’s thought to be similar to launching a campaign on Snapchat or Instagram. The article mentions how “the same team who handles AdWords campaigns would have to integrate new skill sets to make the most of this opportunity to effectively advertise on Google Stamp.” Ultimately, it will be interesting to see what advertising options become available on the Google Stamp and how brands choose to utilize them.

Unanswered Questions
All of the information released so far about the Google Stamp leaves plenty of unanswered questions, as a lot is still unknown about the product. The Search Engine Watch article lists numerous questions that will be important to answer once the Google Stamp officially launches. Listed below are some of the critical questions the article mentions.

– “Which types of queries will trigger Stamp results?”
– “How frequently will Google Stamp be featured in search results?”
– “Will users migrate over to Google to use what seems likely to be a very similar product to Snapchat Discover?”
– “What options will be open to advertisers? Will Google introduce innovative new formats to maximize Stamp’s potential?”

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Google rolls out similar audiences for Search and Shopping

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Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. Read more

Google Says it Has Now Tracked 4 Billion Store Visits From Ads

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Onimod Global shares how the company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. Read more

Google makes 2 ad updates that will affect local search marketers

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Google has made changes this week to local search results and Google Maps that will impact retailers and service providers with physical locations. Read more