Tag Archive for: Digital Marketing

Digital Marketing Tips for Small Businesses

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Small businesses should always be looking to find opportunities to stay ahead of the competitive market and reach their potential customers. With the right tools, you can create an effective strategy to have a big return in reach and awareness. 

The internet has become an indispensable tool for almost any consumer making a decision. Whis is why it’s always a good time for business owners to think about the most effective small business marketing ideas. 

Unsure of where to start improving your website or social media pages? Here are 5 quick and effective ways that you can jump start your digital marketing for your SMB.

1. Research Competitors and Differentiate Yourself

Competitor research is important because as a small business, you’ll want to be able to offer additional value in the market. One way to do this is by using Google Search Ads. Doing a search and seeing the results that pop up is a great way to start. For example, if you’re a plumbing company and you see the terms “No Call Out Charge”, “Fully Qualified Plumbers” and “1-Hr Response” for your results, they’re likely to be great selling points for other businesses looking to compete with these results.

How can you differentiate your company from other plumbers in the area who provide similar services? Most times, if you don’t have anything that differentiates your company from others, you can invent one. You can do this by giving your products, services, and reputation more attention and detail.

2. Get Your Website Basics Right

Users are increasingly demanding in terms of the experience they expect from a website. They want a fast loading website as a minimum requirement. As a local business, you may not have the budget of larger firms, but you can at least get the basics right.

Here’s a couple things you can do to fix this problem. You can start by test your website’s mobile speed with Google’s free tool and see how you could decrease bounce rates. If this doesn’t provide clarity you can move onto the following options:

1. Compressing Text and Images: Decreasing or converting your image sizing and scales can help dramatically, as well as removing any video content that isn’t critical to your site’s content.

2. Website Design: Over-designing web pages by adding loads of banners, images, icons, and other additions can lead to slower loading times.

3. Mobile Optimization: Last but not least, making your site mobile friendly is probably the most important thing you should do for your website. A majority of consumers now access the internet via mobile browser. So make sure your website is designed so that it is responsive per device and screen size.

3. Improve Google My Business Listing and Customer Reviews

When a customer searches for your products or services, your online reputation could be the deciding factor. Luckily, Google My Business gives you control over how people perceive your business.

Some of the common mistakes to avoid include:

  • Duplicate listings
  • Setting up unnecessary new listings after a change of address
  • Business name misuse e.g. adding unnecessary promotional messages

Customer reviews are not a new concept, but you might be surprised at how often they are overlooked. 30% of consumers said that reviews were a key factor in judging local businesses, so make sure this as a top priority in your digital marketing strategy.

4. Create Interesting Blog Content

In highly competitive industries, a content strategy is necessary to drive search results. When working with smaller businesses, it’s likely that they will not rank on the first page of Google for a broad term related to their product or service. Blog content plays a big role in creating and converting leads to customers. You can easily increase your organic traffic for local businesses through researching blog content that you can create in house. Here are a couple tips to amp up your blogs:

  • Putting the audience first
  • Making sure it’s SEO friendly
  • Correct tone of voice
  • Showing readers they can trust you

Final Thoughts

As a small business owner, you can use digital marketing to reduce barriers-to-entry in your industry by increasing the reach of your business through the Internet. But you need a plan to get there. A strong content marketing strategy and experimenting with different topics, measuring the results, and tracking your progress all help you develop an effective coverall content marketing strategy.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

How To Improve Your Ad Campaigns

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Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues.

Here are a few red flags to watch out for and some extra tips to help boost underperforming SEM campaigns:

Clicks are Few to None

If your SEM campaigns keywords aren’t relevant to a user’s search intent and where they are in their buyer’s journey, Google’s less likely to show your ads. Keyword research can help you target relevant keywords that satisfy Google and your users so they engage more with your ads.

Start your keyword research by using a keyword tool. If you use Google for your marketing needs, you can utilize Google Keywords. You can use the tool to discover new keywords, research keywords, and creating an advertising plan to share with your marketing team. The tool “cleans” your keywords by removing unnecessary characters and duplicates, groups keywords by campaigns, and more.

Poor Performance Tracking

If you want to measure the success of your SEM strategy, tracking your keywords’ positions can help you do that. If a competitor starts targeting or ranking for the same keywords as you, tracking their positions can alert you. Tracking relevant campaign KPIs helps you understand the following:

  • Keyword performance: Successful ad campaigns hinge on finding the right keywords. If the target keywords you’re using aren’t driving relevant traffic, you can quickly change them.
  • Media and content types your audience resonates with: By A/B testing campaigns with different media and content types, you gain insight into which media types drive engagement and help boost conversions.
  • Audience behavior: You can analyze audience behavior and tell which parts of your ad campaign your target audience is not engaging with.
  • Channel attribution: This enables you to focus more resources on these channels. Google Attribution is an excellent tool that can help.

Multi-Media Planning for Ad Campaigns

Media should be considered an integral part of your advertising campaigns. You can use different media types in the same campaign to create a seamless customer experience. Using a combination of websites, text messages, and YouTube videos may help you achieve this goal.

If your ad campaign assets aren’t in sync across all platforms, your customer will become confused and your engagement and conversion rates will suffer. With the right tools, multi-media planning will be significantly easier. Ad campaigns are optimized to offer customers a positive CX as they move across different platforms on your buyer journey.

Last Thoughts

While the business world is increasingly competitive, you can still outperform your competitors and drive enough revenue-generating traffic to your business. By planning ahead and strategizing your ad campaigns, you can stay ahead of the curve and create a robust ad campaign strategy.

At Onimod Global, our talented digital team has unbeatable experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

Marketing Metrics Businesses Should Be Tracking

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Marketing metrics matter because smart marketing is built on the foundations of solid data. That is why any business with a digital marketing strategy should be closely monitoring the following 4 metrics. Let’s hop right in! 

In today’s digital marketing landscape, there are a number of data points to measure. Some of these will help businesses with consumer insights and others with direct response. This can be tricky as trying to measure both consumer behavior as well as whether specific marketing activities have led directly to sales. After all, aren’t you ultimately in the game to book more meetings?

A business is only as good as the data it collects. Data reveals the most critical questions to help a business grow faster. Here’s a look at digital marketing performance indicators, along with best practices on how to evaluate the data they provide.

Traffic Sources

Knowing where your future prospects are coming from is important. Did they visit your website after google searching your company? Or did they find you through social media? There are so many places where your clientele can stem from, and its valuable knowing how they found you.

By having access to these insights, it will help you prioritize and optimize those channels. Once that has been done you can easily make simple improvements to other channels that are underperforming.

Tracking Engagement

When someone visits your website, it’s always best practice to know how long they’re browsing. This metric reveals how interested visitors are in your content and if you are attracting additional visitors.

If you see that visitors are only browsing on your website for a few seconds, it could be an indicator that they either didn’t end up on the site they were looking for or quickly realized they’re disinterested in what you’re offering. On the other hand, if you see that your visitors are on your website for an extended period of time, it can signal that you have content the market is interested in.

Everytime you post on social media, send out an email campaign or put out display ads you should be measuring your engagement rates. A great example of this is seeing how many likes an instagram post gets. At times one post may have more likes than another post. Knowing how your audience engages with your content will help you cater and craft future content for them.

CAC & CLV

CAC stands for customer acquisition cost, CLV stands for customer lifetime value. Both of these are crucial to your marketing metric strategy. With customer acquisition cost, there is a cost associated with every customer. Businesses need to measure how much it costs to acquire customers throughout their buying journey.

With customer lifetime value, you’re measuring how much the average customer will spend on your brand during their lifetime. This metric indicates the total financial value a customer brings. Ultimately, this metric will help you decide where to invest the most.

Brand Equity

Lastly, become an expert on your audience. Know how they view you and your products. Household name brands such as Nike and Coca-Cola are all names you recognize, even if you don’t buy their goods. A great example of this would be referring to the product as the brand name. Most people purchase disinfecting wipes and refer to them as “Clorox Wipes,” whether or not they’re purchasing that specific brand.

Analyzing your brand strength will help you know how strong you are in the market and if customers prefer your brand over competitors. It will also be a relevant factor in whether or not customers are willing to pay more for your products since they find your brand valuable.

Last Thoughts

When it comes to business, every company is different, and as such, will need to rely on their own unique set of KPIs and metrics to track their performance. Even the digital marketing metrics that are relevant to your business will vary greatly, depending on what you’re trying to accomplish.

We hope you have learned a little bit more about the importance of metrics and how beneficial it can be to your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we regognize the unique and individual nature of every client, and work with your business to help develop a custom strategy that is designed to bring you the highest success possible. Digital Decisions driven by Data is our mantra. Advanced analytics and reporting capabilities is what we do best.

Got questions about tracking and measuring your business performance? Contact us here today to start the conversation.

How To Effectively Use Hashtags on Social Media

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Promoting your brand on Social Media is paramount nowadays. And hashtags are an extremely effective tool when used correctly. Let’s delve a little deeper into the world of the previous pound sign (#) and how it can captivate audiences in 2022.

Hashtags can be one of the best way to make your content available in other realms of the social media world. The history of hashtags and their origin stem from Twitter and slowly began to grow across the board on other social media outlets.

Here’s a look at how to properly use hashtags to help people find your topics and expand your audience.

What are Hashtags?

By definition a hashtag is a keyword phrase or word preceded by a hash symbol (#). It’s used all over social media nowadays within the body of a post. The purpose of the hashtag is to bring attention to your posts in order to create interaction with new potential followers. When using a phrase as a hashtag, you spell it without spaces i.g. #onimodglobal.

Hashtags can include numbers but it cannot use symbols or punctuations. Beginning middle, or end you can place a hashtag in the body of your social media post or within the comment section. When you utilize this strategy it can help people who don’t follow you to find your content.

Why are Hashtags Important?

Hashtags are important for the sole purpose of your content being found by the right people. By using hashtags that are relevant to your business or the services you provide it can help drive your content to the right people. When this happens, you will have traffic to your content that will in turn boost your views, likes, and shares.

However, using them only makes a difference in your social media strategy when it’s done the right way. Here are some hashtag tips:

  1. Don’t get carried away with hashtags – The number of hashtags you can use depends on which platform you are using. Twitter would be a great example where one to three hashtags will have more of an impact opposed to using lot of them.
  2. Keep hashtags short and memorable – It’s in best hashtag practice that you don’t use a lot of words within a tag. A great example of this would be hashtag activism campaigns. The summer of 2020 was huge for the #BlackLivesMatter movement in America, and is still widely used within social media today.
  3. Don’t choose hashtags that are too obscure – If you choose a tag that no one is going to search for, it won’t benefit your marketing efforts.

Create your Own Hashtag Strategy

Anyone can create their own hashtag strategy. While there are many ways you can go about this, the best way is to choose specific hashtags whenever possible. The more specific you can get, the more likely you are to attract a targeted audience. Another strategy is using capital letters at the front of each word. This clarifies what you are trying to communicate.

Your competition is more than likely already using hashtags within their social media strategy. How successful are they at engaging your mutual audience? Pay attention to how much or how little they use hashtags and what the response is.

A successful hashtag strategy starts with knowing your audience and taking the time to become familiar with what works on each platform. With that knowledge in hand, you will continue to learn what works and what doesn’t, by using hashtags as part of your social media strategy and analyzing your results.

Overall, hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers.

Last Thoughts

Whether you’re new to social media or have been around it for a while, you can greatly benefit from learning a trick or two about hashtags. From Facebook to Instagram and Twitter, you will understand how to drive engagement and extend reach.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

How To Choose Content Marketing Topics

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When choosing content topics, most digital marketers try to write about things they believe is relevant to their audience. While relevance is important, alone it’s not enough. Furthermore, some seemingly relevant content topics may not be a good fit for your brand. 

Effective content marketing grows only when you understand the competition at stake when trying to get the audience’s attention. One of the biggest questions you can ask yourself is, how do you determine topics that are a good fit but also have a positive impact on ROI?

Here are a couple tips on how to choose your content marketing topics effectively.

Find the content topic that your audience is most interested in

If you have two related topics in mind, write about the one that gets more average engagements on social media. While this may sound simple, its often times overlooked. A common problem most people run into is quickly sorting content or blog ideas to find the best topic out there. Evaluating topics with alongside of your social data can be a significantly easier step for analyzing content.

For example, if you’re writing about nutrition or fitness, you might want to critique different diets. In this search for the terms “Paleo” and “Vegan,” it’s easy to see that content about vegan eating is more popular.

“Vegan” has a much higher average level of engagement. So, writing about it can give me a competitive edge, making it easier to get my audience interested in my content, and extending its reach with more social shares. This search took less than a minute, making the Content Analyzer an efficient choice for maximum ROI.

Find topics with less competition

Just as it can be wise to opt for long-tail keywords with lower competition instead of core keywords with tons of competition, using content marketing topics that meet your business goals AND are less competitive is a great option for maximum impact.

Another option would be to pursue different types of content based on how saturated or competitive the content landscape is. If you are writing about a topic with high competition, here are a few tips:

  • Create higher production value content such as videos, courses, ebooks, or original research
  • Consider paid distribution, such as advertising on social media
  • Collaborate with influencers to increase the distribution power behind the content
  • Make sure you have a promotion plan in place that extends beyond the initial post-publication phase

Can the message be shared across multiple mediums?  

Social networks are where conversations take place on different topics. In most content areas, the conversation will gravitate toward one network over another. By comparing the performance of different topics through various networks, you can develop content that will appeal to target audiences on specific networks.

Content marketing takes a good balance of storytelling, educating, convincing and should include a call-to-action. Once you’ve landed on a strong topic, it’s equally important to ensure you’re able to create multi-purpose content out of it. You want to choose topics that you’re an expert on, but you don’t want it to be too niche. This may cause a shortage of material and of those actually interested in reading it. Not only that, but it might also be difficult to share that content across multiple mediums and platforms.

For example, mobile app development content performs better on Facebook and low code performs better on Twitter. If you want your content to reach people on Twitter, it would be a good idea to frame the piece around low code. You want to find the sweet spot between broad and niche. Ideally, you will find content pieces that can be featured in a number of ways. For example how-to content could be created as:

  • A YouTube video
  • An infographic
  • A blog post

You want to be able to then share these pieces of content across social platforms. Having flexible content ensures that all members of your audience will be able to find something they best relate to and be able to find it in multiple places. This also creates less work for you, as you can successfully reuse and share topics.

Final Thoughts 

Mapping out and choosing the right topics for content marketing takes strategic planning. Learning what content performs best among your audience takes time and experimenting. Continually measure and track your strategy and make changes when necessary. Choosing the right topics is essential to developing and driving an effective coverall content marketing strategy.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

How To Increase Your Online Visibility Through Social Media

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Social media plays a vital role in today’s society. It can help you generate buzz around your products and your brand by having users share your content. But social networks are incredibly busy and filled with stimuli. With so much going on, how do you make sure that users will find your content throughout all this mess? Read on to find out more…

Social media is a great resource when it comes to increasing your online visibility. There are so many ways that an organization’s pages can be optimized in order to do so.

We’ll take a look at how you can bring a couple of strategies together to generate more searches for your business—and from this, achieve a greater online presence.

Does Social Media Posting Help With Online Visibility?

While social media cannot directly impact your rankings, you can create a more holistic approach to online marketing. However, social media activity can raise your company’s profile and increase the clicks on their website. What are you aiming to achieve by linking social media activity with online visibility? Here’s a couple things you can do to get started:

  • Getting clicks on your organization’s website
  • Having an increase in online searches for the company
  • Social shares for a wider post reach and increased audience
  • Sharing information to help analyze social engagement

All of the things above have one thing in common and that is that they all increase the possibilities for lead opportunities. The way you can achieve lead opportunities above is by having and creating quality content. Often times quality content gets overlooked, its truly one of the best ways you can leverage and boost your online presence.

Which Social Media Platforms Are the Best for SEO?

Which platforms do you currently use? Most social media platforms can help with online visibility. A lot of people have that mindset, but you should honestly be thinking about  using the platforms that will help you reach your target audience. Each social media platform works slightly differently when it comes to encouraging clicks and shares.

It goes without saying most brands have a Facebook, LinkedIn, Twitter, Instagram and Google My Business accounts. But many businesses also utilize Youtube, Tiktok and Pinterest. But which performs best? Facebook continues to be powerful all over the world. With more than 1.71 billion monthly users, the social media platform is ripe for SEO. Be attentive with your company page and find and nourish your best promoters on the platform. Facebook is a great lead generator, so always stay on brand and use targeted keywords in your posts. Make sure to cross-post videos you produce and publish on your YouTube account as well.

Although Meta owns both Facebook and Instagram, they perform differently for different organizations’ offerings.

Also, any social platform a company uses has to be “on brand” for them, otherwise it will defeat the purpose of boosting your SEO. At the end of the day, a great website should have all the key elements of an effective inbound marketing strategy:

  • An active blog.
  • Responsive design.
  • Intuitive navigation.
  • Effective conversion strategy with calls to action.

What Are the Best Ways to Optimize Social Media for Better Online Visibility?

How can you make the most of your brand’s social media platforms? Here are a couple of techniques that you can use to improve your websites online visibility. 

LinkedIn & Facebook

Most people breeze by “SEO-ing” their About us/Summary section. It’s one of the easiest ways to put the information you want out there for leads to easily access. Filling out as much as you can in the About section is a great start.

  • The “About” summary section gives you the capacity to use 2,600 characters (on LinkedIn, Facebook gives you 50,000!) to explain what you do. Use keywords that your clients are using to find your products and services.
  • Use keywords that describe your products and services in your headline.
  • The “Experience” section also gives you 2,000 characters to show case your expertise. Make sure you include a few paragraphs that talk about what your company provides from a product/services perspective.

How do You know if your Social Media Strategy is Improving SEO?

All social media platforms have some sort of analytics feature that you can use to measure the attention your socials are getting. You can also look into social media engagement tools, which you can download and use to generate tables and graphs. You can compare the social media and website stats to see the effect the former has on the latter. Lastly, you can see the organic changes in your Google Analytics account.

Last Thoughts

Social media is a crucial part of your marketing strategy. It can help you generate buzz around your products and your brand by having users share your content.

As trusted Google experts, our team is here to help with holistic digital marketing strategies including optimizing your Google Business Profile listing and ensuring you have the highest rank possible. Whether you’re looking for SEO tips, social media marketing ideas, or paid media strategies, our goal is to make your business more successful. Get a free audit and see how you can improve your digital presence with us here.

Skills Every Digital Marketing Agency Should Excel in

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A great digital marketing agency should have the ability to learn your brand quickly and be ready to act as your in-house digital experts.  Since the digital industry is so diverse, how do you know if a digital marketing agency is really as great as they claim to be?  

Looking for a new digital marketing agency but have no clue where to begin? Working with a good digital agency that specializes in quality marketing strategies is an obvious starting line. Knowing how to choose a digital marketing agency is essential in your search to find the right agency fit for your brand.

Spending money on digital marketing is a big deal, and you want to find an agency that makes the most of your money and works with your business goals. If you’re tired of being burned by agencies that make big promises but deliver no results, check out our three must-have skills (and top red flags) to watch out for. 

1. SEO & SEM

Across the board, Search Engine Optimization (SEO) is one of the most important skills you can have in this field. Knowing how SEO and content optimization work is essential for running a successful campaign. A good marketing agency should have an up-to-date website. If they’re practicing their SEO successfully you can easily find them doing a simple google search. 

Both SEO and Search Engine Marketing (SEM) form your entire digital strategy on a data and content level. At the end of the day, a great website should have all the key elements of an effective inbound marketing strategy:

  • An active blog.
  • Responsive design.
  • Intuitive navigation.
  • Effective conversion strategy with calls to action.

2. A Solid Team

A great agency should have a team that is equipped with versatility and expertise. Building a team that has experts in their respective fields i.e. design, development, SEO, content strategy, social media and brand development, will only make your agency more sought after and stronger as a whole.

Content is perhaps the core of digital marketing. Content marketing will continue to be a crucial part of the game no matter what happens. After you’ve created your all-star team you should then be able to create high quality, SEO-friendly content for various channels. By understanding how to create an effective content strategy you’ll be able to easily engage and convert to various audiences.

Things can be a little challenging when it comes to creating different content formats. From video to social media, emails, web content, blogs, e-books, videos, and white papers, it can be tough to create content that translates to these different formats. Working together as a team is the best way to face the beast that is, content marketing.

3. Tools and How to Utilize Them

Due to the marketing industry being so technology-driven, you need a good grasp on technology as well as be able to learn it quickly. It is immensely beneficial for a marketing agency to have a solid understanding of marketing tools as well as the technical skills that go along with them. For example, a CMS like WordPress – used by a third of websites – can be tweaked to boost SEO. 

Project management tools are important and its always good to ask what platform your desired marketing agency is using.  Nowadays there are many tools you can use to get the job done, for example Google Analytics, Hubspot, Salesforce, the list goes on. The bottom line is, any agency should be comfortable and familiar with all of these tools.

Now that we’ve covered the 3 top things to have as an agency, lets discuss the 3 Red Flags to watch out for.

Red Flag #1 – You Don’t have an Account Manager

A solid agency will pair you with a marketing strategist or account manager who oversees your business’s marketing success.

Something to look out for is talking to a new person every time you call. When you’re looking for an agency, make sure to ask who will handle your account. If it’s one person, that’s great. If they’re running a call center, look elsewhere.

Red Flag #2 – You Can’t Access Your Marketing Data

If the agency refuses to give you access to analytics, you should find an agency that will let you track your marketing success with them. There’s no reason for a digital marketing provider to be dishonest or hoard a business’s data.

The right digital marketing agency will allow you to see your data, and they’ll talk to you about the analytics as they work to improve your marketing performance.

Red Flag #3 – False Promises

If an agency is promising you that your business will be at the top of search results by working with them in a matter of weeks – it’s a bad sign. It’s always important to ask how if they’re promising you things they cant keep. If they’re talking about paid advertising, then rest assured you have nothing to worry about.

Its always best to find an agency that has realistic goals for you to improve your local search results.

Last Thoughts

Digital marketing is fast-paced and demanding. Understanding an agencies top 3 must haves and top 3 red flags to look out for will have you off to the races. At Onimod Global, our goal is to ensure we help improve your marketing and drive success.

From SEO to social media, content marketing and strategy, We can help you gain up-to-date and relevant knowledge that will help you become an awesome digital marketer. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

4 Ways to Boost Your WordPress SEO

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Yes WordPress is SEO-friendly, but simply launching a WordPress website isn’t enough to rank at the top of the search engines.

WordPress has been around since 2003, and has certainly come a long way to help define itself as a powerful marketing tool. Over a third of all websites are using WordPress, simply for its publishing platform and well-designed SEO.

However, if you want your site to rank higher than your competitors’ sites, you still need to do some work yourself. Here’s a couple ways Onimod Global can help you improve your WordPress site’s SEO.

Carry Out Keyword Research

Without keyword research, you are not going to know which search terms you should be optimizing your site’s content for. Keyword research should come at the start of any SEO project and be used to plan your site content and on-page optimization.

You can use our Keyword Overview tool to identify the keywords you should be using and optimizing for. Whether you are starting to optimize your site from scratch or are creating new content, knowing the keywords you are trying to rank the page for is essential.

Craft Unique Optimized Title Tags & Meta Descriptions

Your page’s title tag tells users and search engines what your page is about and is commonly regarded as being an important ranking factor. It is what feeds the clickable page title you see on Google search results.

Yoast automatically sets your page’s title tag using your page heading. What’s nice about Yoast is that you also have the ability to overwrite this and improve it in order to work in variations of keywords that you might not include in your page’s heading. Here are a couple things you can do to optimize your title tags and Meta descriptions:

  • You can either use snippet variables, add custom text as your title tag, or use a mix of both.
  • Meta descriptions indirectly impact your site’s organic performance due to Click-through- rate. It is worth spending time to write enticing descriptions. 

Use Internal Linking

You need to use internal linking within your content to help establish topical relevance between different pages on your site, to pass authority earned from external links, and to help users efficiently navigate.

Adding in internal links to other pages in WordPress is really simple. All you need to do is highlight the text which you want to link (this will be your link’s anchor text) and click the ‘link’ button on the toolbar, which will then allow you to either paste a URL or search for pages within your site.

Mark Up Your Pages with Schema

Schema markup can help to enhance your SEO efforts by adding context to your content and data. It helps Google to understand your content, present it in different and useful ways, which enhances a searcher’s experience.

By adding context to your pages, you are making it more likely that you not only rank higher but also get clicks when your page receives impressions. Since Yoast 11.0, a full structured data graph is built for every post or page on your site, but there are instances where you will want to mark up specific blocks within WordPress.  

Last Thoughts

WordPress is one of the most SEO-friendly CMS’ out there, and that is one of the reasons why it is so popular. It is user-friendly and easy to implement a whole host of SEO tactics using just a small number of fantastic plugins. By following the steps above, you are putting yourself in a great position to outrank your competitors.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.

Content Marketing & SEO

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SEO and content marketing are made for each other. A lot of people are confused about SEO and content marketing. Neither works well on its own, but, together they are a powerhouse for internet marketing. Let’s take a quick look at the importance of each and then how they work together.

SEO and content marketing go hand in hand. Without each other you would not be able to fuel your potential online success. As a quick recap, it’s important to know the terms before we dive into SEO and Content Marketing.

SEO Basics

SEO (search engine optimization) is a way to improve the position of a page in search engine results by tweaking on-page and off-page factors.

Search engine traffic can be maximized by:

  • Optimizing pages until they appear on the 1st page of search results
  • Claiming special features like the local search map results or search snippets
  • Getting links into other high-traffic content

Content Marketing Basics

Content marketing is a way to use content to create interest or trust. Advantages of content marketing include:

  • May provide a lot of long-term value: The content created for these campaigns can be so effective that it can get shared for years in emails, lists of top guides, and social media channels. This kind of exposure isn’t vulnerable to sudden search engine updates.
  • Supports your brand: One of the benefits of content marketing is that providing solid information is always good for your reputation. Communicating helps customers know where you stand. The communicating you do during content marketing has a lasting impact on your brand.

Whereas content marketing is focused on using valuable and relevant content to drive customer and client action that in turn, becomes profitable. The most important thing to remember about the two is that SEO is strategized around content marketing. Every website needs words, substance, keywords and images in order to be successful.

Here’s a look at Content Marketing & SEO and what you need to know.

Keywords

The key to SEO is researching and finding relevant keywords and making use of them in your content so they rank higher in the search engine results pages, also known as, SERPs. You should avoid filling a page with keywords and over optimizing. In order for SEO and content to work, you need to find a balance between the two.

Keyword strategies are imperative for effective search engine marketing (SEM). Embedding target keywords is essential to rank well and boost traffic. Follow a strategy and avoid stuffing them in the content. Repeating keywords has a negative impact on SEO. Follow a reasonable approach and use the main keywords in the title and body section.

Quality Content

SEO and content marketing require consistency. Fresh, unique and creative content gets indexed quickly and ranks higher than low-value and repetitive content. Your content should be able to lure in your clients as well as solve a particular issue. One can write influential content by using important keywords and targeting visitors. 

This is the most important factor, where Google determines the relevance of a page and ranks a piece of content. By understanding the purpose of the page you’ll be able to better understand what criteria goes into evaluating that page for quality. 

User Experience

SEO is significantly more than just blogs, keywords and backlinks. It is equal parts, enhancing metadata and using the appropriate tags. It is also part of creating an experience for the user that is enjoyable. Optimizing URLs and making the slug everything after the (.com) concise, drives the search engine to find the relevant subpages and categorize the different parts of your site. This is crucial to the success of any SEO campaign. Technical optimization plays a key role and makes a web page appealing to the search engine and ensures that the site has no broken links and no error codes. Otherwise, it will be poorly ranked by the search engine. 

Header tags and title tags benefit the user by strategizing the content in a way that is useful and simple for readers to understand. A good title tag ensures a great user experience because the visitor can recognize the information from the page before they actually click on it. 

Final Thoughts

The biggest takeaway from this article is when Content Marketing & SEO work together in harmony you’ll see online success. Your Content marketing will only be as successful if it is properly paired with the appropriate SEO. 

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

3 Ways To Boost Your Digital Presence

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These days, a strong digital presence is required for any business that wants to bring in or engage with new and existing customers. But what is a digital presence? And what elements are needed for a strong digital presence?  

In short, Digital Presence is essentially what people find about your business when doing an online search, including everything from your website to social media, customer reviews, and more. Oftentimes, in today’s digital age, digital presence gets overlooked. Digital Presence allows businesses to showcase themselves online. It’s crucial to have a digital presence implemented within your marketing strategy for many reasons. The main one being, people searching for your business online.

A recent survey done by Bright Local found that 93% of consumers used the internet to search for and find a local business and 87% read online reviews for local businesses. What consumers find when doing these online searches will impact how and where they spend their money. When you do a quick online search for your business or industry, what results appear? Do any reviews or consumer recommendations come up? Is your website in the #1 spot?

Generating a digital presence can be simple with the help of resources like a website, social media platforms, business directory listing, customer reviews and other online sources. Here’s a look at 3 simple ways you can boost your digital presence.

1. Boost Your Site’s Search Engine Optimization Strategy

Search engine optimization (SEO) is a process that increases your website traffic and improves your brand’s recognition and online presence. This strategy helps potential customers have a better chance of finding your website when they search for terms related to your brand. Mastering SEO can also boost your rankings in search engine results pages (SERPs).

To rank higher, business sites must incorporate two categories of SEO: on-site and off-site SEO.

On-site SEO is the practice of optimizing the elements of a web page to rank higher and earn more relevant traffic from search engines. 

  • Good on-site SEO helps search engines understand what humans see and the value they would receive when they visit a page. To master on-site SEO, business owners should ensure their HTML source code is well-formed, and all elements of the site need to be optimized for speed.

Off-site SEO refers to actions taken outside your website that affect your rankings in SERPs. Optimizing off-site rankings involves improving a search engine and user perception of a business site’s popularity, relevance, trustworthiness, and authority.

  • Improve your off-site SEO by encouraging other relevant pages, sites, and people to link to and promote your website. This step vouches for the quality of the web content that you produce.

2. Expand To New Social Media Platforms

Technology has grown tremendously and it affects the way we communicate. Social media’s growth in the US is comparable in speed to that of most modern communication-enabling technologies, such as our phones and computers. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019.

If you haven’t jumped on the social media train by now, you should definitely take advantage of it. Nowadays, almost everyone has a Facebook profile set up for their business, but other social media outlets can be great ways to connect with different audiences. Instagram and TikTok can be ideal places to display new products and upload video content snippets. It’s also a great platform to share photo content. For a while now, Twitter has been considered the go-to place for breaking news updates.

Start by determining where your target customers spend their time using social media and try to cultivate followings on a new platform in 2022. Spend some time expanding on customer profiles and determine which social media platforms are most likely to appeal to them. 

3. Increase Your Brand’s Authority

Brand authority builds as you connect more deeply with your audience. For example, does your audience know they can trust you for the latest industry news? When you consistently provide your audience with relevant content and prove you know what you’re talking about, and that they can trust you, you essentially build authority.

With a strong brand, you are able to do the following:

  1. Retain a loyal customer base that seeks you out first before turning to your competitors.
  2. Attract the attention of influencers within your industry, who can then use their authority to promote your brand.

Your brand authority has a significant impact on your SEO performance. A great way to work on the two is to look for opportunities to prove your place as an industry leader. For example, if you publish content to your blog and simply list your contributing authors as “staff” without creating fleshed-out author bios for them, this is a big missed opportunity to build your authority and earn some easy SEO points under the new EAT update.

Final Thoughts

Consumer tastes and behaviors are always changing, and it can be hard to keep up with the rapidly changing rules of SEO and the shifting demands of your market. By planning ahead and strategizing the next moves can help you stay ahead of the curve and create a more flexible, adaptable SEO strategy for 2022 and beyond.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.