Tag Archive for: Digital marketing news

The Impact of Google Marketing Live 2023 on Digital Marketing

/in , , /by

Google Marketing Live (GML23) is an annual event where Google unveils its latest innovations in marketing technology. It’s an essential platform for digital marketers who strive to stay ahead in the fast-paced, constantly changing landscape of digital marketing.

This year, GML23 didn’t disappoint. GML23 revealed numerous groundbreaking trends, such as predictive analytics and AI integration in marketing strategies. These technological advancements promise to reshape how marketers target, engage, and retain customers.

As a digital marketing agency, observing these developments and understanding their potential to transform digital marketing strategies is essential. We are committed to harnessing the insights from GML23 to deliver cutting-edge solutions to our clients. This blog will explore the new Google Marketing innovations and highlight what you need to know.

Key Highlights from Google Marketing Live 2023

Google Marketing Live is an annual event hosted by Google that brings together marketers, advertisers, and industry professionals worldwide. It is a dynamic platform for marketers to stay ahead of the curve and maximize their online presence in an ever-evolving digital landscape. Let’s look deeper at some topics covered in this year’s event.

  • Personalization and Automation: GML23 highlighted the significant role of personalization and automation in today’s marketing strategies. Businesses can now leverage Google’s innovative technology to tailor their messaging to individuals and automate their advertising strategies.
  • Privacy and Trust: Similarly, Google emphasized the importance of maintaining consumer privacy and building trust, showcasing new features designed to uphold these principles while enabling effective marketing.
  • Enhanced User Experience: A significant focus of GML23 was enhancing user experience. Google showcased various tools and features to enable businesses to create personalized and seamless customer experiences.
  • Advertising Innovations: GML23 also introduced a host of advertising innovations. These tools aim to help businesses maximize their reach and engagement while ensuring efficient use of their marketing budget. In the forthcoming months, Google plans to experiment with Search and Shopping ads directly incorporated within AI-driven snapshots and conversational modes.
  • Automatically Created Assets: Automatically Created Assets (ACA) will harness the power of generative AI to enhance ad relevance. It achieves this by examining your landing pages and ads and customizing Search ads to align with the context of user search inquiries.

As we look toward the future, the dynamic and rapidly evolving marketing landscape is poised to undergo transformative changes.

The Future of Marketing As Defined by GML23

GML23 unveiled a glimpse into the future of marketing, showcasing exciting advancements and trends that will shape the industry. With a focus on emerging technologies such as artificial intelligence, virtual reality, and voice search, GML23 emphasized the importance of personalized and immersive consumer experiences. Let’s look at two main focuses for the year to come.

  • Predictive Analytics in Marketing: Predictive analytics uses data, statistical algorithms, and machine learning techniques to identify future outcomes based on historical data. The future of marketing lies in its ability to predict customer behavior, personalizing content to their unique needs and preferences.
  • Machine Learning and AI: Machine learning and AI technologies have significantly impacted the marketing scene, providing unprecedented insights into customer behavior and enhancing the ability to deliver highly-targeted campaigns. GML23 only confirmed the growing importance of these technologies in the marketing landscape.

Amidst the ever-changing marketing landscape, it’s important to note that having a hybrid model can help bridge the gap between new digital marketing and traditional digital marketing.

The Hybrid Model

We know that a mix of AI innovation and human digital marketers will shape the future of digital marketing. Onimod Global is taking the insights from GML23 to a new level. Our agency is integrating personalization and automation into its marketing strategies, enabling businesses to reach their target audience with precision and effectiveness.

Onimod Global is committed to building trust and compliance in all our marketing efforts. We are adjusting our practices to align with Google’s new guidelines, ensuring their clients’ campaigns are effective and ethical. Investing in AI systems means relying on them only partially.

Stay up to Date: We are Google Partners

To make sure you’re keeping up to date with the latest Google updates and trends, Onimod Global is a trusted Google Partner. Advertising agencies that are members of the Google Partners program like us at Onimod Global contain certified employees and are companies trusted by Google.

Last Thoughts

The future of digital marketing is brimming with excitement and endless possibilities, as evidenced by the insights gained from events like Google Marketing Live 2023. This event provides businesses with valuable knowledge on leveraging the latest technologies and trends to drive their success.

However, with the rapidly evolving nature of digital marketing, navigating these technologies and staying ahead can be daunting without the right partner. Enter Onimod Global, a leading digital marketing agency and Google Partner dedicated to remaining at the forefront of industry trends. With our commitment, we can empower businesses to harness the power of digital marketing and achieve their goals effectively.

Contact us to learn more about how we can help with your social media strategy today.

Customer Loyalty Tips To Drive Engagement

/in , , /by

In the business world, customer loyalty plays a big role in your marketing strategy. Whether it be more trusted customer reviews on your site, or user-generated content produced by loyal customers, it is also clear that customer loyalty is important to driving you to the top of search page results. Here’s how.

In an era where disruptive marketing and customer-centric approach drives businesses, creating brand loyalty is crucial for your company’s success and profits. In fact, according to Yotpo, 36.5% of shoppers said they would spend more on products if they’re loyal to a brand.

Onimod Global’s Digital Marketing specialists are here to break down the top tips on maintaining loyal customers, so you can have some great success stories online! Here’s what you need to know.

Social Loyalty

Social media is an integral part of any marketing strategy—and it can be a powerful tool for your business. People are more likely to share information about your business with their friends and followers on sites like Facebook, Pinterest, Twitter, LinkedIn, and Instagram. By creating content that people want to share, your brand can benefit from viral marketing campaigns that drive traffic back to your site. #WinWin

Forever Loyal

Loyal customers will support your business no matter what. These are the people who go out of their way to shop at your store. Regardless if a competitor down the street is offering them a better deal or more convenient location. To get loyal customers, you need to provide stellar customer service, excellent products, and competitive pricing. A great example of forever loyal customers is Target. They price match their competitors and have lenient return policies.

Loyalty Economics

A company’s loyalty and retention efforts will be more successful if they’re improving customer experiences instead of acquiring new customers. If you want to avoid costly marketing efforts that don’t bring in much profit, consider ways in which you can improve the experience of current customers rather than solely focusing on new lead generation.

Loyalty Database

Data is an essential resource for any business, especially those looking to grow. Data regarding repeat customers is even more essential to promoting growth and prosperity.  Once you’re able to gain information about current loyal customers, you can locate new ones much easier. This cuts out a lot of wasted marketing budget on advertising.

Determining Improvements

Running a business can be tricky, and even if you have good customer satisfaction ratings there’s always room for improvement. This issue points back to your loyalty database and what insights it can provide to your business. By going back over the numbers you can begin to paint a much clearer picture for both current and potential customers about your business and why it’s the right choice for them to purchase goods and services from.

How Onimod Global Can Help

Understanding your customers is critical if you want them to engage with your brand and if you want to keep them. Create a trustful and sincere relationship with your users, provide them with the tools they need to be involved and express themselves, focus on their satisfaction with a seamless experience. Your users will be here to stay.

As a business owner, you want to be where your customers are. Onimod Global is a full-service digital agency, and we’re looking forward to helping your business reach its full digital potential.

Interested in growing your digital presence for your company? Reach out to us today to get started here!

Long-Tail Keywords: What are they?

/in , , , , /by

Are you tired of trying to rank for the two or three-tail high-competition keywords as your competitors? Long-tail keywords could be the answer. What are long-tail keywords and how do they work in search marketing? Let’s find out!

Targeted keywords filled with intent can help you reach your target audience. If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. Let us break down how to use long-tail keywords for your business’ benefit.

What are Long-Tail Keywords?

Long-tail keywords are specific search queries that tend to have relatively low search volumes. They make up a large percentage of overall searches when added together. The term long-tail was coined to describe the phenomenon of niche products becoming a top seller.

The term “long tail” refers to the tail at the end of a curve when looking at keyword searches on Google. Long-tail keywords are specific but least-searched. A head keyword is typically a broad term when it comes to searching for a product/brand.

Here are a few examples of long-tail keywords vs. head keywords:

Head Keyword:

Nike

Long Tail Keywords:

Nike Air Max Ones

Nike sustainability policy

Vintage Nike shoes

Nike Men’s Yoga Shorts

While exact length doesn’t matter, long-tail keywords are typically at least three words in length due to their specificity.

Why Are Long-Tail Keywords Important?

Head terms are competitive, especially the popular ones. This in turn, makes it difficult for them to rank well with SEO. By using long-tail keywords you’re able to differentiate your business and services while having fewer to compete with to rank on the first page of Google.

Long-tail keywords can help you get more out of your advertising return on investment. High-volume keywords have a high cost per click, but they don’t convert well. Low-volume keywords are highly targeted and therefore have a higher conversion rate.

Using Long-Tail Keywords Effectively

Finding a good long-tail keyword is only part of the heavy task at hand. Once you’ve found your desired keywords, you need to use them strategically on your page. Here are a few on-page SEO tips that apply specifically to long-tail keywords:

  1. Using keywords naturally
  2. Placing keywords strategically
  3. Consider your user’s search intent

Final thoughts

The foundation of any successful SEO campaign is keyword research. In addition to long-tail keyword strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about keywords or want to learn more about our services? Contact us here today.

Digital Marketing Tips for Small Businesses

/in , , , , , /by

Small businesses should always be looking to find opportunities to stay ahead of the competitive market and reach their potential customers. With the right tools, you can create an effective strategy to have a big return in reach and awareness. 

The internet has become an indispensable tool for almost any consumer making a decision. Whis is why it’s always a good time for business owners to think about the most effective small business marketing ideas. 

Unsure of where to start improving your website or social media pages? Here are 5 quick and effective ways that you can jump start your digital marketing for your SMB.

1. Research Competitors and Differentiate Yourself

Competitor research is important because as a small business, you’ll want to be able to offer additional value in the market. One way to do this is by using Google Search Ads. Doing a search and seeing the results that pop up is a great way to start. For example, if you’re a plumbing company and you see the terms “No Call Out Charge”, “Fully Qualified Plumbers” and “1-Hr Response” for your results, they’re likely to be great selling points for other businesses looking to compete with these results.

How can you differentiate your company from other plumbers in the area who provide similar services? Most times, if you don’t have anything that differentiates your company from others, you can invent one. You can do this by giving your products, services, and reputation more attention and detail.

2. Get Your Website Basics Right

Users are increasingly demanding in terms of the experience they expect from a website. They want a fast loading website as a minimum requirement. As a local business, you may not have the budget of larger firms, but you can at least get the basics right.

Here’s a couple things you can do to fix this problem. You can start by test your website’s mobile speed with Google’s free tool and see how you could decrease bounce rates. If this doesn’t provide clarity you can move onto the following options:

1. Compressing Text and Images: Decreasing or converting your image sizing and scales can help dramatically, as well as removing any video content that isn’t critical to your site’s content.

2. Website Design: Over-designing web pages by adding loads of banners, images, icons, and other additions can lead to slower loading times.

3. Mobile Optimization: Last but not least, making your site mobile friendly is probably the most important thing you should do for your website. A majority of consumers now access the internet via mobile browser. So make sure your website is designed so that it is responsive per device and screen size.

3. Improve Google My Business Listing and Customer Reviews

When a customer searches for your products or services, your online reputation could be the deciding factor. Luckily, Google My Business gives you control over how people perceive your business.

Some of the common mistakes to avoid include:

  • Duplicate listings
  • Setting up unnecessary new listings after a change of address
  • Business name misuse e.g. adding unnecessary promotional messages

Customer reviews are not a new concept, but you might be surprised at how often they are overlooked. 30% of consumers said that reviews were a key factor in judging local businesses, so make sure this as a top priority in your digital marketing strategy.

4. Create Interesting Blog Content

In highly competitive industries, a content strategy is necessary to drive search results. When working with smaller businesses, it’s likely that they will not rank on the first page of Google for a broad term related to their product or service. Blog content plays a big role in creating and converting leads to customers. You can easily increase your organic traffic for local businesses through researching blog content that you can create in house. Here are a couple tips to amp up your blogs:

  • Putting the audience first
  • Making sure it’s SEO friendly
  • Correct tone of voice
  • Showing readers they can trust you

Final Thoughts

As a small business owner, you can use digital marketing to reduce barriers-to-entry in your industry by increasing the reach of your business through the Internet. But you need a plan to get there. A strong content marketing strategy and experimenting with different topics, measuring the results, and tracking your progress all help you develop an effective coverall content marketing strategy.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

How To Improve Your Ad Campaigns

/in , , , , /by

Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues.

Here are a few red flags to watch out for and some extra tips to help boost underperforming SEM campaigns:

Clicks are Few to None

If your SEM campaigns keywords aren’t relevant to a user’s search intent and where they are in their buyer’s journey, Google’s less likely to show your ads. Keyword research can help you target relevant keywords that satisfy Google and your users so they engage more with your ads.

Start your keyword research by using a keyword tool. If you use Google for your marketing needs, you can utilize Google Keywords. You can use the tool to discover new keywords, research keywords, and creating an advertising plan to share with your marketing team. The tool “cleans” your keywords by removing unnecessary characters and duplicates, groups keywords by campaigns, and more.

Poor Performance Tracking

If you want to measure the success of your SEM strategy, tracking your keywords’ positions can help you do that. If a competitor starts targeting or ranking for the same keywords as you, tracking their positions can alert you. Tracking relevant campaign KPIs helps you understand the following:

  • Keyword performance: Successful ad campaigns hinge on finding the right keywords. If the target keywords you’re using aren’t driving relevant traffic, you can quickly change them.
  • Media and content types your audience resonates with: By A/B testing campaigns with different media and content types, you gain insight into which media types drive engagement and help boost conversions.
  • Audience behavior: You can analyze audience behavior and tell which parts of your ad campaign your target audience is not engaging with.
  • Channel attribution: This enables you to focus more resources on these channels. Google Attribution is an excellent tool that can help.

Multi-Media Planning for Ad Campaigns

Media should be considered an integral part of your advertising campaigns. You can use different media types in the same campaign to create a seamless customer experience. Using a combination of websites, text messages, and YouTube videos may help you achieve this goal.

If your ad campaign assets aren’t in sync across all platforms, your customer will become confused and your engagement and conversion rates will suffer. With the right tools, multi-media planning will be significantly easier. Ad campaigns are optimized to offer customers a positive CX as they move across different platforms on your buyer journey.

Last Thoughts

While the business world is increasingly competitive, you can still outperform your competitors and drive enough revenue-generating traffic to your business. By planning ahead and strategizing your ad campaigns, you can stay ahead of the curve and create a robust ad campaign strategy.

At Onimod Global, our talented digital team has unbeatable experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

The Importance of Digital Marketing in 2022

/in , , , , /by

Digital marketing is more important now than ever. You can utilize digital marketing to target specialized markets, allowing you to reach out to customers who may not have previously considered your company. But this industry is fast-growing, which also means ever changing and evolving. Where do you start if you want to develop a digital marketing strategy? Right here. 

As marketers think about building brands in the coming years post-COVID, how is digital marketing being leveraged to help companies bounce back? More importantly, how should you redefine your strategy for 2022?

According to a CISCO report, 90% of North Americans use the internet, and usage is expected to reach 92% by next year. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer-conversion rates, with social and digital video channels driving the highest ROIs.

Having a digital marketing strategy in place allows you to reach millions of people cost-effectively. If your business doesn’t have a strategic digital marketing plan aligned with your business plan your business can suffer and you could lose out to competitors who are more digitally savvy.

Reasons To Use Digital Marketing

1. Reach a Specific Audience. 

With media like TV, billboards and radio, you are reaching out to a broad audience, and the chances of targeting a specific group of customers is low. Whereas in digital marketing, you can use the features of a marketing platform to specifically target an audience based on age, interests or behavior. 

Your chances of reaching the right audience are significantly higher, and you can pick and choose these metrics as your needs change. It also allows you to identify subgroups within your clientele. If you have more than one type of product, you can tailor a campaign to this more specific group of customers.

2. Access Metrics of your Digital Marketing Strategy ─ All in One Place.

Digital marketing metrics are the key performance indicators (KPIs) used to measure the success of a business’s marketing efforts online. The goal of using digital marketing metrics is to track and decipher the way consumers interact with your brand online through websites and social media platforms. While there are many benefits of using metrics, the main use of metrics are used to drive improvements and help businesses focus their people and resources on what’s important. Overall, metrics reflect and support the various strategies for all aspects of the organization, including marketing, competition, standards, or customer requirements and expectations. 

Metrics indicate the priorities of the company and provide a window on performance, ethos and ambition. This allows you to determine your return on investment. You know exactly how profitable your digital marketing campaign was, as you can see the results of each aspect of your efforts.

3. Becoming Visible Within the Industry.

Some of the largest corporations have millions of dollars to spend on traditional advertising. If you don’t have that kind of ammunition, digital strategies allow you to outrank big corporations on a smaller budget. 

Here’s what visibility in business can do for you:

  • Helps you get exposure to a larger audience.
  • Build your brand awareness, so that people know who you are and how you help. 
  • Establishes your credibility and expertise.
  • Allows you to reach and sign more ideal clients.
  • Connects you to opportunities you wouldn’t have otherwise. 

Search Engine Optimization

SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. More traffic means more potential clients becoming aware of your brand and services.

SEO is composed of three parts:

  • On-page SEO focuses on the content on your website’s pages. You can research keywords that resonate with your buyer persona or keywords that potential clients might ask. The task is to create quality content when answering those questions, so your pages rank higher.
  • Off-page SEO relates to all activity that happens away from your website. It involves external optimization practices that happen away from your site rather than on it. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality which helps to build authority.
  • Technical SEO is the back end of your website. Things like coding, image compression and cascading style sheets, also known as CSS. These are important aspects of your website that determine how quickly your pages load. Search engines like Google use it as an important ranking factor.

Social Media Marketing

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers become more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract customers. The opportunities are endless when it comes to social media marketing. A big plus in  using this type of marketing tool is that most of the basic services are free. 

The end goal is to create more traffic and generate leads for your business. The social media channels you can use for this purpose are:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • YouTube.
  • TikTok
  • Pinterest

In an increasingly connected world, your approach to marketing must be just as integrated.

Last Thoughts

In this day and age where just about everyone is connected to the internet, it is crucial for any business to have a strong online presence. As we continue to move forward within the digital age, younger generations are likely to be centered on using the internet to access different services. Having a strong digital marketing strategy is a must if you want to succeed in the increasingly competitive industries across the globe.

Could your digital marketing strategy use a boost? Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.

Continuous Scrolling Added To Google Mobile Search

/in /by

Back again with another Google SEO update, this time regarding continuous scrolling. Google announced they will be updating mobile search in the US with the ability to continuously scroll as more results automatically load.

Continuous scrolling to Google Mobile Search

In an announcement, Google says:

“At Google, we’re always exploring new ways to help people find what they’re looking for quickly and easily. Earlier this year, we launched a redesign of the Search results page on mobile for a more modern experience that’s easier to scan and navigate.

Today, we’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices.”

For Google users this is a big time upgrade as it’s now possible to scroll through an almost endless list of results to find right content.

 

Previously on mobile devices, Google’s search engine results page for mobile mainly adhered closely to the ‘ten blue links’ format that was implemented in the beginning on desktop search. Rather than seeing a numbered page list at the bottom of results, users in general would only see a displayed ‘see more’ button. Clicking that button on a mobile device is equivalent to clicking on page two of desktop search results.

The ‘see more’ button isn’t completely disappearing, however Google says that searchers will be able to continuously scroll through “many more” results before finally triggering the ‘see more’ button.

What this means for business

As we all know, CTR rates are extremely low after first page results. This is particularly revealed in a 2020 study that finds the CTR of page two results is less than 1%. The reason behind users not clicking on the page two results is uncertain, but it could have something to do with the perceived quality of content that didn’t make it to page one. With continuous scrolling on mobile, there may be the potential that the bias behind page 1 results is removed.

Think of apps like TikTok, when you’re allowed to infinitely scroll and encouraged to do so. Maybe you’re scrolling for a few minutes, or maybe for several hours. With the same logic being applied to Google Search (okay maybe they won’t scroll through Google for hours), this has the ability to increase content discovery significantly.

Final thoughts

We’ll see as the months go on if this change helps increase traffic for low ranking pages, and provide updates along the way. We will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

Google Ads Will Combine Smart and Standard Display Campaigns

/in , /by

As your trusted Google news source, here’s the latest update: Google is set to combine smart and standard display campaigns into a single option, announced yesterday Wednesday September 15th. And to add another change into the mix, Google also announced they will be introducing optimized targeting to Display campaigns.

 

Smart and Standard Display campaigns 101

Smart campaigns were unveiled four years ago, and they were created to help users have a simpler way to reach your audience across millions of sites and apps. Smart Display campaigns are set apart from other forms of campaigns through using automation to find new and existing customers, tailor your creative and set optimal bids.

Following up Smart campaigns, the standard Display campaigns have beneficial features such as responsive display ads and automated bidding. The point of combining the two types of campaigns means that advertisers will have the opportunity to test even more types of ads.

The new Display campaign overview

Bonnie Pericolosi, the director of product management for Google Ads says, “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences.” Now while setting up campaigns, advertisers will have the ability to choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.

Ginny Marvin, Google’s ads product liaison, discussed the update on Twitter, “No action is needed: Existing Smart & Standard Display campaigns aren’t affected by this change at this time. Once this update is rolled out in your account, you’ll see the new Display campaign type option and workflow when you create a new campaign.” 

 Targeting update for Google Ads Display campaigns

In addition to this change, Google Ads will also introduce optimized targeting, which treats audience settings as signals to find audience segments that may improve campaign performance, to Display campaigns. Previously, this option was only available on Smart Display campaigns.

Why advertisers should care

There will be just one option to create Google Ads Display campaigns very soon. The new Display campaign type will have the same controls for bidding, ads and audiences that standard Display campaigns currently offer. And, as Marvin stated, existing Smart and standard Display campaigns aren’t affected by this change at this time.

More From Onimod Global

As certified Google experts, our team is here to assist your business with holistic digital marketing strategies including SEO and Google Ads, because our goal is to make you more sucessful. To get in contact for an audit on your digital presence, get in touch with us here.

 

 

Wix and Google: GMB Integration Coming Soon

/in /by

Google’s partnership with Wix is raising to a new level. The companies have recently announced an expanded partnership that will integrate Google My Business (GMB) directly within Wix. GMB data can now be accessed by businesses, customer interactions and manage their profile directly from Wix.

Why Wix?

The reason Google partnered with Wix in the beginning was because of the business model. Wix’s value proposition is that they take handle the technical side of an online presence. “Back-end” type of work like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that are helpful to small businesses succeeding. This allows businesses to focus on doing what they do best.

After knowing the Wix business model, the integration of Google My Business fits in with the philosophy of making it easy to do business online. The expanded partnership with Google simplifies managing a Google My Business (GMB) profile. This gives them a very strong position in the local search industry.

The Value Of GMB Integration

The goal is to simplify the platforms removing unnecessary steps for users. The goal is that anything a business owner can do in the GMB interface, including managing their Google Search and Maps profile, can be done directly from the platform through a familiar user interface.

An update from Wix’s team says:

“Business owners can manage their Business Profiles, update their business information and hours, add photos, update their website, create posts, add attributes, respond to reviews, share Q&As, message with customers and accept bookings.

An up-to-date Business Profile is considered 2.7 times more reputable, 70% more likely to attract location visits and are 50% more likely to lead to a purchase.”

Integration With Wix

Wix already has experience integrating Google services directly into the Wix platform.

Here are some of the Google integrations already built-in:

  • Google Search Console
  • Google Workspaces
  • Google Analytics
  • Google Tag Manager
  • Reserve with Google

Local Search Win

Other platforms out there can definitely help small businesses build an online presence. But there aren’t any with the full suite of marketing and business features included with a Wix account.

Wix has been making great strides with what they bring to the table for their users, including in the area of SEO. Integrating GMB into the Wix platform solidifies as a strong consideration for any business wanting to go online but without having to make significant investments hiking the steep technical learning curve. This makes them a strong contender.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Google Will End Behavioral Targeting – What’s The Impact

/in , /by

We’re officially in full swing of 2021, and that has come with tighter privacy and data regulations across the board. Google, who is up against high pressure from regulators around antitrust and data privacy, announced that they will cease the permission of cross-site tracking and targeting of individuals outside its own properties. This would include properties such as in inventory they sell through video ad exchange and Google Ad display.

 David Temkin, director of product management and ads privacy wrote in a blog post, “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

Google’s move comes directly after the recent decision of Apple to give users the choice to block the IDFA identifier at the app level, which means apps will be required to ask users for permission to collect and share data.

“This is yet another confirmation the web is shifting to a consent-oriented framework,” said Nii Ahene, Chief Strategy Officer at Tinuiti. “It’s going to be all about opt-in, not opt-out initiatives.”

It is very evident that many of the behavioral targeting capabilities marketers have heavily depended on will fade out or disappear completely, however it is not yet confirmed the exact implications of how this will affect each of Google’s Ad products. The changes are slated to take place at the end of the year and only impact the open web, not mobile app ads purchased and sold using Google’s ad tech.

Important highlights from Google

At this exact stage, here is what we know for sure:

  • Google will be completely stopping to build user-level profiles within its ad systems. They will also not use such data to enable targeting on non-Google sites. That means Google’s AdX ad exchange and other services that target ads to web inventory outside Google properties will no longer support any cookie replacement identifiers.
  • Google’s ad targeting changes are focused solely on the open web. At this time, the changes will not apply to the mobile app ads bought and sold using Google’s ad tech.
  • Google’s targeting changes only will go into effect after the company officially stops recognizing third-party cookies in its Chrome browser. In January 2020, the company said it would do that within two years.
  • Advertisers will still be allowed to target their own databases of consumers through their own first-party data on Google properties, such as Google’s search results pages and YouTube.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!