Tag Archive for: Content

Choosing Effective Content Marketing Topics

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When marketing your business with content creation, selecting topics that resonate with your audience is crucial, but relevance alone doesn’t guarantee success. It’s important to recognize that not all relevant topics align with your brand’s identity. 

The key to successful content marketing lies in understanding the competitive landscape and identifying topics that not only fit your brand but also enhance your return on investment (ROI). Let’s delve into how to pinpoint the right content marketing topics. 

Focus on What Your Audience Prefers

When deciding on a topic, it’s crucial to analyze comparative engagement metrics. For example, if you’re choosing between writing about the ‘Paleo’ diet and ‘Vegan’ diet, look at each topic’s likes, shares, comments, and overall interaction rates on various social platforms. The topic with consistently higher engagement is likely to resonate more with your audience.

Different topics may appeal to different segments of your audience. Consider the demographics of your followers when evaluating social media engagement. A topic that resonates well with a younger audience might not have the same impact on an older demographic.

Choose Less Competitive Topics

Opt for topics that align with your business objectives but face lower competition. This approach is akin to selecting long-tail keywords in SEO. Consider these tactics for high-competition topics:

  • Produce high-quality content like videos or original research.
  • Use paid promotions on social media.
  • Collaborate with influencers for enhanced distribution.
  • Develop a comprehensive promotion plan beyond the initial publication.

Leverage Multiple Mediums

One of the key strategies in content marketing is to leverage multiple mediums for content distribution. Different social networks have unique audiences and preferences, making it essential to tailor your content according to the platform where it will be shared. This approach ensures that your content resonates effectively with the audience on each specific network.

Each social media platform has its own user base and content trends. For example, visually appealing content may perform better on Instagram, while in-depth professional discussions might be more successful on LinkedIn. Furthermore, mobile app development topics might be more engaging on Facebook with a focus on visual demonstrations or infographics, and Twitter might be better suited for quick, insightful updates or discussions on low-code development. Understanding these nuances is crucial for tailoring content.

Create Multi-Purpose Content

Aiming for a balance between niche and broad topics is a calculated approach in content marketing. When you develop content, whether it be for a blog or social media, it’s essential to consider its adaptability across different formats. This not only caters to diverse audience preferences but also enhances the visibility of your content. For instance, a detailed blog post can be summarized in an infographic, or key points can be discussed in a YouTube video. This repurposing strategy not only ensures wider reach across different platforms but also significantly reduces the workload involved in content creation.

Final Thoughts

Developing a robust content marketing strategy involves strategic topic selection, understanding audience preferences, and continuous performance tracking. Experiment, measure, and adjust your strategy as needed to maintain an effective content marketing approach.

For the latest in digital marketing news and tips with Onimod Global, click here. Need assistance with content marketing or other digital marketing services? Contact us today!

Essential SEO Tips to Boost Your Rankings

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If you’re feeling stuck trying to figure out how to increase your website’s visibility in search results, here’s our top SEO tips to help you boost your rankings and get more visitors reading your content.

If you’re running a website, there’s no doubt that you’re aware of the importance of search engine optimization (SEO) in getting your site to rank well in search engine results pages.

SEO can be a complex and ever-evolving process, but there are some fundamental tips and practices that can help improve your site’s ranking and visibility. In this blog, we’ll provide some essential SEO tips that will boost your rankings. Whether you’re a beginner or an experienced marketer, these tips will help you to optimize your content and attract more traffic to your site.

So, let’s dive in and discover the SEO techniques that can take your website to the next level!

1. Target Keywords

Start optimizing your page for search engines, by determining the primary and secondary keywords for your content. The primary keyword serves as the central theme of your page. Primary keywords should align with your brand identity, products, services, and the main focus of your content. It’s recommended to select just one primary keyword per page to avoid diluting your efforts.

Secondary keywords provide additional context and support the main topic. You may have multiple secondary keywords, which are often more specific and represent subtopics within your article. It’s essential to incorporate these secondary keywords naturally throughout your content, without forcing them in if they don’t fit.

2. Write Original Content

In order to attract and retain users to your website, it’s crucial to have high-quality content that is original. Original content not only showcases your unique expertise and perspective but also helps to establish a relationship with your audience. Moreover, search engine algorithms, like Google, favor unique content. Sites that prioritize good SEO practices and publish reliable original content are more likely to improve their search rankings.

It’s important that your content is comprehensive, meaning it covers all aspects of the topic in depth. Comprehensive content not only helps to engage users but also signals to search engines that you are an authority on that particular topic. By creating content that is both original and comprehensive, you can boost your website’s search engine rankings and establish a loyal audience.

3. Optimize Page Titles and Meta Descriptions

Meta descriptions are oftentimes the first point of contact that users have with your site. They play a significant role in determining whether or not they will click through to your page. Page titles and meta descriptions can make or break who visits your website.

To create a compelling page title, include your primary keyword and make it attention-grabbing, concise, and informative. This will help to grab users’ attention and give them a clear idea of what your page is about. Your meta description should be an accurate and concise summary of your content. It’s a great opportunity to entice users with a sneak peek of what they can expect to find on your page. Consider including your secondary keywords and a clear call-to-action to encourage users to click through to your site.

Here are some other tips to keep in mind:

  • Optimize your page title by keeping it concise, between 30-60 characters.
  • Keep your meta description under 160 characters to ensure that it appears full on search engine result pages.
  • Include your target keyword in your page title and meta description to signal to search engines what your content is about.
  • Communicate what makes your page unique and relevant to users in your title and meta description.

4. Use External and Internal Links

Having a mix of external and internal links will improve your websites crawlability, credibility and more. It’s essential that the links you include lead to valuable, relevant information to provide the best possible user experience.

Internal links are a powerful tool for directing users to other pages on your site. They not only keep visitors engaged for longer periods of time but also help search engine crawlers find and index your content more efficiently. Internal links are things like relevant blog posts and other pages within your site.

External links are links that take the user to another website. When doing this its important to remember the quality of the page and content. When reviewing external links, it’s important to ensure that they don’t have a negative impact on your website’s credibility.

Including both internal and external links on your website can help you keep users engaged and help search engines to index your content more efficiently. This can ultimately lead to improved search rankings and a more satisfied audience.

5. Hire an SEO Agency

The very last tip on this list is probably the most important one. If you want to see the maximum increased performance in terms of rankings, make use of the services of an SEO agency. This is most likely not what you want to hear, but at the end of the day, if you’re not a seasoned SEO expert, hire one.

With the help of a reliable and experienced SEO agency, they will be able to identify what needs to be done with your specific website. This is essential since not every website will need the same strategy; an e-commerce website won’t need the same game plan as a financial planning website. More importantly, you will see results very quickly, as there are likely things that you are not doing right now that could be hindering your progress.

Final Thoughts

To achieve success with your website, utilizing SEO is an absolute must. However, even for seasoned professionals, mastering the art of SEO requires ongoing learning, experimentation, and creativity. With the help of Onimod Global, a trusted Google Partner, you can simplify this process and produce the desired results, regardless of your level of SEO experience.

At Onimod Global, our focus is on supporting businesses achieve success through modern marketing strategies. Our team of experts can assist you in identifying and targeting your ideal audience, as well as creating valuable content to engage with potential clients, among other services. We are dedicated to using our experience and expertise to help you achieve your goals.

Don’t hesitate to reach out to us to learn more about how we can assist with your SEO Strategy.

What is Inbound Marketing?

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Inbound marketing is a strategy that focuses on attracting customers to your business. Instead of going out and finding potential customers, you attract them to your site by creating helpful, interesting content that solves their problems and interests them in your company.

Today, many businesses use both inbound and outbound marketing strategies. However, inbound marketing has become the preferred method for many companies because it is more cost-effective and effective at generating leads.

In this blog, we look at what inbound marketing is, how to create an inbound marketing strategy, and examples to give you an idea of what works.

Inbound Marketing

Inbound marketing focuses on creating valuable content and experiences tailored to the needs of a specific audience in order to build everlasting long-term relationships. The focus point of this strategy is that it provides solutions based on the needs of your customers.

Inbound Marketing vs. Outbound Marketing

Both strategies are used to engage and convert leads. Here’s a look at the the differences between the two:

Inbound marketing

  • Digital content is targeted and specific to audience
  • Content includes blogs, ebooks, SEO, social media posts, webinars
  • The main goal is to entertain or educate your audience
  • Messaging in tailored and personalized
  • Cost-effective approach

Outbound marketing

  • Non-digital content is used to grab customer attention
  • Content includes billboards, TV advertisements, direct mailers, media ads
  • The main goal is to sell
  • Messaging is catered to appeal to a broad audience
  • Tends to be an expensive approach

Creating an Inbound Marketing Strategy

An inbound marketing methodology can be applied in three ways. Attracting, engaging and entertaining all have different content that will engage and convert your leads. Two of the most effective methods for your strategy will come from social media and email campaigns.

  • Promote your content – It can take time for organic content to get views. Promoting your content on social media allows you to create targeted campaigns to a niche audience who are more likely to convert.
  • Build a community – Channels such as Twitter and TikTok offer a great way to build a community on social media through real-time posts and eye-catching videos.
  • Track performance and optimize – By using paid campaigns and analytics you can learn what ads are working and tweak those that are not performing. This could be image changes, content format or messaging used.

Develop or tweak your social media strategy to drive brand awareness and ROI if you don’t already have one in place.

Examples of Inbound Marketing

Here’s a look at some examples from other brands that you can gain inspiration from.

Patagonia

Patagonia has been using their brand to advocate for societal change and equality. They’re an outdoor clothing brand but have spent many years publicly showing their support for climate change and sustainability. They are able to promote this by sharing short stories, videos and other types of media.

Patagonia Brand Activism

Cisco 

Cisco develops, manufactures, and sells networking hardware, software and other high-technology products and services. They have created a healthcare blog that covers a wide range of topics written by experts in the field. The purpose is to create relevant content that informs people about the healthcare industry while also informing them about Cisco and their hand in the healthcare field.

Final Thoughts

Inbound marketing is an essential marketing strategy that many people use today. It’s a great way to engage with your audience and build trust and offer value at the same time.

At Onimod Global, our data-driven content strategies align your content marketing efforts to real business results. Our content strategy services make it easy to understand your audience’s needs, where your competition is winning, and areas where you have an opportunity to lead your industry.

As a Chicago-based, in-house marketing team, we are your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills.

Have questions about creating your online presence and need help strategizing? Contact us here today.

Why Website Design Is Important

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The digital world is fast-paced and constantly changing which can be extremely intimidating. When it comes to your business, the last place you want to slack is in your marketing. It’s imperative that you stay up to date with the latest trends, and the perfect place to start is with your website. Now you may be thinking ‘How necessary is it to invest in an updated website design?’ We have all of the answers for you, and here a few key components of website development the experts at Onimod Global recommend to focus on.

Navigation

This can make or break a site, and is possibly the most important component of a site. Think of the times you have been a consumer attempting to visit a site on your mobile device, and it is so glitchy you have to exit in a matter of seconds. It’s how all consumers work, everyone wants easy to find and easy to comprehend. A good tip given by Bop Design is your firm’s navigation should be so intuitive even your grandmother can understand it. Remember that your site is not for you, it’s for the user. Don’t let your personal opinions get in the way of creating a more simple user interface.

Content

This is clearly important because this is how you will convey your brand message and promise to your consumers. Short and to-the-point messages help the reader understand your message much easier. Additionally, more isn’t always better when it comes to content. It’s okay to have empty space on your site, it gives the reader’s eye a break from reading. Another content tip would be to create a blog or a news page on your site. This will help immensely with ranking organically on any search engine. News sections also portray to your consumer that you regularly update news on the industry you work in, and this builds trust with your consumer before you even have conversations with them.

Flexibility

After building and launching a site, the work doesn’t stop there. If your business wants to be growth-driven, that means constant change and updating. Allowing yourself and your site to be able to switch directions easily will help your business always stay relevant. Constantly pushing a site design that isn’t working is comparable to pushing a product that no one is interested in: extremely hard to gain momentum and grow. This is an approach that is common in website development, and it is important to remember that change is a good thing in most cases when it comes to the digital world.

Still Need Convincing?

Here are a few facts from to SMA Marketing to help with your decision:

  • You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company.
  • 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
  • 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as indication of the business simply not caring.

More From Onimod Global

If this has sparked an initiative to update your company’s website, the digital marketing experts at Onimod Global would love to assist you in your website development. The conversation is easy to start by clicking here, and we are very much looking forward to hearing from you.

To access our full compilation of news articles, please click here. Thank you, and we look forward to providing you with more digital marketing insights soon!

Essential Steps to Implement Now for 2017

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As we approach the final month of 2016, it’s time to reconsider your ongoing SEO efforts and look at ways to step it up a gear for 2017. Read more