Tag Archive for: Chicago Digital Marketing Firm

Why is Blogging Important?

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A stale website is a digital marketer’s worst nightmare. Without a consistent blog, it can be hard to keep your content relevant. No matter what industry you’re in, sharing information is an important way to engage with consumers of all kinds while driving valuable traffic to your site.

So how do you make sure your blog stays fresh? Here are some simple tips to help you.

Blogging Drives Website Traffic

Think of your website, and your blog, as a publication that needs to be updated regularly. This is one of your most valued marketing assets as a digital marketer. A blog helps you stay relevant with customers, prospects, and search engines. Relevant content drives more traffic, its estimated that 93 percent of online experiences beginning with a Google search. 

Here are a couple tips to follow to boost your search-ability:

  • When you blog consistently, your site is more likely to be crawled by search engine spiders.
  • Because of this consistent crawling, search engines will deem your site as active and more relevant than static sites.
  • Active sites are crawled on a regular basis, and will rank higher for the keywords their content is targeting.

Blogging Builds Brand Authority

Customers and prospects are looking for experts. If you want to be seen as an expert in your industry, blogging is the best way to accomplish this goal. By writing blogs, you can showcase your expertise, share industry knowledge, and build trust with customers by giving them insider information about what makes your company special.

Customers want to know that they’re working with a company that knows what they’re talking about. But strategy is key. When blogging to build brand authority focus on the following:

  • How does your product or services benefit them?
  • What are the pain points that your potential buyer is searching for?
  • How can you help them solve these pain points?
  • Think about FAQs surrounding your products or services. Can you write content that provides helpful answers and insights?

Blogging Improves Customer Engagement

If you’re blogging the right way, then your actively posting about the topics that are causing concern with your customers and personas. And to do this effectively, you have to start engaging with your customers. Blogging makes this a priority and forces you to have these essential conversations with your buyers. By directly engaging with your customers and their questions, you’ll not only create more effective content, but you’ll keep your audience coming back.

If you want to make sure that your blog is posting on the right topics, then make sure it’s being written by someone who knows what they’re talking about. You don’t want someone who has no clue about what they’re doing writing an article on something complicated like SEO or content creation. You need someone who knows what they’re talking about and can write in a way that engages readers.

Blogging is Essential to your Marketing Strategy

Blogging is a critical part of any effective digital marketing strategy. It’s a great way to help your customers and prospects feel empowered, informed, and educated about the products or services you offer. When done correctly, blogging can very likely be one of the biggest revenue drivers of your business. The results will be rewarding!

Final Thoughts

Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.

From social media marketing and blogging, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.

Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.

Small business digital marketing trends for 2022

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Small business gang: 2021 is finally coming to an end! Are you ready to take on 2022 and looking to finish the year strong? Whether you’re preparing your website and orders for the last minute holiday rush or prepping for your celebrations, the close of the year is the best time to being your digital marketing strategy for 2022 and looking at business tips for the new year.

That’s why experts at Onimod Global compiled a list of 2022 small business digital marketing trends to consider during your 2022 strategy planning so that you can stay up-to-date on what is the most crucial to keep in mind when we head into next year.

Incorporate live chat into your website

This is no ground breaking trend, however we see it becoming a crucial addition to your website in 2022 especially for small businesses. One area small business has always had the upper hand is extra care and attentiveness to your customers. This is where live chat steps in to attend to customers questions and concerns real time. Email marketing may get lost or left unread, and phone calls may feel like a heavy time consuming burden, but live chat services make it easier for customers to find the solutions they need while feeling like personalized content.

Some major uses and benefits of live chat include:

  • Direct messaging – This is an opportunity to really build up your brand’s voice by implementing specific personalized content and messaging points directly into your live chat.
  • Instant response – No hold music, and no waiting for a new email—live chat is solely quick answers to a mobile device that answers your customers’ questions in a few minutes.
  • Increase sales –  A recent survey showed that 77% of online shoppers want to talk to a real person before making a purchase. As a marketer, give your existing customers what they want with a direct line to a sales representative. By meeting the needs of consumers, your live chat service has the potential to offer a serious return on investment.

Build up those Google Business customer reviews

Nothing says “yummy restaurant” like a place that comes up on Google Maps with 1,000 reviews at 4.7 stars. It is safe to assume that almost all consumers you have will look to reviews before interacting with a company, trusting the first-hand experience and unbiased views of previous customers. No matter what your small business sells or provides, you can most definitely benefit from using reviews in your digital marketing materials and prioritizing the positive word-of-mouth recommendations.

How to bring in reviews, you may ask?

  • Request reviews – Some customers are happy to share their positive opinions without being prompted, but others might need an extra push and reminder to help you. Create a review prompt to send to customers after their purchases or to have place in a brick and mortar location of your store. Consider developing an open-ended survey for those interested in sharing more details about their experience.
  • Use testimonials – With a plethora of customer reviews, pick and choose the best ones to implement in your marketing materials. You can place testimonials front and center on your website, or use them in a variety of social media posts to let the world know what everyone thinks of your business.
  • Respond to your reviews – Reviews are a two-way street believe it or not. Customers often pose questions, concerns, or critiques about your business, so don’t let their messages go unattended or unanswered. We recommend to respond to your reviews to show your customers that you take their opinions seriously.

Hear us out.. TikTok as a main social media platform

We hear you, it’s a rather intimidating platform that looks like a lot of intense video editing skills needed and constant content creation. However, this really isn’t the case. An easy-to-use and user friendly platform, we see it as a key social media trend for creative skills and collaboration amongst young audiences. Its fast-paced content consuming nature keeps users engaged for relatively long periods, with users spending an average of 52 minutes per day on the app. While it does take time to create quality and engaging content, it is an excellent way for your small business to gain popularity and recognition. This platform alone helped so many small businesses thrive during the thick of the pandemic, and is only growing in popularity.

Final thoughts

In addition to digital marketing trends for small businesses, SEO and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your company’s success. Our goal is to ensure we help improve your digital marketing.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

 

Your Business Needs a Digital Marketing Agency

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Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are new and foreign to some that hasn’t been in the business for a hundred years.

A digital marketing agency that offers a full suite of services is the best way to go if you want to make sure you get the results you expect from your online marketing efforts. And if you don’t believe me, just wait.

Product Knowledge

Many digital marketing agencies specialize in only one product: delivering results for businesses. The tools, metrics, technologies, and terminologies that are so perplexing to you are the life blood of our business. They work to help you identify and then meet your performance goals, including leads, sales, customer acquisition, traffic, and customers.

These are the elements that help you define success for your business and they have deep product knowledge about how to achieve them on behalf of your business.

Unique Business Structure

If you can find a company that offers customers the benefit of their own programmatic buying platform, you will be on your way to a success. This means that in addition to creating a strategy to help you achieve your goals, you will also enjoy the implementation of that strategy and the actual purchasing of advertisement views via our real time bidding platform.

In other words, a unique business structure will allow you to experience results oriented traffic generation, sales conversions, and more.

How Digital Marketing Helps Your Startup

The Internet is constantly evolving. That’s a great thing for businesses that operate on the cutting edge of these new technologies. When you use a platform for purchasing display advertising, you also have the ability to immediately change bids, adjust strategies, split test, and adjust ad buys on the go – in real time. This gives you the distinct advantage of seeing what is and isn’t working as you go and changing your ad buys to more effective advertisements that are reaching your target audience. It gives you a very real advantage of competitors who have not yet embraced this technology.

Simply put, a digital marketing agency helps you get bigger, better, and faster results from your advertising dollars. They do this by sharing the value of their expertise, the ease of their system, and the technology that brings these things together for even more effective marketing.

Who We Are

We are a Chicago based Digital Marketing & Consulting firm. Our digital marketing strategies increase your online reach, strengthen your brand equity, help achieve stronger business results and generate greater profitability.

Our approach is based around working with your company on an ongoing basis to adapt and stay ahead of your competition in an ever-changing digital marketplace. We combine experienced talent with world-class technologies to efficiently create digital marketing programs that truly perform.

Digital Marketing across multiple platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on the internet.

Onimod Global is an official Google Partner. The Google Partner badge means that Google trusts our agency. It also shows our clients are happy and that we follow Google best practices.

What We Do

Digital Synergy is about having visibility in the places your consumer needs you. Every search request is an opportunity; each action on a social site is an opportunity. Having the correct brand, product or service positioning is essential.

Our cross-channel digital marketing expertise, data analysis, precise construction and execution of successful digital marketing campaigns make sure your brand meets the consumer when and where they need them.

Every company has a myriad of unique factors; yours included. Learning a company’s core attributes, processes and initiatives allows us to create dynamic data driven digital marketing solutions that offer marked returns. Contact us today to find out more.

SEO, SEM, Social, Email, Website, User Behavior, Analysis, Testing, Programming, Reporting. Synergy. Onimod Global.

Search Marketing Company

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