Tag Archive for: brand visibility

3 Ways To Boost Your Digital Presence

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These days, a strong digital presence is required for any business that wants to bring in or engage with new and existing customers. But what is a digital presence? And what elements are needed for a strong digital presence?  

In short, Digital Presence is essentially what people find about your business when doing an online search, including everything from your website to social media, customer reviews, and more. Oftentimes, in today’s digital age, digital presence gets overlooked. Digital Presence allows businesses to showcase themselves online. It’s crucial to have a digital presence implemented within your marketing strategy for many reasons. The main one being, people searching for your business online.

A recent survey done by Bright Local found that 93% of consumers used the internet to search for and find a local business and 87% read online reviews for local businesses. What consumers find when doing these online searches will impact how and where they spend their money. When you do a quick online search for your business or industry, what results appear? Do any reviews or consumer recommendations come up? Is your website in the #1 spot?

Generating a digital presence can be simple with the help of resources like a website, social media platforms, business directory listing, customer reviews and other online sources. Here’s a look at 3 simple ways you can boost your digital presence.

1. Boost Your Site’s Search Engine Optimization Strategy

Search engine optimization (SEO) is a process that increases your website traffic and improves your brand’s recognition and online presence. This strategy helps potential customers have a better chance of finding your website when they search for terms related to your brand. Mastering SEO can also boost your rankings in search engine results pages (SERPs).

To rank higher, business sites must incorporate two categories of SEO: on-site and off-site SEO.

On-site SEO is the practice of optimizing the elements of a web page to rank higher and earn more relevant traffic from search engines. 

  • Good on-site SEO helps search engines understand what humans see and the value they would receive when they visit a page. To master on-site SEO, business owners should ensure their HTML source code is well-formed, and all elements of the site need to be optimized for speed.

Off-site SEO refers to actions taken outside your website that affect your rankings in SERPs. Optimizing off-site rankings involves improving a search engine and user perception of a business site’s popularity, relevance, trustworthiness, and authority.

  • Improve your off-site SEO by encouraging other relevant pages, sites, and people to link to and promote your website. This step vouches for the quality of the web content that you produce.

2. Expand To New Social Media Platforms

Technology has grown tremendously and it affects the way we communicate. Social media’s growth in the US is comparable in speed to that of most modern communication-enabling technologies, such as our phones and computers. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019.

If you haven’t jumped on the social media train by now, you should definitely take advantage of it. Nowadays, almost everyone has a Facebook profile set up for their business, but other social media outlets can be great ways to connect with different audiences. Instagram and TikTok can be ideal places to display new products and upload video content snippets. It’s also a great platform to share photo content. For a while now, Twitter has been considered the go-to place for breaking news updates.

Start by determining where your target customers spend their time using social media and try to cultivate followings on a new platform in 2022. Spend some time expanding on customer profiles and determine which social media platforms are most likely to appeal to them. 

3. Increase Your Brand’s Authority

Brand authority builds as you connect more deeply with your audience. For example, does your audience know they can trust you for the latest industry news? When you consistently provide your audience with relevant content and prove you know what you’re talking about, and that they can trust you, you essentially build authority.

With a strong brand, you are able to do the following:

  1. Retain a loyal customer base that seeks you out first before turning to your competitors.
  2. Attract the attention of influencers within your industry, who can then use their authority to promote your brand.

Your brand authority has a significant impact on your SEO performance. A great way to work on the two is to look for opportunities to prove your place as an industry leader. For example, if you publish content to your blog and simply list your contributing authors as “staff” without creating fleshed-out author bios for them, this is a big missed opportunity to build your authority and earn some easy SEO points under the new EAT update.

Final Thoughts

Consumer tastes and behaviors are always changing, and it can be hard to keep up with the rapidly changing rules of SEO and the shifting demands of your market. By planning ahead and strategizing the next moves can help you stay ahead of the curve and create a more flexible, adaptable SEO strategy for 2022 and beyond.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

How to Effectively Market Your Brand to Spring Break Travelers

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Each year, thousands of college students pour into the city of Chicago for spring break. Although the city is not as warm as other popular destinations, it does provide plenty of activities for spring breakers to participate in.

All of these extra people mean extra business for you. Make sure to capitalize on this huge event by optimizing your marketing efforts toward spring breakers.

Merchandising

A perfect way to attract students on spring break is to offer them free merchandise. As college students, they are very willing to accept anything that does not cost money.

This allows you an opportunity to get students interested in your brand, and to vicariously promote your brand to other spring breakers in the area. As a rule of thumb, always put your logo on every single piece of promotional material in order to maximize brand awareness. Enlarging this logo is also a good idea so you can be sure to make it stand out.

This method may seem a bit simplistic and perhaps even outdated, but we can assure you that you will see a response from travelers if you incentivise them with a cheap t-shirt or pair of sunglasses.

Facebook

During spring break, visibility is key. This does not necessarily mean to be visible physically such as with billboards and promotional merchandise. You can also generate an incredible amount of traffic to your business by utilizing online advertising strategies and platforms.

Facebook is an incredible resource for all companies that are looking to directly target a detailed group of people. The Facebook ads manager tools allow you to refine your target audience based on current and previous locations. You can also use a multitude of other keywords or phrases to put your ads in front of ideal consumers. This makes it so simple for you to precisely target college students from out of town that are now within a close proximity to your business.

The other major benefit is that Facebook ads are also highly cost effective. If you create a week-long campaign to drive people to your website, you are likely to generate conversions for mere pennies on the dollar!

Twitter

The strategy behind Twitter ads is very similar to that of Facebook ads, but Twitter is not quite as successful at generating leads. However, Twitter is absolutely ideal for achieving better brand awareness. If you do not possess a prime location that receives a lot of walk-by traffic, then you could be missing out on substantial potential profits.

With Twitter, you can make sure that students on spring break are seeing your business, even if they are not clicking on the ad. Even on a subconscious level, consumers are more likely to interact with a brand that they recognize than with one that they do not. Now go ahead and get your brand out there!

More From Onimod Global

To learn more about the digital marketing industry, please visit the Onimod blog today! Our content creation specialists regularly produce up-to-date content so that you remain current on digital marketing methods and strategies.

A few of our most recent articles include: The Importance of Google My Business for Local SEO Rankings, How to Build Customer Loyalty That Drives Search Traffic, 4 Statistics That Should Impact Your 2018 Online Marketing Strategy, and much more!