Meta’s Fact-Checking Rollback: What It Means for Digital Marketing

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In a recent move sparking powerful conversation, Meta has reduced their fact-checking efforts across major social media platforms like Facebook and Instagram.

This decision marks a pivotal shift in managing online content, raising important questions about the future of digital marketing, paid advertisements, and brand safety in a less-regulated digital environment.

In this blog, we’ll dive into what this rollback means for the digital marketing landscape, how it could impact your strategies, and what to expect in 2025.

Meta’s Rollback: What It Means for Content Meta

Meta’s decision to scale back its fact-checking policies represents a significant shift in how misinformation is managed across its platforms. As reported by NBC News, this move is part of a larger strategy to transform the platform into a space that prioritizes free expression. However, critics argue that it could open the door to a surge in unverified content, making it easier for misinformation to spread.

Meta introduced its fact-checking program in 2016, responding to criticism that Facebook had helped propagate fake news during the presidential election. Over the past decade, Facebook has rapidly expanded. But its growth has been accompanied by increasing scrutiny over its lack of content regulation—particularly regarding the posts and recommendations appearing in its News Feed.

This decision comes at a pivotal moment, as debates over the balance between free speech and the responsibility of tech platforms to manage content are intensifying. Meta’s vision for a “Town Square” model on Facebook and Instagram involves fewer content restrictions, allowing users to share verified information without the oversight of third-party fact-checkers. Let’s dive deeper into what this rollback means for the future of digital marketing.

What This Means for Digital Marketing

The new Meta updates introduce opportunities and challenges for businesses and digital marketers. Marketers must navigate a more dynamic and unpredictable digital landscape as misinformation risks increase. Content strategies must be adapted to help ensure campaigns maintain credibility and effectiveness in a less regulated environment. Here are some key Meta implications to consider:

1. Increased Ad Visibility

With fewer restrictions on content, marketers may experience improved ad visibility across Meta platforms. This change can particularly benefit campaigns that previously faced challenges due to strict fact-checking protocols or overly restrictive advertising policies. For instance, ads promoting niche or controversial topics may reach a broader audience without being flagged or suppressed. However, this also means marketers must be more strategic in crafting messages that align with their brand identity while taking full advantage of the increased reach.

2. Higher Risk of Misinformation

The relaxation of stringent fact-checking measures creates an environment where misinformation can spread unchecked, which poses new challenges for marketers. Brands need to exercise vigilance, making sure that their ads are not only factually accurate but also perceived as credible by their target audience. Marketers may also need to adopt crisis management strategies to address potential backlash if their ads are mistakenly associated with misleading or harmful content, which could tarnish a brand’s reputation.

3. Enhanced Opportunities for Viral Content

In a freer content ecosystem, marketers can potentially leverage more creative and viral campaigns without fear of being flagged or suppressed. However, this requires a fine balance to help ensure content remains ethical and trustworthy.

4. Brand Safety Concerns

With the possibility of ads appearing next to questionable content, maintaining brand safety becomes more challenging. To mitigate this, marketers should allocate resources to monitor ad placements rigorously. Employing tools like exclusion lists, implementing stricter targeting parameters, and working with partners who help prioritize brand safety can help ensure that campaigns align with company values and resonate positively with the intended audience. 

What Meta Changes Mean for Paid Ads

Meta is changing the landscape for paid advertising. With fewer restrictions, advertisers may find new opportunities to reach broader audiences and experiment with creative campaigns previously limited by stringent fact-checking protocols. However, this less-regulated environment also comes with potential risks, requiring advertisers to be more vigilant about how their ads are placed and perceived.

Here’s what to expect and how to prepare:

1. Targeting and Engagement

Marketers may see changes in audience targeting and engagement rates as user behavior adapts to the new rules. An uptick in polarizing or sensational content could influence how Meta ads perform. While some ads might gain more traction due to heightened visibility in a less restricted environment, others could struggle to stand out amid the noise. It’s essential for marketers to monitor audience behavior and engagement trends closely, adjusting targeting strategies to help ads resonate with the right people at the right time.

2. Ad Monitoring and Reporting

Ad transparency may suffer as fewer content restrictions are in place. Businesses should prepare for increased scrutiny from consumers and watchdog groups, necessitating proactive ad monitoring and reporting practices. 

3. Trust and Credibility

With users potentially growing skeptical of the platform’s content authenticity, marketers must emphasize trust and credibility in their messaging. Transparent campaigns and clear brand communication will be crucial for maintaining audience trust.

Navigating Meta’s New Landscape

The changes in Meta’s content regulation approach have created opportunities and challenges for digital marketers. While the reduced restrictions offer greater flexibility in campaign creativity and visibility, they also demand a more strategic approach to mitigate risks like misinformation and brand safety concerns. To adapt to these changes effectively, digital marketers should consider the following strategies:

  1. Prioritize Ethical Marketing Have your campaigns align with ethical standards and avoid sensationalism. Building trust with your audience is more important than ever.
  2. Utilize First-Party Data With increased misinformation, relying on first-party data can help brands deliver accurate and personalized ads, strengthening their connection with target audiences.
  3. Invest in Monitoring Tools Use advanced tools to monitor ad placements and track where your ads appear. This will help mitigate the risks associated with controversial or inappropriate content.
  4. Embrace Transparency and communicate your brand’s values and intentions in your campaigns. Authenticity will be a competitive advantage in a landscape filled with dubious content.
  5. Stay informed and up-to-date on Meta’s policy changes and industry trends. Proactive adaptation will help your campaigns remain effective and compliant.

Staying Updated With Onimod Global

At Onimod Global, staying ahead of industry changes isn’t just part of our strategy—it’s our foundation. We continuously monitor the latest trends, platform updates, and regulatory shifts to help our clients remain at the forefront of digital marketing innovation. From major developments like Meta’s fact-checking rollback to emerging technologies and algorithm updates, our team is always on top of what’s next. This dedication allows us to proactively adapt strategies, keeping your campaigns effective in an ever-changing digital landscape.

As we move into 2025 and beyond, we understand the challenges and opportunities of these shifts. As Google Partners, our digital marketing experts combine data-driven insights with creative excellence, crafting campaigns that help reach the right audience and deliver measurable results. Let us help you leverage the latest tools and strategies to drive growth, increase visibility, and achieve your goals in 2025 and beyond.

Contact Onimod Global today to see how we can help your digital marketing efforts.

Q&A: 2025 Digital Marketing Questions Answered

Q: How will the rollback affect smaller businesses?

A: Smaller businesses may benefit from less restrictive advertising policies, potentially gaining greater visibility. However, they must remain cautious about brand safety and ensure their messaging resonates ethically with audiences.

Q: Can brands still report misinformation?

A: Users and brands can still report content they believe violates Meta’s guidelines. However, the rollback means fewer fact-checking resources will be available to evaluate such reports.

Q: What should brands do to maintain credibility?

A: Focus on transparency and authenticity in your campaigns. Use clear, accurate messaging and prioritize building trust with your audience. Onimod Global helps ensure your campaigns stand out for the right reasons, focusing on trust, authenticity, relevance, and precision targeting to help engage your audience. 

Q: Will ad performance improve in this environment?

A: While fewer restrictions could boost visibility, the potential for audience skepticism about the platform’s credibility might impact engagement. Continuous monitoring and adjustment will be essential. Onimod Global can help you overcome these challenges by implementing data-driven advertising strategies tailored to your business goals.

Disclaimer: This blog is for informational purposes only and does not constitute legal, financial, or marketing advice. Mark Zuckerberg’s rollback of fact-checking represents a significant shift in the social media landscape. Adapting to this new era requires vigilance, ethical practices, and a commitment to fostering trust among marketers and advertisers. By staying informed and proactive, businesses can effectively navigate the challenges and opportunities of this dynamic environment. Consult with the qualified digital marketing experts at Onimod Global for specific guidance and help related to your business.

Navigating Sustainability and Marketing in 2025

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In 2025, sustainability has evolved from being a mere corporate buzzword to a core pillar of successful marketing strategies. Consumers are increasingly holding brands accountable for their environmental impact. In fact, 55% of consumers would sever ties with brands that fail to uphold green standards.

For marketers, this trend represents both a challenge and an opportunity: how can businesses balance growth objectives with the need to demonstrate genuine environmental responsibility? Here’s an exploration of how sustainability shapes marketing in 2025 and actionable strategies brands can adopt to stay ahead.

Why Sustainability Matters to Marketing 

Sustainability isn’t just about reducing carbon footprints—it’s about aligning with consumer values, enhancing brand reputation, and driving long-term loyalty. In digital marketing and advertising, these practices can be especially powerful in shaping consumer behavior and attitudes. Here are a few reasons why sustainability matters in marketing.

  1. Consumer Demand for Transparency
    Modern consumers demand more than greenwashed promises; they want proof. Studies show that 64% of millennials are willing to pay more for environmentally responsible products. This demand for transparency reshapes how brands communicate their sustainability efforts, requiring detailed storytelling backed by measurable data.
  2. Regulatory Pressures
    Governments worldwide are implementing stricter sustainability regulations. Companies must now comply or risk reputational and financial consequences from extended producer responsibility laws to carbon offset mandates. Marketing teams are at the forefront of this shift, helping translate complex sustainability metrics into relatable, engaging campaigns.
  3. Competitive Advantage
    Brands that excel in sustainability gain a significant advantage over competitors. Sustainability-focused companies like Patagonia and IKEA have turned their eco-friendly initiatives into powerful differentiators. Marketing these efforts can help transform sustainability into a brand’s unique selling proposition.

Key Sustainability Trends in Marketing

Successful marketing strategies go beyond surface-level green initiatives, focusing instead on the deep integration of sustainable practices throughout the brand’s operations and messaging. This evolution isn’t just about keeping up; it’s about setting the standard for environmentally responsible marketing in the modern era. To stay relevant in 2025, marketers need to embrace these emerging sustainability trends:

  1. Circular Economy Messaging
    The circular economy emphasizes reusing, repairing, and recycling to extend product lifespans. Brands are increasingly incorporating this model into their narratives. For instance, Nike’s “Move to Zero” campaign highlights their commitment to creating products from recycled materials.
  2. Carbon-Neutral and Net-Zero Claims
    Carbon neutrality has become a badge of honor. Brands can achieve this through renewable energy initiatives, sustainable packaging, and offsetting emissions via tree-planting programs. However, marketers must help ensure verified certifications back these claims to avoid greenwashing accusations.
  3. Localized Sustainability Campaigns
    Global sustainability goals often manifest differently across regions. Successful marketers tailor their campaigns to reflect local environmental concerns, such as water conservation in arid regions or biodiversity protection in forested areas.
  4. Digital Sustainability
    The digital realm isn’t exempt from sustainability scrutiny. Companies are optimizing digital campaigns to reduce energy consumption, leveraging green web hosting, and adopting eco-friendly technologies in their marketing tech stacks.

Building a Sustainable Marketing Strategy

To integrate sustainability into your marketing approach effectively, consider these actionable steps:

1. Conduct a Sustainability Audit
Assess your brand’s environmental impact across every stage of the value chain. Identify areas for improvement, from sourcing materials to product disposal, and use this data to inform your marketing campaigns.

2. Develop a Clear Sustainability Narrative
Storytelling is crucial. Create a compelling narrative that outlines your brand’s sustainability journey, challenges, and milestones. Share these stories authentically through blogs, videos, and social media.

3. Leverage Green Certifications and Labels
Partner with reputable organizations to obtain certifications like Fair Trade, Energy Star, or LEED. These endorsements lend credibility to your sustainability claims and help resonate strongly with eco-conscious consumers.

4. Collaborate with Eco-Influencers
Influencer marketing has grown significantly; in 2025, eco-influencers will drive sustainable behaviors. Partner with thought leaders who align with your brand values to help amplify your message.

5. Utilize Data-Driven Marketing
Harness data to measure the effectiveness of your sustainability campaigns. Tools like Google Analytics 4 and AI-powered dashboards can track consumer engagement, ROI, and carbon savings metrics to help ensure your marketing aligns with sustainability goals.

6. Focus on Green Content Marketing
Educational content about sustainability trends, eco-friendly tips, and industry innovations positions your brand as a thought leader. Blog posts, whitepapers, and webinars can deepen engagement and help build trust with your audience.

How to Overcome Challenges

While the push for sustainability in marketing opens doors to innovation and consumer trust, it also presents unique challenges that can be difficult to navigate. From balancing budget constraints to combating consumer skepticism, brands face several hurdles as they strive to align their marketing practices with environmental goals. Here’s how to address these common challenges:

  1. Greenwashing Accusations
    Transparency is key to avoiding greenwashing. Avoid making vague claims like “eco-friendly” without specifics to back up that claim. Instead, provide data, certifications, and case studies to help substantiate your efforts.
  2. Balancing Cost and Impact
    Sustainable initiatives often have higher costs. To mitigate this, identify low-cost, high-impact solutions, such as transitioning to digital campaigns instead of print or partnering with eco-conscious suppliers.
  3. Navigating Consumer Skepticism
    Engaging with consumers can overcome skepticism. Conduct Q&A sessions, publish behind-the-scenes content, and actively involve your audience in sustainability efforts, such as crowdsourcing ideas for eco-friendly products.

How Onimod Global Can Help

At Onimod Global, we understand the intersection of sustainability and marketing. Our team of digital marketing experts can help by creating data-driven strategies that align with your brand’s environmental values. Whether it’s optimizing your digital footprint, crafting authentic narratives, or leveraging cutting-edge analytics, we help you turn sustainability into a competitive advantage. Here’s how we can help:

  • Data-Driven Approach: We analyze consumer behaviors and industry trends and create digital marketing campaigns that resonate with your audience.
  • Innovative Solutions: From programmatic advertising to SEO, we use the latest tools to help amplify your message.
  • Proven Results: With years of industry experience, we’ve helped businesses achieve measurable growth while staying true to their values.

The Future of Marketing Is Sustainable

In 2025, sustainability is no longer optional—it’s essential. Brands prioritizing environmental responsibility contribute to a healthier planet and position themselves as leaders in a rapidly evolving market. By adopting transparent practices, leveraging technology, and crafting impactful content, your business can thrive in this new era of conscious consumerism. Are you ready to align your marketing strategy with sustainability? 

Contact Onimod Global today to start your journey toward a greener, more sustainable future.

Q&A: Your Sustainability and Marketing Questions Answered

Q: How can small businesses afford to adopt sustainable marketing practices?
A: Small businesses can start by implementing cost-effective changes, such as reducing paper usage by going digital, partnering with local eco-friendly vendors, and repurposing existing materials for marketing campaigns. Grants and incentives for sustainability initiatives are also available in many regions, which can help offset costs.

Q: What are some tools to measure the impact of sustainability in marketing?
A: Tools like Google Analytics, carbon footprint calculators, and customer sentiment analysis software can help track the effectiveness of sustainability campaigns. Additionally, platforms such as CDP and EcoAct can assist in measuring environmental impact across operations.

Q: How do I engage customers in my sustainability efforts?
A: Involve your customers by creating interactive campaigns, such as social media challenges, crowdsourced ideas for eco-friendly products, or donation-matching initiatives tied to sustainable causes. Encourage feedback and showcase customer participation to build a sense of community.

Q: Is it worth transitioning to carbon-neutral digital marketing efforts?
A: As digital operations contribute significantly to carbon emissions, transitioning to carbon-neutral practices demonstrates your brand’s commitment to sustainability. Use green hosting services, optimize campaigns to reduce energy usage, and highlight these efforts in your marketing to build trust with eco-conscious consumers.

Q: How can I market sustainability without alienating less eco-conscious customers?
A: Focus on messaging that highlights the broader benefits of sustainability, such as cost savings, improved product quality, and community support. Use inclusive language and emphasize how these efforts contribute to a better future for everyone, not just environmentally focused individuals.

This blog is for informational purposes only and does not constitute personalized advice. Results may vary based on individual circumstances. Always consult with your digital marketing agency before adopting or changing your current strategy. Contact our professionals here today for personalized advice and strategies for your specific business. 

Twitter Analytic Tips for 2023

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Twitter is a social media app that helps people stay up to date with current events happening across the world in real-time. This app is unique because of the way it encourages conversation and engagement. For many brands, Twitter can be a great marketing tool when used the right way.

If you’re looking to drive engagement with organic and paid posts, its essential to have an understanding of Twitter analytics.

Here are some tips to help you boost engagement and brand awareness.

Know Your Followers

Knowing your audience is the key to creating content that resonates with them.

Knowing their social media demographics (gender, age, language, income and location) is just the beginning. You also want to know what they like – what kind of content they engage with, what kind of language they use when they talk about it, etc.

You can find out all this information on your Twitter dashboard. You can also target your audience based on their preferred device, behavior and interests. You can even find followers of similar accounts who may be interested in following you!

What Tweets Are Working?

When you’re running a business, it’s important to have an understanding of what your audience likes. Engagements on Twitter include follows, retweets, favorites, replies, URL clicks, media views, hashtag clicks, and mention clicks. You’ll find impressions, engagements, and engagement rates on the Tweets tab. If you keep an eye on which tweets are achieving the most engagements over time (and which are not), you’ll be able to target your content accordingly and develop a closer connection with your followers.

Knowing When to Tweet

When it comes to Twitter, the best time to post varies from person to person. We’ve found that different days and times get more engagement than others, so it’s important to try a variety of posting days and times to see what drives engagement for you.

We’ve put together some general guidelines for the best times to post on Twitter, but keep in mind that geographic data can also inform the optimal time to tweet specific content. Twitter can analyze your data and suggest the optimal time to tweet for maximum engagement.

However, don’t let this information dictate your frequency! It’s still a good idea to post at least once a day and keep the volume of tweets more or less steady so your audience can become accustomed to the frequency of your posts.

Measure Your Performance

As you can see, Twitter advertising is a great way to get your message out to a large audience.

But what if you want to compare your Twitter ads against your regular posts?

You can do that by going to the top right of the Tweets tab and clicking on ‘promoted’. This will show you how your paid posts did from an impression and engagement point of view. Note that this data is not kept forever so be sure to download your data if you want to keep a longer-term performance record.

Final Thoughts

No matter how great your Twitter feed, there’s always room for improvement. By using our Twitter analytics tips regularly, you’ll soon see what strategies work best and which ones can be dropped.

At Onimod Global, we have extensive experience in all things social media. Our team knows how to write engaging copy that will get people talking—and we know how to create visuals that will get them clicking.

If you’re looking to revamp your social media efforts for 2023, give us a call or contact us today.

How To Effectively Use Hashtags on Social Media

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Promoting your brand on Social Media is paramount nowadays. And hashtags are an extremely effective tool when used correctly. Let’s delve a little deeper into the world of the previous pound sign (#) and how it can captivate audiences in 2022.

Hashtags can be one of the best way to make your content available in other realms of the social media world. The history of hashtags and their origin stem from Twitter and slowly began to grow across the board on other social media outlets.

Here’s a look at how to properly use hashtags to help people find your topics and expand your audience.

What are Hashtags?

By definition a hashtag is a keyword phrase or word preceded by a hash symbol (#). It’s used all over social media nowadays within the body of a post. The purpose of the hashtag is to bring attention to your posts in order to create interaction with new potential followers. When using a phrase as a hashtag, you spell it without spaces i.g. #onimodglobal.

Hashtags can include numbers but it cannot use symbols or punctuations. Beginning middle, or end you can place a hashtag in the body of your social media post or within the comment section. When you utilize this strategy it can help people who don’t follow you to find your content.

Why are Hashtags Important?

Hashtags are important for the sole purpose of your content being found by the right people. By using hashtags that are relevant to your business or the services you provide it can help drive your content to the right people. When this happens, you will have traffic to your content that will in turn boost your views, likes, and shares.

However, using them only makes a difference in your social media strategy when it’s done the right way. Here are some hashtag tips:

  1. Don’t get carried away with hashtags – The number of hashtags you can use depends on which platform you are using. Twitter would be a great example where one to three hashtags will have more of an impact opposed to using lot of them.
  2. Keep hashtags short and memorable – It’s in best hashtag practice that you don’t use a lot of words within a tag. A great example of this would be hashtag activism campaigns. The summer of 2020 was huge for the #BlackLivesMatter movement in America, and is still widely used within social media today.
  3. Don’t choose hashtags that are too obscure – If you choose a tag that no one is going to search for, it won’t benefit your marketing efforts.

Create your Own Hashtag Strategy

Anyone can create their own hashtag strategy. While there are many ways you can go about this, the best way is to choose specific hashtags whenever possible. The more specific you can get, the more likely you are to attract a targeted audience. Another strategy is using capital letters at the front of each word. This clarifies what you are trying to communicate.

Your competition is more than likely already using hashtags within their social media strategy. How successful are they at engaging your mutual audience? Pay attention to how much or how little they use hashtags and what the response is.

A successful hashtag strategy starts with knowing your audience and taking the time to become familiar with what works on each platform. With that knowledge in hand, you will continue to learn what works and what doesn’t, by using hashtags as part of your social media strategy and analyzing your results.

Overall, hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers.

Last Thoughts

Whether you’re new to social media or have been around it for a while, you can greatly benefit from learning a trick or two about hashtags. From Facebook to Instagram and Twitter, you will understand how to drive engagement and extend reach.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

How To Increase Your Online Visibility Through Social Media

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Social media plays a vital role in today’s society. It can help you generate buzz around your products and your brand by having users share your content. But social networks are incredibly busy and filled with stimuli. With so much going on, how do you make sure that users will find your content throughout all this mess? Read on to find out more…

Social media is a great resource when it comes to increasing your online visibility. There are so many ways that an organization’s pages can be optimized in order to do so.

We’ll take a look at how you can bring a couple of strategies together to generate more searches for your business—and from this, achieve a greater online presence.

Does Social Media Posting Help With Online Visibility?

While social media cannot directly impact your rankings, you can create a more holistic approach to online marketing. However, social media activity can raise your company’s profile and increase the clicks on their website. What are you aiming to achieve by linking social media activity with online visibility? Here’s a couple things you can do to get started:

  • Getting clicks on your organization’s website
  • Having an increase in online searches for the company
  • Social shares for a wider post reach and increased audience
  • Sharing information to help analyze social engagement

All of the things above have one thing in common and that is that they all increase the possibilities for lead opportunities. The way you can achieve lead opportunities above is by having and creating quality content. Often times quality content gets overlooked, its truly one of the best ways you can leverage and boost your online presence.

Which Social Media Platforms Are the Best for SEO?

Which platforms do you currently use? Most social media platforms can help with online visibility. A lot of people have that mindset, but you should honestly be thinking about  using the platforms that will help you reach your target audience. Each social media platform works slightly differently when it comes to encouraging clicks and shares.

It goes without saying most brands have a Facebook, LinkedIn, Twitter, Instagram and Google My Business accounts. But many businesses also utilize Youtube, Tiktok and Pinterest. But which performs best? Facebook continues to be powerful all over the world. With more than 1.71 billion monthly users, the social media platform is ripe for SEO. Be attentive with your company page and find and nourish your best promoters on the platform. Facebook is a great lead generator, so always stay on brand and use targeted keywords in your posts. Make sure to cross-post videos you produce and publish on your YouTube account as well.

Although Meta owns both Facebook and Instagram, they perform differently for different organizations’ offerings.

Also, any social platform a company uses has to be “on brand” for them, otherwise it will defeat the purpose of boosting your SEO. At the end of the day, a great website should have all the key elements of an effective inbound marketing strategy:

  • An active blog.
  • Responsive design.
  • Intuitive navigation.
  • Effective conversion strategy with calls to action.

What Are the Best Ways to Optimize Social Media for Better Online Visibility?

How can you make the most of your brand’s social media platforms? Here are a couple of techniques that you can use to improve your websites online visibility. 

LinkedIn & Facebook

Most people breeze by “SEO-ing” their About us/Summary section. It’s one of the easiest ways to put the information you want out there for leads to easily access. Filling out as much as you can in the About section is a great start.

  • The “About” summary section gives you the capacity to use 2,600 characters (on LinkedIn, Facebook gives you 50,000!) to explain what you do. Use keywords that your clients are using to find your products and services.
  • Use keywords that describe your products and services in your headline.
  • The “Experience” section also gives you 2,000 characters to show case your expertise. Make sure you include a few paragraphs that talk about what your company provides from a product/services perspective.

How do You know if your Social Media Strategy is Improving SEO?

All social media platforms have some sort of analytics feature that you can use to measure the attention your socials are getting. You can also look into social media engagement tools, which you can download and use to generate tables and graphs. You can compare the social media and website stats to see the effect the former has on the latter. Lastly, you can see the organic changes in your Google Analytics account.

Last Thoughts

Social media is a crucial part of your marketing strategy. It can help you generate buzz around your products and your brand by having users share your content.

As trusted Google experts, our team is here to help with holistic digital marketing strategies including optimizing your Google Business Profile listing and ensuring you have the highest rank possible. Whether you’re looking for SEO tips, social media marketing ideas, or paid media strategies, our goal is to make your business more successful. Get a free audit and see how you can improve your digital presence with us here.

Skills Every Digital Marketing Agency Should Excel in

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A great digital marketing agency should have the ability to learn your brand quickly and be ready to act as your in-house digital experts.  Since the digital industry is so diverse, how do you know if a digital marketing agency is really as great as they claim to be?  

Looking for a new digital marketing agency but have no clue where to begin? Working with a good digital agency that specializes in quality marketing strategies is an obvious starting line. Knowing how to choose a digital marketing agency is essential in your search to find the right agency fit for your brand.

Spending money on digital marketing is a big deal, and you want to find an agency that makes the most of your money and works with your business goals. If you’re tired of being burned by agencies that make big promises but deliver no results, check out our three must-have skills (and top red flags) to watch out for. 

1. SEO & SEM

Across the board, Search Engine Optimization (SEO) is one of the most important skills you can have in this field. Knowing how SEO and content optimization work is essential for running a successful campaign. A good marketing agency should have an up-to-date website. If they’re practicing their SEO successfully you can easily find them doing a simple google search. 

Both SEO and Search Engine Marketing (SEM) form your entire digital strategy on a data and content level. At the end of the day, a great website should have all the key elements of an effective inbound marketing strategy:

  • An active blog.
  • Responsive design.
  • Intuitive navigation.
  • Effective conversion strategy with calls to action.

2. A Solid Team

A great agency should have a team that is equipped with versatility and expertise. Building a team that has experts in their respective fields i.e. design, development, SEO, content strategy, social media and brand development, will only make your agency more sought after and stronger as a whole.

Content is perhaps the core of digital marketing. Content marketing will continue to be a crucial part of the game no matter what happens. After you’ve created your all-star team you should then be able to create high quality, SEO-friendly content for various channels. By understanding how to create an effective content strategy you’ll be able to easily engage and convert to various audiences.

Things can be a little challenging when it comes to creating different content formats. From video to social media, emails, web content, blogs, e-books, videos, and white papers, it can be tough to create content that translates to these different formats. Working together as a team is the best way to face the beast that is, content marketing.

3. Tools and How to Utilize Them

Due to the marketing industry being so technology-driven, you need a good grasp on technology as well as be able to learn it quickly. It is immensely beneficial for a marketing agency to have a solid understanding of marketing tools as well as the technical skills that go along with them. For example, a CMS like WordPress – used by a third of websites – can be tweaked to boost SEO. 

Project management tools are important and its always good to ask what platform your desired marketing agency is using.  Nowadays there are many tools you can use to get the job done, for example Google Analytics, Hubspot, Salesforce, the list goes on. The bottom line is, any agency should be comfortable and familiar with all of these tools.

Now that we’ve covered the 3 top things to have as an agency, lets discuss the 3 Red Flags to watch out for.

Red Flag #1 – You Don’t have an Account Manager

A solid agency will pair you with a marketing strategist or account manager who oversees your business’s marketing success.

Something to look out for is talking to a new person every time you call. When you’re looking for an agency, make sure to ask who will handle your account. If it’s one person, that’s great. If they’re running a call center, look elsewhere.

Red Flag #2 – You Can’t Access Your Marketing Data

If the agency refuses to give you access to analytics, you should find an agency that will let you track your marketing success with them. There’s no reason for a digital marketing provider to be dishonest or hoard a business’s data.

The right digital marketing agency will allow you to see your data, and they’ll talk to you about the analytics as they work to improve your marketing performance.

Red Flag #3 – False Promises

If an agency is promising you that your business will be at the top of search results by working with them in a matter of weeks – it’s a bad sign. It’s always important to ask how if they’re promising you things they cant keep. If they’re talking about paid advertising, then rest assured you have nothing to worry about.

Its always best to find an agency that has realistic goals for you to improve your local search results.

Last Thoughts

Digital marketing is fast-paced and demanding. Understanding an agencies top 3 must haves and top 3 red flags to look out for will have you off to the races. At Onimod Global, our goal is to ensure we help improve your marketing and drive success.

From SEO to social media, content marketing and strategy, We can help you gain up-to-date and relevant knowledge that will help you become an awesome digital marketer. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

Influencer Marketing Tips: Finding the Right Influencers for Your Brand

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Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands. 

Are you looking into influencer marketing but not sure where to start? Here are our top tips to help guide your search and create a successful campaign. 

1. Know the type of influencer campaign you’re going to run. 

As you begin mapping out your marketing plan, identifying the specific type of influencer campaign you want to run is crucial. This will in turn help you connect with the best influencer and help you reach your campaign goals. Different types of influencer campaigns include: 

  • Gifting. This entails giving the influencer free products in exchange for shoutouts, mentions, posts, etc.
  • Guest posting. The influencer would get to create a post for you that you would then be shared directly on your page.   
  • Sponsored content. You would pay the influencer to share your content or create content that is somehow tied to your brand. 
  • Contests/Giveaways. Using contests as an incentive to get influencers to mention your product, brand or share your content. 
  • Takeover. You would be allowing the influencer to completely take over your social media page for a set amount of time. 
  • Affiliates. Share affiliate codes with influencers so they can earn money each time a user comes through their funnel and purchases from your brand.
  • Discount codes. Allowing influencers to give discount codes for your offerings to their own followers. 
  • Brand ambassadors. Partnering with an influencer who would then regularly promote your brand in exchange for discounts, deals and additional perks from you. 

2. Research influencers relevant to your niche. 

A great place to start finding influencers is by looking at famous, well-known or respected figures in your industry. This will not only increase the reach of your message and build more brand awareness, but drastically enhance your authority within the industry as well. While this can be difficult for smaller brands, it’s not impossible. You just have to prove why you stand out from others in your industry and get in contact with the proper people. 

To support this strategy, set up Google alerts for industry terms to see who is regularly writing content about important topics in your industry. You can also try browsing forums to see who might be regularly answering questions related to your industry. 

3. Research competitors’ influencers. 

It’s not uncommon for influencers to work with two competing brands, as long as both brands agree to it. So, to find influencers that are likely to work with your brand, look for those who are already working with brands like yours. Another benefit of this is that since they already create content or write about others in your industry, you won’t have to do much educating on your niche. 

Finding these influencers should be fairly easy. You can browse industry-related hashtags on different social platforms to see who is already sharing content and engaging with competitors. You can also look through competitors’ pages to see if there are any influencers working with them that look like they would be a good fit for you as well. 

4. Find influencers that already share your audience. 

It’s not necessary for an influencer to be directly tied to your industry to be effective. Influencers who share your audience can provide just as much value. Actually, working with influencers in an industry that overlaps or is complimentary to your own can help you extend your reach even further. It also connects you to your audience in a space that isn’t already saturated with messages from your competitors. 

To find these influencers start by doing a target audience analysis. This will help you to fully understand your ideal audience, their needs, interests and other sites they frequent. This can help you to then identify other non-industry-related influencers that your audience already follows. 

5. Audit potential influencers’ following, reach and engagement metrics. 

Once you’ve identified a few different influencers you’re considering, start evaluating their authority. Or in other words, determine if they have a large enough reach to help you accomplish your campaign goals. An influencer analysis consists of looking at factors such as: 

  • Number of followers 
  • Engagement rate of their followers 
  • Type of regular content 
  • Quality of content 
  • The depth of niche coverage 

Final Thoughts 

A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience and niche can lead to big results for your campaign and brand as a whole. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Best Times to Post on Social Media for Your Business

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As a business, the goal of posting on social media is to generate brand awareness, engagement and drive more traffic to your website. To optimize your social media marketing strategy, the times you post on social media does matter. A well-timed post can lead to greater reach, more likes, comments, shares, etc. It is important to note that optimal times do vary based on industry and user trends. But in general, there are times of the day users are more engaged than others. We’ve put together a guide for the best times to post on each social media platform, making it easier to find your sweet spot for optimal performance in your specific industry. 

Facebook: 

Reaching people on Facebook isn’t as easy as it once was. Organic traffic has been on the decline over the last few years due to it becoming mostly a pay per click platform. That doesn’t mean it should be ignored, however, as there is still massive opportunity. 

During the week, the best time to post on your business page is between 1pm and 4pm. This is likely because it’s the time of day when users have some downtime at work are browning their desktop or scrolling through their phone screens. 

The best days of the week to post on Facebook are Thursdays, Fridays, Saturdays and Sundays. Weekends in general show the highest levels of engagement. And Sunday at 3pm is the single best time to post on Facebook. 

Twitter:

With Twitter, timing is everything. The lifespan of a tweet is only 18 minutes so you only have a short period of time to make sure you’re reaching the right people. 

The best time to tweet has shown to be between 12 and 1 pm. Workdays seem to drive the highest engagement, with Wednesday being the single best day. Tweeting during lunch every week day can help increase your general social media engagement. Additionally, the weekends have shown to be the worst days of the week to tweet, driving the lowest engagement. 

Instagram: 

Instagram has recently changed its algorithm for how the platform ranks posts on users’ feeds. In general, it has made driving traffic and engagement difficult for pages with small follower numbers. It favors “recency,” but does not use chronological order. It shows users posts they believe they will be more likely to engage with. This makes it even more important to post during the time your followers are most engaged. 

If you’re marketing or selling products, the best time to post on Instagram is 11am to 1pm during the week or evenings from 7pm to 9pm. Because Instagram is favored on mobile, most users tend to avoid it during the work day. When it comes to days, the best performing are Mondays, Wednesdays and Thursdays, with Wednesdays driving the highest levels of engagement. But the single best time to post on Instagram has shown to be Saturdays at 5 pm. Overall, Sundays are the worst days to post. 

LinkedIn: 

LinkedIn’s algorithm is very different from all other social media platforms. Oftentimes, it will show posts from weeks ago. This makes it even more important to create compelling content that will stand out amongst the crowd. 

Considering most LinkedIn users are business professionals, the best times to post are between 10am and 11am on Tuesdays, Wednesdays and Thursdays. Weekends and after office hours tend to be the worst times to post. 

Final Thoughts

It’s important to note that this is all a general guide. To be successful on social you really need to know your own audience. Consider their age, their location, their challenges, pain points, etc. It’s also essential to continue to test and optimize. You never want to get complacent because things are constantly changing, especially when it comes to social media. 

If you need assistance with social media marketing, we can help. We’re experts in everything from SEO and SEM to social media marketing and website development.   To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here.  

 

Choosing The Right Social Media Platform For Advertising

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Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However, it is not necessary to advertise on every single social media platform. In fact, advertising on certain platforms may drive your profit margin in the opposite direction. So how do you go about choosing which social media advertising platform is the right choice for you? Learn from the experts at Onimod Global to discover the first steps your company should take.

Identify Your Audience

The first mistake lots of companies make is looking at the amount of advertisers on each platform and choosing in this way. For example, 3 million people are advertising on Facebook, so you automatically choose this platform doing no further research. While the amount of people is very telling as to what can be successful, it is better to identify your audience and which platforms they are the most active on.

Write down the following questions:

  • Who is your typical customer?
  • How old are they?
  • Are they male or female?
  • What is their income and education level?
  • What are they interested in outside of your product and service?

Use the answers to these questions in order to build out your audience profile.

Define Your Goals

This is an important step, because each campaign can be better optimized on certain platforms than others depending on how you want customers to convert. There are also several different types of campaigns on these platforms. For example, say your headhunting company wants IT students to fill out a form on your website applying for interviews. Your goal and your audience must match up with the specific social platform. If you aren’t sure where to start with setting an action goal for your target audience, try starting with a brand awareness campaign. Brand recognition always proves to be an important topic for online shoppers.

Find The Audience

Now that you have your audience and goals defined, it’s time to see which social media platform your potential customers are the most active on. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. For example, the younger age demographic is on both Facebook and Instagram, but they are more active on Instagram. Besides demographics and engagement, you’ll also want to look at how individuals use the platform.

Contact Onimod Global

Onimod Global can help take your social media advertising to the next level. Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties.

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Tips to Grow your Small Business Through Social Media

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The value of social media for businesses continues to grow, especially in light of COVID-19 pandemic. Social media allows for businesses to maintain connections with existing customers and extend their reach to new audiences. With over 2 billion worldwide users, everyone knows social media has now become a crucial part of an overall business strategy. But as a small business, joining social media effectively can be easier said than done. Let’s take a look at 5 ways you can start using social media to grow your small business. 

1. If you can’t create, curate. 

Posting consistent content is one of the most important factors that goes into increasing engagement. If you can’t create new content on your own, curate other’s content. Tools such as Pocket, Flipboard and Feedly allow you to curate useful, relevant content from other sources and share due credits. We recommend posting a minimum of twice per week and a maximum of 5, depending on your content type and industry. 

2. Use video to keep your audience engaged and growing. 

Nowadays, visual content is key. Algorithms have changed and evolved to actually preferring video content over all other forms. Going even further, 72% of consumers prefer videos over manuals to decide on a buy. There are numerous types of video content you can create to keep your audience engaged and growing. Consider sharing behind-the-scenes looks at your business, product launches, how-to’s, service examples, etc. 

3. Involve your followers. 

Finding ways to directly involve your followers in your content is another way to maximize engagement. Consider making quizzes, polls, giveaways and contests.  Many brands will create giveaways and contests and require those that enter to like, comment or share their posts with their friends. This is a simple and effective way to drastically increase your awareness among your followers and a larger audience. 

4. Utilize hashtags. 

Hashtags are one of the best ways to improve your searchability,  gain more awareness and expand the reach of your content. This goes beyond just creating your own hashtags. Find trending hashtags that are pertinent for your business: 

  • For your subject matter: #HowTo’s, #Hacks, #DIYS 
  • For your industry: #Food, #Fashion, #Auto 
  • For your audience: #StartUp, #WannaBeChef, #FitnessFreaks 

Research what’s trending among your audience and find a relevant way to involve yourself into the conversation. 

5. Reach out to influencers. 

Influencer marketing is a great way for new and small businesses to gain traction amongst a large audience. Influencers are now seen as more trusted, relatable and popular than celebrities. Consumers turn to them more for advice on what products to buy, services to use, brands to trust, etc. There are a number of tools that can help you research who the best influencers are in your industry and make it easier for you to reach out and connect with them. 

Final Thoughts

To be successful on social media it’s ultimately about giving value to your audience, whether that be through educating or entertaining. Users are constantly being bombarded with massive amounts of content and ads everyday. Meaning you have to find ways to bring value to them and differentiate yourself from the competition. Strategies will differ based on your industry and audience, but these 5 tactics are a great way for anyone to get started. If you need further assistance in social media marketing, or any other area of digital marketing, contact us today! 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here.