Client Website Launch: Midwest Solar Control

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Midwest Solar Control (midwestsolarcontrol.com) is the Midwest’s premier 3M Authorized Prestige window film dealer offering the highest-quality products in the industry. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Midwest Solar Control to the next level.

Objective:
To build Midwest Solar Control a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. Midwest Solar Control didn’t just need an appealing website, they needed to showcase their window film expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development and SEO strategy to develop a highly responsive website. We built a robustly designed and developed website that empowers Midwest Solar Control to attract clients and create a user friendly experience.

Old Website:

Current Website:
Chicago website design agency


Massive Upgrades:

  • Enhanced on-page Call to Action Tools
  • Enhanced SEO Presence
  • Custom Design
  • Increased Security
  • Mobile Responsive Upgrade
  • Custom Back-end for easy client-side updates.
  • Clear Navigation
  • Enhanced on-page Menus
  • Advanced Firewall
  • Job Application Portal
  • Accelerated Mobile Pages (AMP)
  • Full-width Image and Transparent Headers
  • Redesigned News section


Contact Us: If you’re an organization like Midwest Solar Control seeking an upgrade in website development or any other digital marketing services, feel free to reach out to our expertise at Onimod Global on our Contact Us page. Also be sure to check out our other work by viewing our Case Studies!

How Pinterest Expects to Increase Revenue by $200 Million This Year

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Pinterest is quite new to the world of advertising. 2017 marks the third full year that Pinterest has offered their Promoted Pins to advertisers. Such pins allow advertisers to promote their products and services alongside of a user’s normal featured pins.

Revenues On The Rise

These sponsored pins began in 2015, and generated $100 million in revenue by the end of the year. Last year, Pinterest was able to capture a total of $300 million in revenue, according to recode.

The trend isn’t stopping there. In its current fiscal year, it has been reported by recode that Pinterest is on track to bring in at least 200 million additional dollars by the end of this year.

So how is Pinterest driving all of this incredible advertising success you may ask? The answer lies in the company’s recent ventures into digital innovation.

Pinterest Sections

A recent article by Techcrunch released information on a brand new Pinterest feature called Sections.

This new tool will give users the ability to divide and categorize their board into several sub-groups that all coincide with the main board topic. For example, if the main board were titled “Entrees”, then sub-groups could include titles like “Vegetarian”, “Casseroles”, or “Seafood”.

According to Pinterest CEO and co-founder Ben Silbermann, “It’s been a really popular feature request for years.”

Sections is still making its way through the beta testing process. The new feature has not been released to all users yet, but will hopefully be appearing to the masses soon!

Ad Targeting

As Pinterest’s consumer base continues to grow, now up to an estimated 200+ million users, the company is searching for ways in which it can utilize this incredible resource.

Last year, Pinterest purchased a startup mobile ad-tech company called URX. Jack Chou, Pinterest’s head of product, explained the buyout by saying, “We can now accelerate our efforts with the URX team, who are leaders in mobile content understanding, recommendations, monetization and discovery.”

These efforts have materialized into 5,000 interest categories that advertisers can now use to help properly position their products in front of the perfect Pinterest users. For instance, many consumers are interested in the outdoors, but what about those specifically interested in hiking across the Appalachians?

Much like the new Sections feature, these interest categories will enable Pinterest users to refine their account into exactly what they want. This provides an enormous benefit to digital marketers and advertisers as they are able to easily reach out to the most specific area of their target audience.

Pin Collective

Pinterest has also been continually promoting their service called Pin Collective to advertisers. Pin Collective is described by Pinterest as, “an external network of world-class content creators including photographers, designers, illustrators, art directors and more who are experts in creating content for Pinterest.”

Pinterest has come together with Popular Pays to build this platform. Pin Collective provides advertisers with the best of the best to ensure the creation of flawless ads.

Adidas and essie are two companies that have experienced this service first-hand. Essie utilized Pin Collective to get an edge on the nude nails trend. The results were very impressive. The top pin of the Pin Collective campaign was saved 4 times more than any previous Pinterest campaign launched by essie.

Ending Thoughts

There is no slowing down for Pinterest. The platform continues to outdo itself every year with better ideas and innovations, both for their users and their advertisers. Here at Onimod Global, we can’t wait to see what they come up with next!

The Top 3 Skills Needed on an Elite Digital Marketing Team

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Digital marketing is a fast growing field of employment. Every year there is more and more of a demand for experienced digital marketing experts. Our article “Why Digital Marketing is a Major Career Opportunity” highlights some of the biggest reasons as to why this industry is booming.

While hard work and determination can certainly increase an individual’s chances of success in digital marketing, there are some natural skills that all of the top performers possess.

Video Content Production

Consumers are tuning out advertisements more and more everyday. Overall screen time is continuing to rise, but people are paying less attention to advertisements and what they are saying.

One new way to boost engagement rates with ads is to use video. Videos make the process much easier on the consumer because they smoothly deliver the message through visuals, rather than some kind of long winded text.

Videos also have the added benefit of being absorbed quicker. Images can be seen much faster than words can be read. This gives the advertiser a little more time to get their message across, before the audience moves on.

Professional Copywriting

Even with videos, the content has to be solid in order to get the right message across to the consumer. This message comes from a qualified copywriter.

Content is the centerpiece of every advertising campaign. It is essential that every commercial, blog post, and Google Search ad is focused around the same marketing strategy. Driving home the same big idea to every potential customer is how you tell the world about your business, and why others should do business with you.

An article by Forbes recommends that agencies look for writers that can produce quality material over a wide variety of subjects. In some instances, companies will only require technical writers, but it is better for you as an applicant to have multiple writing specialties in your wheelhouse as you search for jobs in digital marketing.

Social Media Management

Once the copy has been created, there needs to be a way to spread the word. According to the Pew Research Center, oughly 70% of the U.S. population uses social media. This includes all age groups and demographics, generating endless possibilities for marketers.

Facebook leads the pack in terms of engagement rates and audience size with over 175 million daily users according to Business Insider. Twitter, LinkedIn, and Instagram round out the list of major social platforms to utilize in digital marketing.

A deep understanding of each of these platforms is invaluable. One important aspect to consider is that the interfaces and services offered by these social media leaders are constantly changing. The best way to maintain current working knowledge within these platforms is to utilize them in every day marketing activities.

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

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West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: Woodfield Garage Doors

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Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

The Future of Marketing Leadership

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While some individuals seem to be born with the gift of great leadership, for many others it is a skill that is learned over time. There is no perfect formula to follow when mastering such a skill. In reality, there are many different paths that people can take in becoming an excellent leader.

Most often, this path starts with a journey of self-discovery. Building off of one’s biggest strengths has proven to be very effective in personal growth. Rather than focusing on areas of weakness, it is much more valuable to focus on an individual’s strengths.

As great leaders develop their skill sets and emerge into the modern age of marketing, huge challenges await them. With this type of constantly evolving environment, leaders must learn to evolve as well.

Future leaders that are willing to adapt and experiment with new technologies, methods, and strategies are much more likely to succeed. As humans, we often resist change, but that does not stop it from happening. This ideal will be key to upcoming leaders in the marketing world.

In particular, columnist Colin Lewis believes that the hiring process will be greatly affected by advancements in the advertising industry. He makes a clear argument over the fact that, “new skills are going to be required that we cannot even imagine today, just like we could not imagine a ‘social media manager’ role 10 years ago.”

Of course, we cannot expect every aspect of the job to change. Cornerstone characteristics of today’s marketing industry such as creativity and exceptional communication abilities are not going anywhere. However, Lewis says that for the future marketing leader, these skills will not be enough.

Instead, future leaders will take on all tasks. This includes ones that definitely fall beneath them to lower ranking employees. These leaders will do it all anyway, because they know that all levels of the marketing process are important and hard work always pays off.

How to Create the Perfect Digital Marketing Strategy

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The key to a great digital marketing campaign is the well thought out plan behind it. If you try to launch any campaign without specific directives, it’s likely that you will waste a lot of time and money without producing any real results. This is why many businesses turn to a digital marketing professional. The experts at Onimod Global are here to assist you, and provide insight into what it takes to put together a high quality digital marketing strategy.

Persona Development

Every marketing strategy should be focused around the consumer. The first step in your strategy is to identify who this consumer is. Many professionals outline a buyer persona because it has been proven to be a substantially more effective marketing method.

The persona allows you as the marketer to develop a much more detailed description of your ideal target audience. These details include goals, challenges, interests, and personal priorities of the consumer.

Campaign Goals

In can also be beneficial to ask these detailed questions of your own company and product. Clearly defining the final objective is essential. Much of the strategy will be built around what you eventually hope to achieve with the digital marketing campaign.

While most plans are structured around conversions and sales, there are a wide variety of other goals to be considered. Increasing brand awareness through simple traffic and reach campaigns can be very effective. It is also common to launch campaigns with the intent to gather positive reviews about a product or company. Make sure that you are considering all of your options before moving on to the next step.

Measurement

Your measurements will depend upon the chosen objective for the marketing strategy. Determining the overall success of your digital marketing initiatives will be shown through key performance indicators.

Common key indicators are conversion rates, click-through rates, and overall impressions. If your campaign spans across multiple platforms, it would be wise to link them all together in Google Analytics.

Analyze

Google Analytics is a wonderful tool for digital marketers. This program allows you to combine all of your data into one easily manageable source. After letting all of your ads run over the course of a few weeks, you should have plenty of solid information regarding your marketing efforts. Once the data is compiled, it is easy to glean insights about the campaign.

Analytics provides an opportunity to compare all marketing mediums in use side by side. This way you can clearly see if the Facebook ads are outperforming the Bing ads. Looking at the overall performance of these many platforms can help you see which is most successful, and which is not.

Revisit and Readjust

Now that you possess tons of information and insight into your digital marketing activities. Using analytical tools you should be able to pick out details about the different ads and how they are running across different platforms.

With this information, you should be able to determine how to best spend your ad dollar. Trim the fat of the campaign and eliminate poorly performing advertising options. Or, you can try to rewrite your ads completely and start fresh.

Whatever you decide to do, now you know how. A new plan must be created every step of the way. They do not all have to be incredibly complicated or intricate, but they do need to be intelligent business decisions. The key to any advertising strategy is to have one. Plain and simple.

4 Best Apps for the Every Day Marketer

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Employee burn-out is all too common in today’s work space. As digital marketing grows within many different companies, additional effort is needed from the staff. More focus, more commitment, more creativity, and mainly more hours.

The use of these apps are a simple way to stay on track and maintain a healthy work environment. They all service a different type of need from relaxation to productivity and organization. Find out how these apps can best serve you in your day-to-day work life.

 

Stress Relief:

Buddhify

Stress is entirely too familiar for many working adults. As of February 2017, Statista reported that 39% of U.S. adults experience stress at work or in their professional lives. To ease this stress, we recommend the use of Buddhify.

Buddhify is an app to help alleviate tension and worry through its many guided meditations. The Buddhify app has been gaining a lot of attention, from BuzzFeed in particular, for being a good stress reliever. The app offers a range of meditations for any kind of situation or mood, including one called “Work Break”.

Not only does the “Work Break” track assist many in escaping their stressful realities, but there are also several other useful options. “Ready”, “Being Online”, and “Feeling Stressed” are additional great choices that leave one feeling refreshed and balanced.

Onward

As a digital marketer, you are likely to spend a majority of your time sitting and looking at a screen. Onward helps you understand just how much screen time you are actually adding up each day.

The app also breaks down the time you spend on screen into different categories. Social media, news, and communication are all major culprits of excessive screen time. Once the app determines your amount of screen time, it can then suggest things you can do to lessen that time.

 

Productivity:

Fonta

Many digital marketers often dabble in graphic design from time to time. Unfortunately, it can be hard to be a Photoshop or Adobe InDesign pro with very limited experience. This is where Fonta can help.

Fonta is a unique little design studio app with the ability to change an image using many simple special effects. You can create stylish captions across your image, change up the background, add a funky border, or try out some new lighting effects in this user friendly app.

The best part is that this app is free! Normally priced at $0.99, Fonta has recently removed its charge, making it even easier for beginners to produce high quality illustrations.

Source

Organization:

CamCard

Have you ever made an amazing spur-of-the-moment professional connection but didn’t have a business card to give them? Most people outside of the sales occupation do not carry business cards. They are often forgotten about until a moment, like the one just mentioned, where you begin kicking yourself for not having them in the first place.

With CamCard, you are able to store and share business cards anytime and anywhere, so long as you have your smartphone. This app scans and automatically stores new business cards. It can also exchange e-cards with other users, eliminating the need for a physical paper card altogether.

5 Tips for Creating Effective Landing Pages

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When seeking conversions of any sort, a landing page can “make or break” a user’s decision to convert. Building a compelling landing page tailored for conversions is much easier said than done. There are numerous factors that go into the creation of a landing page, but what separates good landing pages apart from bad ones? This post will explore five effective landing page practices from our previous experiences thus far at Onimod Global.

1. Use a Landing Page Template:
In today’s digital world, setting up a landing page from scratch may already put you at a disadvantage. There are many online resources out there that provide user friendly templates to get you started on the right path. Some that come to mind are Instapage, Leadpages, Unbounce, and certain WordPress plugins. Most landing pages that you’ll come across today are most likely created from a template.

2. Emphasis on Call to Action:
Having a clear call to action is one of the most important features for any landing page. The call to action is essentially what you want website visitors to do. Some highly used call to action phrases include: buy now, register, more info, sign up, contact us, etc. It’s also important to not distract site visitors with lots of other requests on the page. There should typically be only one, clear cut call to action. Ultimately, the call to action is by far the most important aspect of any landing page.

3. A/B Testing:
A/B testing is one of the most efficient strategies when it comes to finalizing a landing page. A/B testing consists of tweaking certain characteristics to test one landing page layout against another. Characteristics that can be tested include text font, color, size of buttons, navigation features, subheadings, use of bullet points, and any other web page feature you desire. The overall purpose of A/B testing is to ensure that your landing page is user friendly with main points and the call to action being “eye catching.”

4. Precise Information:
The last thing you want to do with any landing page is ramble on with information and drive potential conversions away. Over time research has indicated that the more choices you offer people, the less chance you have of getting desired conversions. A couple of questions to ask yourself when constructing a landing page are “do I really need to gather every piece of information possible?” or “is it relevant to include every piece of company information?” Keeping forms short and simple will most likely increase your response rates and moving all company info to the “about” page is probably your best bet.

5. Show Off Credibility:
It’s no surprise that consumers tend to place a higher value on products/services that other people have already approved. Showing off statistics, testimonials, or mentions from the media is an effective way to display an organization’s credibility. Great testimonials in particular should always be showcased somewhere on the landing page. Word of mouth is a powerful thing, whether it comes in the form of testimonials or even likes and shares.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

The New Sephora Studio Digital Experience

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As internet sales soar, it is no surprise that overall foot traffic in and out of physical store locations is declining. Retailers everywhere are looking for solutions that will bring their customers back to shop in-store. Sephora, an international beauty-retail company with over 2,300 current store locations, is emerging with digital answers to this issue.

The first ever “Sephora Studio” was recently unveiled in Boston, and is notably different from any other Sephora location. The average Sephora is stationed inside of a mall and spans roughly 5,500 square feet of never-ending cosmetic glory. These new studios, however, will have more unique placements near downtown marketplaces and will only cover 2,000 square feet.

These alterations are all part of Sephora’s new business plan. CEO Calvin McDonald explains, “In today’s retail environment where very little is constant and clients’ expectations are ever-evolving, one thing has remained true for SEPHORA: there is no better way to create meaningful connections with clients than through personalized experiences and a customized approach to beauty. We could not be more focused on that notion than we are with the opening of SEPHORA Studio.”

The idea is to use modern technologies to establish a real relationship with the consumer. These kinds of connections breed intense brand loyalty. The best way to get customers to stick around is to give them a meaningful and seamless experience with your product.

This process is made even easier by the iPhone 7s that all associates carry with them around the store. These phones replace the need for bulky and immobile registers by allowing the associates to ring up a customer’s purchase from anywhere in store.

An incredible number of new services have also been released within Sephora’s mobile interface. Users now have access to a variety of tools to assist them before, during, and after their store visit. A “virtual artist”, makeover and mini facial scheduling options are just a few features included in this groundbreaking digital experience.

The Boston location is currently the only Sephora Studio in existence. However, there are already plans to expand the studios across the east coast. According to the Boston Herald, new venues in Brooklyn, New York, Hoboken, New Jersey, and Washington, D.C. are all expected to arrive within the next year.