In a recent move sparking powerful conversation, Meta has reduced their fact-checking efforts across major social media platforms like Facebook and Instagram. This decision marks a pivotal shift in managing online content, raising important questions about the future of digital marketing, paid advertisements, and brand safety in a less-regulated digital environment. In this blog, we’ll […]
Email marketing cuts through the noise in an age where consumers are inundated with content. With 77% of marketers reporting increased email engagement over the past 12 months, it’s clear that email remains a highly valuable direct communication channel for businesses to connect with their audience and drive conversions. With the rise of data-driven marketing […]
Did you know that 72% of marketers say content creation is their most effective SEO tactic? In today’s crowded digital landscape, engaging content is essential. It helps your brand stand out, builds authority, and fosters genuine connections with your audience. This blog will explain why content marketing is critical for your brand, provide strategies for […]
With nearly 80% of marketers deeming PPC crucial to their success, an effective PPC strategy is more than just an investment—it’s a necessity. In today’s competitive digital landscape, pay-per-click (PPC) advertising stands out as a powerful tool for driving high-quality traffic to your website. But to unlock its potential, you need more than just a […]
Programmatic advertising has emerged as a powerful tool for brands looking to optimize their ad spend and drive higher returns on investment (ROI). This specific form of marketing helps brands deliver more targeted, relevant messages to their audience at scale by automating the buying and placement of ads in real-time. However, staying informed about the […]
Data is often heralded as the new oil, driving the engines of modern marketing and business strategies. However, with great power comes great responsibility, and the increasing reliance on consumer data has brought privacy concerns to the forefront. In today’s rapidly evolving digital marketing environment, protecting data privacy has become a critical focus. With the […]
As we celebrate Women’s Equality Day on August 26th, Onimod Global examines the progress, ongoing challenges, and the fresh perspective female digital marketers bring to online advertising. Women are increasingly stepping into the spotlight, challenging norms, and making significant strides in the business world. Women’s Equality Day marks a significant moment in the fight for […]
In today’s digital age, a robust social media strategy isn’t just optional for businesses—it’s essential for thriving in a competitive landscape. Social media platforms offer unparalleled opportunities to connect with your audience, build brand awareness, and drive tangible results. Globally, there are over 5 billion active social media users—that’s 62% of the world’s population. This […]
Pay-per-click (PPC) marketing is an incredibly effective tool. Whether you’re a small business owner looking to attract local customers or a large corporation aiming to increase your online presence, PPC can deliver measurable results and more. PPC advertising is a popular marketing tactic that can drive measurable traffic, generate leads, and increase revenue. In order […]
Have you ever considered how Google ranks and displays websites? One key factor is the E-E-A-T principle. This acronym holds significant power over the future of websites, determining their visibility in the vast online landscape. But what exactly does E-E-A-T entail, and why does it matter? With the rise of AI-generated content, simply spinning up […]
